This Diploma thesis addresses the different problems regarding Czech web applications in relation to managing personal finances. The first part describes the current state of the Czech market with web applications. The next part evaluates synchronization methods of both incomes and costs with internet bankings. These findings are based on executed design and implementation of new web applications which contain an option for synchronization with banking API and better suits the needs of a defined target group. Finally there is a comparison made between monetisation and gamification.

The aim of the thesis is the analysis of valid legal regulations in the area of consumer protection during internet trading. The introduction part deals with definitions of basic concepts as are consumer and his rights, consumer protection, activities of consumer protection organizations and definitions of electronic business and internet trading etc. The basis of the thesis is the analysis of intrastate, European and international legal regulations which concern the given issue. The emphasis is, above all, put on those rights and duties which are applied mostly by internet business users. The work also deals with the process of contracting on the internet. Particularities of e-contracting have an important influence on the validity of transactions and primarily on the moment of contraction. The last part deals with internet auctions, which are gaining popularity, and thus consumers protection is also a current issue. Room for evaluation of legal preparedness in the area is given to within the whole thesis.

This work based on regression analysis and analysis using uses and gratification theory at the sample of 146 students opens the relationship between the use of online social networks and other media. Analysis comes up with results inconsistent with the theory of niche. The wider are the gratifications provided by online social networks and the wider are their gratification opportunities, the less they were used or not used more. It is also shown that there is a positive relationship between the number of dimension in which the internet social networks compete with other media and a usage of internet social networks. A major conclusion of this work is a negative relationship between the use of online social networks and all other media, including traditional media, with the exception of computer games. A negative relationship against expectations was found between online social networks and online news sites. In addition to these findings some interesting relationships between the use of online social networks and personal characteristics of their users were shown. There is no effect of age, gender or grade point average. Positive effect, however, was found for semester of studies and negative effect of having a job.

This thesis is aimed at digital content business models. Business model is a broad area comprised of variety of activities and strategies in order to fulfill the business target. In the past two decades user's requirements to digital media underwent many dramatic changes. Business model that would be broadly accepted as profit-making model still has not been discovered. Given that this thesis can serve as current business models and their influential factors overview. One part of the business models description is devoted to historical business models that gave the foundation to business models as we know them at present. Business models are categorized according to fundamental operating principles. These fundamental operating principles are utilized in so-called pillars of business models that symbolize the main characteristics of model and that are how the profit is generated. Described business modes always comprised of main pillar of business model -- main profit generator -- and another additional pillar(s) that helps to complete the unique business model characteristic. Next part of this thesis deals with initiators of new business model and technology they are depended to. Surprisingly the new business models initiators in history were not a commercials subject but the most innovative ideas came from highly profiled communities of IT enthusiasts. The final part of this work brings the basic information about the current status in profitable business model development as well as it offers manager's opinions regarded to the current and future business models development. This part includes description of most common problems in the process of changing company into digital company type.

The thesis deals with consumer behaviour of buying office chairs in online stores. At first it is focused on main online marketing tools of analyzed online stores. This general analysis is supplemented by data from Google Analytics, MailChimp and a heat map of one particular online store. The second major part of the thesis contains analyzed consumer behaviour by a questionnaire survey. It was executed in order to trace behaviour of respondents in online stores focusing on an office chair purchase. An integral part is a detection of communication activities influence consumers need. Based on a combination of results, the recommendations for the office chair e-shops in the Czech Republic were designed.

Diploma thesis entitled Trading on Internet Auctions deals with the analysis and comparison of important international and Czech internet auctions. Under examination are not only important auctions in terms of number of users, but also those that surpass other interesting business solutions and innovative thinking. The diploma thesis is divided into three chapters. The first chapter, entitled Establishment and Development of e-commerce describes the most important events and milestones for the development of e-commerce and the subsequent emergence of online auctions. The second chapter is specifically devoted to the analysis and comparison of foreign auction sites. The third chapter focused attention on the Czech auction sites, including the legal aspects that are related to trading on internet auctions. The whole thesis ends by conclusion and evaluation of reaching the given object.

The subject of this thesis is a study of the use of the social networking site Facebook in relation to a selected social community from the point of view of the author. The aim of this thesis is to analyse the selected social community and to address this issue, four aspects concerning the selected community are analysed; structure, sociopreferential relationships, social capital and social integration. In the first part of the thesis, I describe the existing theoretical knowledge about social integration, the sociological concept of social community, social capital and its theories and the history and basic characteristics of social networking sites. In the second part of the thesis, I describe the selected community's structure and the processing of data, obtained from research, exploring the frequency of social interactions in this community during a defined period of time. Through chosen sociometric methods, I draw conclusions which address the four aspects outlined above, thus fulfilling the aim of this thesis. The outcome and significance of this thesis is to provide inspiration to companies to achieve greater efficiency of performance by working more effectively with their employee teams.

My Master's thesis deals with "Tokens of body image in the consumer behavior of a specific female subculture", which stands for lesbian community. The aim of my thesis is to capture tokens of body image of gay women in context of their specific community, particularly in the areas of body perception, grooming and adoration of a certain female beauty ideal. The thesis is divided into five main parts. The first part deals with the theoretical background, starting with basic terminology of body image, through an outline of the historical development of ideals of female beauty, to lighting the characteristics of the lesbian subculture, not only in terms of body image. Attention was also paid to the influence of media on perception of lesbians' own body image and to the media portrayal of lesbian women. The second part describes the method that were used for obtaining primary data (CAWI). It also provides an overview of the hypothetical claims, which were primarily designed to compare body image of lesbians with heterosexual women. The third, analytical part focuses on the evaluation of the collected data to verify the hypothesis, or to justify the probable cause why some of the original assumptions were not empirically proved. In the fourth charter marketing recommendations are formulated on the basis of the survey results. The conclusions highlight the most interesting points of the thesis and suggest their potential for use in business practice.

The present diploma thesis deals with new optimization suggestions and their introduction to the logistics distribution chain of the online shop administered by the Lilien Czech Jewelry s.r.o. company. The thesis is comprised of two interconnected parts. The first, theoretical part, is dedicated to the description of key terms which are necessary for the general understanding of the importance of logistics chains in the efficiency of a company, as well as for the understaning of the practical part which follows. The second, practical part, deals with the company in question itself. The aim of the thesis is to provide an evaluation of the logistics chain of the given company as well as its resources. This includes an overview of the state of things before and after innovations proposed and carried out based on a previous bachelor's thesis. Further, the thesis treats the topic of new optimization suggestions regarding the processes involved in the flow of goods to the customer. This concerns specifically suggestions affecting the international distribution of delivery and storage within the company. Other phases of the chain are, however, not omitted.

This diploma thesis deals with a business plan of an internet company. In the first part its main focus lies in theoretical concepts of business start with an emphasis on online marketing. All theoretical aspects from entrepreneurial characteristics through legal forms of business to formalities of a proper business plan are covered. Specific business plan is then being elaborated upon in the practical part. The company would introduce a new kind of video commercial channel via its server where visitors can win prizes which they first select. By watching the commercial, visitors will be included in a raffle. This business idea seems attractive to both the visitors as well as media buyers.