In this thesis, a review of Kenneth Burke's use of the term attitude in his published works as well as in some unpublished notes, drafts and letters, is performed. Three periods of different usage are found. Early works feature a pervasive attitude with elements of both body and mind. This attitude is then subsumed into the pentad and the physiological connection is diminished, but attitude is given an important function as a connective between action and motion. The later Burke reinstates attitude as central to his theory of symbolic action, reconnects it to the physiological and includes it in the Pentad with parsimony-inducing effect. The attitude is then found to aid rhetorical analysis and show promise in being able to help analyse expressions not wholly in the realm of the conscious, be they in the form of a Bourdieu social practice or barely conscious rhetorical markers in conversation.

Documentary is a genre of film that portrays "real" events using depictions that connote the objectivity and facticity implied by the processes of photorealism. Many contemporary documentary theorists and critics observe a constitutive problem in this ethos: despite the apparent constructions and agendas of documentary filmmaking, the framing and assumption of documentary as a window on the world tend to naturalize its own constructions as "real." Critics who engage documentary trace the multitude of ways this problem plays out in particular films. These projects yield many important insights, but they most often approach documentary as a form of inherently deficient representation fraught with ethical questions-- questions created by the frame and ethos of objectivity it fails to achieve. Are events portrayed truthfully? Are people depicted fairly? Are filmmakers misrepresenting? In this study I seek to show that a rhetorical approach to documentary shifts the critical focus to instead examine how documentary constructions and images work as evidence in the claims and rhetorical agendas of documentary. I study recent film texts (2000-2012) that explicitly and primarily structure their documentary materials as evidence for the truth of an argument or interpretation, and I argue that documentaries, when they work as documentary, establish and verify their depictions as evidence by drawing on the elements of their "scene." I use Kenneth Burke's dramatistic approach to observe that the "real world" as depicted in documentary is at once experienced as representation of the world outside the documentary, but also constructed as the scene of a dramatization. Understanding the dramatism of documentary helps me to characterize what I call a "rhetoric of evidence" that may be particular to documentary expression. In the films I study documentary "scene" interacts at key moments and particular ways to locate the events of films in the "real world," not just as evidence that something is real, but also as meaningful for particular arguments and rhetorical moves. This study reveals the often extremely subtle ways that documentaries wield the influence of "truth," and also offers filmmakers an understanding of how evidence might be deployed more deliberately to present a social world that is open for transformation.

As multimodal composing plays more prominent roles in academic, professional, and public life, writing centers are challenged to take on multiliteracy work, and some have even gone so far as to redefined themselves as multiliteracy centers. However, writing centers that take on this work will find process theory, which has dominated writing consulting since the 1970s, inadequate for the task. A study of the history of the higher- and lower-order concern prioritizing strategy demonstrates the shortcomings of process pedagogy-based tenets of writing center practice. They represent historical vestiges of the field’s struggle for disciplinary legitimacy rather than a response to exigencies of composing. Teaching multiliteracies instead demands a rhetoric-based approach. This project explores what such an approach would mean for the writer/consultant interaction, consulting staffs, the writing center’s institutional identity, and centers' role in the public sphere. I redefine the role of writing consultant as rhetoric consultant and propose a writing/multiliteracy center-specific pedagogy of multimodal design. The focus then turns to finding definitions of centers that can shape their evolving identities and construct multiliteracy work as integral rather than an add-on. Drawing upon Kenneth Burke’s frames of acceptance, I examine the limitations of the field’s defining mythologies and propose a way forward in identity formation, shaping definitions of writing/multiliteracy centers that are at once stable and flexible. Finally, this project argues for a fresh interpretation of the center’s core identity as a democratizing force. John Dewey's definition of publics helps to define the field's democratizing mission as a project of extending access to education to diverse groups of people. Projected growth in the number and diversity of higher education enrollments offers writing/multiliteracy centers important opportunities to shepherd underrepresented groups through college. However, a more ambitious democratizing mission stands within reach: the changing landscape of composing challenges centers to support composers who want to take active roles in the public sphere. This project proposes pedagogical shifts that make public work possible. / text

