The goal of the diploma thesis is to make a strategic analysis of specific company, make an external and an internal analysis and also prepare a strategy for future development of the company.

La Tesis realizada consiste en la Elaboración de un Plan Estratégico para la Empresa Teceme Perú SAC, con el objetivo de proporcionar los pasos para que la organización pueda implementar el plan estratégico y así se pueda alcanzar los objetivos a corto y largo plazo para lograr la mejora de la empresa. Con la realización del plan estratégico se cumplen los siguientes objetivos: Con el análisis interno y externo, se logró identificar las fortalezas, debilidades, oportunidades y amenazas reflejadas en la matriz FODA. Para realizar el análisis interno se establecieron reuniones con los miembros de la gerencia de la organización con el objetivo de realizar el levantamiento de información y para el análisis externo se analizaron los factores externos a la organización que pudieran perjudicar a la organización. La evaluación de la misión, visión y valores corporativos con el objetivo de identificar si están alineados a la razón de ser de la empresa, a los objetivos a futuro y a su cultura. Para ello se establecieron reuniones con los gerentes de la organización en la cual se definieron características que deben de tener y se encuestaron a los colaboradores para la obtención de puntajes y así se pudo obtener la misión, visión y valores corporativos evaluados. Formulación de estrategias para que así la organización pueda cumplir con los objetivos estratégicos formulados. Para lograr la formulación de las estrategias se tomó como base los objetivos estratégicos definidos de acuerdo al análisis FODA. Formulación de indicadores, para que la organización pueda tener control de la gestión. Para la formulación de indicadores se elaboró el mapa estratégico, el cual nos ayudó a identificas las cuatro perspectivas existentes, y así poder definir los indicadores para cada perspectiva. The thesis is made in developing a Strategic Plan for the Company Teceme Peru SAC, in order to provide the steps to enable the organization to implement the strategic plan and thus can achieve the objectives in the short and long term to improve of the company. With the completion of the strategic plan the following objectives are met: With internal and external analysis, it was possible to identify the strengths, weaknesses, opportunities and threats reflected in the SWOT matrix. For internal analysis meetings with members of management of the organization with the aim of making the collection of information they were established for external analysis and factors outside the organization that might harm the organization were analyzed. The assessment mission, vision and corporate values in order to identify if they are aligned to the rationale of the company, future goals and culture. For this meeting with the managers of the organization in which features must have defined and surveyed employees to obtain scores and thus could get the mission, vision and corporate values assessed established. Formulating strategies so that the organization can meet the stated strategic ambitions. To achieve the formulation of strategies was based the strategic objectives defined according to SWOT analysis. Formulation of indicators, so that the organization can have management control. For the formulation of indicators the strategic map, which helped to identify the four existing prospects, so you can define indicators for each perspective was developed.

The theme of this diploma thesis is an analysis of an enterprise information system in the selected company, middle sized company operating in the construction industry. The work is divided into two separate units. First one - the theoretical part contains the main concepts and issues that are subsequently elaborated in the practical part. Individual chap-ters of the theoretical part of the thesis contain the definition of information system, intro-duces basic concepts in this area, enterprise information systems and related processes and also strategic management of information processes. The practical part of the thesis focuses on the selected company. The goal and output of the practical part are the analyzes of information strategy and current state of the information system of the selected company and its evaluation.

This thesis deals with strategies for firms entering the foreign market. In the theoretical part of the work the various strategies and their pros and cons are discussed, together with the dynamics of entering a new market. The analytical part of the work comprises an analysis of the Austrian market and an internal analysis of the company AQUAL Ltd. selected for the practical application. Its SWOT analysis and description of its entrance to a foreign market according to the SMART method are performed. Proposals are given the gradual development of the strategy of entrance, including the reasons for choosing a mixed strategy, and aspects of the operation and management of the company abroad are described; important is the definition of activities of the manager for Austria. Finally, conclusions are given summarizing the prerequisites and expected benefits of the entrance, the goals fulfilled and the contributions provided in this work.

This master’s thesis evaluates financial situation of the company REDA a.s. between years 2005 and 2010 on the basis of the selected financial analysis methods. The main goal of this thesis is to formulate suggestions for improving financial situation in the company. This goal is reached in final part of the master’s thesis.

Tato diplomová práce z oblasti marketingu zkoumá možnost využití alternativního reklamního média zvaného GreenGraffiti jako dalšího komunikačního nástroje. Protože je pro Českou republiku a tím i české klienty tento typ reklamního média nový, je důležité vysvětlit, co přesně GreenGraffiti je, odkud pochází a jak se objevilo v České republice. Tato diplomová práce bude také zkoumat, zda je GreenGraffiti vhodným reklamním médiem pro český trh ,a které problémy je třeba vyřešit před tím, než bude zařazen do komunikačního mixu společnosti. Tato práce je napsána na základě znalostí získaných během stáže ve Studio Tomato s.r.o., které vlastnilo licenci na GreenGraffiti pro Českou republiku a také na základě informací získaných od Jima Bowese, zakladatele GreenGraffiti Holding BV.