This diploma thesis is dedicated to the legal and ethical rules of advertisement, not only in relation to definitions and provisions of enactments and codes, but also to the point of view of cases solved in accordance to these rules. The thesis contains the definition of advertisement, characterization of illegal and unethical advertisement, description and comparison of self-regulation in the Czech Republic and the United Kingdom, including codes which are applied by these bodies. The self-regulation of European Union is described marginally. The other part of the thesis represents opinions of consumers in connection with ethical principles in advertisements and advertisements in general. A significant part of the thesis is dedicated to the analysis of complaints and cases received and resolved by both self-regulatory bodies in the Czech Republic and the United Kingdom and cases resolved by Czech courts.

The topic of this thesis is translation ethics. The theoretical part provides definitions of key concepts in the field of normative ethics, as well as an overview of the existing research into ethics in translation studies. Three possible ways of approaching this topic are presented and the main themes of translation ethics identified. The thesis then describes the history of codes of ethics with special attention to problems regarding these written ethical norms. With focus on their content, the thesis provides a detailed description of translators' individual rights and obligations, as defined in various codes of ethics, which deem a translator's behaviour ethical or unethical. The thesis also explores how translators can be affected by the unethical decisions of other people. The end of the theoretical part focuses on translation ethics in connection with CAT tools and machine translation. The empirical part analyses data collected through questionnaire research, the aim of which was to study translators' behaviour in ethically challenging situations. First, research methods and individual parts of the questionnaire are described. The thesis then provides an analysis of respondents' answers with a special focus on the reasoning behind their decisions. The data is compared using other information...

The thesis is concerned with the presence of news journalists and news institutions on social media sites. Mentioned modern technology had large effect on the development of the field as well as everyday journalistic routine. Social media not only brought brand new possibilities, it was also accompanied by modern age dilemmas and ethical conundrums that journalists have to face. Most of the Czech news institutions however still ignore the option of internal regulation via ethical code of any sorts which alienates them from the western media current praxis. In the sake of requiring information necessary to describe functioning of social media content production in Czech news media, the author carried out a qualitative research questioning members of social media departments of mentioned institutions. Based on the research, the thesis answers questions about personnel responsibilities in managing company social media profiles and introduces ethical codes and official internal rules they have to follow whereas the conclusion is that most of Czech news institution haven't implemented any of those yet.

The Diploma Thesis deals - within its theoretical part - with situations in TV news, which require conversion of audiovisual content to achieve involved person's anonymity. Ethics codes of analysed television stations are major factor in this part, also included as secondary support relavant studies, reference books, laws and edicts. Conversion of audiovisual content is necessary - speaking of victims of crime (mainly violent or sexual offense) and theirs relatives, children, suspects and theirs relatives, anonymous sources, some criminalists or other vulnerable persons. Practical part of the thesis applies gained informations to analyse audio-visual recordings - broadcasted by Czech TV (Česká televize), TV Nova and FTV Prima. Study reflected diffrences between conversion of same situations and same persons. Study also reflected some ethically controversial moments. Several reporters gived an interview to comment selected news.

This diploma thesis aims to explore the influence of psychological and ethical aspects of advertising on human psyche. In the theoretical part is its reader informed about the contribution of psychology to the creation of effective advertising., there are described the forms of advertising and the psychological theories of motivation. Ethics in advertising, advertising, self-regulation and the Code of advertising are specified here. Moderate interviews in practical part of this thesis are used for revealing the factors affecting the reception of advertising. Individual moderate interview are done with ten persons. These peorsons are not differentiated according any specific criteria. In this thesis is given a view what people consider as ethical and what they think about the ethical issues in advertising. The main contribution of the research is verification of people's different opinions of ethical issues.

The diploma thesis focuses on ethical aspects of social-pedagogical work of workers in helping professions and has theoretical-empirical character. The aim of the thesis is to explore the ethical dimension of socio-pedagogical work and to find out which tools are used by helping professionals in decision making and in coping with ethical dilemmas considering ethical codes and principles. The theoretical part deals in individual chapters with the topic of socio- pedagogical work, professional ethics and also describes the role of the worker in helping professions and his relationship with the client. The professional values are examined based on analyses of codes of ethics and in the final chapters of the theoretical part the diploma thesis focuses on ethically problematic areas and related ethical dilemmas encoured by workers in helping professions. The empirical part offers by analysing the semi-structured interviews with workers an extension of the theoretical knowledge of the ethical aspects of social- pedagogical work on the dimension of the experience of the workers in the helping professions themselves and presents their strategies in solving and processing ethically dilemmatic situations. The main findings of the research are that social-pedagogical workers perceive the ethical aspect as a...

The aim of the thesis is on specific PR campaigns to evaluate the degree of implementation of ethical standards and compliance with the Code of Ethics of the organization. For the thesis was selected non-profit organization Neposeda, providing preventive and leisure activities for children, youth, families and communities. The thesis describes the target group organizations, ways of communication with them, then they are chosen PR campaign. Campaigns are summarized and evaluated from point of view of the application of ethical standards.

The thesis deals with the influence of media on social work. Emphasis is placed on the media and the ethical principles of mass communication. The aim is to explore the mechanisms that the media use to influence the recipients, which functions the media have in society, how we can classify recipients of media messages, what can influence the final form of communication, and whether the ethical principles of journalism and the ethical principles of social work have the same foundation so media can serve the fulfilment of the mission of social work. The work is divided into three parts. The first part focuses on the characteristics of the media, the public and media communications. The basic concepts of media studies are mentioned. The second part focuses on the ethics of the media. A normative theory of media behaviour is introduced and also why it is important that the media should be responsible for their behaviour and their messages and should be controlled by ethical instruments have e. g. in the form of Ethical Code of Journalists in the Czech Republic. The third part is more focused on social work and clarifies the relationship between media and social work. The last part includes current topics that fall into social work activities and which are widely publicized. The aim is to interpret the behaviour of the media in relation to social work.

The thesis is focused on quality standards in social services with the view to clarify the ethical dilemmas that occur in providing client care in elderly homes. Firstly, the work focuses on the transformation of social services of the Czech Republic at the turn of the 20th and 21st century, the emergence of Act no. 108/2006 of Social services, from which emerged for social service providers a legal obligation to create and follow standard of quality that are defined further. Subsequently the thesis continues with the ethics of social work and social workers' Code of Ethics, which sets out the values and ethical principles for their work. This is followed by the description of the ethical dilemmas and ethical issues directly determining the target group of clients who use services of homes for the elderly. This group is also described. The last part of the thesis deals with reflection of concrete ethical dilemmas. Provided dilemmas are solved by standards of quality created by the team of workers working in home for the elderly clients, who in 2012 successfully passed inspections of social services.

This thesis deals with the ethical standards that should be comply by Czech employers in the context of third country nationals' employment. The theoretical part is focused on labor migration and on the process of third country nationals' employment in the Czech Republic. It also refers to the main points of business ethics within the relationship between employer and employees. The practical part of thesis contains a general summary of current ethical rules that should be respected by employers. In the next section there is, in specific cases described the current state of ethical standards within the relationship between employers and interviewed employees, who belong to the third country nationals group.