This master's thesis focuses on the teaching of financial literacy at lower secondary schools in the Czech Republic. The main goal was to characterize and evaluate a selection of internet based programs that specialize in financial literacy in order to gain insight on how the users view the issue at hand and how they interact with these programs. The thesis employs a qualitative research method. The first section is devoted to the theoretical introduction to finance, its definition, characteristics and the components of financial literacy. A special focus was also put on the development of financial literacy in the Czech Republic and the main documents in which it is grounded. The need for implementation of financial literacy into secondary schools' curriculums was based on surveys about the level of financial literacy among students and public. The practical part of this thesis consists of two closely interrelated sections. Firstly, it outlines and examines three different online programs created to help teachers design their financial literacy courses more effectively. Secondly, the thesis presents a methodological research using structured interviews with open questions and concludes by demonstrating the results. KEYWORDS Financial education, school education, education, financial literacy,...

The thesis inquires into the area of electronic education in the form of educational portals. It aims to carry out a research of educational portals on the Czech market and subsequent analysis of the portals, which offer users the services for the support of education and schooling. The theoretical part of the thesis focuses on defining the terms of formal and non-formal education, describes examples of their usage. Furthermore, it deals with electronic education in the form of e-learning, defines e-learning from different points of view, and describes its historical development, forms and instruments. The work then analyses 17 portals, two of them in detail -- they represent both formal and non-formal education. The analysis offers information about portals' administrators, range of offered services as well as business models, used by the portals.

This diploma thesis concerns the analyses and design of the internet shop for GastronomikKV s.r.o. The internet trading is currently a high priority for the firms, and so applies to the firms in the area of the gastronomic appliances and services. The first part of the thesis deals with a theoretical background of the internet shops. The theory is followed by the analyses of the customers' requirements for the future internet shop of the firm and analyses of its competitors. Before the actual design part of the thesis, the proposed design is analyzed by WebML methodology. The main part of the thesis, the one regarding the design of the internet shop, is primarily focused on the use of internet marketing tools and implementation of the proper search-engine optimization, but also outlines the principles of usability and accessibility of websites. In conclusion, the thesis evaluates the design in terms of how it shall contribute to the increase the competitiveness of GastronomikKV s.r.o.

(in English): The virtual world is becoming more a part of our reality nowadays. Even children are coming into it and they are losing the ability to distinguish between the real and the virtual world. The virtual world is then an absolutely natural thing for them, including the advantages and risks that it brings. The aim of this master thesis was to collect present opinions and views on the conception of specific primary prevention in the area of cyberspace, and to analyze the currently offered programs from certified organizations for schools in Prague. The basic question of research is: What kind of topics do these preventive programs deal with? The method of this research was based on data collection through document analysis, semi- structured interviews and observation. The results show, that the most developed and complex topics in current practice are cyberbullying and netolism, leading to prevention of potential risky use of social networks and safer use of internet. When the goals of preventive programs are expressed enough specifically and sufficiently and with respect to the child, then it mostly focuses on cognitive aspects of the personality. Based on the research at the end of the thesis, there are formulated recommendations for the implementation of other primary prevention topics in...

The subject of this thesis is to evaluate the current state of the direct banking on the Czech market and an analysis of individual types of direct banking. Partial objective is to create a formal procedure for selecting optimal type of the direct banking for bank clients.

The thesis deals with self-censorship on the biggest online social network Facebook. The main purpose was to determine the reasons for using self-censorship on Facebook. Qualitative research was elaborated with usage of semi structured interview focused on virtual world of active Facebook users and on deeper examination of it. Theoretical part describes concepts and ideas related to the theme of the thesis. The methodological part describes in detail the qualitative research and it's requirements. The analytical part deals with the research itself, analysis of transcribed interviews and with the rules designed by researcher for safe use of Facebook by children. The researcher has decided to set the rules from the findings determined during the creation of the thesis. The self-censorship is the key to the safe behavior on Facebook. Every user of this social network has to learn how to distinguish, what could be placed there and what shouldn't.

This thesis describes accommodation in the region of Třeboň and its cooperation with another subjects providing services in tourism. The theoretical part deals with the description of this region and accommodation services. It describes the division of accommodation and also the management of destination. The analytical part investigates the cooperation of subjects providing accommodation services with another subjects providing services for tourists and its influens on their effective business running. The results of this research confirm the impact of this cooperation. The aim of this thesis is to focus on problematical parts of the cooperation in tourism in this region and propose new possibilities of tourism and service development.

The aim of this study work is the analysis of Fair Trade Products and activities in the Czech Republic. The analysis focuses on projects "Fair Trade Schools" and "Fair Trade Towns". The analysis includes an overview of other activities to support Fair Trade. The product analysis is directed to online stores and changes in the segment of chain stores.

The thesis is focused on describing the procedures through which organizations can acquire and retain high-quality long-term workers in the ICT sector. Most of the described procedures can be easily transfered to other industries. Brand new approaches that can be applied in the process of recruitment, are discussed as well, specifically, the possibility of using online social networks such as Facebook, LinkedIn or Twitter. Outsourcing is another, fairly new option of acquiring employees. An example of such a service is oDesk. The following part of the work describes the processes that are used in recruitment and retaining the skilled employees in the Unicorn company, which is the major producer of software in the Czech Republic. Despite Unicorn`s long-term achievements and experience in implementing the various human resources management and other related activities in order to acquire and maintain high-quality employees, the author was able to formulate specific proposals and recommendations that may contribute to their further improvement and streamlining. These recommendations are subject to the final part of the thesis.

This thesis deals with three selected current trends related to consumer behavior -- onslaught of retro products and retro marketing generally, changes in behavior related to electronic marketplace, and stricter demands for flawlessly designed products and services. Each trend is described and attention is given to driving forces of these trends, the ways they can affect consumers' lives and how they can be observed. The knowledge of the trends is then applied to determine how different groups of Czech consumers can be affected by those trends, thus giving businesses hints on how to incorporate the trends in the approach to their customers and monetize on them.