Bureaucracy is being seriously challenged today by other organizational designs because its rigidity is being viewed as a detriment to organizational survival in the hypercompetitive marketplace of global business. Standardization, homogeneity, and hierarchy are not conducive to meeting the changing demands of a turbulent business environment. As a result, new organization forms based on flexibility and adaptibility are gaining prominence in the business literature and in managerial practice. The purpose of this study was to provide an empirically-based examination of how employees are responding to these new organization forms. Three hypotheses were generated concerning the impact of the new organization forms on employee alienation, and the role of ideology as a moderating variable between the new organization forms and alienation. I predicted that employees working in new organization forms with an orientation toward communitarianism would be more alienated than employees who were more inclined toward the ideology of individualism. While my hypotheses were not supported, hindsight suggests an alternative hypothesis for further study: Employees with differing ideological dispositions can both prosper in the postindustrial workplace as long as elements of the traditional economic compact are in place. / Ph. D.

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A great deal of research has been conducted in the last three decades to find the determinants of technology usage and adoption. Numerous models have been developed in the United States and other developed countries to enhance the understanding of this issue. However, two main questions remain as to what extent these models and conclusions based on their past usage can be applied to other countries, particularly less developed nations, and to what degree social influence affects consumers' decisions across cultures. Recently, Kulviwat et al. (2007) proposed a new model - Consumer Acceptance of Technology (CAT) - that was shown to significantly improve the prediction of intentions to adopt high-tech products compared to the immensely popular Technology Acceptance Model (TAM; Davis 1989) by integrating cognitive and affective factors. This study extends the CAT model by adding social constructs in order to account for the effects from others rather than from one's own thoughts and feelings. Because of the addition of social influences, this modified model was named CATS. The objectives of this dissertation were threefold. The first objective was to investigate the impact of social influence on adoption of technological innovations by including three social constructs: social influence, susceptibility to normative influence, and susceptibility to informational influence. The second objective was to examine cognitive, affective, and social influence in three countries (The United States, State of Kuwait, and Kingdom of Saudi Arabia) in order to determine if their relative roles in predicting attitudes and intentions are stable or if they vary in some predictable way. The third objective was to examine the effect of an extremely important cultural dimension, individualism/collectivism, on the relationships in the model. In general, the results provided empirical support for CATS across cultures by using structural equation modeling and path analysis. More specifically, the findings confirm what was found in previous studies about the important roles of cognition (percieved usefulness) and affect (pleasure, arousal, and dominance). Additionally, this research showed that social (social influence) also has a significant, direct, and positive effect on attitude toward adopting technology innovations. Also, as expected from previous studies, attitude had a significant, positive, and direct effect on adoption intention. Finally, the role of a culture's individualism/collectivism on the relationships in the model was surprising. The only factors that were significantly moderated by individualism/collectivism were related to affect: pleasure and dominance. This new finding suggests that consumers in individualistic cultures are more likely than consumers in collectivistic cultures to have their attitudes shaped by how enjoyable an innovation is and how much more "in control" it makes them feel. Overall, the analysis showed that the CATS model fit the data best. This means the incorporation of cognition, affect, and social into a model fit the data better than cognition (TAM) or cognition and affect (CAT) alone. These findings have valuable implications for marketing theory, methodology, and practice.

The United States' (U.S.) workforce is more diverse than in previous decades in terms of race, gender, and native language (Fay, 2001). Such demographic shifts have changed how organizations attract applicants and how they motivate, reward, and retain employees (McAdams, 2001). Furthermore, organizations benefit from diversity by: (a) attracting the best talent available in the workforce (Cox, 1993), (b) increasing their product marketability to customers (Deshpande, Hoyer, & Donthu, 1986; Redding, 1982), and (c) fostering creativity, innovation, problem solving, and decision making in employees (Thomas, 1999; Thomas, Ravlin, & Wallace, 1996; Watson, Kumar, & Michaelsen, 1993). Given such benefits, organizations should attend to initiatives that facilitate the attraction of applicants from diverse backgrounds. Research has demonstrated that applicants use information about human resource systems, such as rewards, to form judgments about the perceived fit between them and the organization (Bretz & Judge, 1994; Schneider, 1987). For instance, organizations with policies accommodating work and family issues attract applicants preferring such benefits. Because reward systems influence applicants' opinions about the relative attractiveness of organizations (Lawler, 2000), it is important to determine the factors that influence such preferences. Motivation theories, such as the Theory of Reasoned Action, suggest that preferences toward reward systems are guided by individuals' values (Fishbein & Ajzen, 1975; Vroom, 1964). Such values, in turn, cause differences in reward preferences and organizational attraction. The purpose of this study was to investigate the relation of individuals' cultural values to the attraction of organizations offering different kinds of reward systems. More specifically, it sought to test three hypotheses. Hypothesis 1 predicted that there would be a two-way interaction between collectivism and the type of organization on organizational attraction. Hypothesis 2 predicted that there would be a two-way interaction between individualism and the type of organization on organizational attraction. Hypothesis 3 predicted that there would be a positive relation between collectivism and subjective norms used in organizational attraction. To test the three hypotheses, data from 228 participants were analyzed to evaluate their level of attractiveness to two different types of organizations (i.e., career-oriented vs. family-oriented). Findings for the test of Hypothesis 1 indicated that there was a joint effect between collectivism and the type of organization on organizational attraction. The slopes of the regression lines for each type of organization (i.e., family-oriented and career-oriented) differed as a function of collectivism. The slope of the regression line for the family-oriented organization was steeper than the slope of the regression line for the career-oriented organization. Results for the test of Hypothesis 2 indicated a joint effect between individualism and the type of organization on organizational attraction. The slopes of the regression lines for each type of organization (i.e., family-oriented and career-oriented) differed as a function of individualism. The slope of the regression line for the career-oriented organization was steeper than the slope of the regression line for the family-oriented organization. Findings for the test of Hypothesis 3 showed that collectivism was related to subjective norms. Results indicated that the more collective the individual, the higher the subjective norms. In addition, supplementary analysis showed that individualism was not related to subjective norms. Taken together, results from the tests of the three hypotheses support components of the Theory of Reasoned Action, and the premise that values are a factor related to an individual's attraction to a particular organization. The current study showed that the cross-cultural values of individualism and collectivism help predict organizational attraction. Based on these results, practical implications, contributions to theory, study limitations, and future research are discussed for designing organizational attraction strategies for a culturally diverse workforce.

