This thesis is focused on promoting the company Winery Josef Uher through Internet market. This is especially the design of appropriate ways of selling products of analyzed company using the internet and several options of internet promotion thanks to which the Josef Uher Winery will atrract new customers. The thesis contains theoretical knowledge of solved problems, further analysis focused on exploring the external and internal environment of the company, e-commerce and questionnaire investigation. The main part of this work depicts some ideas which should help the companies to attract new customers in the future, ensure better marketing of products and thus achieving greater profit.

The thesis deals with SEO problems (Search Engine Optimization). The part of the thesis is creation of tool which analyzes web pages in multilanguage versions and results provides with appropriate educational effect for user. According the analyzing that can be also used in the regular interval it's possible to show optimization history. The tool uses Microsoft technologies, especially ASP.NET, SQL Server 2008 or Microsoft Server 2008 and is developed by Visual Studio 2010.

Scope of this work is the problematic of data visualization. Data visualization is a useful tool to present and gather new information and thus get to better decisions. In theoretical part, data analysis topics are dealt with. Then specific types of graphs are listed and explained, and in next part problems with graph creation are pinpointed. Basics of graphic and web design are also mentioned. Practical part is focused on visualization of data of processed results of speech analysis, gathered from patients with Parkinson disease. Because majority of people in medical industry do not have, or is not able to work with specialized software (such as Matlab), outputs in HTML table and SVG format were created based on Python programming language. Both these parts are accommodated into webpage, which can be easily opened in web browser installed in most of computers regardless of operation system used.

The thesis deals with the possibilities of presentation of geological information in the field of regional geology. The main aim of the thesis is to create the proposal of On-line Textbook in Regional Geology which can be used as a learning resource for universities, experts and all interested people. There had not been paid enough attention to the geology subject within the basic and secondary schools curriculum for last years. Geology was the part of other taught subjects. Nevertheless, there were initiatives that allowed to find new space for geology subject that has been realizing especially within frame educational programme at grammar schools. There are many resources that can be used during the educational process of regional geology such as traditional textbooks, expert compendiums, but also modern aplication in the form of internet projects. Unfortunatelly, current accesible web applications are not updated and do not include modern findings and knowledge. The proposal of On-line textbook represents the core topic of the thesis. This concept is being developed with the support of the Czech Geological Survey (CGS) in collaboration with the Faculty of Science at Charles University in Prague. There is the connection with CGS portal which is the main communication interface with the user. CGS portal...

This diploma thesis deals with the phenomenon of Internet memes. The theory of memes came from the evolutionary biologist R. Dawkins in the late 1970s, as a cultural analogy of genes. Decades later, the term "meme" began to appear in Internet culture in conjuction with Internet jokes. This thesis works with the concepts of meme, virality, spreadable media and media convegence. All of these terms define the current Internet environment. The diploma thesis is based mainly on books by L. Shifman: Memes in Digital Culture, H. Jenkins: Convergence Culture: Where Old and New Media Collide and Spreadable Media: Creating Value and Meaning in a Networked Culture (co-authored) and K. Nahon and J. Hemsley: Going Viral. This diploma thesis deals with the definition of the term meme and its differentiation from the term virality, because for the average Internet user, these two terms are synonymous. The thesis describes meme genres, phases of the creation of Internet memes, which arise mainly from spreadble media and on the basis of which principles are memes created and what factors contribute to their spread in cyberspace. The analytical part consists of a contextual analysis of selected Internet memes, which demonstrates how digital manipulation changes the context of memes in which the meme can be used and how this...

This thesis analyzes the way of presenting the catastrophe called Sandy in the Czech media. The motivation for choosing this topic was the ascertainment that the information about Sandy narrows only on the information about New York in spite of the fact, that this hurricane, sometimes called tropical storm or "superstorm" caused many injuries in the area of Cuba, Jamaica, the Bahamas and especially Haiti. The analysis is realized by force of critical discourse analysis of Norman Fairclough, because this method is appropriate especially for analysing mass media texts in the way of offering complex view from the level of social context, through the process of production to the language form of texts. Consequently, theoretical background comes from the methods and concepts of Norman Fairclough, from the definition of media discourse, which is oriented on new media, news and news values. The analysis is oriented on the most readable Czech online news and the on the news web pages of the Czech public service television and the Czech public service radio. The goal of this thesis is primarily the comparison between the way of reporting about the hurricane between the commercial and public service online news articles; revealing ideological and powerful aspects in the way of this reporting; and the...

