Strategiese korporatiewe kommunikasie en sterk verhoudings met werknemers kan in die vorm van hoë werknemerbetrokkenheid bydra tot organisatoriese prestasie en uitnemendheid omdat dit organisasies help om organisatoriese doelwitte te bereik. Dit word bereik deur verhoudingsbestuur met strategiese belangegroepe in organisasies met ʼn simmetriese wêreldbeskouing en tweerigtingkommunikasiemodel, in die korporatiewe kommunikasiepraktisyn se rol as strategis. Sterk verhoudings met belangegroepe word gekenmerk deur vertroue, wederkerige beheer, verhoudingsbevrediging en toewyding. Binne die konteks van organisasies wat geografies wyd verspreid is, speel die bestuur van organisatoriese kultuur en sentralisering/desentralisering ʼn rol in die mate waartoe hoë werknemerbetrokkenheid gevestig kan word en uiteindelik kan bydra tot organisatoriese uitnemendheid. Om hierdie onderwerp te ondersoek in die nasionale organisasie SEESA, is daar semigestruktureerde onderhoude gevoer met sleutelrolspelers in SEESA se kommunikasiebestuur en ʼn kwalitatiewe inhoudsanalise gedoen van SEESA hoofkantoor se kommunikasie aktiwiteite. Self-toegediende vraelyste is gebruik om bestuurders van landswye SEESA se takke se persepsies oor verhoudingsbestuur vanaf die hoofkantoor te bepaal. Hierdie studie het bevind dat die SEESA hoofkantoor daarin slaag om sterk verhoudings te vestig met bestuurders van landswye takke en dat verhoudingsboustrategieë manifesteer op ʼn informele wyse. Die uitkomste van sterk verhoudings is tot ʼn meerdere mate teenwoordig in hierdie verhoudings, maar by gebrek aan ʼn formele kommunikasiestrategie kan die korporatiewe kommunikasiefunksie nie optimaal bydra tot organisatoriese uitnemendheid nie. Organisatoriese kultuur speel egter ʼn rol om tweerigtingkommunikasie te fasiliteer wanneer daar geen formele verhoudingsboustrategieë implementeer word nie. / MA (Communication Studies), North-West University, Potchefstroom Campus, 2015

Strategiese korporatiewe kommunikasie en sterk verhoudings met werknemers kan in die vorm van hoë werknemerbetrokkenheid bydra tot organisatoriese prestasie en uitnemendheid omdat dit organisasies help om organisatoriese doelwitte te bereik. Dit word bereik deur verhoudingsbestuur met strategiese belangegroepe in organisasies met ʼn simmetriese wêreldbeskouing en tweerigtingkommunikasiemodel, in die korporatiewe kommunikasiepraktisyn se rol as strategis. Sterk verhoudings met belangegroepe word gekenmerk deur vertroue, wederkerige beheer, verhoudingsbevrediging en toewyding. Binne die konteks van organisasies wat geografies wyd verspreid is, speel die bestuur van organisatoriese kultuur en sentralisering/desentralisering ʼn rol in die mate waartoe hoë werknemerbetrokkenheid gevestig kan word en uiteindelik kan bydra tot organisatoriese uitnemendheid. Om hierdie onderwerp te ondersoek in die nasionale organisasie SEESA, is daar semigestruktureerde onderhoude gevoer met sleutelrolspelers in SEESA se kommunikasiebestuur en ʼn kwalitatiewe inhoudsanalise gedoen van SEESA hoofkantoor se kommunikasie aktiwiteite. Self-toegediende vraelyste is gebruik om bestuurders van landswye SEESA se takke se persepsies oor verhoudingsbestuur vanaf die hoofkantoor te bepaal. Hierdie studie het bevind dat die SEESA hoofkantoor daarin slaag om sterk verhoudings te vestig met bestuurders van landswye takke en dat verhoudingsboustrategieë manifesteer op ʼn informele wyse. Die uitkomste van sterk verhoudings is tot ʼn meerdere mate teenwoordig in hierdie verhoudings, maar by gebrek aan ʼn formele kommunikasiestrategie kan die korporatiewe kommunikasiefunksie nie optimaal bydra tot organisatoriese uitnemendheid nie. Organisatoriese kultuur speel egter ʼn rol om tweerigtingkommunikasie te fasiliteer wanneer daar geen formele verhoudingsboustrategieë implementeer word nie. / MA (Communication Studies), North-West University, Potchefstroom Campus, 2015

