Eco Dwelling: Interior Design as a Medium for a Branded Lifestyle explores how the built environment can be used as a three-dimensional media in the context of branding a lifestyle. In Western society the exchange between consumption of material goods and personal identity is strongly influenced not only by media such as newspaper, radio, and television, but as well as by newer forms of social networking. The Eco Dwelling is a lifestyle complex that uses the environment as a three-dimensional media to promote the ideologies of a sustainable lifestyle. Eco-luxury apartments, eco-conscious retail and a vertical garden act as a narrative for a hybrid eco-luxury lifestyle by providing a mixed use, multi-tenant complex. Employing Holt’s Cultural Branding Strategy for brand development, the intent of the project is to create a new typology that allows consumers and eco-dwellers the opportunity to express their identity of both eco-consciousness and luxury living.

abstract: There is a conflict in the profession of interior design over regulation through legislation. For some organizations and individuals, regulation via legislation is the next perceived step in the professionalization process which has been evolving for over 40 years and is needed to protect the health, safety and welfare (HSW) of the public. For other organizations and individuals, legislation is deemed unnecessary and an affront to the free trade market and serves only to create anti-competitive barriers resulting in the formation of a "design cartel" (Campo-Flores, 2011; Carpenter, 2007). Research exists on the professionalization of interior design and on the reasons stated for and against legislation (ASID, 2010, Anderson, Honey, Dudek, 2007, Martin, 2008). However, there is little research on understanding how the actual stake-holders view legislation. For the purpose of this research, the stake-holders are the professional interior designers themselves. The purpose of this study was to examine the current status of relevant issues to the subject of regulation in interior design and to pose the question if there is an option to legislation. If so, could third party certification be an acceptable alternative? An on-line survey was developed and posted on interior design networking sites on LinkedIn. The results of the survey suggest that interior designers are completely divided on the issue of legislation but favorably view certification. The survey has also revealed the lack of understanding of the legislative process in interior design and confusion in the role that interior design organizations play. The study has also revealed that interior designers identify the distorted view the public has of this industry as a problem. Interior designers surveyed in this study see a need to separate commercial and residential interior design. Overall, this study has concluded that interior designers would actually prefer a certification process to legislation. / Dissertation/Thesis / M.S.D. Design 2011

