The objective of this thesis was to analyze a tourism supply and demand in České Budějovice. This work focuses closely to museums in the city. On the base of made situational analysis, the output of the questionnaires and SWOT analysis products were drawn that expand the supply in chosen area of cultural tourism. Simultaneously the possibilities of communication and cooperation of chosen cultural facilities and the tourism sector were suggested.

The thesis is dealing with destination management as a new incoming trend of managing the development of tourism in a region. The new way of management is working in the western countries for more than fifty years, but in the Czech Republic it is still at the beginning of the implementation. The aim of the thesis is to analyse the activities of the destination management organisation Střední Morava {--} Sdružení cestovního ruchu and based on the evaluation of the activities I will suggest possible changes so that the Stredni Morava destination can become a strong competitive complex based on cooperation and coordination of all interested tourist subjects.

Diploma thesis describes the possibility of further development of tourism in the region Sedlčany. The basis for processing the information obtained from local budgetary organizations and the Association of Municipalities Sedlčany interviews focused on the municipalities that cooperate with this organization. The goal is to analyze the current situation in managing the development of the region Sedlčany and suggest possible further steps towards achieving the objectives using the tools of marketing management destination.

This thesis concerns the analysis of tourism in the selected area, i.e. analysis of primary and secondary potential of tourism in Microregion Telčsko. Then the tourism demand is analysed, partly by analysis of visitor needs and requirements by selected cultural facilities, partly as well the current visitor in Microregion Telčsko. The thesis evaluates the strengths and weaknesses, opportunities and threats of tourism in the selected area. Some product proposals for the selected segments were added. As well some communication and cooperation options (proposal) of cultural facilities in the context of the tourism sector were added.

Doctoral dissertation work that results from the new management theory has explored in both theory and practice new directions in approach to the strategy in German iron-foundries. It has explained the reasons that lead to structural changes, made the foundation for decision process, described the problems that occur when put in practice and suggested their resolution. Further on, it was explored and critically evaluated which competitive advantages these strategy directions contributed to and consequently discussed the superior aim of strategy. It has resulted from the empirical research that the German iron-foundries have been strongly influenced especially by new information technologies and car industry and its strategies. The most significant trend of iron-foundries is the focus on the key branch of activity. Cooperation and innovative strategy represent the complementary strategy to the primary strategy and enable to merge the comprehensive requirements of customers with the needed specialization and hereby retain their competitiveness. The research respecting the global economic crisis in the car industry shows that German iron-foundries have to re-evaluate their actual strategies and convert the growth to stability and long lasting development.

This master's thesis deals with the key manager competences, which means portable set of abilities and skills of daily use. It includes directions, recommendations and devices to increase efficiency of managers work by improving his key competences.

This thesis deals with the core competencies of a manager, a set of inter-disciplinary skills and their importance in today's business environment. It determines the level of key competencies of managers of the firm. It contains instructions and recommendations to improve the efficiency of managerial work through the development of key competencies.

The aim of the diploma thesis is to carry out a qualitative research of communication problems with foreigners in a hospital in Lower Austria (Landesklinikum Gmünd). The research is focused on finding out, which problems the hospital staff has to solve, how they deal with them (e.g. language courses provided by the language competence center from Lower Austria) and which foreign languages (Czech, Turkish) are related to these problems. The research uses the method of semi-structured interviews for collecting the data. The theoretical basis of the dissertation is the language management theory. Moreover, the dissertation also deals with the cross-border cooperation of the Czech Republic with Austria and Germany. This cooperation is represented by some selected projects, which objective is to support the language of the neighbouring country (Czech, German).

The aim of this diploma thesis is to show the possibilities of using the Internet in order to make language learning more effective. In the centre of attention is the language learning at secondary schools in the Czech Republic. The aims, contents and particularities of teaching German at secondary schools in the Czech Republic are defined at the beginning, followed by a discussion about convenient didactic methods according to the educational theories. Internet tools and other its characteristics, which could contribute to the efficiency improvement of language teaching, are also introduced. The thesis also pays attention to the specialized terminology. In the practical part, we can find, at first, some specific prerequisites of using the Internet in teaching a foreign language. We can also find some concrete examples of using the Internet as a support in teaching with regards to the established educational aims. All is based on my own teaching experience and on an extensive internet and foreign literature research. Some useful internet web pages are also mentioned. The thesis shows that the Internet offers quite a lot of possibilities which could, in a way, contribute to efficiency improvement in teaching German.

The aims of thesis were analyze supply and demand of tourism and to complete the products for selected segment of visitors and to suggest possibilities of communcation and cooperation cultural facilities and sector of tourism in the region of Třebíč. The thesis includes several parts. The first part is a theoretical part, which provides basic theoretical information. Another part contains an analysis of tourism offer in the region of Třebíč. In the next part of thesis was performed marketing research of cultural facilities in the region of Třebíč. Another tree SWOT analyses were performed. This information led to the development process of tourism in the region of Třebíč.