This diploma thesis is focused on strategic analysis of Simba Toys CZ Ltd. It is devided into three parts. The first part describes theoretical background of the study, external and internal methods of the analysis. The second part includes practical application of the strategic analysis to particular conditions of the company. In the last charter, the situation of the company in the market is evaluated and recommendations for the future of the company are specified.

Strategic analysis of Enterprise, external and internal analysis, its applicaton in practice, proposition possibilities how to improve a position of the company on the market.

The aim of this thesis is to conduct strategic analysis of Měšťanský pivovar Havlíčkův Brod a. s. company. To propose external analysis and internal analysis. And on the basis of these analysis to formulate future business development strategy.

Work up a strategic analysis, make external and internal analysis and prepare a strategy for future business development.

The work is limited by the selected methods of strategic analysis to describe the current position of Elektroporcelán Louny a.s. market and the results of the analysis highlight the opportunities that companies on the market offers. This work will serve the company as a basis for future strategies.

This graduation thesis deals with the RILD Ltd. analysis. The business activity of the company is the production and distribution of domestic glass. The objective of this graduation thesis is to gain information about the manufacture of glass, to analyze the company activities, to find out the company strengths and weaknesses, to analyze the inner and outer company environment and to compose the list of recommendations for the company top management. Information was drawn from the company internal sources (the final accounts, the financial balance-sheets, price lists etc.), basic literature and the Internet. Obtained information help the company to decisively influence the company activities due to the planned expansion to Hungary and adopt new measures.

This paper deals with a process of strategy definition of Starkl -- zahradník s.r.o. company. The main target of this diploma thesis is to elaborate external and internal analysis and to assess present strategy, alternatively to suggest a new strategy reflecting competitive environment.

The topic of my diploma thesis is business plan. The theoretical part of the thesis contains requirements and methods used in analysis of external and internal environment of the company. Second, practical part, elaborates business and financial plan of minidairy in Dlouhá Ves. There is evaluation of various results in the conclusion of the thesis. The conclusion also contains my recommendation what should company focus on, to gain better achievements.

The goal of the thesis is a strategic analysis of RUDOLF JELÍNEK a.s. The first part describes theoretical approaches, terms and processes of strategic analysis. The second part contein application of theoretical knowledges on the specific case RUDOLF JELÍNEK a.s. It includes external analysis by identification of threats and opportunities that exist in the environment of company and internal analysis of strengths and weaknesses by identification of internal resources and skills. Like a synthesis of this information is used SWOT analysis. End of thesis gives possible strategic recommendations based on the results of the strategic analysis.

Strategic analysis on a theoretical level. The use of the theory in the practice in the company MANE BETON a.s. with a particular focus on internal and external analysis, and their connection during the SWOT analysis. Interpretation of the information, evaluation of analysis, a strategy with recommendations for further development of the company.