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I takt med tilltagen befolkningsmängd och ökad livslängd har läkemedelsanvändningen eskalerat världen över. I flera årtionden har farmaceutiska substanser hittats i miljön där de uppvisat stor skada på människor, djur och natur. En tydlig effekt är ökningen av antibiotikaresistenta patogener och ett nationellt förslag på åtgärd är att införa miljömärkning på läkemedel. Syftet är att genom en mixed method-studie granska debatten om miljömärkta läkemedel i texter hämtade från svenska medier. Genom en kvantitativ och en kvalitativ innehållsanalys redogör resultatet för debattens omfång, geografiska spridning, dess innehåll och medverkande aktörer. Det finns två samhällsaktörer som dominerar i debatten och de använder argument som har tydliga kopplingar till ekologisk modernisering och greenwash. Etiska överväganden, ekonomiska intressen, konsumentmakt och låg tro till livsstilsförändringar utgör också diskussionen. Miljömärkning av läkemedel visar sig inte vara en åtgärd för naturens bästa och kritiker menar att kraven för miljömärkningen är för svaga för att göra någon miljömässig skillnad. Den miljömärkning som i dagsläget är aktuell på läkemedel kan riskera att vilseleda konsumenter i tro om att de köper någonting som är bra för miljön.

Studien undersöker hur föräldrar i barnfamiljer tänker kring sin egen, och familjens, fruktkon-sumtion, samt vilka värden och faktorer som styr de medverkande föräldrarnas val vid inköp av frukt till sig själv och familjen. För att undersöka det har metoderna samtalsintervju och Följa-med-intervju använts. Intervjuerna genomfördes under perioden 19 april 2012 till 18 maj 2012.Hur vi äter påverkar vår planet, och förändringar vi gör i vår kost förändrar också resursan-vändningen globalt. Runtom i världen finns det en direkt länk mellan kost, jordbruk och be-lastningen på vår planet. Vår livsmedelsefterfrågan har ökad negativ effekt på fattigare län-ders självförsörjning av livsmedel, och utarmar naturresurserna i de länderna. För att få bukt med det ser många forskare lokal odling och produktion i allt större utsträckning, och ett utö-kat antal lokala marknader, som en lösning.Enligt klassisk attitydteori strävar konsumenten efter konsonans, samstämmighet, mellan sin attityds tre grundläggande komponenter kunskap, känsla och handlingsberedskap. Dissonans uppstår då samstämmighet mellan de tre inte råder. Beslutsprocessen för en konsument i en inköpssituation är komplex och påverkas av flertalet faktorer, som kan vara av olika karaktär, såsom sociala, fysiologiska, psykologiska, ideologiska eller kulturella.Studien visar att barnen har en stor påverkan på vilken frukt föräldrarna köper. Barnens hälsa och välmående värdesätts högt. En annan viktig faktor är var i världen frukten är odlad samt hur. Priset, etablerade vanor, i vilken kultur föräldern är uppvuxen och lever, attityder och grundläggande värderingar, iakttagelseförmåga (och mottaglighet för information), förpack-ning, hållbarhet, personlig ideologi, tillgång, tid, sociala interaktioner, samt referensgrupper är ytterligare faktorer av stor betydelse vid valet av frukt. / The purpose of this study is to look into parents’ thoughts about their own fruit consumption, and the one of the family, and also to find out the controlling factors of the choices made of the parents when they buy fruit to themselves and the family. To investigate this, conversation interviews and Go-along-interviews have been used. The interviews were carried out during April 19th 2012 to May 18th 2012.How we eat affects our planet, and the changes we make in our diets changes the use of re-sources. Worldwide there is a direct link between diet, farming and the stress on our planet. Our demand for food has an increased negative effect on the self-sufficiency of food for the people in poorer countries, and it depletes the natural resources of those countries. To remedy this, many scientists see the solution in increased local farming and production, and also local markets.According to classical attitude theory, the consumer strive towards consistency between the three fundamental components of their attitude; knowledge, sense and preparedness. Disso-nance occurs when consistency lacks between these three. The decision-making process for a consumer in a situation of procuring is complex and is affected by many factors; social, physi-ological, psychological, ideological and cultural.The study shows that the children have a great impact on what fruit the parent buys. The health and well-being of the children is highly valued. Another important factor is where the fruit is farmed and how. The price, established habits, the culture in which the parent has been raised and lives, attitudes and fundamental values, perception, packaging, freshness and keep-ing qualities, personal ideology, availability, time, social interactions, and groups of reference are further factors of great importance when buying fruits.