This dissertation starts from the proposition that globalization is a process of integration aided and abetted over centuries by technologies (e.g. transportation and today’s electronic communications) that have collapsed time and space among individuals and enabled the projection of power. This dissertation excavates and analyzes what are termed discourses of globalism, the rhetorical construction of a social order that transcends the nation-state. The primary form of globalism at this juncture is neoliberal globalism, an elite discourse that is hostile to the nation-state and promotes a world that organizes individuals into global markets as producers and consumers. One of the defining tenets of neoliberal globalism is the assertion that “there is no alternative” to organizing society, a phrase made (in)famous by British Prime Minister Margaret Thatcher in the 1990s. The project is framed as a search for the emerging rhetorical strategies that might reconstruct agency (the capacity for individuals to affect the world) at a grassroots level under that umbrella of neoliberal globalism and at least contemplate an alternative organization of a more integrated global society. Methodologically, the dissertation employs Kenneth Burke’s (1937) theory of discursive history as an interplay of acceptance and rejection frames over time. Using food talk, primarily Internet content concerning food and agriculture, as a corpus of texts the dissertation charts neoliberal globalism as an acceptance frame and its impact on agency and equipment for living, the embedded social rules and roles for living in a social order. Using the concept of the rejection frame, the dissertation then argues that a grassroots globalism is nascent as seen in food talk and is attempting to counter neoliberal globalism through constructing a theory of rights that transcends the nation-state and provides a new form of equipment for living in a globally organized world. The dissertation concludes by theorizing this emerging rhetoric of rights as a step toward a rhetoric of global personal sovereignty that might unite people in all locales in a balancing of neoliberal globalism. / text

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In the spring of 2011, major protests broke out against the Syrian leader Bashar Al-Assad. As a result of this, the Syrian Civil War, one that has cost hundreds of thousands of people their lives as well as forced millions from their homes into refuge, was initiated. The war is still today an ongoing conflict. The following study is a narrative analysis of how the Swedish press reported on the war. The main focus of the study will be placed on the actors, actions and motives from the articles. The source material consists of articles from three major Swedish newspapers that were published during three different time periods, ranging from the year of 2011 to the year of 2013. One general conclusion is that there are several similarities to be found between Swedish reports on the Syrian Civil war and the Gulf War, as well as the results from other studies on Swedish crisis communications. The results show that the three newspapers mediate a similar narrative with the same specific actors involved. The narratives are easy to understand, and the various roles assigned to the different actors are definite. Together, the articles tell a story of good versus evil.   Few of the active domestic Syrian groups during the war are named in the articles. The foreign actors from the articles consist primarily of the Western superpowers, Arabic neighbors, the United Nations and the European Union. There is a great difference in relation to the expectations placed upon, as well as authority given to the Western countries and the Arabic ones. This is discussed in relation to the term Orientalism coined by Edward Said. The motives behind the actors actions are rarely named in the article, neither are their rights to make said actions specified. This could be explained through the narratives and the inherent need to press’ to simplify things. It could also be explained with what Kenneth Burke refers to as a transformation, in this case implying that motives can be found in the actors. A didactic discussion is also included.

abstract: This dissertation develops a heuristic—one I call the iterative narrative reflection framework—for rhetorically engaged, data-driven teacherly theory building using Kenneth Burke’s frames of acceptance and rejection. Teacher-scholars regularly develop curricula and lesson plans informed by theory and prior experience, but the daily practice of teaching and learning with students rarely plays out as expected. In many cases, institutional constraints and the unpredictable lives of students interact with teachers’ plans in surprising and sometimes confounding ways. Teachers typically make sense of such challenges by constructing post-hoc narratives about what happened and why, attributing motives and agencies to other participants in ways that suggest how to respond, move forward, and get back on track. Whether such narratives are part of a deliberate practice of reflection or an informal and largely unnoticed mental process, they are rarely thought of as constructed accounts and therefore as rhetorical acts that can be subjected to serious review, criticism, and revision. Yet these stories are shaped by familiar genre conventions that influence interpretations of events and motives in ways that may or may not serve well as teachers consider how best to respond to unfolding events. Using the iterative narrative reflection framework to guide my analysis of my own teacherly narratives through multiple layers of reflection and criticism, I demonstrate across the dissertation’s three cases how such deliberate, methodical analysis can reveal tacit assumptions and additional interpretive possibilities. Ultimately, such a process of iterative reflection enables the teacher-scholar to choose from among a wider range of available means of persuasion and pedagogical possibilities. / Dissertation/Thesis / Doctoral Dissertation English 2019