How is the role of non-profit organizations constructed in the Czech online sphere? This diploma thesis tries to answer this question based on a content analysis of articles in the six most-read online newswebsites in the Czech Republic and users' discussions connected to them in 2015-2019. The theoretical basis of the work is the media construction of reality, which the author tries to apply in practice to the topic of the non-profit sector using the method of media framing. Qualitative content analysis in the research succeeded in revealing four main frameworks by which Czech online news views non-profit organizations. The four frameworks also emerged from the analysis of user discussions under the articles. The comparison of these findings provided the author with the opportunity to find out how the discussant brings diversity to the Czech non-profit sector's media representation. The thesis's conclusion is devoted to evaluating the most critical research findings, which the author incorporated into the context of existing academic research of media representation of non-profit organizations in the news. As non-profit organizations' role in society is mostly influenced by the public image, this work provides comprehensive information on the roles that Czech online news and its readers attribute...

The thesis "The Influence of New Internet Concerns on Transformation of the Traditional Publishing Houses in Central Europe", based on the media convergence theory and theoretical sources from the area of current trends in media field, focuses on changes the traditional publishing houses are going through. The paper maps the digital portfolio of the traditional media houses of Axel Springer in the German market and of media houses of Mafra, Bauer Media and CME in the Czech market. The paper parallely focuses on portfolio of the chosen global Internet companies and the relationships between these new media concerns and the traditional publishing houses, focuses on the competitive advantages of the examined online platforms of the new Internet companies, which potentially compete by their aims with the tradidional publishers. The paper also focuses on the advantages and the options for the users and advertisers, and on the mutual cooperation and dependenncy of the both types of media concerns.

This thesis deals with humour on Facebook, I examine the themes and practices of humorous posts that are related to the direct election of the President of the Czech Republic,in particular to the two candidates who got into the second round of presidential elections, Karel Schwarzenberg and Miloš Zeman. In the theoretical part I introduce humour from a theoretical point of view. I identify three central theories, types of jokes and function of laugh. In subsequent chapters I define the basic assumptions that lead to the involvement of fans in the creation of online posts, which can circulate through social networks. I present new tools in online political marketing and summarize the basic topics of the official campaigns of both candidates. In the practical part I analyze, using the grounded theory, how and why Facebook users worked with humour in posts which respond to the presidential election. The material which was searched, can be described as illustrated jokes, photos with or without text, collages, comics or cartoons from official and unofficial Facebook pages of both candidates. The research showed that humour had primarily negative role during the campaign. Humour was a tool to defame and ridicule the candidate, jokes showed his shortcomings. It also warned voters what could happen in the...

For my thesis I chose a topic related to the use and limits of the Internet for pupils of primary school in their free time, because I think that this issue is not given sufficient attention. The aim of my work, based on content analysis of literature and other sources and on the research among pupils, is to formulate risks associated with the use of the Internet by pupils of younger school age. Chapters of my thesis provide the readers to the issue of risk phenomena associated with the use of the Internet, which can affect mental and physical health of children. Readers will also find a chapter focused on existing projects dealing with the issue of Internet safety. And last but not least, the work is focused on the possibility of the use and safety of the sites mostly visited by children that resulted from the research. For my work I have drawn mainly from the many Internet publications and brochures, written by the experts in this issue, because the topic is relatively new and it is difficult to find books devoted to it. The work includes also research part, for which I chose the method of questionnaire survey, exploring outlined three areas - the use of the Internet, Internet safety and use of social networks by pupils of 3rd - 5th year of primary school. The results are placed in a table that...