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The social life of things : a case study of the Woodward’s Department StoreThompson, Lindsay 11 1900 (has links)
The objective of this paper is to illustrate how the city came to have such a love affair
with the Woodward's Department Store, and how this love affair has led to the building
occupying a position of importance in the city of Vancouver. This thesis critically endeavours to
argue that Woodward's has become important through the role of social memory, which is able
to make and remake the idea of Woodward's, and through the social life of Woodward's objects.
Here I use the term social memory to refer to the collective memory that people share about
Woodward's, and also to the 'social' way through which this memory is formed. Not only is
people's memory of the Woodward's Department Store social, as they remember the 'social'ness
of what it meant to either work or shop there, but the objects associated with the building also
have a social life, where their function, ownership and meaning have changed over time.
Throughout this argument, I attempt to extract the meaning of the memories and memorabilia
submitted to the Woodward's Memories Project, in order to outline the reasons why the building
holds importance in the city.
The story of how Woodward's came to hold such a place of importance in the city can be
revealed from the 'social' aspect of both social memory and the social life of objects. Through
Woodward's various functions and roles the meanings become entangled, representing the
Woodward's building as an object, a memory and an agent of nostalgia. Because Woodward's
was an integral part of Vancouver for generations, the store became rooted in the memory of the
people and the city as a whole. This is evidenced not only by their memory of the department
store but also by the current revitalization efforts of the Downtown Eastside, to which the redevelopment
of Woodward's is key.
By outlining the social capital of the Woodward's location as a heritage site, as well as of
the Woodward's objects and the memories associated with them, one can finally begin to
understand the true importance of the Woodward's Department Store to the City of Vancouver.
This holds great importance for Vancouver, especially in this time of revitalization and
redevelopment. Not only is the past brought to the forefront of a new project, but by tracing the
social life of the building the new meanings and functions that the space served is revealed. This
research represents a new part of the city's history which is important to document and share
with the public. Aiding in understanding the Woodward's building, both in the past and present,
the significance of this project extends beyond the scope of this thesis. / Arts, Faculty of / Anthropology, Department of / Graduate
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Male consumers’ evaluation of apparel assortments in South African speciality storesVan Belkum, Mareli January 2016 (has links)
Consumer behaviour and spending habits have changed drastically post-recession. This has affected how retailers conduct their business, driving retailers’ focus towards providing customers with the value they require. One way in which retailers can offer such value is through the implementation of advanced product assortment. Product assortments influence consumers’ purchasing decisions and their preferences for particular retailers, thereby making it an important factor in retailers’ strategy to maintain their success. Retailers’ product assortments which focus on male apparel consumers, such as speciality stores, are of particular importance as men represent a lucrative segment of the apparel industry. Speciality stores specialise in specific merchandise such as menswear and develop their apparel assortment to concentrate on certain customers such as male consumers. Although men are becoming more prevalent in retail venues and have taken responsibility for their own apparel shopping, research regarding male apparel consumers and their purchasing behaviour, particularly within the context of South Africa, is scarce. The purpose of this study was to explore and describe the product attributes used by male consumers when evaluating apparel product assortment of South African speciality stores.
The evaluation stage of the decision making process formed the basis of this study. Therefore, it was decided that the consumer decision making framework would be best suited as the theoretical framework. Namely, the consumer behaviour model of Hawkins and Mothersbaugh (2013) was used to guide the study. During the evaluation stage of the consumer decision making process, male consumers will use product attributes they consider important when evaluating the product assortment of speciality stores. Product attributes include intrinsic and extrinsic product attributes and male apparel consumers will employ the use of compensatory decision rules, allowing them to make trade-offs among these attributes.
The study employed an exploratory survey research design which was quantitative in nature. Non-probability sampling methods were used to collect the necessary data for the study. This included convenience and snowball sampling. Respondents completed a structured questionnaire which was developed according to the constructs implemented in the study and administered in a paper based and online electronic form. The sample included 204 male consumers, located in the greater Tshwane area, Gauteng. The majority of the sample were between the ages of 20-29, representing a relatively young sample. Conjoint analysis and exploratory factor analysis was applied to gain insight regarding the product attributes South African male apparel consumers apply when evaluating speciality stores’ product assortment. The conjoint analysis technique allows consumers to make trade-offs among attributes as they compare one attribute to another while evaluating assortments, thereby providing an indication of their actual preference structure. Cluster analysis was also performed on the conjoint data to provide additional information regarding male consumers’ preferences when evaluating speciality stores’ product assortment. By combining conjoint analysis with cluster analyses, the findings provided valuable information regarding the segmentation and socio-economic factors that may affect consumers’ preferences.
