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A inovação deixou de ser exclusividade de algumas empresas e passou a permear grande parte delas. Estas inovações podem ser incrementais, melhorando produtos ou processos, ou radicais, rompendo paradigmas no mercado consumidor. Porém, o ato de inovar requer suporte de muitas ações. Dentre essas ações estão às gerenciais, auxiliando na identificação de evidências que apontam se a empresa está no caminho adequado ou não. Alinhado a esta lógica de melhoria contínua é que são realizadas as inovações no âmbito do Programa de Pesquisa e Desenvolvimento (P&D) do setor elétrico, regulado pela Agência Nacional de Energia Elétrica (ANEEL). Este Programa foi instituído por lei e, nos seus primórdios, continha aspectos simplesmente regulatórios. Esta situação permitia que, muitas vezes, os projetos executados não agregassem valor significativo para a empresa ou à sociedade, pois não estavam direcionados para solucionar problemas ou carências existentes. Com o passar do tempo, a percepção dos elementos necessários para compor um programa regulatório se alterou, fazendo com que as empresas passassem a perceber que o P&D poderia contribuir para melhoria de seus serviços e produtos Tal mudança de visão desencadeou a necessidade das empresas desenvolverem processos capazes de captar ideias e transformá-las em soluções que estejam alinhadas aos seus interesses estratégicos. Desta forma, o presente trabalho objetiva desenvolver um conjunto de indicadores que, integrados ao Sistema de Gestão da Inovação (SGI) da CEEE, auxiliem à gestão da empresa tanto na fase de análise e seleção de ideias, quanto na fase do gerenciamento do desempenho da operação do sistema. Para concretização deste trabalho foram realizadas entrevistas, análise de documentos da empresa, revisão da literatura, assim como reuniões e testes para a validação do SGI da CEEE. De posse destes dados, estruturou-se um conjunto de critérios para auxiliar o processo de seleção de ideias, bem como um conjunto de indicadores gerenciais do sistema. Como resultados, esses indicadores permitem à empresa a padronização do seu processo de inovação, bem como uma visão sistêmica do processo como um todo. Por fim, tanto os critérios de seleção de ideias quanto os de indicadores gerenciais são detalhados. / Innovation is no longer an exclusivity of some companies and began to permeate into most of them, whether through simple incremental innovations, which often improve internal processes, or radical innovations that break paradigms and often entering the consumer market. And in this sense of continuous improvement that innovations are carried out under the scope of the Program for Research and Development, of the electric sector, regulated by the National Electric Energy Agency, established by law. The program in its beginnings contained just regulatory aspects, which resulted in executed projects that did not add significant value to the company or society, because they were not directed to solve existent problems and needs. But with the passage of time this conception of regulatory program changed, companies began to realize that the Program for Research and Development could help to improve its services and products, such a change of vision triggered the need for companies to develop processes capable of capturing ideas and turn them into solutions that are aligned with its strategic interests Thus, this study aims to develop a set of indicators that, integrated into CEEE's Innovation Management System, assist the management of the company both in the analysis phase and selection of ideas, as in the phase of management of the system operation's performance. For this work, which is of applied nature, since it follows from the desire to make more efficient or effective a specific situation, surveys were conducted through interviews, the company's document analysis, literature review, as well as validation meetings and tests. Using these data, it was structured a set of ideas selection criteria, and a set of system management indicators, structured and allocated in the dimensions: Strategy, Profitability, Implantation and Time. The application of these indicators allows the company to standardize its innovation process, as well as a systemic view of the whole process. Finally, both the criteria for selection of ideas as the management indicators are detailed.

