Submitted by William Justo Figueiro (williamjf) on 2015-07-09T21:40:27Z No. of bitstreams: 1 20b.pdf: 3176393 bytes, checksum: b85ec1ddba048cc511f230d9d7018d2c (MD5) / Made available in DSpace on 2015-07-09T21:40:27Z (GMT). No. of bitstreams: 1 20b.pdf: 3176393 bytes, checksum: b85ec1ddba048cc511f230d9d7018d2c (MD5) Previous issue date: 2013 / Nenhuma / O presente estudo teve como finalidade compreender a utilização da inteligência cultural em joint ventures internacionais em setores de alta tecnologia, tendo como estudo de caso a HT Micron, que nasceu da união do Grupo Parit, brasileiro, e da Hana Micron, sul-coreana, para compreensão dos passos realizados para a consolidação do negócio. A utilização da inteligência cultural ainda é um desafio para muitas pessoas e empresas, além de ser uma área pouco conhecida na academia, como aponta Livermore (2010), havendo um vasto campo de pesquisa a ser explorado e desenvolvido. Buscou-se apresentar uma série de informações sobre a empresa, avaliando os aspectos culturais envolvidos, a gestão intercultural e a inteligência cultural numa perspectiva melhor visualizada através do lado brasileiro da joint venture. Com base na fundamentação teórica, realizada através de pesquisa bibliográfica relacionada ao assunto, foi feito um estudo de caso exploratório, através de entrevistas e visitas pessoais a diferentes áreas da empresa e a pessoas que estiveram envolvidas na criação da empresa, desenvolvendo-se uma análise de conteúdo. A dissertação contextualiza sobre a área de semicondutores, descreve o processo de construção da joint venture HT Micron, apresenta como se dá a gestão intercultural na HT Micron e a utilização da inteligência cultural nesse contexto, além de sugerir um conjunto de recomendações nessa área para joint ventures internacionais, como a HT Micron. Como resultado da pesquisa, pode-se verificar que a empresa acaba por utilizar ações esporádicas para o desenvolvimento cultural, caracterizando uma baixa utilização de princípios de inteligência cultural na formação da joint venture, que poderiam ser melhor explorados no seu dia-a-dia. / The present study aimed to understand the use of cultural intelligence in international joint ventures in high-technology sectors, taking as case study the HT Micron, which was born from the union of the Brazilian Parit Group and South Korean Hana Micron to understand the steps performed to consolidate the business. The use of cultural intelligence still a challenge for many people and companies, as well as being an area little known in academy, as pointed Livermore (2010), with a wide field of research to be explored and developed. In this research was tried to provide a sequence of information about the company, assessing the cultural aspects involved in intercultural management and cultural intelligence, more visualized through the Brazilian side of the joint venture. Based on the theoretical reasons, performed through a literature research related to the subject, was created an exploratory case study, conducting interviews and personal visits to different areas of the company and people who were involved in the creation of the company, developing a content analysis. The theses contextualizes the semiconductor area, identifies the cultural aspects of the realization of the joint venture, shows how is the HT Micron in intercultural management and use of cultural intelligence, and suggest a set of recommendations in the area of cultural intelligence for international joint ventures as the HT Micron. As a result of the research can be seen that the company had sporadic actions in the cultural development, featuring a low utilization of the principles of cultural intelligence in the shaping of the joint venture, which could be better explored in the day-by-day operation.

Topic of this diploma Thesis is holocaust in literature aimed at children and youngsters in the time period from the second World War until recent time. The development of the above-mentioned literature is going to be explored, however the main emphasis is going to be put on different authors and analysis of their works. This analysis is going to be based on the comparison of different elements of literature in these works. The concluding part is going to be focused on the presence of šoa topic in workbooks at the second grade of elementary schools.

The goal of the master thesis is to introduce a woman living in the second half of nineteenth century in her private sphere of influence. It deals with the everyday life of the female half of population belonging to the bourgeoisie and with the rhythm controlling her life. In particular chapters there are concluded parts of female world limited by their household. The thesis describes ordinary actions which made part of female's life, the most important are housekeeping and raising children. The attention is also focused on female's health and body care and on the methods of mental hygiene, especially ways of relaxing and spending free time. An ordinary life of female member of bourgeoisie in the second half of nineteenth century is reconstructed thanks to the primary sources, particularly the diaries and the private correspondence. The thesis is based on the research of the estates of many publicly active Czech women lay-by in the Literary Archive of the Museum of Czech Literature or published as the edition. Key words 19th century, history of women, everyday life, female question, housekeeping, raising children, free time, clothing

The diploma thesis Critical acclaim of Czech female writers' topical work on the Second World War analyses book reviews of three chosen novels devoted to the theme of the Second World War, by Kateřina Tučková, Alena Mornštajnová and Květa Legátová. The aim of the thesis is to document how the works have been received by Czech literary critics and reviewers. The analysis examines texts from literary magazines (Tvar, Host, A2, Literární noviny, iLiteratura.cz), general press (Lidové noviny, Mladá fronta DNES, Novinky.cz, Týden) and Czech Radio. The theoretical part defines literary criticism, and summarizes the biographies of chosen writers and the history of some of the important literary magazines that are analyzed in the thesis. In the theoretical part, I also put the role of female contemporary writers into perspective of their cultural and historical context. The following practical part is focused on interpreting novels and analyzing and evaluating critical response. The analysis not only examines the opinions and conclusions of reviewers, but also the quality of the authors' reflections, and the professionalism and complexity of their approach to the novels. The thesis also includes interviews with Kateřina Tučková and Alena Mornštajnová, in which the writers are questioned about their...