Krista Ratcliffe’s term “non-identification” offers a version of identification that assumes identity is not always identifiable. As an attitude that fosters cross-cultural listening, non-identification asks us to listen to others from a place of “neutrality,” with “hesitancy,” “humility,” and “pause” in order to consider identity’s fluid nature (73). This thesis first argues that this term might also describe speaking strategies premised on non-identifiability. As I’ll show, an inventive non-identification would articulate some rhetorical strategies that neither “identification” nor “disidentification” currently articulate. However, rhetorical scholars need more theoretical and practical guidance for what this kind of speech looks like. So, this thesis also argues why, despite criticism to the contrary, the writing of Kenneth Burke offers an ideal account for inventive non-identification. Burke’s descriptions of the terms “synecdoche function,” the “mystic” and “poetic language” achieve the same effects as Ratcliffe’s non-identification, yet Burke describes these same effects from the perspective of the speaker. Following my re-reading of Burke, I ground the theory of inventive non-identification in a brief rhetorical analysis of Yan Phou Lee’s 1887 autobiography When I Was a Boy in China. By showing how this theory applies to Asian American rhetoric, I conclude that inventive non-identification has utility for the field of rhetoric more broadly.

The purpose of this study has been to analyze the rhetoric of Gloria Steinem in order to determine how she uses identification in her attempts to unify the members of the Women's Liberation Movement and to enlist the cooperation of others outside the movement. The rhetorical theory and concepts of identification and consubstantiality developed by Kenneth Burke, literary and rhetorical critic, have been used in this study. The representative examples of Steinem's rhetoric which have been analyzed include a speech made at Southern Methodist University on February 3, 1972, Steinem's feature article "Sisterhood," which was published in the 1972 Spring Preview Issue of Ms. magazine, and a speech made by Steinem at the opening session of the National Women's Political Caucus in Houston, Texas, on February 9, 1973. This study has revealed Gloria Steinem to be, during the years from 1967 until the present time, a vital spokeswoman for the Women's Liberation Movement. The means through which Steinem chose to combat the oppression of women was rhetoric. The three examples of Steinem's rhetoric analyzed in this study indicate that her basic premise concerns the long-standing subjugation and exploitation of women by the ruling class -- white males.

The transition to motherhood is difficult and jarring for many women. Not only does this transition demand life-altering changes to a woman's life, but especially in more recent times, this transition offers nothing but uncertainty. As the role and understanding of women continues to change, what motherhood means becomes increasingly difficult to define; additionally, the traditional narratives of stay-at-home mothers who are always happy to do housework and nurture their children no longer apply for many 21st-century women, leaving new mothers feeling uncertain about who they are and who they want to become. Since the turn of the century, mothers have turned to the blogosphere to document and share the events of their everyday lives, making the blogosphere a space for mothers to share the highs and lows of modern family life with their family, friends, and other mothers. The scholarship published on mommy blogs suggests that for the writers of these blogs, the act of blogging provides writers with the opportunity to literally revise the events that occur in their lives on their blogs, which allows them to actively shape and create their maternal identities. In turn, their blogs are read, complicated, and validated by a community of other readers, which implicitly suggests that readers are being affected in some way by their reading experiences. Although the relationship between the blog and the blog writer has been given adequate attention in the scholarship on mommy blogs, the relationship between the blog and the blog reader has not been fully explored. Consequently, my research attempts to explain how a reader's perception of her maternal identity is influenced by her reading experiences. By applying Kenneth Burke's theory of literary form to the public texts of mommy blogs, I suggest that readers are affected in equally profound ways as the bloggers themselves. Looking at reader responses through Burke's theory of form demonstrates that the act of reading a mommy blog allows readers to experience life as someone else lives it, which often reveals a gap between the reader's real experiences and her vicarious experience reading. This space prompts a shift in attitude in readers; however, these shifts vary from reader to reader. Some readers may feel inspired, while others feel envious or inadequate by the same blog, which suggests that either way, a reader's perception of her maternal identity has changed. And although these shifts depend in part on the experience offered by the blog, their response reflects their own experiences of motherhood and expectations for how motherhood should be represented, making mommy blogs ultimately a place where readers actively shape their maternal identities as well.