The primary objective of this study was to determine the communication efficacy at arts festivals with specific reference to the Klein Karoo Nasionale Kunstefees (KKNK). This goal was achieved by firstly discussing the concept of communication. Secondly, a literature study was conducted in order to examine the links between communication and events. Thirdly, the results of the empirical research were discussed, and finally conclusions were drawn from the research and recommendations were made with regard to the communication efficacy of events, as well as for further research. From the literature, communication between the event organisers and the local community was defined. It was noted that communication plays an integral part in the success of an event. The host community plays an integral part in events as role players. By establishing and implementing an effective communication strategy to and from the organisers, the KKNK will harvest the fruits of a successful cultural event. Participation, decision making and informing the stakeholders using different types of media was the means by which the KKNK organisers communicated with the host community. Positive and negative impacts were measured in a questionnaire. The questionnaire that sought to measure whether there were significant differences between the two host communities of Oudtshoorn, and whether there were any differences in the results of the communication strategy of the organisers when comparing the opinions of the white and of the coloured communities. The questionnaires were distributed among the community members of Oudtshoorn, using on a stratified sampling method, and by using a random sampling method. A total of 258 questionnaires were completed, 110 from the white community and 148 from the coloured community. Means and standards deviations were determined following the affected sizes to explore the differences between the importance of participation and communication in the two communities, based on the dimensions of the various factors as determined in the factor analysis. It became clear that there is a small effect (0.2-0.5) on the opinions of the two communities regarding their being informed, community participation and the communication from KKNK to the Oudtshoorn community in general. Decision-making and participation opinions resulted in medium effects. It is the major significance of these effect sizes that the white and coloured communities do not believe they have equal decision making opportunities and participation. The chi-square test of significance revealed a small significance (0.1 - 0.3) in the following areas: overall communication, information received and sought for through different types of media and importance of the KKNK to Oudtshoorn. A medium significance (0.3 - 0.5) was measured, and recommendations were made that programs meeting the needs of host communities, decision making and having the community become active in festival programs should be initiated. This study contributes to the limited amount of literature available on the communication efficacy of events to their host communities. / Thesis (M.Com. (Tourism))--North-West University, Potchefstroom Campus, 2011.

The primary objective of this study was to determine the communication efficacy at arts festivals with specific reference to the Klein Karoo Nasionale Kunstefees (KKNK). This goal was achieved by firstly discussing the concept of communication. Secondly, a literature study was conducted in order to examine the links between communication and events. Thirdly, the results of the empirical research were discussed, and finally conclusions were drawn from the research and recommendations were made with regard to the communication efficacy of events, as well as for further research. From the literature, communication between the event organisers and the local community was defined. It was noted that communication plays an integral part in the success of an event. The host community plays an integral part in events as role players. By establishing and implementing an effective communication strategy to and from the organisers, the KKNK will harvest the fruits of a successful cultural event. Participation, decision making and informing the stakeholders using different types of media was the means by which the KKNK organisers communicated with the host community. Positive and negative impacts were measured in a questionnaire. The questionnaire that sought to measure whether there were significant differences between the two host communities of Oudtshoorn, and whether there were any differences in the results of the communication strategy of the organisers when comparing the opinions of the white and of the coloured communities. The questionnaires were distributed among the community members of Oudtshoorn, using on a stratified sampling method, and by using a random sampling method. A total of 258 questionnaires were completed, 110 from the white community and 148 from the coloured community. Means and standards deviations were determined following the affected sizes to explore the differences between the importance of participation and communication in the two communities, based on the dimensions of the various factors as determined in the factor analysis. It became clear that there is a small effect (0.2-0.5) on the opinions of the two communities regarding their being informed, community participation and the communication from KKNK to the Oudtshoorn community in general. Decision-making and participation opinions resulted in medium effects. It is the major significance of these effect sizes that the white and coloured communities do not believe they have equal decision making opportunities and participation. The chi-square test of significance revealed a small significance (0.1 - 0.3) in the following areas: overall communication, information received and sought for through different types of media and importance of the KKNK to Oudtshoorn. A medium significance (0.3 - 0.5) was measured, and recommendations were made that programs meeting the needs of host communities, decision making and having the community become active in festival programs should be initiated. This study contributes to the limited amount of literature available on the communication efficacy of events to their host communities. / Thesis (M.Com. (Tourism))--North-West University, Potchefstroom Campus, 2011.