A presente dissertação estuda a relevância das padronagens como elemento compositivo no Design de Interiores contemporâneo. O campo de observação compõe-se da inter-relação entre o Design de Interiores e o Design de Superfícies, presente nos revestimentos e acabamento dos objetos. O desenvolvimento desta pesquisa teve como ponto inicial a constatação da autora, a partir da experiência profissional, da importância da padronagem na definição da identidade do ambiente e à forma intuitiva que se dá o processo de escolha desse elemento compositivo pelo profissional da área. A discussão do tema fundamenta-se teoricamente na investigação de autores como Ching e Binggeli, Gibbs, Gurgel, Rüthschilling, Lupton e Phillips, Savoir e Vilaseca, entre outros. O estudo está estruturado a partir de uma abordagem qualitativa de caráter exploratório e descritivo, utilizando as técnicas de pesquisa bibliográfica, documental, estudo de campo e estudo de caso. Com o intuito de verificar a importância das padronagens no Design de Interiores, a pesquisa tem como base conhecer a atividade de Design de Interiores, o desenvolvimento do projeto, observação de campo e estudo de caso de projeto específico. Apresenta o estado da arte do Design de Superfície sob o aspecto conceitual e compositivo no desenvolvimento das padronagens aplicadas em ambientes, por meio do estudo das “Visualidades Contemporâneas”. Na discussão dos resultados identifica a presença das padronagens no campo da pesquisa – Design de Interiores e Design de Superfície aborda os aspectos considerados na utilização da padronagem como elemento compositivo no ambiente. Conclui que a padronagem é um elemento compositivo relevante na construção da identidade do ambiente. Evidencia a presença do Design de Superfície no desenvolvimento das padronagens observando os aspectos técnicos e conceituais aplicados aos revestimentos identificados em ambientes contemporâneos. Destaca a crescente e expressiva a utilização das padronagens, sendo quase impossível presenciar uma superfície sem tratamento. / This dissertation examines the relevance of patterns as a compositional element in contemporary interior design. The field of observation consists on the inter-relationship between interior and surface design, present in the coatings and finishing of objects. The development of this research has as starting point the acknowledgement from the author, based on her experience, of the importance of the participation of patterning in defining the identity of the environment in contrast to the intuitive way of choosing this compositional element made by the professional of the area. The discussion of the topic is based on theoretical research of authors such as Ching and Binggeli, Gibbs, Gurgel, Rüthschilling, Lupton and Phillips, Savoir and Vilaseca, among others. The study is structured on a qualitative exploratory and descriptive approach in order to find indicators, taking advantage of the techniques of the bibliographical research, as well as a field and a case study. In order to verify the importance of patterns in Interior Design, the search is based on known activity of Interior Design, design development, field observation and case study of a specific project. Displays the state of the art design area under the aspect of conceptual and compositional patterns in the development of applied indoors, through the study of "contemporary visuality". In discussing the results of the study identifies the presence of patterns in research - Interior Design and Surface Design and observes the aspects considered in the use of pattern as a compositional element in the environment. It comes to the conclusion that the pattern is a relevant compositional element in constructing the identity of the environment. The work highlights the surface design in the development of patterns when it observes the technical and conceptual aspects applied to the identified coatings in contemporary environments. The use of patterns is significant and growing in the field, being almost impossible to see a surface without it.

A presente pesquisa teve como foco central, desenvolver uma análise que permitiu avaliar o conhecimento em gestão de projetos dentro de escritórios de design de interiores. Diante disto, foi realizada uma pesquisa exploratória, de ordem qualitativa, a fim de compreender a percepção dos gestores desses escritórios. Com isso, buscou-se obter informações que pudessem fornecer respostas sobre seus conhecimentos nas áreas relacionadas à gestão de projetos. A avaliação do conhecimento foi importante, pois permitiu identificar elementos que venham a aprimorar estruturas curriculares de cursos de design de interiores, capacitando de maneira mais eficaz, seus graduados. No entanto, não foi encontrada na literatura, pesquisa ligada a área de avaliação e gestão do conhecimento em escritórios de design de interiores. Assim sendo, estimou-se ao fim da pesquisa que a análise proposta tratasse do cenário atual, podendo auxiliar e contribuir para que se estabeleça um padrão que avalie o conhecimento dentro dos escritórios de design de interiores. O estudo permitiu concluir que nenhum dos escritórios que participaram da pesquisa faz uso de metodologias para gerenciar seus projetos. Desta forma, observou-se que cada escritório desenvolve seu próprio processo gerencial, tendo como referência suas próprias práticas de trabalho. / This research had as its central focus, develop an analysis that allowed evaluate knowledge in project management within interior design offices. Given this, an exploratory research was conducted in qualitative, in order to understand the perception of managers of these offices. Thus, it sought to obtain information that could provide answers about their knowledge in areas related to project management. The evaluation of knowledge was important because it allowed us to identify elements that may improve curriculum structures of interior design courses, enabling more effectively, its graduates. However, it was not found in the literature, research linked the area of assessment and management of knowledge in interior design offices. Therefore, it estimated the end of the research that the analysis dealt with the current situation and can assist and contribute to the establishment of a standard to assess the knowledge within the interior design offices. The study found that none of the firms that participated in the survey makes use of methods to manage your projects. Thus, it was observed that every office develops its own management process, taking as a reference its own work practices.