The results of the study indicated that South African male consumers employed both intrinsic and extrinsic product attributes when evaluating speciality stores’ product assortment. During the conjoint analysis, brand (extrinsic attribute) was the most important attribute among male consumers when making trade-offs between intrinsic and extrinsic product attributes. Male consumers’ preference for brand is an indication of brand consciousness. Style (intrinsic attribute) was the second most preferred attribute, followed by store image (extrinsic attribute). The exploratory factor analysis rendered three factors, labelled “Prestige sensitivity”, “Added value” and “Importance of fit”. These factors were a further indication of the evaluative criteria male consumers consider important when evaluating and selecting speciality stores’ product assortment. The results from the cluster analysis identified a four cluster solution, namely: style guys, cluster origin guys, brand loyalist and colour guys. This demonstrates that different consumer groups have distinct preferences when evaluating speciality stores’ product assortment. The study adds value and insight to current literature regarding male consumer behaviour and their preferences for certain intrinsic and extrinsic product attributes when evaluating speciality stores’ product assortment. This research can be beneficial to manufacturers, retailers and marketers who seek to enhance their merchandise mix by offering customised product assortments, improve advertising campaigns and ensure well trained sales staff. / Dissertation (MConsumer Science)--University of Pretoria, 2016. / Consumer Science / MConsumer Science / Unrestricted
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Reinventing Traditional ShoppingWamsler, Erika, Jonsson, Linnea January 2018 (has links)
Digitalization has impacted online retailing heavily, however traditional stores have not changed as much in comparison. Earlier studies have not only suggested how stores could reinvent themselves, but also indicated that brands could have great advantages by doing so. Furthermore, the customer experience and it’s reinforced importance within brick and mortar has been highlighted. It has also been established that the customer experience could be strengthen by implementing advanced technology. Due to the lack of research within the subject and a mainly theoretical discussion about how and why stores implement advanced technology in store, this study aims to investigate from more practical point of view how and why companies implement advanced technology. This study has a qualitative method, by conducting a total of 7 interviews. Five interviews were conducted with employees within different retailing companies implementing advanced technology in store; BMW, Clas Ohlson, Volvo Car Company, Volkswagen and Synsam Group. To continue, two complementary interviews from a rather general market perspective were conducted; one with AMF Fastigheter on their new project The Lobby focusing on the development of the future store and one with Curiat (NZ) Limited a subject specialist on Augmented Reality, which was one of the most common technologies in this study. The study identifies several factors correlating to how and why brands reinvent their physical stores through advanced technologies. In order to implement the technology successfully, such as Virtual Reality, Augmented reality and Interactive Digital Signage, traditional retailers have to modify their business models and their operational skills within the organization. One main motivation as for why traditional retailers implement advanced technology is a changed consumer behavior and market. This puts a new kind of pressure on traditional retailers and stresses the importance of the customer experience. The customer experience and relationships can be strengthened by implementing advanced technology and are two important factors as to why retailers utilize advanced technology in store. Traditional retailers also use the implemented advanced technology as a marketing tool, in order to market themselves as innovative and meet the new market. In addition to this, there has been a change in communication between customer and store. Retailers can use the advanced technology in order to not only interact in a new way with their customers, but also communicate through various of their channels. This creates a smoother and more seamless experience for the customer, and connect offline with online.