The ability to communicate is a basic characteristic of man. Communication therefore fills an important and central place in Religious Instruction. Today communication is a problem in all spheres of society and particularly in Religious Instruction. The fundamental cause of the problem of communication is the disturbed relationship between man and God caused by the original sin. The result thereof is a distortion of all human communication. Through Jesus Christ man has obtained the opportunity to restore his relationship with God and thus the possibility of better human communication. This possibility only becomes reality when the individual accepts Jesus Christ is the foundation for true communication. Before true communication can take place both the child and the teacher must be in gear with God's Word. The most important requirement for communication in Religious Instruction for both teacher and child is that they must be Christians. The number of non-Christian children in schools is increasing. This brings a new facet in Religious Instruction which suggests evangelization, and requires a new approach in respect of the syllabi, textbooks, training of teachers and classroom teaching. In order to communicate with the child one must know and understand him. The intellectual level, the environment and the mental attitude of today's child is in many respects totally different to that of the child of previous generations. In order to adapt to the child of today a new approach in Religious Instruction is necessary. The present selection and arrangement of the subject matter in Religious Instruction is outdated and needs to be replanned. It must meet the actuality-requirements of the modern child and society. Communication has a central place in every aspect of Religious Instruction and therefore the entire method of Religious Instruction must be based om communication. However, at present this is not always the case. Thorough planning, training and presentation in Religious Instruction is essential, but our trust must not be therein. True communication is the work of God, and the true strength in Religious Instruction is the strength of God. What we actually seek and need in our work is God’s blessing. / Thesis (MEd)--PU vir CHO

The ability to communicate is a basic characteristic of man. Communication therefore fills an important and central place in Religious Instruction. Today communication is a problem in all spheres of society and particularly in Religious Instruction. The fundamental cause of the problem of communication is the disturbed relationship between man and God caused by the original sin. The result thereof is a distortion of all human communication. Through Jesus Christ man has obtained the opportunity to restore his relationship with God and thus the possibility of better human communication. This possibility only becomes reality when the individual accepts Jesus Christ is the foundation for true communication. Before true communication can take place both the child and the teacher must be in gear with God's Word. The most important requirement for communication in Religious Instruction for both teacher and child is that they must be Christians. The number of non-Christian children in schools is increasing. This brings a new facet in Religious Instruction which suggests evangelization, and requires a new approach in respect of the syllabi, textbooks, training of teachers and classroom teaching. In order to communicate with the child one must know and understand him. The intellectual level, the environment and the mental attitude of today's child is in many respects totally different to that of the child of previous generations. In order to adapt to the child of today a new approach in Religious Instruction is necessary. The present selection and arrangement of the subject matter in Religious Instruction is outdated and needs to be replanned. It must meet the actuality-requirements of the modern child and society. Communication has a central place in every aspect of Religious Instruction and therefore the entire method of Religious Instruction must be based om communication. However, at present this is not always the case. Thorough planning, training and presentation in Religious Instruction is essential, but our trust must not be therein. True communication is the work of God, and the true strength in Religious Instruction is the strength of God. What we actually seek and need in our work is God’s blessing. / Thesis (MEd)--PU vir CHO