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No description available.

The primary purpose of this research was to examine the relationship between individualism and attitudes toward four types of sexual behavior, specifically adolescent sex, premarital sex, extramarital sex, and homosexual sexual behavior. A secondary purpose was to add to the conceptual and methodological discussions of individualism. In the United States these behaviors are becoming more common and attitudes generally more accepting. What remains unclear and under theorized is why? I address this question from the frame of the intersection of sexuality studies with the study of deviance as these behaviors have been considered to fit normative, absolutists, statistical and/or reactive definitions of deviance. This research was informed by Hawdon's recent general model of deviant behavior. In brief, one of Hawdon's contributions to the study of deviance is his addition of the cultural value of individualism as an explanatory variable related to cross-cultural rates of drug use. The primary research question that guided this research was: Is individualism related to attitudes toward adolescent sex, premarital sex, extramarital sex, and homosexual sexual behavior? Utilizing data from the General Social Survey, this question was examined using a variety of conceptualizations of individualism to test the relationship between individualism and attitudes toward the various sexual behaviors for five time periods--1998, 2000, 2002, 2004, and 2006. Three major hypotheses were posed regarding the relationship between individualism and attitudes toward perceived sexual deviance. The analysis did not support the hypotheses. Reasons for this lack of support for the theoretical perspective were discussed. / Ph. D.

The capability approach to justice, made popular by Amartya Sen and Martha Nussbaum, has been a stalwart of the human development literature for the last 30 years, and its core ideals underwrite the United Nations' Millennium Development Goals. This dissertation offers a new version of the approach, rejecting many of its ideological commitments to liberal-democratic humanism and replacing them with more distinctly collectivist and communitarian ones. It contends that the capability approach, when used as a theoretical framework for global development, need not contain almost any ethical normativity with regard to a definition of justice, and indeed it is much more functional when it endorses a moderate ethical relativism. The argument proceeds in four steps. First, it shows that all existing versions of the capability approach are ideologically committed to a specific kind of liberal humanism, which its proponents consider universalist but that is actually quite provincial. Second, it argues that collectivist critiques from prominent capability theorists in the last decade have been misunderstood and their recommendations unheeded, a fact that this dissertation attempts to rectify. Third, it offers a properly collectivist account of group capabilities and group self-determination, which can do all the normative work that individual capabilities and agency perform in the approach's original versions. Finally, it introduces the notion of public objective capabilities, which justifies a higher deference to collective self-determination at the expense of some individual freedom and equitable participation in democratic polity. The overall goal of this new collectivist version of the approach is not to reject the worth of capability as a metric of global justice, but rather to reinforce it. A collectivist capabilitarianism shows that capability is so well suited to global development work that it can function across diverse political realities, without the ideological constraints of a liberal humanism that is widely accepted in the Global North but whose cross-cultural appeal has been far overstated by its proponents. / Ph. D.

