The aim of this thesis was to perform a strategic analysis of the enterprises Neva-Trade s.r.o., Neva-TST s.r.o. and Delta Kardasova Recice a.s., which operate as one enterprise. In the theoretical part was described some fundamental characteristics of strategic management and methods of strategic analysis. In the practical part, I applied internal and external analysis to the enterprise. Last, I put togerher SWOT analysis of obtained results and based on this analysis I have formulated a strategy that I suggested to the enterprise to implement in the future.

The diploma thesis deals with development of business activities of company Ilmodo, s.r.o., which lead to effectiveness and sale increase. Thesis contains theoretical knowledge about market and strategic analysis of internal and external environment. The analytical part describes current situation of the company which is summarized in SWOT analysis. The last part consists of recommendations relating to development of activities focused on sales, marketing and managing.

The thesis deals with reporting. The first part is theoretically explained the concept of reporting, as one of the basic functions of controlling, PEST analysis, Porter's five forces model, 7S analysis and SWOT analysis. The practical part is focused on the analysis of the situation in reporting and follow-up proposals to improve the situation.

The diploma thesis deals with creating the optimal strategy for selected enterprise. The work is divided into 2 parts. The theoretical part should explain the terms and processes in formulating appropriate strategies and describe the various analyses, leading to a final choice. The practical part is focused on the application of analysis to specific business and subsequent recommendations, which direction should the company issue in the following period. The aim is to make a complex strategic analysis of the selected company and on the basis of this analysis to determine current position on the market and then propose a strategy for the next period.

The obejctive of my diploma paper is to determinate negative impact of economic depression on particular company by using strategic management methods and procedures, then on the basis of all analysis set down risks and strategic alternatives which would lead to risks elimination or its impact mitigation. To meet this target I analysed the company by means of chosen strategic management methods. I used following methods in my thesis: STEP analysis, Porter's model, level of turbulence model, financial analysis, SWOT analysis, scenario metod etc.

The diploma thesis deals with proposing a new suitable strategy for the selected company. For this purpose, methods of strategic analysis are used. On the basis of the analyzes carried out, the company's strengths and weaknesses, possible threats and opportunities are identified. The thesis is divided into two main parts, namely the theoretical-methodological part and the practical part. In the first part are theoretically explained the basic concepts of strategic management. The practical part analyzes the external and internal environment of the selected company. Outputs of the analyzes are the basis for formulating an appropriate strategy for the future development of the company.

The aim of this thesis was provision of authoritative document on which the company could comprehensively evaluate a given business opportunity and decide on its acceptance or rejection, or basis for further analysis. For this purpose I created a business plan according to current recommendations. In selected organizations I prepared analysis of internal and external environment to get the information necessary for the decision.

The work deals with external and internal analysis, aimed at human resources. Due to the extent thesis was devoted to external analysis PEST analysis. Here are the factors that directly or indirectly may affect human resources in the enterprise. Internal analysis includes a description of physical, human, financial and intangible resources in the enterprise. The final section is devoted to checklist investigation that aims to determine why employees chose Engel strojírenská company and are satisfied with working conditions in the company.

The thesis targets the elaboration of external and internal analyses of the company TMT CZECH. I stress out the trends in society and the precise survey of direct competitive surrounding in external analysis. I focus on the key factors that indicate conditions in the company and the quality of offered services. According to realized outcomes, I identify present company strategies, suggest the possible changes and evaluate the attainability of company's goals.

First part of my work deals with strategy, strategic management, strategic analysis and describes individual analysis. The practical part begins with the company presentation. In the practical part were used analysis such as PEST analysis, "4C" analysis , Porter's 5F model, analysis of enterprise resources or financial analysis. At the end of my work are shown conclusions and recommendations for company.