Problematisering: En begränsad mängd forskning på tidningsbranschen har genomförts i svensk kontext. Oenighet råder bland forskare vilken del av affärsmodellen som påverkas och på vilket sätt, dessutom är det tvetydigt hurdana affärsmodellsinnovation är framgångsrikt. Syfte: Syftet med studien är att utforska digitaliseringens påverkan på företag i tidningsbranschen och tidningsföretagens strategier med hjälp av affärsmodellkanvasen och teorier inom affärsmodellsinnovation samt branschstruktur. Frågeställningar: (1) Hur har digitaliseringen upplevts av och påverkat tidningsföretag? (2) Hur har tidningsföretag agerat för att bemöta digitaliseringen med hjälp av sin strategi och affärsmodellsinnovation? (3) Hur har digitaliseringen påverkat företag i tidningsbranschen, med avseende på branschstruktur? Metod: Studien grundar sig på det epistemologiska forskningsparadigmet som grundar sig på ett interpretivistiskt synsätt. En kvalitativ forskningsmetod med semi-strukturerade intervjuer ligger till grund för studien som bygger på en deduktiv ansats med induktiva inslag. Studien genomförs med en tematisk analys. Slutsats: Tidningsföretagen har upplevt och påverkats av digitaliseringen på liknande sätt och intäkterna hotas. Genomgående för samtliga företag är att digitaliseringen har varit bristfällig, det främsta utnyttjandet är dataanvändning. Tidningsföretagen använder dual strategi med fokus på digital strategi för att bemöta digitaliseringen. Strategin med multi-plattformar har inte gett önskad effekt och digitala tidningskiosker upplevs inte vara en framtidsstrategi i Sverige. Samtliga företags affärsmodeller är i stor utsträckning identiska och affärsmodellsinnovationer har inte löst problemen i branschen än. Det har uppstått både inom- och mellanbranschkonvergens till följd av digitaliseringen. Branschförändringen identifieras som en radikal förändringsväg men tidningsföretagen behandlar förändringen som progressiv. Studiens bidrag: Studiens teoretiska bidrag är att tidningsbranschen har fått ett större utrymme i akademisk kontext med ett brett och djupt fokus på digitalisering, företagsaspekter och branschstruktur. Studiens praktiska bidrag är att studiens insikter kan hjälpa företag i tidningsbranschen att bemöta digitaliseringen. / Background: A limited amount of research regarding the industry has been conducted in a Swedish context. Studies differ regarding what part of the business model that is affected and in what way. Whether or not business model innovation is successful is ambiguous. Purpose: The purpose of this study is to explore the impact of digitalization on companies in the newspaper industry and the newspaper companies’ strategies applying the business model canvas and theories within business model innovation and industry structure. Research questions: (1) How has digitization been experienced by and influenced newspaper companies? (2) How have newspaper companies acted to respond to digitalization with their strategy and business model innovation? (3) How has digitalization affected companies in the newspaper industry, regarding to industry structure? Methodology: The study is based on the epistemological research paradigm that is based on an interpretivist approach. A qualitative research method with semi-structured interviews forms the foundation of the study, which is based on a deductive approach with inductive elements. The study is conducted applying a thematic analysis. Conclusion: The newspaper companies have experienced and been affected by digitalization in a similar way and revenues are threatened. The adaptation has been problematic, the main utilization of digitalization is the use of data. In this study the newspaper companies use dual strategy with a focus on digital strategy to respond to digitalization. Digital newsstands are not perceived as a future strategy in Sweden and the multi-platform strategy has not had the desired effects. The company's business models are to a great extent identical and business model innovation has not solved the industry problems yet. In this study the industry change is identified as a radical change however, newspaper companies respond to the industry situation as progressive. Contribution: The theoretical contribution is that the newspaper industry has gained a greater scope in academic context with a broader and deeper focus on digitalization, business aspects and industry structure. The practical contribution is that the study can help companies in the newspaper industry to respond to digitalization.

This thesis investigates the deregulation of the audit industry in Sweden, the changing competitive environment and innovativeness, a research gap that has not yet been bridged. This paper raises the question of how the innovativeness of firms within the audit industry have changed after deregulation. The ambition of this research is to have both theoretical and practical knowledge contribution. The theoretical framework constructed for this research is rooted in the literature review of three areas: strategy and competition, deregulation, and organizational innovativeness. These three streams of research are used in order to examine the expectations that the industry has on the changing strategic landscape. Four perspectives and schools of thought in strategy and competition literature are reviewed: the competitive forces, strategic conflict school, resource-based school, and dynamic school. These schools are then put into two categories that are substantial opposites of one another; market power and efficiency. The need to consider these perspectives are addressed as follows: the perspective of competitive forces allows for understanding the industry structure, the strategic conflict school – to analyze the moves and interactions between competitors, the resource-based school – to understand firms resources, and finally, the dynamic school – to understand firms processes and capabilities. Summarizing and integrating these perspectives formed a hypothesized understanding that reflected the effects of deregulation and organizational innovativeness. In order to avoid modest pattern of deregulatory effects that could emerge by observations made in the early stage of deregulation, a methodological point of departure that is socially constructed and the production of knowledge that is based on interpretations and narratives were argued for. The research is furthermore based on a mix of deductive and inductive approach. The discussion with an industry member led to an interesting research context chosen as unit of analysis, which included the emerging tension between auditors and accounting-consultants. While the auditors’ believed in negative effects from the deregulation, the accounting-consultants had the opposite perception. Case-study approach with semi-structured and open-ended interviews were conducted on representatives from six firms, half of which represented the auditors and the rest the accounting-consultants.  The presentation of results followed the structure of market power, efficiency, and organizational innovativeness. The analysis of the results shows how firms within the audit industry had changed during the transition towards post-deregulation era. It shows how the previous construction of the audit-industry, characterized by homogeneity, has been decomposed and transformed to become more heterogeneous, by the new attractions and alternatives that now exist on the market. These attractions and alternatives creates incitement for decreased interaction between competitors that causes firms to engage in conflicts, and to redistribute their resources in order to imitate each others processes, which in turn creates new organizational innovativeness. The findings of this research also shows how the resources that were possessed by the firm before the deregulation tend to determine how the firm utilize the innovativeness in relation to the market after the deregulation.

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