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Factores de la omnicanalidad en relación a la intención de compra en los canales digitales de tiendas por departamento de la categoría de prendas de vestir casuales / Factors of the omnichannel in relation to the intention to purchase in the digital channels of department stores of the category of casual clothingGarcía Salcedo, Luis Gustavo 22 February 2020 (has links)
En la presente investigación se busca conocer si los factores de la omnicanalidad tienen relación en la intención de compra en los canales digitales en tiendas por departamento de la categoría de prendas de vestir casuales; en hombres y mujeres de 18 a 50 años de Lima Metropolitana. Por consiguiente, el objetivo principal es ver si existe relación entre los factores de la omnicanalidad y la intención de compra del consumidor. Así mismo, las variables tomadas son: la Expectativa de rendimiento, Seguridad percibida, Expectativa de esfuerzo, Innovación personal, Influencia social, Hábito y Motivación Hedónica. Para ello, se realizó un tipo de investigación experimental para validar las distintas hipótesis. Asu vez, se recopiló información cuantitativa (encuesta a 318 personas) y cualitativa (entrevistas personales y focus groups). Por último, se buscarán aprobar las distintas hipótesis mediante la prueba de Pearson para posteriormente proponer estrategias que generan valor para las empresas en el rubro. / In the present investigation, it is sought to know if the omnichannel factors are related to the purchase intention in digital channels in department stores of the category of casual clothing; in men and women aged 18 to 50 years of Metropolitan Lima. Therefore, the main objective is to see if there is a relationship between omnichannel factors and the consumer's intention to buy. Likewise, the variables taken are: Performance Expectation, Perceived Security, Expectation Expectation, Personal Innovation, Social Influence, Habit and Hedonic Motivation. For this, a type of experimental research was carried out to validate the different hypotheses. Likewise, quantitative information (survey of 318 people) and qualitative information (personal interviews and focus groups) were collected. Finally, we will seek to approve the different hypotheses through the Pearson test and then propose strategies that generate value for companies in the field. / Trabajo de investigación
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Factores del In Store Marketing en relación a la intención de compra en la categoría tiendas minoristas de ropa ubicadas en Gamarra en mujeres de 22 a 30 años del NSE B de la zona 7 de Lima Metropolitana / Factors of the In Store marketing in relation to the purchase intention in the retail clothing category located in Gamarra in women from 22 to 30 years of NSE B in zone 7 of Metropolitan LimaEspinoza Santos, Pamela 02 July 2019 (has links)
Esta investigación tuvo como objetivo determinar la relación entre los factores del In Store Marketing y la intención de compra en las tiendas minoristas ubicadas en Gamarra en jóvenes de 22 a 30 años del nivel socioeconómico B. El presente estudio aborda un análisis de los dos principales factores que se encuentran dentro del In Store Marketing. El factor del entorno y el factor de promoción como influyentes en la tienda minorista, ya que actualmente en Gamarra se están desarrollando diferentes esfuerzos para generar más venta y es para ellos importante hacer más atractiva la visita para los consumidores que ahora son más exigentes y sofisticados en sus hábitos de compra.
Esta investigación de tipo correlacional con enfoque mixto, es decir herramientas cualitativas y cuantitativas, donde en esta se realizó encuestas a 333 mujeres del target en investigación, encontró, en primer lugar, que el consumidor si cree que influye en la compra los factores de entorno como de promoción. La hipótesis mostró ser correcta, siendo los factores herramientas efectivas para el desarrollo de las tiendas minoristas en Gamarra. / The objective of this research was to determine the relatinonship between the factors, The In Store Marketing and purchase intention in retail stores located in Gamarra in womens from 22 to 30 years, of socioeconomic level B. This study addresses the analysis of two main factors. The factor of the ambient and the factor of the promotion as influential in the retail store, and that currently in Gamarra are demanding in your shopping habits. Through the correlations, it was shown that there is a positive relationship between the variables. The In Store Marketing can help brands to obtain an added value that allows them to differentiate them from their competitors. And generate high sales. / Trabajo de investigación
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Mood-On Vodka a base de papas nativas saborizadas con frutos exóticos. / Mood-On Vodka based on native potatoes flavored with exotic fruits.Estrada Ayma, Jenifer Lucero, Huatuco Sartori, Maryori Kimberly, Pino Maslucan, Ruth Elizabeth, Rios Chavarria, Gabriela Miriam, Yauri Colquechagua, Jerry Raul 21 July 2020 (has links)
En el presente proyecto de la bebida Mood-On, que está hecha a base de papas y frutos exóticos, se muestra su sostenibilidad a través de los distintos análisis realizados en Lima Metropolitana. Asimismo, este producto va dirigido hacia los sectores socioeconómicos A, B, C y que se encuentren en el rango de edad de 18 a 24 años. Del mismo modo, podemos indicar que, si bien hay una presencia consistente de bebidas RTD en el mercado peruano, los consumidores no se identifican con los productos ya establecidos. Por consiguiente, podemos mencionar que el mercado limeño tiene una necesidad que no ha sido satisfecha; ya sea por falta de sabores u otro factor clave. En adición a esto, para la realización del trabajo, se desarrollaron entrevistas a los usuarios para ratificar el nivel de aceptación del producto, a su vez, se hizo contacto con las licorerías a través de medios tradicionales y no tradicionales para la estimación de las ventas. Asimismo, se contactó con un ingeniero de alimentos para la elaboración de la receta, puesto que se ha tenido que considerar diferentes aspectos con respecto a la bebida