Cette thèse s’inscrit dans le cadre des recherches menées sur la méthode des personas. Modèles d’utilisateurs, les personas restituent de manière personnalisée des comportements, des attitudes ou encore des contextes d’usage. A ce titre, ils sont utilisés dans le domaine de la conception de produits numériques. Nous proposons, plus largement, de les mobiliser au cours d’interventions axées sur la santé des salariés et la performance des systèmes. En effet, les personas sont considérés dans la littérature comme un outil puissant de génération et de sélection des idées. De plus, les travaux menés principalement en psychologie de la créativité permettent de penser que les personas sont effectivement susceptibles d’améliorer les performances créatives des acteurs impliqués dans un processus de transformation ou de conception. Néanmoins, très peu de recherches ont porté sur cet aspect. La question est donc d’établir la capacité des personas à générer des idées nouvelles et adaptées. Cinq études ont été conduites pour répondre à cette question. Elles montrent que les personas ne se distinguent pas des autres sources d’inspiration étudiées par le nombre d’idées générées. Leur apport fondamental se situe au niveau de la nature des idées produites et de leur capacité à instrumenter la sélection de ces idées. De plus, les personas soutiennent la construction de représentations communes, la simulation langagière et l’activité argumentative dans les groupes de travail. Ces résultats confirment l’utilité du recours aux personas dans un processus de transformation ou de conception. Ils ouvrent des perspectives sur un enrichissement de l’intervention / This thesis is part of the research on personas. As user models, personas restore in a personalized way, behaviors, attitudes or contexts of use. Thus, they are commonly used in the field of digital product design. We propose using them in a broader context i.e in interventions focused in occupational health and systems performance. In the literature on personas they are considered as a powerful tool for idea generation and idea selection. In addition, the research mainly in the domain of the psychology of creativity shows that personas are actually likely to improve creative performance. However, very few studies have focused on this aspect. The question is to establish whether the personas are able to generate new and relevant ideas. Five studies were carried out to answer this question. They indicate that personas do not generate more ideas than other sources of inspiration taken into consideration. Their fundamental contribution lies in the nature of the ideas generated and in their ability to orchestrate the selection of these ideas. Moreover, personas support the construction of common representations, the simulation activity and the discussion in the working groups. These results confirm the contribution of personas to a transformation or design process. They allow us to open up perspectives for an enrichment of the intervention

A review of the innovation literature reveals theoretical models and success factors that pertain to the front end of innovation. However these models and factors fail to offer insight into factors large organizations consider when specifically performing the activity of idea selection. To bridge this gap, a grounded theory method was used to extract knowledge on innovation idea selection from 28 senior executives and innovation directors from 10 different, large organizations (defined as annual revenues greater than $1 billion). Analysis of the interview data resulted in the identification of 5 systemic and 4 implementation factors that large organizations consider when selecting innovation ideas. The 5 systemic factors are the critical selection factors that can be utilized by managers in practice. They include organization, customer, financial, strategic, and market/industry factors. The 4 implementation factors reflect novel findings related to the underlying issues with applying the systemic factors in idea selection. The implementation factors include innovation classification, innovation need, innovation support, and innovation alignment. Identifying critical decision making factors contributes to the innovation literature and provides large organizations with a better understanding of the selection phenomenon and enables them to apply selected factors to improve their current approach.

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A inovação deixou de ser exclusividade de algumas empresas e passou a permear grande parte delas. Estas inovações podem ser incrementais, melhorando produtos ou processos, ou radicais, rompendo paradigmas no mercado consumidor. Porém, o ato de inovar requer suporte de muitas ações. Dentre essas ações estão às gerenciais, auxiliando na identificação de evidências que apontam se a empresa está no caminho adequado ou não. Alinhado a esta lógica de melhoria contínua é que são realizadas as inovações no âmbito do Programa de Pesquisa e Desenvolvimento (P&D) do setor elétrico, regulado pela Agência Nacional de Energia Elétrica (ANEEL). Este Programa foi instituído por lei e, nos seus primórdios, continha aspectos simplesmente regulatórios. Esta situação permitia que, muitas vezes, os projetos executados não agregassem valor significativo para a empresa ou à sociedade, pois não estavam direcionados para solucionar problemas ou carências existentes. Com o passar do tempo, a percepção dos elementos necessários para compor um programa regulatório se alterou, fazendo com que as empresas passassem a perceber que o P&D poderia contribuir para melhoria de seus serviços e produtos Tal mudança de visão desencadeou a necessidade das empresas desenvolverem processos capazes de captar ideias e transformá-las em soluções que estejam alinhadas aos seus interesses estratégicos. Desta forma, o presente trabalho objetiva desenvolver um conjunto de indicadores que, integrados ao Sistema de Gestão da Inovação (SGI) da CEEE, auxiliem à gestão da empresa tanto na fase de análise e seleção de ideias, quanto na fase do gerenciamento do desempenho da operação do sistema. Para concretização deste trabalho foram realizadas entrevistas, análise de documentos da empresa, revisão da literatura, assim como reuniões e testes para a validação do SGI da CEEE. De posse destes dados, estruturou-se um conjunto de critérios para auxiliar o processo de seleção de ideias, bem como um conjunto de indicadores gerenciais do sistema. Como resultados, esses indicadores permitem à empresa a padronização do seu processo de inovação, bem