<p>Coffee is a much enjoyed everyday-luxury in many parts of the world. It is not only enjoyed as a stimulant but also for social activities. “Fika” is a Swedish word which is difficult to translate and basically means to-have-coffee-with-friends. Coffee is so loved in Sweden that the average Swede consumes about nine and a half kilogram per year. But coffee often comes with a bitter aftertaste of environmental degradation and social injustice. Pesticide use is one of the environmental problems; some of the most dangerous ones are used in coffee productions. When it comes to social aspects world market prices on coffee has been very low for about two decades. At its worst coffee farmers were paid about a quarter of the production price for their coffee. This has led to a situation of wide spread financial debt, poverty, and sometimes even starvation among farmers. One solution which some farmers take is drug production. Coca is easy to grow and gives high revenue, which may make it appealing to a desperate coffee farmer. Another option can be provided by responsible corporations and concerned consumers –a fair pay.</p><p>The coffee sector in general and Swedish coffee roasting company Löfbergs Lila AB in particular are used as a case study for this thesis focal point which is the correlation between consumer power and Corporate Social Responsibility (CSR). The large social and environmental problems in the coffee sector make it an area where voluntary responsibilities from consumers and businesses can have a very large positive impact. Sales numbers of organically produced and Fairtrade labelled coffee are increasing due to consumer demand. It is clear that consumer power is one of the cornerstones of CSR. When consumers ask for socially and ecologically sustainable goods corporations can produce these goods with an economical gain, thus a win-win situation occurs for corporate profit and the social-/environmental sphere. Both consumer demand and the possibility for corporate profit seams to be prerequisites for CSR.</p><p>It is clear that voluntary approaches to sustainable development such as consumer choice and CSR can lead to many positive changes; however concerns arise when it comes to the fulfilment of sustainable development. The ecological footprint gives us a number for the worlds’ total over consumption and it shows that to fulfil sustainable development as defined in “Our common future”, also known as the Brundtland commission, most western countries would have to reduce their total consumption by approximately 75 %. Consumers are driven by many other factors than social and environmental concerns, and companies and corporations have shown many times that there is much talk in CSR but little is actually done. This leads to the conclusion that although some positive changes occur, voluntary actions such as CSR and consumer power/choice will probably not be enough to lead us to a sustainable development.</p>

Coffee is a much enjoyed everyday-luxury in many parts of the world. It is not only enjoyed as a stimulant but also for social activities. “Fika” is a Swedish word which is difficult to translate and basically means to-have-coffee-with-friends. Coffee is so loved in Sweden that the average Swede consumes about nine and a half kilogram per year. But coffee often comes with a bitter aftertaste of environmental degradation and social injustice. Pesticide use is one of the environmental problems; some of the most dangerous ones are used in coffee productions. When it comes to social aspects world market prices on coffee has been very low for about two decades. At its worst coffee farmers were paid about a quarter of the production price for their coffee. This has led to a situation of wide spread financial debt, poverty, and sometimes even starvation among farmers. One solution which some farmers take is drug production. Coca is easy to grow and gives high revenue, which may make it appealing to a desperate coffee farmer. Another option can be provided by responsible corporations and concerned consumers –a fair pay. The coffee sector in general and Swedish coffee roasting company Löfbergs Lila AB in particular are used as a case study for this thesis focal point which is the correlation between consumer power and Corporate Social Responsibility (CSR). The large social and environmental problems in the coffee sector make it an area where voluntary responsibilities from consumers and businesses can have a very large positive impact. Sales numbers of organically produced and Fairtrade labelled coffee are increasing due to consumer demand. It is clear that consumer power is one of the cornerstones of CSR. When consumers ask for socially and ecologically sustainable goods corporations can produce these goods with an economical gain, thus a win-win situation occurs for corporate profit and the social-/environmental sphere. Both consumer demand and the possibility for corporate profit seams to be prerequisites for CSR. It is clear that voluntary approaches to sustainable development such as consumer choice and CSR can lead to many positive changes; however concerns arise when it comes to the fulfilment of sustainable development. The ecological footprint gives us a number for the worlds’ total over consumption and it shows that to fulfil sustainable development as defined in “Our common future”, also known as the Brundtland commission, most western countries would have to reduce their total consumption by approximately 75 %. Consumers are driven by many other factors than social and environmental concerns, and companies and corporations have shown many times that there is much talk in CSR but little is actually done. This leads to the conclusion that although some positive changes occur, voluntary actions such as CSR and consumer power/choice will probably not be enough to lead us to a sustainable development.