This thesis deals with the proposal for the development of small business. The thesis analyzes the present situation of the company by analyzing of the internal and external surroundings. The aim is to suggest changes and choose the appropriate strategy for the development of small business. This thesis will serve as a document for implementation of the proposed changes to the business owner.

Master‘s Thesis deals with the problem of entreprise and it‘s success rate. The aim of accent is analysis of current business in joinery Antonin Hála – HAANT. To provide the analysis are used analysis of internal and occupational environment of the company but also the important financial analysis. All of them are provided for the purpose to identify the gaps and the possibilities of extension of current enterprise. Based on acquired results of analysis is proposed the extension of entrepreneurial activities.

[pt] A medição da percepção da qualidade de serviços de marcenaria é um tema muito pouco estudado pelos pesquisadores, embora essa seja uma área de negócios com grande potencial de crescimento e muitas vezes administrada de maneira intuitiva pelos próprios artesãos. Como a análise da literatura concernente ao desenvolvimento de modelos medindo a percepção da qualidade de serviços demonstra a existência de controvérsia entre os principais autores e a conseqüente dificuldade em obter um modelo global e consensual, optamos por desenvolver um modelo específico para o contexto em questão. Assim, definimos os atributos -confiabilidade, tangibilidade, atendimento e preço- e seus respectivos níveis -três-, e os utilizamos em uma pesquisa sobre percepção da qualidade de serviços de marcenaria. Por meio da análise conjunta revelamos a importância relativa dos atributos, com destaque para a confiabilidade e para o atendimento; bem como a utilidade de cada atributo em seus respectivos níveis. Relatórios de análise da evolução da importância relativa e da utilidade com relação às características socioeconômicas dos participantes da pesquisa revelaram tendências de diferenças relacionadas a tais variáveis, que podem funcionar como indicadores da existência de possíveis segmentos de mercado. Obtivemos altos valores de correlação linear e significância da análise conjunta, o que indica que o modelo tem um alto poder preditivo da preferência entre opções de serviços compostos por diferentes níveis dos atributos em questão e é estatisticamente significativo. Já a análise de clusters não permitiu a definição clara de segmentos de consumidores, muito melhor demonstrados pelos relatórios anteriormente citados. Os resultados deste trabalho podem orientar os administradores de marcenarias a estabelecer combinações ótimas de atributos e seus níveis a serem oferecidos ao consumidor; gerenciar de maneira efetiva esses atributos; estabelecer níveis de preços; segmentar mercados e posicionar seus serviços, desenvolvendo programas de marketing adequados; e ainda fazer análises competitivas e avaliar como os consumidores atribuem valor ao serviço; sem perder de vista a viabilidade de execução e prestação lucrativa do serviço. Sugerimos ainda a aplicação do modelo aqui desenvolvido em outros contextos de serviços, de maneira a testar sua aplicabilidade e adequação a outras áreas de negócios. / [en] The measurement of quality perception in joinery services is an area that has, so far, inspired very few marketing research studies, although it is a business with a great growth potential, which has been often managed in an intuitive manner by the artisans themselves. The models for analysing services quality perceptions, as developed by the main authors in the field, have not been easily accepted and, consequently, there has been some difficulty in building a more global and consensual model. For this reason, we have chosen to develop a specific model, that would fit the context studied, which includes attributes - trustfulness, tangibility, consumer servicing and price- and their levels -three-. Using such attributes we studied the perception of quality in joinery services. Performing conjoint analysis we found the relative importance given to each attribute, emphasizing trustfulness and consumer service as well as the utility of each attribute in its respective level. Reports comparing the relative evolution of the importance and utility according to respondents` social and economic features revealed different trends related to such variables that may indicate potential market segments. We obtained high values of linear correlation and observed conjoint analysis significance, indicating that the model itself has a high predictive power of showing preference for options of services composed of different attribute levels, and is statistically significant. On the other hand, the clusters analysis did not provide a clear identification of consumer segments, which were better shown in the reports previously mentioned. The results of this study may guide joinery managers to develop ideal attribute level combinations to be offered to the consumer; as well as effective ways to manage these attributes; settle price levels; identify market segmentation and target their services, developing adequate marketing programs; and in addition, perform competitive analysis and also estimate how consumers assess services; at the same time keeping in mind the feasibility of execution and maintaining desirable profit levels. We suggest the application of this new developed model in different service business areas, so as to test its applicability and adequacy.

Samhället efterfrågar idag i allt högre grad miljövänlig och hållbar byggnation. Ett sätt möta dessa nya krav på miljövänlig byggnation är att använda mer trä då detta minskar koldioxidutsläpp genom substitutionseffekten. Syftet att undersöka huruvida traditionella fogningstekniker som helt utförs i trä kan ersätta samtida fogar i framtida byggnation. Målet är att visa att detta är möjligt ur hållfasthetssynpunkt. Undersökningen kommer att begränsas till att undersöka en pelar-balk-anslutning där den traditionella fogen representeras av tre olika varianter tapp i tapphålsfog och den samtida av balksko. Fogarna undersöks beräkningsmässigt samt genom försök där belastningsfallet ämnar ge en hög tvärkraft. Resultaten pekar på att det är möjligt att introducera den undersökta traditionella träfogningstekniken vid samtida byggnation. / Societies demand for environmentally friendly and sustainable construction is ever increasing. One way to meet these new demands on environmentally friendly construction is to use more wood which decreases carbon emissions through the substitution effect. This report aims to research whether traditional joinery techniques entirely executed in wood can replace contemporary joinery techniques in future construction. The goal is to show whether this is possible from a strength standpoint. The research will be limited in that it will strictly seek to study a pillar-beamconnection where the traditional joint researched will be three varying mortise and tenon joints and the contemporary joint is a joist hanger. The joints will be analyzed with calculation and experimentation where the load case aims to produce mainly shear in the joint. The results point towards it being possible to introduce this traditional joint in contemporary construction.