como uma visão sistêmica do processo como um todo. Por fim, tanto os critérios de seleção de ideias quanto os de indicadores gerenciais são detalhados. / Innovation is no longer an exclusivity of some companies and began to permeate into most of them, whether through simple incremental innovations, which often improve internal processes, or radical innovations that break paradigms and often entering the consumer market. And in this sense of continuous improvement that innovations are carried out under the scope of the Program for Research and Development, of the electric sector, regulated by the National Electric Energy Agency, established by law. The program in its beginnings contained just regulatory aspects, which resulted in executed projects that did not add significant value to the company or society, because they were not directed to solve existent problems and needs. But with the passage of time this conception of regulatory program changed, companies began to realize that the Program for Research and Development could help to improve its services and products, such a change of vision triggered the need for companies to develop processes capable of capturing ideas and turn them into solutions that are aligned with its strategic interests Thus, this study aims to develop a set of indicators that, integrated into CEEE's Innovation Management System, assist the management of the company both in the analysis phase and selection of ideas, as in the phase of management of the system operation's performance. For this work, which is of applied nature, since it follows from the desire to make more efficient or effective a specific situation, surveys were conducted through interviews, the company's document analysis, literature review, as well as validation meetings and tests. Using these data, it was structured a set of ideas selection criteria, and a set of system management indicators, structured and allocated in the dimensions: Strategy, Profitability, Implantation and Time. The application of these indicators allows the company to standardize its innovation process, as well as a systemic view of the whole process. Finally, both the criteria for selection of ideas as the management indicators are detailed.

A inovação deixou de ser exclusividade de algumas empresas e passou a permear grande parte delas. Estas inovações podem ser incrementais, melhorando produtos ou processos, ou radicais, rompendo paradigmas no mercado consumidor. Porém, o ato de inovar requer suporte de muitas ações. Dentre essas ações estão às gerenciais, auxiliando na identificação de evidências que apontam se a empresa está no caminho adequado ou não. Alinhado a esta lógica de melhoria contínua é que são realizadas as inovações no âmbito do Programa de Pesquisa e Desenvolvimento (P&D) do setor elétrico, regulado pela Agência Nacional de Energia Elétrica (ANEEL). Este Programa foi instituído por lei e, nos seus primórdios, continha aspectos simplesmente regulatórios. Esta situação permitia que, muitas vezes, os projetos executados não agregassem valor significativo para a empresa ou à sociedade, pois não estavam direcionados para solucionar problemas ou carências existentes. Com o passar do tempo, a percepção dos elementos necessários para compor um programa regulatório se alterou, fazendo com que as empresas passassem a perceber que o P&D poderia contribuir para melhoria de seus serviços e produtos Tal mudança de visão desencadeou a necessidade das empresas desenvolverem processos capazes de captar ideias e transformá-las em soluções que estejam alinhadas aos seus interesses estratégicos. Desta forma, o presente trabalho objetiva desenvolver um conjunto de indicadores que, integrados ao Sistema de Gestão da Inovação (SGI) da CEEE, auxiliem à gestão da empresa tanto na fase de análise e seleção de ideias, quanto na fase do gerenciamento do desempenho da operação do sistema. Para concretização deste trabalho foram realizadas entrevistas, análise de documentos da empresa, revisão da literatura, assim como reuniões e testes para a validação do SGI da CEEE. De posse destes dados, estruturou-se um conjunto de critérios para auxiliar o processo de seleção de ideias, bem como um conjunto de indicadores gerenciais do sistema. Como resultados, esses indicadores permitem à empresa a padronização do seu processo de inovação, bem como uma visão sistêmica do processo como um todo. Por fim, tanto os critérios de seleção de ideias quanto os de indicadores gerenciais são detalhados. / Innovation is no longer an exclusivity of some companies and began to permeate into most of them, whether through simple incremental innovations, which often improve internal processes, or radical innovations that break paradigms and often entering the consumer market. And in this sense of continuous improvement that innovations are carried out under the scope of the Program for Research and Development, of the electric sector, regulated by the National Electric Energy Agency, established by law. The program in its beginnings contained just regulatory aspects, which resulted in executed projects that did not add significant value to the company or society, because they were not directed to solve existent problems and needs. But with the passage of time this conception of regulatory program changed, companies began to realize that the Program for Research and Development could help to improve its services and products, such a change of vision triggered the need for companies to develop processes capable of capturing ideas and turn them into solutions that are aligned with its strategic interests Thus, this study aims to develop a set of indicators that, integrated into CEEE's Innovation Management System, assist the management of the company both in the analysis phase and selection of ideas, as in the phase of management of the system operation's performance. For this work, which is of applied nature, since it follows from the desire to make more efficient or effective a specific situation, surveys were conducted through interviews, the company's document analysis, literature review, as well as validation meetings and tests. Using these data, it was structured a set of ideas selection criteria, and a set of system management indicators, structured and allocated in the dimensions: Strategy, Profitability, Implantation and Time. The application of these indicators allows the company to standardize its innovation process, as well as a systemic view of the whole process. Finally, both the criteria for selection of ideas as the management indicators are detailed.