The diploma thesis Critical Reflexion of Alena Mornstajnova's Novels in the Czech Media analyses book reviews of the first four novels written by Alena Mornštajnová: Slepá mapa, Hotýlek, Hana and Tiché roky. This thesis aims to document how her work has been perceived by professional literary critics and reviewers. The analysis examines 27 articles from Czech literary magazines, portals (Host, Tvar, A2, iLiteratura.cz, Bubínek Revolveru) and generally focused newspapers and magazines (Mladá fronta DNES, Právo, Deník N, Respekt, Týdeník Rozhlas, Literární noviny). The period of analysis for this study begins in 2013 when her first novel was published and covers all relevant material up to the present. In the theoretical part of this thesis, firstly the following terms are defined - interpretation, art valuation, critique, review and interview. Thereafter, the biography of Alena Mornštajnová is summarized. Finally, literary media, which published crucial critiques and reviews for the analysis, are introduced. The practical part of this thesis focuses on interpreting particular novels and an on analysis and evaluation of critical reflections. The analysis examines the opinions and conclusions of literary critics and reviewers, and also the standards and professionalism of their articles. Finally, in...

This master thesis is devoted to Jana Stroblova, the Czech poet, novelist and translator from Russian language. The thesis is aimed at several goals: 1) to summarize and unite the known facts about life of this author and try to capture her personality, 2) to describe the relationship of Jana Stroblova to the Russian poet Marina Tsvetaeva, as the vast part of Stroblova's translations is dedicated to her, 3) to establish the similarities between the personalities of Stroblova and Tsvetaeva as well as to find the parallels in their poems, and, afterwards, to clarify the reasons that led Stroblova to decision to translate Tsvetaeva, 4) to summarize the reflections of Stroblova's translations while emphasizing the translations of Tsvetaeva's work and to use these reflections to define Stroblova's translation methodology, 5) to confront the findings of the thesis with opinions of Jana Stroblova during an interview with her. Powered by TCPDF (www.tcpdf.org)

Работа посвящена вопросам оптимизации процессов продаж на конкретном предприятии с использованием современных систем SAP. В ходе исследования был выполнен анализ наиболее известных информационных систем на рынке, с помощью которых можно оптимизировать процесс продаж, а также процессы предпродажных операций. Рассмотрены внедряемые системы для взаимодействия с клиентами компании с точки зрения продаж – SAP Sales Cloud и SAP S/4 HANA Sales, проанализировал слабые места компании и предоставил пути решения методом оптимизации процессов. В работе отражены выгоды от внедрения выбранного программного обеспечения. / The work is devoted to the optimization of sales processes at a particular enterprise using modern SAP systems. In the course of the study, an analysis was made of the most well-known information systems on the market, with the help of which it is possible to optimize the sales process, as well as the processes of pre-sales operations. The implemented systems for interaction with the company's customers from the point of view of sales analyzed the weaknesses of the company and provided solutions by optimizing processes.

The thesis is based on questionnaire survey conducted among 136 so called "green and colourful" respondents. The term "the colourful and the green" comes from the professor of environmental sociology, Hana Librová, and refers to people living the ecologically beneficial lifestyle that can be characterized by voluntary or intentional modesty. The target of the survey was to find out whether these people are influenced in their lifestyle by books or which books would articulate their worldview the best; what books they resonate with. Often repeated titles formed a "green influential literary canon" that is further analyzed in the thesis. First, the canon as a whole is examined, second the three most frequent books are studied with an ecocritical approach. In the canon, a minimum titles from the field of deep ecology, nature writing as well as science fiction or utopia were registered. Despite the expectation, there were many books related to New Age movement in the canon as well as pop-cultural spiritual writings. Nevertheless, books concerning native americans, together with eco- philosophical works largely dominated. Functions that the publications fulfill for the readers are seen as a clamp of diverse books in the canon. There are three main functions defined and further explained:...

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The dissertation aims at showing the differences in dealing with the death issue in characteristic works of art of both Czech and world literature. Above all, it pursues the comparison of two novels Život střídá smrt ("Life Becomes Death") by Petr Prouza and Nebe nemá dno ("Heaven is Bottomless") by Hana Andronikova. Both unique books belong to key Czech novels with the topic of death. Moreover, both of them deal with death from the point of personal experience, which means they are strongly autobiographical. The dissertation concentrates on creative processes and topical aspects, grasps autobiographical elements of both novels and all the identities and differences in the approach to the same topic. Therefore, the dissertation is devoted to listing the works of art dealing with death, further on to the analyses, interpretation and comparison of the novels Život střídá smrt ("Life Becomes Death") and Nebe nemá dno ("Heaven is Bottomless") together with the reflexion of reader's experience.