Magister Educationis - MEd / In this mini-thesis I focus primarily on collaborative writing in the study of prescribed prose texts as a medium of academic development of primary school student teachers. The problem with the present approach to the teaching of prose texts, and the introduction of the prosess approach to writing as a possible solution to the problem, is briefly discussed. In Chapter 2 the deficiencies of the current approach to the teaching of prose texts are discussed in detail. To place the above in the proper perspective a critical analysis is made of the existing Teachers Diploma syllabus for Afrikaans prose setworks, with special reference to the interpretation of the syllabus, and the organisation and presentation of the teaching programme for prose texts at a specific teachers' college of education. The main shortcomings which are referred to in the study are, inter alia: the organisation of the prose setwork teaching programme, compartmentalisation of language components, limited teaching time, the implication of the single, vague teaching goal for prose "texts, lecturer-centredness, and student's inability to work independently. In Chapter 3 the possible influence of the present approach to writing on the teaching of prose texts is discussed with special reference to methods of collaboration in learning. It is argued that the application of groupwork in a learnercentered approach to the teaching of prose texts can contribute to the elimination of many of the above problems, and that it can result in a rejuvenation in the class context, which may lead to students experiencing literature study as an enjoyable learning activity. The holistic nature of the process approach to writing is also included, since it leads to the integration of different language components, and saves time. The process approach to writing provides the required instruments for independent study. It is argued that the process approach to writing helps students to take co-responsibility for their own learning, and offers them the opportunity to contribute towards their own academic development. Based on the advantages indicated above, I designed a draft curriculum in Chapter 4. Action research was :done and the process approach to writing was implemented in the reality of the classroom situation on a small scale. With the lecturer who acted as facilitator to guide them to a specific goal, twenty-two first year students studied a prose setwork text, Jerigo-krisis by André Jansen. A single aspect in the process approach to writing was emphasised in particular, viz., collaborative learning in literature study. During the implementation of the plan an observer monitored the reaction of the target group, and gave her comments after each lesson. Students were also asked to evaluate the course in their personal journals, and to discuss the course during their journal conferences. The biggest shortcoming of the provisional plan, which students mentioned, and which I also noticed was the lack of time. The students wanted to spend more time on certain conferences, particularly content and evaluation conferences. The revised plan in Chapter 5 is the result and amendment of the draft curriculum.

Nuwe kommunikasie- en inligtingstegnologie vorm ’n individu se persepsies en hoe hulle ’n spesifieke organisasie sien. MSF Suid-Afrika se webtuiste (met spesifieke verwysing na die foto’s wat gebruik word op die webtuiste) is een van die kommunikasie- en inligtingstegnologieë wat ’n invloed sal hê op die persepsies van die organisasie se belangegroepe. MSF moet krities dink oor die foto’s wat hulle op hulle webtuiste plaas, aangesien dit moontlik die kommunikasie tussen die vrywilligers en die organisasie, sowel as die persepsies van vrywilligers, kan beïnvloed. Dit is van belang vir MSF om deur die foto’s wat hulle op MSF Suid-Afrika se webtuiste plaas die publiek in te lig oor die omstandighede van die populasie waarbinne die veldwerkers werk. Persepsies rig denke en besluite – problematiese uitdagings kan ontstaan indien hierdie persepsies in kontras staan met die persepsies wat MSF graag wil vorm met die gebruik van foto’s op hulle webtuiste. Die studie fokus vervolgens op die persepsies van potensiële vrywilligers van MSF, met spesifieke fokus op die foto’s gebruik op MSF Suid-Afrika se webtuiste. Die algemene doelstelling van hierdie studie is om vanuit ’n organisasiemediabestuursperspektief te bepaal watter rol foto’s op MSF Suid-Afrika se webtuiste speel in die persepsievorming tydens kommunikasie met potensiële vrywilligers as belangegroep. Die hoof bevindinge van die studie toon dat foto’s ’n rol speel om betekenis by te dra tot kommunikasie met belangegroepe, en dat die impak van die foto’s op MSF se webtuiste ’n rol speel in potensiële vrywilligers se persepsievorming. MSF kan meer fokus op die rol wat foto’s in die kommunikatiewe proses speel. Potensiële vrywilligers het verder aangetoon dat hulle meer persoonlike aandag vanaf MSF wil hê. Daar is ook gevind dat dit van belang is dat MSF se webtuiste visueel aanloklik moet wees en dat die foto’s wat op die webtuiste gebruik word akkuraat en geloofwaardig moet wees. MSF se sukses kan verbeter as hulle meer aandag aan potensiële vrywilligers gee. Respondente het verskillende voorstelle gemaak vir hoe MSF meer vrywilligers kan werf. Die studie dra by tot die belangegroepbestuur tussen MSF Suid- Afrika en hulle potensiële vrywilligers. Dit bied aan MSF Suid-Afrika geleentheid om beter te verstaan wat ’n steekproef van potensiële vrywilligers tans dink van die gebruik van foto’s op hulle webtuiste. / MA (Communication Studies), North-West University, Potchefstroom Campus, 2015