A presente pesquisa teve como foco central, desenvolver uma análise que permitiu avaliar o conhecimento em gestão de projetos dentro de escritórios de design de interiores. Diante disto, foi realizada uma pesquisa exploratória, de ordem qualitativa, a fim de compreender a percepção dos gestores desses escritórios. Com isso, buscou-se obter informações que pudessem fornecer respostas sobre seus conhecimentos nas áreas relacionadas à gestão de projetos. A avaliação do conhecimento foi importante, pois permitiu identificar elementos que venham a aprimorar estruturas curriculares de cursos de design de interiores, capacitando de maneira mais eficaz, seus graduados. No entanto, não foi encontrada na literatura, pesquisa ligada a área de avaliação e gestão do conhecimento em escritórios de design de interiores. Assim sendo, estimou-se ao fim da pesquisa que a análise proposta tratasse do cenário atual, podendo auxiliar e contribuir para que se estabeleça um padrão que avalie o conhecimento dentro dos escritórios de design de interiores. O estudo permitiu concluir que nenhum dos escritórios que participaram da pesquisa faz uso de metodologias para gerenciar seus projetos. Desta forma, observou-se que cada escritório desenvolve seu próprio processo gerencial, tendo como referência suas próprias práticas de trabalho. / This research had as its central focus, develop an analysis that allowed evaluate knowledge in project management within interior design offices. Given this, an exploratory research was conducted in qualitative, in order to understand the perception of managers of these offices. Thus, it sought to obtain information that could provide answers about their knowledge in areas related to project management. The evaluation of knowledge was important because it allowed us to identify elements that may improve curriculum structures of interior design courses, enabling more effectively, its graduates. However, it was not found in the literature, research linked the area of assessment and management of knowledge in interior design offices. Therefore, it estimated the end of the research that the analysis dealt with the current situation and can assist and contribute to the establishment of a standard to assess the knowledge within the interior design offices. The study found that none of the firms that participated in the survey makes use of methods to manage your projects. Thus, it was observed that every office develops its own management process, taking as a reference its own work practices.

A presente dissertação estuda a relevância das padronagens como elemento compositivo no Design de Interiores contemporâneo. O campo de observação compõe-se da inter-relação entre o Design de Interiores e o Design de Superfícies, presente nos revestimentos e acabamento dos objetos. O desenvolvimento desta pesquisa teve como ponto inicial a constatação da autora, a partir da experiência profissional, da importância da padronagem na definição da identidade do ambiente e à forma intuitiva que se dá o processo de escolha desse elemento compositivo pelo profissional da área. A discussão do tema fundamenta-se teoricamente na investigação de autores como Ching e Binggeli, Gibbs, Gurgel, Rüthschilling, Lupton e Phillips, Savoir e Vilaseca, entre outros. O estudo está estruturado a partir de uma abordagem qualitativa de caráter exploratório e descritivo, utilizando as técnicas de pesquisa bibliográfica, documental, estudo de campo e estudo de caso. Com o intuito de verificar a importância das padronagens no Design de Interiores, a pesquisa tem como base conhecer a atividade de Design de Interiores, o desenvolvimento do projeto, observação de campo e estudo de caso de projeto específico. Apresenta o estado da arte do Design de Superfície sob o aspecto conceitual e compositivo no desenvolvimento das padronagens aplicadas em ambientes, por meio do estudo das “Visualidades Contemporâneas”. Na discussão dos resultados identifica a presença das padronagens no campo da pesquisa – Design de Interiores e Design de Superfície aborda os aspectos considerados na utilização da padronagem como elemento compositivo no ambiente. Conclui que a padronagem é um elemento compositivo relevante na construção da identidade do ambiente. Evidencia a presença do Design de Superfície no desenvolvimento das padronagens observando os aspectos técnicos e conceituais aplicados aos revestimentos identificados em ambientes contemporâneos. Destaca a crescente e expressiva a utilização das padronagens, sendo quase impossível presenciar uma superfície sem tratamento. / This dissertation examines the relevance of patterns as a compositional element in contemporary interior design. The field of observation consists on the inter-relationship between interior and surface design, present in the coatings and finishing of objects. The development of this research has as starting point the acknowledgement from the author, based on her experience, of the importance of the participation of patterning in defining the identity of the environment in contrast to the intuitive way of choosing this compositional element made by the professional of the area. The discussion of the topic is based on theoretical research of authors such as Ching and Binggeli, Gibbs, Gurgel, Rüthschilling, Lupton and Phillips, Savoir and Vilaseca, among others. The study is structured on a qualitative exploratory and descriptive approach in order to find indicators, taking advantage of the techniques of the bibliographical research, as well as a field and a case study. In order to verify the importance of patterns in Interior Design, the search is based on known activity of Interior Design, design development, field observation and case study of a specific project. Displays the state of the art design area under the aspect of conceptual and compositional patterns in the development of applied indoors, through the study of "contemporary visuality". In discussing the results of the study identifies the presence of patterns in research - Interior Design and Surface Design and observes the aspects considered in the use of pattern as a compositional element in the environment. It comes to the conclusion that the pattern is a relevant compositional element in constructing the identity of the environment. The work highlights the surface design in the development of patterns when it observes the technical and conceptual aspects applied to the identified coatings in contemporary environments. The use of patterns is significant and growing in the field, being almost impossible to see a surface without it.

