The diploma thesis deals with e-shops and their websites. The aim of this thesis is to evaluate the selected e-shops and their websites, activities of supervisory authorities in this area and creating suggestions for an improvement. The theoretical part explains basic terms connected to e-shops, history, legislation and supervisory authorities related to this area. In the practical part is conducted controlled in-depth interview with the employee of the Czech Trade Inspection. Moreover a questionnaire survey was carried out in order to examine the consumer's experiences with e-shops and their legal awareness. The thesis also contains evaluation of the selected e-shops and their websites and case study containing purchase from one selected e-shop. Based on the obtained information are suggested recommendation for the improvement.

The thesis deals with manifestations of lexical dynamics in the language of Internet discussion forums. The chosen communication sphere is typical for its creativity and spontaneity, respectively active exchange of lexical means and the effort for fresh expressions. For these reasons, the language of discussion forums on the Internet is a suitable material basis for the confrontational description of lexical innovations in contemporary Bulgarian and contemporary Czech. The theoretical part of the thesis defines the notion of neologism and the terms connected with it, as well as the specific features of Internet communication. In the practical part, a structural and semantic analysis of Czech and Bulgarian neologisms is carried out, and considering that a large part of the new lexicon used in the discussion forums is borrowed mainly from English, more attention is paid to the interpretation of the meaning of these loanwords and the ways of their adaptation in Czech and in Bulgarian.

Legal aspects of the online marketing The ever-growing role and importance of the Internet in today's society encourages the quick development of a relatively young and dynamic field - online marketing. Since the central goal of the online marketing is to maximize the profits of the given entity, commercial interest may easily get into the conflict with the interests of others. However, endangered entities are not only competing entities, but very often the customers themselves, addressing of which is much easier and cheaper in the Internet than in the "real world." In addition, in recent years the importance of the issue of the Internet users' privacy has been growing. Legal responses mainly consist in the public regulation, the compliance of which is supervised by the executor of the public administration appointed to do this by the legislator. However, also private regulation is worth mentioning, which is usually used primarily by competitors of the infringing entity rather than by consumers themselves. This thesis at first introduces the field of online marketing and its tools and consequently deals with the examination of the legal regulation in more detail, including the impact on practice. The aim of the thesis is to look at the legal regulation from the point of view of the practice, which...

Forms of abuse of dominance in the area of the Internet platforms The thesis is dedicated to the topic of abuse of dominant position in the area of the Internet platforms. Its aim is, firstly, to outline the challenges arising from the specific nature of the area, which might, from the competition-authorities' point of view, complicate the enforcement of competition law in the case of abuse of dominance. Secondly, the thesis tries to find the answer on the question to what extent these problems have been reflected in the existing decision-making practice. The structure of the thesis is divided into four main parts. The first part is an introduction. The second part provides an essential introduction to the area in question. It defines the term "Internet platform", provides an overview of the most important types of the Internet platforms and describes the specifics of the area in question, whose description is essential for the following parts. The third part analyses the problems that competition law may face in the context of possible abuse of dominance within the meaning of Art. 102 TFEU in the area of the Internet platforms. This section is divided according to three basic steps of a competition analysis of abuse of dominance, i.e. definition of the relevant market, the determination of market...

The significance of personal data protection in the Czech Republic and in other developed countries has been continually increasing. A bank's security system breakdown can cause not only a misuse of the client's personal data but also a financial loss that harms the client and the bank reputation as well. The aim of the thesis is an analysis of the direct banking security and protection means of sensitive data of prime banks on the Czech market. First chapter characterises the consumer protection issues in regard of banking. The second part of the thesis concentrates on the area of direct banking, its forms, possible threats and the particular security tools used by local banks. Last section consists of an analysis of the survey among the banks and their clients.

The diploma thesis is devoted to the issue of online shopping. Its aim is to analyze internet shopping and see the rights and obligations of consumers and sellers, which are based on current legislation. The thesis is divided into two parts. The theoretical part deals with purchase over the internet and its regulations. There are explained the concepts internet, e-business and e-commerce and indicate the types of e-business and is mentioned certification of online stores. The practical part is about the respondents' shopping behavior when buying over the internet. It is examined through a questionnaire survey. At the end of the thesis are mentioned the advantages and disadvantages of internet shopping.

This thesis deals with currently discussed question of survivance of printed media in position of being drawed by new media, mainly by internet. Trend appearing in advanced countries is falling reading, sale and advertising. That cause increasing problems of their publishers. Thesis responds the question whether the internet is the culprit or the financial crisis is. These are the most appointed causes. Thesis firstly acquaints the reader with present situation on the market of printed and electronic publications. Then is looking at appointed area with SLEPTE analysis used in strategic management. Finally complement problems with situation abroad and compile analysis of customer expectations. That is form by questionnaire inquiry and by interview with branch specialist. Technological factors of SLEPTE analysis is compile minutely like the answer for secondary aim of thesis. That is try to fully collect different publication forms of reporting the content through the internet. In reality, set all possible ways how publishers offer their content to customers.

Internet population in Czech republic and its segmentation. Development of advertisement spending into internet. Types of internet advertising in the Czech republic. New trends of internet marketing (social networks, geolocation services, mobile marketing). Proposal of low-cost marketing campaign on internet (using wide range of communication channels of internet marketing).

The main purpose of this thesis is to examine current most important social networks usable in Czech Republic and evaluate usefulness for logistic companies. The aims of thesis are basics of internet marketing, separation of social networks and evaluation their commercial potential. Author attaches his research in form of questionnaire aimed on current usage social networks in logistic companies and compiles recommendations how use social network for commercial purpose.

This diploma thesis deals with the issue of customer satisfaction with services of providing internet access of Infos Art s.r.o. in Prostějov. The thesis is divided into three main parts. The first part of the thesis is focused on a theoretical basis. The second part of the thesis includes analysis of the company and then customer satisfaction survey. The last part of this thesis includes proposals to improve customer satisfaction.