Diploma thesis focuses on the description of the financial market and its importance in the economy and examines the various approaches and methods of analysis of investment instruments and the nature of investing at all. The main part is devoted to tools of the technical analysis of shares and financial derivatives and their practical use in deciding on investment in financial markets. The most important part of this work is the follow-up evaluation of the effectiveness of investments.

Podnikatelský plán;Podnikatelský záměr;Malé a střední podniky;Specifika MSP,Plánování;Technicko-ekonomická studie;Finanční plán;Strategická analýza Analýza makrookolí;Analýza mikrookolí;Volba podnikové strategie;Porterův model 5-ti sil;PEST analýza;Analýza konkurence;Metody hodnocení investic;Čistá současná hodnota Rentabilita;Rentabilita vlastního kapitálu;Rentabilita investice;Vnitřní výnosové procento;Kritéria posouzení efektivnosti investice;Audit zdrojů a schopností;Syntéza;Podpora malých a středních podniků;Specifika malých a středních podniků;Nevýhody podnikání malých a středních podniků;Podnikatelský projekt;Konkurenční výhoda;Předběžná technicko-ekonomická studie;Studie podnikatelských příležitostí;Analýza trhu;Mapa konkurenčních skupin;Zdroje financování;Odhad budoucích peněžních toků;Určení podnikové diskontní míry;Doba návratnosti;Diskontované peněžní toky;Nediskontované peněžní toky;Benzínová čerpací stanice;Pohonné hmoty;Benzín natural 95;Nafta;Poslání;Vize;Strategické cíle;Bankovní úvěr;Investiční náklady;Plán nákladů;Výkaz zisků a ztrát;Výkaz o cash flow;Průměrné kapitálové náklady

This thesis deals with the evaluation of the investment efficiency to the traffic buildings. Theoretical part describes the history of the traffic sector and the railway traffic, the ownership and financing of the railway infrastructure. Next section describes the characteristic of railway corridors, basic principles of their modernization and optimizations and methods for the evaluation of investment efficiency. In practical part is focused on design of an own methodology for the evaluation of investment efficiency to the traffic building according to savings of passengers' time. The investment efficiency to the railway corridors is assessed using proposed methodology.

The main objective of this thesis is to provide management of specific company with valid information concerning intended investment in construction of a small photovoltaic power plant. Valuation of the investment is done using methods: payback period, discounted payback period, net present value, internal rate of return and profitability index. There is a comlete sensitivity analysis included in the thesis. Besides the valuation itself, the thesis provide also relevant information about the company, legal environment, czech and european renewable energy market and current state of the project.

Diploma thesis is concerning marketing communications and public relations with focus on public sector and practical application as a tool for investments attracting -- in context of the Czech Republic and Investment and Business Development Agency CzechInvest. The main target is to identificate marketing and communication activities, technics and tools for investment promotion with providing of their analysis, evaluation and recommendation of future development. Actual issues like Web site and Corporate Design of agency are examined in detail with focus on recommendation of new strategy.

This thesis analyzes the effectiveness of IS / ICT in enterprises. At the beginning of the theoretical section explains the basic terms informatics discipline. It is described an application to support basic processes in logistics enterprises (ERP) applications and enabling the electronic exchange of data between businesses (EDI). Conclusion theoretical part is devoted to analyzing the effectiveness of investment in IS / ICT. The practical part describes the basic process of manufacturing logistics company focused on the application of IS / ICT. Then, an analysis of the costs incurred by entering incorrect data into information system. Following the calculation of cost savings by introducing EDI technology to receive orders in a manufacturing company.

The diploma thesis "Investment controlling and its application in a particular company" focuses on principle features of investment controllership and its application in practice. The theoretical part summarizes theoretical knowledge of the field of the investment decision-making and investment controllership. Attention is devoted specially to basic terms and methods used in this field. The practical part deals with analyses of recent stage of investment controllership usage in the ABC, s. r. o. company. According to project results the advantages and insufficiencies of recent stage are evaluated including suggestions for future improvements.

This thesis focuses on investment, especially on the development of individual investments. It is concerned with stocks, bonds, mutual funds, saving accounts, real estates, commodities. The main objective is to create a model in Lumina Analytica. Interactive model should provides users (according to their filled values) the most likeliest appreciation of the selected portfolio investments. Supportive part of this thesis is an investment questionnaire. It obtains simplifield investment profile to potential investor and also a recommendation to which types of investments should investor invest. The purpose is to connect the subjective inestor view (the relationship of risk, return and liquidity) on investments with the real behavior of the individual investments with the help of analytical tools.

The subject of this thesis is an innovation process using design thinking approach and resulting in a potentially successful new product, a board game. The first part reflects the theoretical approaches to innovation in general, the division innovation by various aspects and the models of the innovation process. Further is presented approach design thinking in more details, because this approach will be applied of the specific case of new product development in the practical part. The theoretical part is closed by methods financial evaluation of investments, which will help to evaluate a new product economically. The practical part begins with a description of the object of the innovation process and introduction of market of board games. This is followed by development a new product by design thinking approach, which is divided into phases inspiration, ideation and implementation. The result of the innovation process is a board game, that reacts and responds to the needs and wishes of potential customers, because of the empathy in the initial phase. Its economic viability was confirmed through the application of some methods of financial evaluation of investments.

The thesis is focused on fair tuition fees. It tries to explore more profoundly all the possible factors, which could be considered as important during the measuring benefits of higher education. Among these factors we can find p.e. Labour market success rate, unemployment and income level of graduates in employment. The other main theme of this thesis is the current situation concerning the funding of higher education in the Czech Republic and other EU countries. The issue of tuition fee is currently very actual and it is clear that proper financial cost analysis of studies and the possibilities of measuring return on investment in tertiary education are more than important. Therefore I present existing possibilities to measure return on investment and also to the following possibilities how to include and use the unemployment rate of graduates.