Internet piracy has recently been addressed by several policies introduced in US, such as SOPA and ACTA. These policies suggest the general opinion to be that piracy reduce profits. The focus of this thesis is therefore put on the introduction of theoretical concept capable of describing possible piracy impacts and then showing empirical observations to prove it. We developed our own modified time-dependent model of demand function with network effect, which suggests that piracy can have indeed different results on producers' profits depending on the conditions. Further, we showed on real data that the resulting piracy effect in film industry is indefinite and piracy in other industries results in various outcomes.

The objective of this thesis is to find those factors that help create customers loyalty in E-commerce. In the application part of this thesis the objective is to those factors for a specific E-commerce store Úžasnédárky.cz. To find these factors in this thesis we used community research methodology applied to the target group. This thesis also describes the evolution and history of the internet which allowed the birth of E-commerce. It also describes the phenomenon of loyalty and its specifics in online world. Some of the results of this thesis might be surprising, such as that seemingly trivial factors, such as prompt communication and its quality, compliance of an agreement or fast delivery of goods can dramatically increase customers loyalty and sometimes can even be a competitive advantage for the company.

The main subject of this work is the assessment of electronic voting systems with regard to their required and achieved properties. The goal of this project is designing an electronic voting protocol that satisfies the requirements for privacy protection while also being scalable and fault-tolerant. Existing protocols are examined and compared according to their properties. The design proposed in this work uses smart contracts on blockchain and combines the approaches from the examined solutions. Scalability is achieved by dividing the process of voting between several smart contracts. Each of these contracts carries out the voting in small scale with only a subset of voters and the partial results are then aggregated. The problem of finding a suitable platform for implementation of the proposed protocol is also addressed in this work.

This thesis is about boosting the company’s competitiveness by improvement of its web pages. The first part theoretically describes all main terms and ideas about internet and web applications which are used in the next chapter. Second part is about introduction of the company and its analysis. After detailed analysis providing results for proposals is the main chapter focused on suggestion of new measures and steps how to improve the company’s position on the market. These main steps and whole benefits are summarized in the last part of this thesis.

This master´s thesis deals with the formulation of a business plan with aim to establish a retail shop and e-shop with quite specific assortment in form of handmade products. A real business will be establish base on the business plan.

This material concerns to approaching the term marketing and to the application of knowledge about marketing and electronic commerce by the improvement of the electronic commerce in a company dealing with the building material.

Title: The FTVS Website as an Instrument of Marketing Communication: Content Analysis of the English Version from the Viewpoint of Target Audience. Objectives: To asses the content of the English version of the website and suggest its improvements to increase the efficacy of marketing communication. Methods: Content analysis, comparison Results: Detailed analysis of the website has been carried out, drawbacks of current layout (both content and formal) have been described. Modifications and improvements have been proposed. Keywords: Marketing, communication, website, web content, university, FPES

Remote internet voting is a phenomenon of modern democratic societies. This topic has slowly become an important and frequent subject of political research. Thus, the aim of the thesis was to analyse this inovative, but yet controversial, method of voting from the standpoint of voting rights. The first of the thesis is concern on the general theory of elections and legal concept of voting rights to understand the meaning of elements of voting rights. The second part of the thesis comprises three case studies on countries which have already organised the remote internet voting in some types of elections: Estonia, Switzerland and the Netherlands. These chapters have proved several issues and variables between particular e-voting systems, such as the possibility of casting e-votes repeatedly, who is allowed to use internet voting or where votes can be cast on-line. The main goal of the thesis was to provide a clear set of potentional barriers of remote internet voting for an accomplishment of democratic suffrage in cases of these three countries and evaluate the possibilities of the idea of remote internet voting used in the electoral system of the Czech Republic. Thus, the third part of the thesis was focused on the case of the Czech republic and main principles of vote suffrage. The author...

The thesis "Exchange of views presented on Facebook - discussions and its actors" deals with discussion threads on Facebook. In theoretical part the author aims to look at Facebook as a separate internet medium that requires an active interaction from its users. He deals with Marshall McLuhan's and Erving Goffman's theory and aims to work with the evolution of the social network. In practical part the author focuses on the Facebook discussion threads itself and on its actors. To cope with his research problem, he uses two qualitative methods, discourse analysis of Facebook's discussion threads and semi- structured interviews. He tries to distinguish whether there are any interaction patterns, discourse terminology used by debaters within the discussion threads and he also aims to describe Facebook discussion threads from overall perspective. In semi-structured interviews the main goal is to reveal a motivation to present an opinion online.

Internet search has changed significantly since its beginning and it has also changed the way of information retrieval. Firstly, network search tools were created. However, greater development of internet search tools came after the creation of the Web. One of the first internet search tools were the web directories, such as Yahoo! or content directory Open Directory Project. Nowadays, web search engines are the most commonly used. Apart from general web search engines, there are also specialized or web search engines for particular aim or function, such as DuckDuckGo aimed at privacy, Yandex or Seznam.cz aimed at specific region or computational search engine WolframAlpha. Multimedia search and search adapted for mobile devices is technology trend in the field of internet search. Personalization, localization and social search belong among the contemporary trends. Semantic search is another long-lasting trend.