Nuwe kommunikasie- en inligtingstegnologie vorm ’n individu se persepsies en hoe hulle ’n spesifieke organisasie sien. MSF Suid-Afrika se webtuiste (met spesifieke verwysing na die foto’s wat gebruik word op die webtuiste) is een van die kommunikasie- en inligtingstegnologieë wat ’n invloed sal hê op die persepsies van die organisasie se belangegroepe. MSF moet krities dink oor die foto’s wat hulle op hulle webtuiste plaas, aangesien dit moontlik die kommunikasie tussen die vrywilligers en die organisasie, sowel as die persepsies van vrywilligers, kan beïnvloed. Dit is van belang vir MSF om deur die foto’s wat hulle op MSF Suid-Afrika se webtuiste plaas die publiek in te lig oor die omstandighede van die populasie waarbinne die veldwerkers werk. Persepsies rig denke en besluite – problematiese uitdagings kan ontstaan indien hierdie persepsies in kontras staan met die persepsies wat MSF graag wil vorm met die gebruik van foto’s op hulle webtuiste. Die studie fokus vervolgens op die persepsies van potensiële vrywilligers van MSF, met spesifieke fokus op die foto’s gebruik op MSF Suid-Afrika se webtuiste. Die algemene doelstelling van hierdie studie is om vanuit ’n organisasiemediabestuursperspektief te bepaal watter rol foto’s op MSF Suid-Afrika se webtuiste speel in die persepsievorming tydens kommunikasie met potensiële vrywilligers as belangegroep. Die hoof bevindinge van die studie toon dat foto’s ’n rol speel om betekenis by te dra tot kommunikasie met belangegroepe, en dat die impak van die foto’s op MSF se webtuiste ’n rol speel in potensiële vrywilligers se persepsievorming. MSF kan meer fokus op die rol wat foto’s in die kommunikatiewe proses speel. Potensiële vrywilligers het verder aangetoon dat hulle meer persoonlike aandag vanaf MSF wil hê. Daar is ook gevind dat dit van belang is dat MSF se webtuiste visueel aanloklik moet wees en dat die foto’s wat op die webtuiste gebruik word akkuraat en geloofwaardig moet wees. MSF se sukses kan verbeter as hulle meer aandag aan potensiële vrywilligers gee. Respondente het verskillende voorstelle gemaak vir hoe MSF meer vrywilligers kan werf. Die studie dra by tot die belangegroepbestuur tussen MSF Suid- Afrika en hulle potensiële vrywilligers. Dit bied aan MSF Suid-Afrika geleentheid om beter te verstaan wat ’n steekproef van potensiële vrywilligers tans dink van die gebruik van foto’s op hulle webtuiste. / MA (Communication Studies), North-West University, Potchefstroom Campus, 2015

Communication is a critical success factor to information systems development (ISD) projects. Intercultural communication involves two or more people from diverse cultures communication and using different worldviews and context transmit messages to each other. The aim of this study is to gain an understanding on the influence of the intercultural communication on the performance of an ISD team. In order to achieve this aim one needs to understand information systems research and to justify the selection of the chosen research methodology; to understand information systems development and ISD teams; to understand culture and communication; to understand what affects communication has between different cultures; to discover how cultural misunderstandings impact upon ISD team performance and to discover the steps taken to eliminate miscommunication due to cultural issues in organizations. The interpretive research was carried out in several organizations in Gauteng province of South Africa that develop or has a department that develops information systems. A multiple case study using interviews and content analysis as research methods were instrumental in coming to the conclusion of the research. A multicultural dyad conducted interviews in three participating organizations. Diverse information systems development team members participated in this study. The results of the study describe how intercultural communication influences ISD teams in a South African environment. They also provide an understanding on culture and communication. The results of the study also report on culture and personality as determinants of behaviour, and also on different perceptions of culture. The different ISD team dynamics may be affected by team members’ culture and personality. The results also report on intercultural communication in information systems development teams and how it is affected by the different cultural context. / Thesis (MSc (Computer Science))--North-West University, Potchefstroom Campus, 2013.