Sverige är ett av världens mest individualistiska länder. Befolkningen utgörs till 46 procent av singlar och den största gruppen singlar är kvinnor i åldersgrupperna övre medelålder och äldre (Statistiska centralbyrån, 2012). Syftet med den här uppsatsen är att öka kunskapen kring hur svenska heterosexuella kvinnor i gruppen övre medelålder upplever singellivet. Jag använde mig utav välkända teorier och begrepp inom sociologin. De tillämpade teorierna och teoretiska begreppen var individualism, rena relationer, tvåsamhetsnormen och identitetsskapande utifrån teorier som spegeljaget och könsidentitet/könsroller. Undersökningsproblemet bestod i att beskriva kvinnornas upplevda positiva och negativa aspekter utav singellivet, hur deras förutsättningar av att leva som singlar i samhället påverkades av omgivningens attityder samt vilken betydelse det hade för deras identitet. Jag valde en deskriptiv metodansats och genomförde en kvalitativ studie i form av semistrukturerade intervjuer. Jag genomförde fyra semistrukturerade intervjuer med kvinnor mellan 53 och 64 år som var skilda och hade barn från tidigare äktenskap. Resultatet visade att de positiva aspekterna av singellivet var upplevelsen av självständighet, frihet och kontroll. Till de negativa aspekterna hörde ensamhet, försämrad ekonomi och att det var svårt att hitta en partner i deras ålder. Det visade sig att omgivningens attityder påverkade kvinnornas självbild negativt. Kvinnorna hade fått andra förväntningar på sig sedan de blivit singlar och hade därför varit tvungna att ändra sitt sociala beteende. Resultatet visade även att singelkvinnornas identitet var motsägelsefull då den slets mellan tvåsamhetsnormen och samhällets individualistiska ideal. Jag drar slutsatsen att upplevelsen utav singellivet för kvinnor i övre medelåldern är mångsidig. Deras handlingsutrymme är i och med singellivet både begränsat och utökat – de har större frihet att bestämma över sin vardag men samtidigt är de hämmade vid deltagandet i sociala sammanhang. Omgivningen har en stark inverkan på deras identitetsskapande och därmed ofta en negativ inverkan på deras självbild. Kvinnorna påverkas i hög grad av tvåsamhetsnormen men också utav individualismen vilken är mycket stark i Sverige. Dessa två begrepp står i ett motsatsförhållande till varandra vilket gör kvinnornas identitet ambivalent. För att leva upp till båda idealen framstår särboförhållandet för kvinnorna som det mest ultimata alternativet till singellivet. / Sweden is one of the most individualistic countries. The population consists of 46 percent of singles and the largest group singles are women in the age groups of upper middle age and older (Statistiska centralbyrån, 2012). The aim of this paper is to increase the knowledge of how Swedish heterosexual women in the upper middle age group are experiencing the single life. I used well-known theories and concepts in the field of Sociology. The applied theories and theoretical concepts were individualism, pure relationships, the norm of twosomes and identity formation based on theories like the looking glass self and gender identity/gender roles. The research problem was to describe women's perceived positive and negative aspects of the single life, how their conditions of living as singles in the community were affected by the attitudes and the importance of that for their identity formation. I chose a descriptive research approach and conducted a qualitative study in the form of semi-structured interviews. I conducted four semi-structured interviews with women between 53 and 64 years who were divorced and had children from previous marriages. The results showed that the positive aspects of single life were the experience of independence, freedom and control. The negative aspects consisted of loneliness, deteriorating economy and difficulties to find a partner in their age. It turned out that the attitudes from the surrounding society affect the women's self-image negatively. The women had different expectations about themselves since they became singles and had therefore been forced to change their social behaviour. The results also showed that single women’s identity was inconsistent when it was torn between twosomes norm and society's individualistic ideals. I conclude that the experience of the single life for women in late middle age is versatile. Their room for maneuvers are in the single life both limited and extended - they have more freedom to make decisions in their everyday life, yet participating in social contexts inhibits them. The surrounding society has a strong impact on their identity and thus often a negative impact on their self-image. The women are greatly affected by the standard twosome norm but also out of individuality ideals that are very strong in Sweden. These two concepts are in opposition to each other, which makes women's identity ambivalent. To live up to both ideals living apart relationships appear for the women as the most ultimate alternative to the single life.

Sveriges föreningsliv bygger till största delen på frivilliga insatser och en stor del av Sveriges befolkning är mycket aktiva i föreningar runt om i landet. Det satsas även stora summor pengar årligen till de ideella organisationerna. Studier visar att motiven till frivilligt socialt arbete har förändrats. Från att ha varit med avsikt att göra något för någon annan till att idag handla om att individen vill ha någonting tillbaka för sitt engagemang. Syftet med studien är att beskriva och analysera vad som motiverar människor till att engagera sig i frivilligt socialt arbete. Frågorna som ställdes utgick från vilken betydelse altruismen, egoismen och individualiseringen har för att motivera människor till att engagera sig i frivilligt socialt arbete? Studien har en kvalitativ insats. Datainsamling har skett genom intervjuer. 3 intervjuer i en kyrka och 3 intervjuer i en idrottsförening. Materialet har analyserats genom en empirikopplad analys där teorin SDT använts. Resultatet visar att positiv feedback, social samhörighet, självbestämmande och viljan till ett medborgerligt engagemang är viktiga för motivationen. Det finns altruistiska motiv som är centrala i studien men det finns även tydliga kopplingar till egoistiska och individuella motiv. Betydelsen av dessa diskuteras i studien.