abstract: Many of the scholars that have chronicled the creation of the modern American kitchen have written about how the technological, societal, and cultural revolutions of the twentieth century played a role in dramatically changing its structure and design. More recently, some scholarly research has focused on the evolution of the kitchen and its meaning over time. In several of these research publications scholars profess that the modern American kitchen, more than any other room, has come to symbolize the center or heart of the home, and the warmest room in the house. However, they are quick to acknowledge that, at the beginning of the twentieth century, the kitchen was not so fondly regarded. Little research exists regarding why individuals increasingly became attached to the kitchen or how that attachment influenced the layout, size, objects, and activities conducted in the kitchen. This thesis fills this void by exploring the implications of place attachment on the evolution of the American kitchen from 1901 through 1964. By approaching this research from a combination of design history and environmental psychology, this thesis provides a new perspective to our understanding of the evolution of kitchen design. Using this two-pronged approach, this study contributes to our understanding of the evolution of the kitchen. This study traces the evolution of the modern American kitchen using two qualitative methodologies: material culture and phenomenology. Drawing from a variety of floor plans, advertisements, and articles contained in the House Beautiful magazine 1901 through 1964, as well as writings from popular domestic advisors of the period, this thesis charts the transformation of the modern American kitchen from a "hell on earth" into the "heart and soul of the home." By combining place attachment theory and kitchen design research this thesis provides interior designers new insight into designing kitchens that foster endearing emotional attachment for our clients. / Dissertation/Thesis / M.S.D. Design 2013