This thesis investigates decision-making activities leading to the initial selection of which new ideas should be selected for further development or rejected. This process, often referred to as idea screening, is described as being one of the most important, but also challenging, tasks to master during the entire innovation process. There are two main reasons for this: Firstly, not all ideas are good and secondly no firm has the resources to develop every single idea proposed to it. Thus, it is important to be careful when initially deciding which ideas are to be selected and developed into future possible innovations in order to eliminate weak ideas and retain those that have a substantial chance of becoming successful.  Two alternative decision-making approaches are explored in the thesis (the intuitive and rational approaches). In the thesis, the concept of intuition during the screening of product and service ideas is demystified. The empirical findings show that decision-makers utilize five main underlying criteria when intuitively assessing ideas. Of these, the findings indicate user-value to be the most important one, or at least the criterion that most assessors emphasize when making intuitive decisions. The findings presented in the thesis increase our understanding of the use of rational and holistic intuitive decision-making when screening ideas during the Front End Innovation phase, as well as questioning the traditional view of intuition, as a decision-making tool that is only reliable if applied by those with a vast amount of experience and expertise. The reported findings indicate that, for example, users with an understanding of the idea context are able to intuitively identify the ideas that decision-making experts identify as the top (best) ones. Hence, managers faced with a situation where they are being inundated with new ideas can turn to non-experts for help. / This thesis explores and investigates two alternative decision-making approaches (the intuitive and the rational approaches) used when screening ideas during the initial part of the innovation process. In this thesis, the concept of intuition when screening product and service ideas is demystified. The empirical findings show that decision-makers utilize five main underlying criteria when making intuitive assessments of ideas. Of these, the findings indicate that user-value is the most important one, or at least the single criterion that most assessors emphasize when making an intuitive decision. The findings presented in the thesis increase our understanding of the use of rational and holistic intuitive decision-making when screening ideas during the Front End Innovation phase, as well as questioning the traditional view of intuition, as a decision-making tool that is only reliable if applied by those with a vast amount of experience and expertise. The reported findings indicate that, for example, users with an understanding of the idea context are able to intuitively identify the ideas that decision-making experts identify as the top (best) ones. Hence, managers faced with a situation where they are being inundated with new ideas can turn to non-experts for help.

