The aim of this thesis is to conduct strategic analysis for YORK, spol. s .r. o., specifically an external and an internal analysis. Based on these analyzes, the author suggested the strategy for the chosen company and recommended the future developement. The diploma thesis is divided into the theoretical, methodological and application part. The first part of the thesis explains the basic strategic concepts first. After that, the analyzes for the external and internal environment of the company and the methodology for creating the strategy are characterized. As for the methodology of the thesis, there is described, with what methods for analysis and data collecting the author came to the conclusion. Then the application section follows, which starts with the characteristic of the analyzed company. The external and internal analysis is applied on the company YORK, spol. s r.o. These analyzes define opportunities, threats, strengths and weaknesses. These factors are then processed in a SWOT analysis which synthesizes the acquired findings from the mentioned analyzes above. Based on the SWOT analysis, the strategy and recommendations for YORK, spol. s r. o. are formulated.

I chose the topic: Strategic Analysis of the Firm for my diploma work. In this work, I devote myself to the hotel of Atom***, which has its seat in the street of Velkomeziříčská in Třebíč. I chose this firm, especially because I have been working here as a waitress and receptionist for a part-time job; I have access to information, and I know the environment in which the hotel is situated. The main purpose of the work was to analyze an external environment and mainly to focus on the competition being situated in this town. My alternate purpose was to find out whether potential customers are aware of the hotel and whether existing customers are satisfied with the services being offered. To reach these purposes, I used an internal and external analysis from whose results I made a SWOT analysis. I used the PEST analysis, industry analysis and Porter's five competitive forces model for the external analysis. Further, I used marketing research that helped to reach the alternative purpose and to complete previous analyses in particular. Since the hotel of Atom has no strategy, being apparently defined, I can tell that as a matter of fact, the strategy in itself does not exist. In the final chapter, I therefore suppose a certain strategy and specific operative measurements that will lead to the fulfilment of the vision existing only in subconsciousness of the hotel keeper.

The goal of this thesis was designed a complete strategic analysis, both internal and external form of the selected firm LACMAN s. r. o. LACMAN s. r. o. is a small, emerging company, the subject of its business is the distribution of connectors. Thesis is divided into five main blocks: In the first part, called Introduction, describes the basic building blocks for the preparation of the strategy, it is mission, vision and a fundamental target of LACMAN s. r. o. The second part is quite theoretical, it is known as a theoretical-methodological basis and discusses and describes the theoretical facts that I need to apply in practice. The third part is the name and the pictor of the company, how society see the company. This section describes the basic characteristic of information, cultural, sports, and mainly social sponsoring company and the overall culture, norms and standards which govern the company staff. The fourth part is called Practical and is divided into external analysis where I work with macro-economic company's data, policy and legislative factors, and mapping analysis of supplier-customer relationships and existing competition in the market with the connectors material. Internal analysis me serve to evaluace how are the company's resources (material, inmaterial, human and financial) in sufficient quantity, the quality and whether it is used effectively. In this part of thesis, I also included a detailed financial analysis, there I solve the financial health of the company. And the SWOT analysis, which, in my view, contains a large number of strengths, but on the other hand, contains numerous threats from outside the company. The last part is called the Finish, here summarizes the findings from the all analysis. I believe that this thesis is to analyze the company of great benefit and a council, how to overcome difficult times and stay on the market at the time of global economic crisis.

The thesis deals with strategic analysis of the enterprise OBALY ČESKO s.r.o. It contains external and internal analysis and an outline of strategy for products VERPALIN and reduced stretch films. In conclusion is given advice.

Strategic analysis of an enterprise and its application in practice, external or internal analysis and strategy of an enterprise.

The aim of this work is the processing of a strategic analysis firm Fezko Thierry a.s., to external and internal analysis, outline the strategy and provide recommendations for future development.

This diploma deals with strategic analysis in a company Lázně Aurora, s.r.o. There is a description of the theoretical-metodological in the first part with relates to a particular strategy and to strategic analysis. There is direct application of the theoretical learnings into the practice in the cecond part.

The purpose of the thesis is to write out a strategic analysis of a particular enterprise, make external and internal analysis and give recommendations for future development of the enterprise.

The aim of my thesis is to analyse selected enerprise, which is agricultural co-operative in Dolní Cerekev by using specific methods. Implement external analysis and analysis of internal sources, introduce the market in which the firm operates and analyse situation in this market. On account of gained information propose concrete suggestions to firm's management, which should lead to next development of this firm.

The aim of this thesis is to elaborate a strategic analysis of the enterprise Minesa s.r.o. through external and internal analysis. Based on the results of the analysis to formulate strategy and to suggest possible recommendations for future development of the company.