A presente dissertação estuda a relevância das padronagens como elemento compositivo no Design de Interiores contemporâneo. O campo de observação compõe-se da inter-relação entre o Design de Interiores e o Design de Superfícies, presente nos revestimentos e acabamento dos objetos. O desenvolvimento desta pesquisa teve como ponto inicial a constatação da autora, a partir da experiência profissional, da importância da padronagem na definição da identidade do ambiente e à forma intuitiva que se dá o processo de escolha desse elemento compositivo pelo profissional da área. A discussão do tema fundamenta-se teoricamente na investigação de autores como Ching e Binggeli, Gibbs, Gurgel, Rüthschilling, Lupton e Phillips, Savoir e Vilaseca, entre outros. O estudo está estruturado a partir de uma abordagem qualitativa de caráter exploratório e descritivo, utilizando as técnicas de pesquisa bibliográfica, documental, estudo de campo e estudo de caso. Com o intuito de verificar a importância das padronagens no Design de Interiores, a pesquisa tem como base conhecer a atividade de Design de Interiores, o desenvolvimento do projeto, observação de campo e estudo de caso de projeto específico. Apresenta o estado da arte do Design de Superfície sob o aspecto conceitual e compositivo no desenvolvimento das padronagens aplicadas em ambientes, por meio do estudo das “Visualidades Contemporâneas”. Na discussão dos resultados identifica a presença das padronagens no campo da pesquisa – Design de Interiores e Design de Superfície aborda os aspectos considerados na utilização da padronagem como elemento compositivo no ambiente. Conclui que a padronagem é um elemento compositivo relevante na construção da identidade do ambiente. Evidencia a presença do Design de Superfície no desenvolvimento das padronagens observando os aspectos técnicos e conceituais aplicados aos revestimentos identificados em ambientes contemporâneos. Destaca a crescente e expressiva a utilização das padronagens, sendo quase impossível presenciar uma superfície sem tratamento. / This dissertation examines the relevance of patterns as a compositional element in contemporary interior design. The field of observation consists on the inter-relationship between interior and surface design, present in the coatings and finishing of objects. The development of this research has as starting point the acknowledgement from the author, based on her experience, of the importance of the participation of patterning in defining the identity of the environment in contrast to the intuitive way of choosing this compositional element made by the professional of the area. The discussion of the topic is based on theoretical research of authors such as Ching and Binggeli, Gibbs, Gurgel, Rüthschilling, Lupton and Phillips, Savoir and Vilaseca, among others. The study is structured on a qualitative exploratory and descriptive approach in order to find indicators, taking advantage of the techniques of the bibliographical research, as well as a field and a case study. In order to verify the importance of patterns in Interior Design, the search is based on known activity of Interior Design, design development, field observation and case study of a specific project. Displays the state of the art design area under the aspect of conceptual and compositional patterns in the development of applied indoors, through the study of "contemporary visuality". In discussing the results of the study identifies the presence of patterns in research - Interior Design and Surface Design and observes the aspects considered in the use of pattern as a compositional element in the environment. It comes to the conclusion that the pattern is a relevant compositional element in constructing the identity of the environment. The work highlights the surface design in the development of patterns when it observes the technical and conceptual aspects applied to the identified coatings in contemporary environments. The use of patterns is significant and growing in the field, being almost impossible to see a surface without it.

M.Tech. / The study explores the role of interior designers in the design and implementation of retail stores. Through application of case study methodology, the process of retail design within the Group Property Development Department of Edgars Consolidated Stores (Edcon) was established and the role of interior designers within this process determined. The context of the case is the clothing and footwear retail market in South Africa. Presently, this market is dominated by several large holding companies that constitute the greater part of the leading retail brands in the country. The foremost South African clothing and footwear retailer is Edcon. The case study for this research study is the Group Property Development Department of Edcon that manages the leasing, conceptualisation, design development and construction of all new and refurbished retail stores for all of Edcon’s retail chains. Literature describes retail design as a complex activity that involves many role players who make use of expert knowledge and a variety of skills that contribute to the successful implementation of a retail brand identity through the design of retail stores. The literature review further indicates that most of the published research on retail design is in retail management, marketing and psychology. However, the consideration of the contribution of interior designers, as role players in retail design, is not documented or described in existing literature. Retail design is a field of practice that is well established in the interior design profession. Interior designers are able to support retailers by increasing the benefits of retail design in the course of retail differentiation and strategic leadership. The importance of retail design in the interior design profession is confirmed through this research study as it reveals that nine higher education institutions, affiliated with the South African Institute of the Interior Design Professions (IID), include retail design projects in the interior design curricula.

The society of today has evolved into one of unsustainable consumption, with mass production of short-life and disposable products. To solve these problems we need to apply sustainability and sustainable thinking. As an interior designer, I use sustainable design to create environments that reflect the principles of economic, social and ecological sustainability. The purpose of this thesis is to create an interior space as a bespoke concept that invites people to get engaged and be aware about sustainable consumption.