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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

Hopp eller förtvivlan? : En kvantitativ enkätundersökning i sociala medier om människors attityder till kommunikationen kring klimatförändringar. / Hope or despair? : A quantitative survey on social media about people's attitude towards communication regarding climate change.

Åslund, Petra, Dahlgren, Magdalena January 2019 (has links)
Klimatfrågan är ett ständigt aktuellt ämne i dagens samhälle och det tycks finnas en stor medvetenhet hos de flesta människor om att det krävs akuta insatser och stora livsstilsförändringar, om vi ska ha möjlighet att minska vår klimatpåverkan. Trots att klimatförändringarna lämnar få oberörda och många individer uppger sig dessutom vara både insatta och engagerade i klimatfrågan, så omsätts engagemanget inte alltid till handling. Denna miljösociologiska kvantitativa studie avser undersöka om olika typer av klimatbudskap har en inverkan på individens attityd gentemot klimatförändringar vid exponeringstillfället. Studien undersöker också huruvida det finns skillnader i individens socio-ekonomiska bakgrund som inverkar på deras självskattade klimatengagemang. I studien deltog 140 respondenter med varierande bakgrundsvariabler (ålder, kön, boendeort, utbildningsnivå och inkomst). Respondenterna som delades upp i två experimentgrupper och en kontrollgrupp, fick besvara en digital enkät med en kvasi-experimentell design.                                                                                                     Resultatet visade att de olika kommunikativa angreppssätten att förmedla frågor kring klimatet på, inte hade en inverkan på respondenternas attityd gentemot klimatförändringar vid exponeringstillfället. Det fanns inte heller en signifikant skillnad avseende respondenternas klimatengagemang mellan bakgrundsvariablerna boendeort och utbildningsnivå. Däremot visade resultatet en signifikant skillnad mellan män och kvinnor gällande skattat klimatengagemang, något som ligger i linje med tidigare forskning. / Climate change is a constantly debated issue in our society today, and most people seem to have a sense of awareness that we need to act urgently and make major changes in our lifestyle in order to decrease our impact on the climate. Despite the fact that climate change leaves few untouched and many individuals also claim to be both well informed and engaged in the climate issue, the commitment is not always put into action. This environmental sociological quantitative study intends to investigate whether different types of climate messages have an impact on the individual's attitude towards climate change at the time of exposure. The study also examines whether there are differences in the individual's socio-economic background that affect their self-rated climate commitment. In the study 140 respondents with varying background variables participated (age, sex, level of education, place of residence and income). Respondents who were divided into two experimental groups and one control group were asked to answer a digital survey with a quasi-experimental design.                                                                                                                The result showed that the different communicative approaches to conveying issues around the climate did not have an impact on the respondents' attitude towards climate change at the time of exposure. There was also no significant difference with respect to the respondents' climate commitment between the background variables residential area and level of education. However, the result showed a significant difference between men and women regarding estimated climate engagement, which is in line with previous research.

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