<p> During the mid-to-late 19th century, Roxbury, Massachusetts experienced a dramatic change from a rural farming area to a vibrant, working-class, and predominantly-immigrant urban community. This new demographic bloomed during America&rsquo;s industrial age, a time in which hundreds of new mass-produced goods flooded consumer markets. This thesis explores the relationship between working-class consumption patterns and historic advertising in 19th-century Roxbury, Massachusetts. It assesses the significance of advertising within households and the community by comparing advertisements from the <i> Roxbury Gazette</i> and <i>South End Advertiser</i> with archaeological material from the Tremont Street and Elmwood Court Housing sites, excavated in the late 1970s, to determine the degree of correlation between the two sources. Separately, the archaeological and advertising materials highlight different facets of daily life for the residents of this neighborhood. When combined, however, these two distinct data sets provide a more holistic snapshot of household life and consumer choice. Specifically, I examine the relationship between advertisers and consumers and how tangible goods served as a medium of communication for values, social expectations, and individual and group identities. </p><p> Ultimately, this study found that there is little direct overlap between the material record from the Southwest Corridor excavations and the historic <i> Roxbury Gazette</i> advertisements. The most prevalent types of advertisements from an 1861-1898 <i>Roxbury Gazette</i> sample largely did not overlap with the highest artifact type concentrations from the Southwest Corridor excavations. This disconnect may be the result of internal factors, including lack of purchases or extended use lives for certain objects. External factors for disconnect include archaeological deposition patterns, as well as the ways in which the archaeological and advertising data is categorized for analysis. Most importantly, this study emphasizes that the lives of Tremont Street and Elmwood Court&rsquo;s residents cannot be neatly summed up by the materials they discarded. Only through the consideration of material culture, documentary resources, and other historic information can we begin to understand the experiences these individuals endured.</p>

My essay aims to illustrate how an industrial memory is created based on Sandvik AB's premises. Industrial heritage and industrial memory are interrelated, but have different characteristics and conditions. I examine what conditions are required to create an industrial memory in the form of a museum. I describe the problems that exist in the various industrial concepts and contribute with an analysis of the different concepts. I am using Sandvik AB as a case study and by using the identified criteria for an industry memory my essay show the process in which an industrial memory can be created. I further investigate whether Sandvik AB can create a museum based on there industrial heritage. My research proves this fact and I finish the essay by proposing how a Sandvik museum in Sandviken can be designed. My research shows that Sandvik AB fulfills the criteria for being able to create an industrial memory from there industrial heritage. My research contribute with interpretations of the concepts of industrial heritage, industrial memory, living industrial memory and industrial history landscape. My essay shows that an industrial memory can represent a living company which shows against the usual view of an industrial memory as a representative of a discontinued production. My essay also examines two consulting firms which give proposals in creating a museum, a market that can be find outside Sweden. The research also contribute with supplementary proposals for the consulting firms different steps in the process of creating a museum. From a Swedish perspective, this study therefore contributes with a first proposal for the Swedish market in creating a museum.

<p>The purpose of this thesis is to describe and analyze the process of creating of the marketing mix model as well as to investigate whether the participation can be a possible new concept for this model. The empirical material is based on eight interviews conducted on Gotland with the companies that have contributed with their views on the issue. The respondents were selected due to their background in the professional marketing field. The method is qualitative and is based on semi-structured interviews. The conclusions of the research demonstrate that the concept participation could be ranked as the most important concept in comparison to the four concepts of the marketing mix model. The authors consider the most interesting suggestion for the future studies to be the investigating whether the concept Participation can be considered to be the fifth P in the traditional marketing mix model.</p>

The purpose of this thesis is to describe and analyze the process of creating of the marketing mix model as well as to investigate whether the participation can be a possible new concept for this model. The empirical material is based on eight interviews conducted on Gotland with the companies that have contributed with their views on the issue. The respondents were selected due to their background in the professional marketing field. The method is qualitative and is based on semi-structured interviews. The conclusions of the research demonstrate that the concept participation could be ranked as the most important concept in comparison to the four concepts of the marketing mix model. The authors consider the most interesting suggestion for the future studies to be the investigating whether the concept Participation can be considered to be the fifth P in the traditional marketing mix model.

Studiens syfte är att empiriskt analysera detaljhandelsföretaget Kooperativa Förbundets förhållande till traditioner, företagsideal och marknadsföring under perioden 1977–1987. Mer precist kommer den interna tidningen Kooperatören att studeras med hjälp av de teoretiska begreppen corporate identity, corporate branding och history marketing. KF befann sig i slutet av 1970-talet i en besvärlig sits med en försämrad marknadsposition och en otydlig företagsidentitet. Den allmänna inställningen till konsumentupplysning och konsumtion hade sedan andra världskriget förändrats och medfört att KF befann sig på en marknad med nya krav och behov. Det innebar att KF:s gamla traditioner och ideal inte längre var lika aktuella och företaget ställdes inför en identitetskris. Hur såg den interna diskussionen ut gällande företagsidentiteten och vilka aktörer var drivande? Då krav på nyprofilering hängde över KF kan det, något förenklat, urskiljas två motstridande interna rörelser. Den ena ansåg att företaget och dess värderingar i sin ursprungsform behövdes på marknaden, bara det att konsumenterna var oförmögna att förstå det. Oro uttrycktes för att de kooperativa idealen skulle överges och man ville genom att återberätta företagets grundideal och historia bringa klarhet i vad KF stod för. Den andra rörelsen förespråkade en förändring av företagsformen för att kunna möta den nya marknadens behov. Delar av KF:s ideal och marknadsföringsrutiner skulle därmed moderniseras för att åter tilltala konsumenterna. Dessa röster hördes allt oftare under mitten av 80-talet, vilket bland annat resulterade i att mer kommersiellt inriktad marknadsföring infördes i företagets rutiner.