Waterfronts in post-socialist cities have became under the influence of post-socialist transformations an areas of conflict, which are full of contradictory pressures based on the different actors and their views. This diploma thesis deals with plans and waterfront regeneration projects in Bratislava from the perspective of discursive practices and representations of investors, developers, city government and citizens. The work also examines the role of the actors involved in the formation of new identities of regenerated areas via different representations. It focuses on the process, which leads to the formation of new identities in the plans and projects of waterfront regeneration. The work uses an qualitative analysis of planning documents and discourse analysis of different web resources. It examines both the process of discursive construction of place through a variety of discursive practices and offers an insight into the backstage relationships of actors involved. Keywords: discourse, representation, identity, Bratislava, waterfront, regeneration

Master thesis concerns itself with Czech edition Forbes magazine. Regarding the global media market today, journal Forbes without a doubt belongs to the fully respected periodical. Magazine Forbes has gained its reputation thru regular publishing business charts. Concept of this magazine was established on the stories of successful people. Thesis examines introduction of the journal on the Czech market and its first year of existence in the conditions of domestic media market. This view is based on political economical communication. The emphasis, in the Czech issue Forbes magazine, is put on the rise of success and identities thru political economical communication and its confrontation with cultural studies. In the frame of wider politico-economic context is part of the thesis dedicated to original American edition of the magazine, whose publisher owns the rights for publishing the magazine in Czech Republic. The main research on the political economical bases related to Forbes magazine is characterised by the production of this magazine, its position and goals on the market, strategy to achieve and target audience. Thesis contains quantitative analysis of the magazine contents and qualitative analysis editorials editor in chief. That should have provided deeper view into the meanings and identities in...

In this thesis I compare two images of political parties, the image that the parties themselves trying to create through the contents of their election programs, with the image of the political parties perceived by the public. This research topic is a reaction to theories questioning the importance of the electoral programs of the political struggle in recent years. I also take into account the electoral preferences of individual respondents during the analysis. I will use data from public opinion polls for my research on secondary data analysis and other research method will be content analysis.

This thesis aims to establish the recommendations, proposals and procedures under which the company Mediaresearch will be able effectively use marketing communication and build a unique Corporate Identity. Through strong identity company will be able to influence its image among stakeholders. The theoretical part describes the different elements of corporate identity including the current trends. These components are then supplemented by appropriate research methods for the situation analysis. The theoretical part is followed by analysis of the company's market position. In addition to the analysis of current practices the findings of two internal employee surveys and interviews with the Board are used for the deduction of the recommendations. Each element of corporate identity is analysed separately and marketing recommendations are then drawn in wider context.

Latin America has been declared by the actual Mexican administrative a priority area; however, that declaration does not reflect the reality. Why is that so? The objective of this thesis is to explain the principles, the acts and the obstacles of Mexican foreign policy towards Latin America. At the same time, the author aims to reveal whether Mexico is a Latin American country and what is its role in that region. First chapter deals with Mexican identity and its determination in the region, the following chapter then describes the evolution of Mexican foreign policy focusing on the actual government. The third and the fourth chapter are dedicated, respectively, to the multilateral and bilateral aspects of Mexican foreign policy towards Latin America. In the last part, the author gives a summary of the main deficits and challenges of Mexican foreign policy towards Latin America and the perspective areas are pointed out. The thesis is complemented with a case study which is meant to show the strengths and weaknesses of Mexican foreign policy towards the region.

The main objective of this thesis is to describe the basic elements of corporate identities of selected hotels in Prague and then to find out (by the marketing research) whether the hotel customers (their clients) even notice their corporate identities (their elements) and whether their purchasing decision makings can be influenced by them.

