The aim of the thesis is to carry out strategic analysis of STAKOPLAST cz, spol. s r. o. and based on the knowledge from external and internal analysis suggest an adequate strategy for the future development of the enterprise.

The task of this thesis is to assess the market position of briefly existing company euTERM.cz Ltd., perform internal and external analysis and find a competitive advantage for the determination of the recommended strategy of this company.

This diploma thesis deals with the strategic analysis of Skoda Auto a. s. and its current strategy. Also, it deals with verifying of given hypotheses to effectively determine the future operational strategy. The first part is the theoretical and methodological, which explains the key concepts of strategic analysis of a company. It's followed by the practical part, which translates the theory of strategic analysis into the practice, analyzes modern trends and via the synthesis method it achieves the objective of this thesis: to specify strategic recommendations for Skoda Auto and to verify the hypotheses specified in the beginning.

The aim of this thesis is to make a strategic analysis of the company OLIVIER FOOD s.r.o. using selected methods and tools, to reveal its strengths and weaknesses and to propose a strategy to improve the situation in the company.

The thesis deals with the analysis of customer satisfaction of the internet shop Nejbaby, s. r. o. The first part explains the theoretical concepts associated with the chosen theme. The second part is devoted to analyses of the external and internal surroundings of the selected enterprise and also includes a marketing research containing data collected via customised questionnaire. Based on the questionnaire assessment, proposals are presented in the last section, aiming to increased customer satisfaction.

This diploma thesis deals with the development of business activities of the company JPL kovo s.r.o., with the focus on strengthening its current position in the machinery market. The theoretical part summarizes knowledge from the areas of management, marketing, and business activities, and it also presents selected analytical methods. The analytical part looks at the current situation of the company through its internal and external environment. The last part provides recommendations leading to the development of the company and its business activities.

Subject of the master's thesis is making financial analysis of the company Kastek komponenty. The theoretical part consists of definitions, methods of financial analysis and is a theoretical base for the practical part of the thesis. In the practical part of the thesis there are internal, external and financial analysis. Improvement suggestions for the current company situation are interpreted from the results.

This thesis focuses on the critical analysis of the company on the basis of a strategy is designed to expand the company in a foreign market. The analytical part of this work also contains a comprehensive view of the situation on the Polish railway market. The draft strategy takes into account all the risks and opportunities that are presented on the Polish railways.

The aim of the thesis is a strategic analysis of division Turbo in the company ČZ a.s. on the Russian market. This will be achieved by mapping the current strategy - the vision, mission and objectives and using the external macro, industry and micro analysis. There will also be used an internal SWOT analysis by identifying the strengths and weaknesses of the company, their opportunities and threats. For complex output will also be prepared a financial analysis of ČZ a.s. The outcome will be the analysis of the current situation and the measures that a company should introduce to achieve more efficient trading on the Russian market.

The aim of the thesis is a strategic analysis of division Turbo in the company ČZ a.s. on the Russian market. This will be achieved by mapping the current strategy - the vision, mission and objectives and using the external macro, industry and micro analysis. There will also be used an internal SWOT analysis by identifying the strengths and weaknesses of the company, their opportunities and threats. For complex output will also be prepared a financial analysis of ČZ a.s. The outcome will be the analysis of the current situation and the measures that a company should introduce to achieve more efficient trading on the Russian market.