RTD. Finalmente, se ha requerido para la inversión un total de S/27,261.72 para que se puedan iniciar las actividades de producción y la utilidad neta que se generará en el primer año es de39,186.95 nuevos soles, 60,913.85 nuevos soles en el segundo año y para el tercer año ascendería a 613,802.47 nuevos soles. / In the present project of the Mood-On drink, which is made from potatoes and exotic fruits, its sustainability is shown through the different analyzes carried out in Metropolitan Lima. Likewise, this product is aimed at socioeconomic sectors A, B, C, and that are in the age range of 18 to 24 years. Similarly, we can indicate that although there is a consistent presence of RTD beverages in the Peruvian market, consumers do not identify with the already established products. Therefore, we can mention that the Lima market has a need that has not been met; either for lack of flavors or another key factor. In addition to this, to carry out the work, interviews were carried out with users to ratify the level of acceptance of the product, in turn, contact was made with the liquor stores through traditional and non-traditional means for estimating sales. Likewise, a food engineer was contracted to prepare the recipe, since different aspects of the RTD drink had to be considered. Finally, a total of S /. 27,261.72 so that production activities can begin and the net profit that will be generated in the first year is –S/39,186.95, S/60,913.85 in the second year and for the third year it would amount to S/613,802.47 / Trabajo de investigación
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WIC Community Spill-Over: Access to WIC-authorized Stores and Child Consumption BehaviorsJanuary 2021 (has links)
abstract: Background: Stores authorized by the Supplemental Nutrition Program for Women, Infants, and Children (WIC) have been shown to improve the community food environments of lower-income areas by stocking healthy food items in accordance with the program’s food package guidelines. Whether greater access to WIC-authorized stores is associated with improvements in diet among children from WIC and non-WIC households is not well understood. Methods: Secondary analysis of cross-sectional data collected in 2009-2010 and 2014 for the New Jersey Child Health Study (NJCHS). Surveys from 2,211 urban households with 3-18-year-old children. Counts of WIC stores near children’s homes determined through geo-coding of store and household addresses using roadway network distances of 0.5 and 1.0 mile. Children’s consumption was categorized in age-specific deciles of quantities consumed for each food category examined: fruits, vegetables, sugar from sugar-sweetened beverages, total added sugars. Associations between counts of WIC stores and children’s consumption were examined, first for the full sample, then by household WIC participation.
Results: No significant associations between WIC store counts near children’s homes and consumption were observed in the overall sample at any distance. A small, but significant inverse relationship was seen in total added sugar consumption among children residing in WIC households only, with each additional WIC store within a 0.5 mile roadway network associated with a 0.24-decile lower consumption (p = .047). In age-stratified exploratory analysis, higher vegetable (p = .024) and combined fruits and vegetables (p = .006) consumption were seen in the under 5 age group only.
Conclusions: Living close to more WIC-authorized stores was associated with healthier consumption, but only for a subset of children and only for a few food categories examined. Lack of a consistent pattern of healthier consumption among children suggests that access to WIC stores may have a positive, albeit limited impact on children’s diets. / Dissertation/Thesis / Masters Thesis Nutrition 2021
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Let's head to the food store : An analysis of accessibility to food stores in rural and urban Västerbottende Vries, Tialda January 2021 (has links)
Food is of great importance to daily life. Food stores and supermarkets are the key places to get food for both the urban and rural populations. This study presents the accessibility of urban and rural food stores in Västerbotten County. A GIS-based analysis created service areas around the food stores using the road network in Västerbotten. These service areas were created for two different forms of transport, driving and public transport. The public transport service areas made us of the GTFS tool within ArcGIS pro. The population within and not within these service areas were counted as having access and not having access to the food stores in the time cost model. Compared to the urban population, the rural population has less access to the food stores in both the driving and public transport service areas. For both the urban and rural populations, accessibility with the car is higher than when taking public transport options.
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Koncový polyfunkční dům v Prostějově / Semi-detached Multifunctional Building in ProstějovJaneček, Jan January 2013 (has links)
This thesis is focused on the design and preparation of project documentation multifunctional building in Prostejov. Building has a basement, six floors and the last floor is the attic. The structural system is longitudinal wall and is made of Porotherm system. Floors are made of ceramic panels Heluz. Roof is designed as Gambrel roof. The building is connected to the next building.
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Polyfunkční dům v Kutné Hoře / Multifunctional Building in Kutná HoraHanzel, Petr January 2013 (has links)
The master´s thesis is focused on the preparation and design of project documentation of the multi-functional building. The building is designed on land in Beneš street in Kutná Hora. The concept of the building respects the territorial plan of the city and complements the existing buildings. The building has one underground and four floors, the last floor is the attic. There is an underground garage, two stores and six flats. The building is designed from construction system Porotherm.
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