The aim of the dissertation is to present a set of memoirs preserved in Pilsen from the late 19th and the first half of the 20th century. Furthermore, it intends to incorporate these writings into a broader context within the research of personal sources. Therefore, the first chapter deals with the history of these sources as subjects of research interest and the possibilities of their use. In terms of methodology, the thesis wants to carry out a comprehensive analysis of a representative sample of these sources. At the same time, it assesses the internal and external features of the texts, but also addresses the life stories of individual authors and tries to reveal their possible motivations for the creation of these writings. Additionally, the dissertation seeks to compare the selected memoirs, especially in terms of their nature and content. It focuses on different methods of self-presentation of writers through these works and on the consolidation of their identities through recorded narratives. But it also deals with the ways of depicting the city of Pilsen and the changes in everyday life in its streets as well as with the reflection of major political events in the compared writings. Overall, the submitted thesis tries to contribute to a deeper understanding of the problematic and diverse era of modern history and to reveal the thought-world and behaviour of people at that time.

This thesis deals with the study of historiographical narrative sources of České Budějovice from the early modern period. Research is set in a European context. Especially in the German-speaking countries, a number of challenging studies have already emerged from which it is possible to draw suggestions and comparisons. Methodologically, the work is focused on the research of historical-anthropological issues, which could reveal the thought-world of burghers in the early modern period. However, the basis of the dissertation is a codicological analysis of the external and internal features of the manuscripts and their comparison. First, the thesis introduces individual sources, including biographies of scribes overlapping into the 19th century, then the research interest of historians in these sources is presented up to the present day. It is essential to identify the types of sources in which chronicle or memorial records can be found, and to determine the forms of their preservation. Emphasis is also placed on the authors and motivations that led them to create the chronicles. The aim of the analysis of thematic areas of records and their mutual comparison is to find out whether urban historiographical narrative sources could create urban identity and could form the image of the city. The main contribution of this work is to deepen the understanding of historiographical narrative sources of cities and to research of the thinking and action of early modern urban inhabitants. The work also deals with the comparison with other important writing centres in the 16th to 18th century and examines the impact of historical events and artistic and cultural directions on the form of these sources. Part of this work is a list of narrative sources for the history of České Budějovice from the early modern period, which can be used for better understanding the issue and could support further research on the city's history.

NÁZEV: Portrait and identity in Art Education AUTOR: Zuzana Tomková, BcA. DEPARTMENT: Department of Art Education SUPERVISOR: Mgr. Zuzana Fišerová, Ph.D ABSTRACT: The goal of this diploma thesis is to create a didactic project applicable for various school types based on the knowledge from the chapter on theory. This work analyzes the evolution of portrait in the history of art, mainly photography. Further it delves into student identity and different approaches to it. The work also pursues the development of child artistic expression. Main focus is didactic project "How I perceive myself, how others perceive me" anchored in curricular papers followed by its analysis. A constituent part is an artistic chapter describing an author book "Us teachers" that pursues authors' seeking of own identity through her fellow students. Reproductions of the author book, copies of students' art works and a table analyzing these works can be found in appendix. KEYWORDS: Portrait; Selfportrait; Identity; Zuzana Tomková; Photography; Collage; Elememtary education; Jak se vidím já, jak mě vidí ostatní; "Us teachers"; 2018

The diploma thesis deals with adolescent boys. The aim is to extend knowledge about boys in the context of our society and time. Specifically to find out how boys experience their adolescence and changes relating to it. The emphasis is on psychosocial changes and identity issues in adolescence. The thesis also focuses on how and with whom they talk about these changes. The theoretical part of the thesis summarizes the basic knowledge about adolescence that respects the bio-psycho-social model of personality. The next chapter is devoted to identity and influential theories related to it. The last chapter discusses current issues related to boy's adolescence, the risk behavior associated with substance use, and new technologies and their impact on the life of adolescents. Empirical part introduces methodology of research, which is based on a qualitative analysis of semi-structured interview and Unfinished sentences with boys aged of 14-16. Processing the interviews and sentences was done using the grounded theory method. Research data is then analyzed and interpreted. Boys understand their adolescence as a flow. At first glance they do not accept the changes, but internally they deal with them intensivelly. Changes are reflected in six core fields - personal identity, peer group, relationship to...