Innovation is a key factor for companies in order to survive in the long-term and to stay competitive. However, it can be challenging to know what ideas (or innovations) to pursue. Large incumbent companies can be slow to innovate, but startups on the other hand, are a great source of innovation. However, many startups fail. Starting a new company is risky, but a countervailing force has emerged called Lean Development. There is a strong need for research and studies on the subject of product development in a Lean Development context and the process of Idea Selection has been somewhat ignored in research. Idea Selection is a part of the Front End of Innovation and is often mentioned as an important factor for success in the innovation process. This study was aimed at creating a framework for Idea Selection, building on the intersection between the Front End of Innovation and the New Product and Process Development in a Lean Development context. The findings are based on current theory on Innovation, Idea Selection and Lean Development as well as a case study conducted at a Swedish insurance startup. The main conclusion of this study is a framework containing four themes: Reach, Impact, Confidence and Effort. By using this framework, startups can more easily decide on what ideas to pursue and thereby move quicker and achieve more success in the innovation process. / För ett företag är innovation en nyckelfaktor för långsiktig överlevnad och för att vara konkurrenskraftig. Det kan emellertid vara utmanande att veta vilka idéer (eller innovationer) som bör utforskas vidare och implementeras. Stora etablerade företag kan vara långsamma att innovera, men nystartade företag, startups, kännetecknas å andra sidan ofta av att ha stor innovationsförmåga. Men många startups misslyckas. Att starta ett nytt företag är riskabelt. För att minska den risken har något som kallas Lean Development växt fram. Det finns ett starkt behov av forskning och studier om produktutveckling i Lean Development-sammanhang och processen att välja ut idéer har ignorerats i forskning. Idéval är en del av Front End of Innovation och nämns ofta som en viktig faktor för framgång i innovationsprocessen. Denna studie syftar till att skapa ett ramverk för Idéval, som bygger på skärningspunkten mellan Front End of Innovation och New Product and Process Development ett Lean Development-sammanhang. Resultat är baserade på aktuell teori om Innovation, Idéval och Lean Development samt en fallstudie genomförd vid en svensk startup inom försäkringsbranschen. Den huvudsakliga slutsatsen i denna studie är ett ramverk som innehåller fyra teman: Reach, Impact, Confidence and Effort. Genom att använda detta ramverk kan nystartade företag lättare bestämma vilka idéer de ska gå vidare med och därmed bli mer snabbrörliga och uppnå mer framgång i innovationsprocessen.

Innovation outside the company’s core business is essential for any company in a fast-changing environment. Companies that want to engage in strategic innovation in order to embrace emerging opportunities need ways of managing the innovation process. There is currently limited research on how to select among and evaluate innovation proposals for emerging opportunities in the context of intrapreneurship. This master thesis investigates how an incumbent high-tech company that promote intrapreneurship uses criteria in the selection process of innovation proposals. The study conducts an embedded single-case study of the case company, referred to as Company A, by collecting qualitative data through archival documents and 19 semi-structured interviews. The study uses Christensen’s theory of disruptive innovation to analyse the results. Findings show that an incumbent high-tech company uses a set of criteria that is a mix of the previous findings in the context of new product development and external investors. The criteria utilized in the selection process are within the dimensions market and value, product and technology, operations and financials, corporate alignment, and team. The conducted interviews exposed that personal considerations constitute additional informal criteria for the evaluators, and much emphasis is put on the intrapreneur’s characteristics and presentation. Findings from the interviews suggest that criteria should be utilized less strict in the beginning of the process, which is supported by previous researchers. Criteria also contribute with transparency to the innovation process and can be used as guidelines for the innovator. Christensen’s theory contradicts the use of the criteria market size, corporate alignment and to validate the innovation with a customer because of the nature of emerging markets and technologies. / Innovation utanför företagets kärnverksamhet är viktigt för alla företag på en snabbt föränderlig marknad. Företag som vill satsa på strategisk innovation för att kunna ta tillvara på nya möjligheter behöver metoder för att kunna hantera innovationsprocessen. Detta examensarbete undersöker hur ett etablerat högteknologiskt företag som främjar intraprenörskap använder kriterier i urvalsprocessen att välja mellan olika innovationsförslag. Studien genomför en fallstudie genom att studera ett bolag, benämnt företag A, och samlar in kvalitativa data genom arkivdokument och 19 semistrukturerade intervjuer. Studien använder Christensens teori om disruptiv innovation för att analysera resultaten. Resultaten visar att det studerade högteknologiska företaget använder ett antal kriterier som stöds av tidigare forskares resultat inom området produktutveckling och externa investerare. Kriterierna som identifieras i studien är inom dimensionerna marknad och värdeskapande, produkt och teknik, företagsverksamhet och ekonomi, hur väl innovationen passar företaget och team. Intervjuerna avslöjade att personliga överväganden utgör ytterligare informella kriterier för de som utvärderar, som lägger stor vikt på intraprenörens egenskaper och presentation. Resultaten tyder på att kriterierna bör användas mindre strikt i början av processen, vilket stöds av tidigare forskning. Kriterier bidrar också till insyn i innovationsprocessen och kan användas som riktlinjer för innovatören. Christensens teori stödjer inte användningen av kriterierna marknadsstorlek, hur väl innovationen passar företaget och att verifiera innovationen med en kund på grund av osäkerhet kring framväxande marknader och nya teknologier.