Diploma thesis 'On-line marketing - Principle of an auction changes the world of advertising' is about internet as a medium, on-line commercial communications, search engines and performance marketing. This thesis is divided into three parts. First part is about internet as a medium and actual situation on the Czech internet market. Second part describes a marketing communication mix on the internet, forms of online advertisement and pros and cons of online advertising. Third part deals with an advertisement within the frame of search engines. This part is also about PPC systems and SEM (Search Engine Marketing). Contribution of this thesis lies in info how to use the internet for propagation.

The thesis deals with contemporary author's law which is effective in Czech republic in relation to a piece of music and its legal protection. The goal of first chapters is to outline the crucial statutes concerning subjects as authors, executive artists and recording producers. A great deal of the thesis concerns with internet music piracy which results from a mass file-sharing. It also includes an evalution of current author's law and its efficiency in today's information society.

This master thesis focuses on e-commerce, online marketing and Social Media marketing potential from theoretical factual and practical perspective. On the example of real start-up e-shop Didogo Group Ltd. it aims to show various possibilities how to enhance the company's and brands' recognition while implementing various online marketing and advertising tools. Particular focus is put on Social Media as up to date platforms suitable for marketing and advertising usage. After providing general theoretical and factual overview of e-commerce in the world as well as in Czech Republic, detailed description of various internet marketing tools and Social Media, it analysis Didogo's current state and marketing tools used up to date, and further provides list of recommendations for future marketing communication strategy of this company. Master thesis contains 79 pages, 10 figures, and 7 Appendixes.

The aim of this master`s thesis is to analyze an existing website of a chosen company by testing user`s usability, examining Google Analytics data, conducting SEO analysis and analysing user behaviour according to heat maps. The theoretical part describes the positi-on of the website in a modern marketing, characterizes and compares main web designs, summarizes best-practices for web site development, methods of web analysis and methods for analyzing user behaviour. The practical part uses the knowledge presented in the theo-retical part and applies it in the analysis on the current website of the chosen company. The secondary aim is to define recommendations for creating new pages based on the results of analyses and best-practices of web design from the theoretical part.

The theme of this thesis is the analysis and design of internet shop. The work is divided into three parts - theory, analysis and design. Each following chapter is divided into several sections. The main objective of this thesis is to design a successful internet shop. The analytical part of this thesis describes the current status and trends of Internet users in the country. Analytical section also describes the requirements for an online store, both in terms of potential customers, and in terms of the store owner. This is followed by the design part of the thesis, which is based on theoretical and analytical sections and there is a proposal of an online shop.

This diploma thesis' main subject is to design a service that automatically analyses (e-shop) data, interprets them and consequently provides users with results of this analysis via web service. Design of this service includes concept composition its technical solution and market verification. The main purpose of this thesis is to design an online service for small and medium sized e-shops, that will (based on provided data) deliver information for e-shop performance optimization. Aspects taken into account are service functionality, its technical solution and business plan destined for its market launch. Theoretical part focuses on analysis of online analytical tools that are available for users on market. It looks at internet e-shops market and analyses users' requirements for analytical tool/service either. This part delivers a list of currently available analytical platforms and services that are convenient for e-shops to be used. Then these tools are compared amongst each other. Criteria for comparison are the usability of service, its user experience, positive and negative aspects related to these predefined criteria. Practical part of this thesis specifies functional and non-functional requirements on service, its user interface. The whole concept is verified on market by interview. Discovered requirements are consequently applied in technical solution design and business plan composition. Overall view of functionality and feasibility of the newly designed service and its verification in real environment is the preoccupation of this part as well.

This thesis deals with methodology for measuring transmission parameters of internet connection. The aim of the thesis is to cover and compare known methods used for testing. Based on the research then design and realize an application that will provide those kind of measurements.

My work contains a classification of a single editorial systems, possibly used during the Advertisement and the Auction system. There is a resolution of creation of the Advertisement and the Auction system, which should be used by the VUT in Brno city. The system is proposed to keep up design of the official internet pages of VUT Brno. A part of this document is generator of the administrative systems, able to generate the internet web pages to repair the small and middle MySQL databases.

This master`s thesis deals with comprehensive proposal of new web pages design with e-commerce. It contains analysis of actual website, actual trends and design of optimal e-commerce solution, as new web pages design, functions, design of code structure and content structure and its implementation to internet server. It also includes economic point of view and strategic concept of new web with e-commerce.

The thesis focuses on customer satisfaction analysis of the company TEWECO GROUP s.r.o., which provides Internet connectivity in the district of Hodonin, and proposals to increase it. The theoretical part describes the problematics of marketing research. The practical part analyzes the results of marketing research of customers of TEWECO GROUP s.r.o. Based on this information, measures are proposed, which should increase customer satisfaction and bring higher revenue to the company.