Purpose: The purpose of this thesis is to investigate how food start-ups (FS) can make their primary food packaging (PFP) more eco-friendly by identifying and evaluating the performance of suited packaging alternative. The purpose was fulfilled by answering the three research questions:  RQ1) How to assess the eco-friendliness of PFP? RQ2) Which are areas of improvement in environmental performance? RQ3) What are the differences in performance across similar PFP’s?  Methods: To answer the research questions both the literature review and empirical data was required. The literature study was conducted to gather relevant theories about primary food packaging in food start-ups. To get the required empirical data, a single case study was conducted at a case company that suited the subject. The case study consisted of multiple interviews and document study. This enabled for an analysis in the form of pattern matching in order to answer the research questions and achieve the purpose.  Findings: The Study found that to assess the PFP that have direct impact on the environment the functional features and the environmental framework play a central role in the eco- friendliness of PFPs which analyzed the requirements for the PFP and a multi criteria decision making approach for the environmental assessment for the Green-PE. The stakeholder expectations were found by analyzing the criterion for the PFP. In addition, a comparison for an eco-friendlier alternative was analyzed with the current Green-PE to justify the performance for the PFP in FS.  Implications: The study results present practical implications with assessing the current Green-PE and evaluating the gaps for improvement areas, while also comparing similar PFP which is an eco-friendlier option for food packaging start-ups. As there has been no general theoretical implications, the findings of the thesis can be used as a basis for deeper insights into the subject through more extensive research.  Delimitations & Scope: The focus was to identify and evaluate the current PFP environmental impact and not the other aspects of the life cycle assessment since the scope was limited. Also, a single case study was used rather than multiple case studies to analyze the eco-friendliness for PEPs.

Single use plastic products (SUPs) are a primary cause of plastic pollution causing significant environmental harm. These products have little to no value after use and are challenging to recycle cost efficiently. In a bid to combat this issue and foster circular economy, the European Union has declared a series of directives to gradually phase out SUPs as a strategy to eliminate these disposables from the market. This approach allows the market time to discover alternative solutions to replace SUPs, promoting the adoption of reusable products. To make a sustainable system of reusable products feasible and profitable, the key lies in devising a business model designed for a circular strategy of repeated use of goods. One effective approach involves establishing a closed-loop supply chain (CLSC) which entails the entire life cycle of a product, from sourcing raw materials, through manufacturing, utilisation, collection, reverse logistics and recycling. The purpose of this study was to develop a CLSC system for reusable plastic products between a plastic producing small or medium sized enterprise (SME) and an incumbent firm customer to attain a smooth transition from linear to circular economy. Employing an inductive approach, this case study considered the EU-directives as observational data, the change of business model as the result, and a general recommendation as the rule. The research method encompassed conducted interviews, mathematical prototyping, product design, and life cycle analysis, using various tools and methods in the process. Two case companies were involved: one large incumbent firm and one plastic producing SME. The aim was to design a circular business model (CBM) to capture the value of the collaboration between these two companies. After an analysation of the current situation, the main obstacles to a successful transition were identified. A comprehensive solution was developed, including a network of partners for the CLSC, a reusable product design, and the necessary implementation calculations. The finalised business model was anchored in the principles of the CLSC, the product design specifications and the calculations that determined the system’s viability. Implementation of the CBM would yield economic advantages for both stakeholders, as well as an improved green image factor and advancement in circular economy. Furthermore, this transition would cultivate valuable and lasting business relationships for both companies. These case findings harmonise with established theories which emphasise the significance of business models that are dependent on collaboration and long-term strategic planning. Lastly, they also underscore that value is created in product utilisation and not ownership.

Food packaging should ensure the safety and quality of food, minimize spoilage and provide an easy way of storing and handling it. Barrier coatings are generally used to meet the demands placed on fibre-based food packages, as these have the ability to regulate the amount of gases that can enter them. Some gases are detrimental to food quality: oxygen, for example, initiates lipid oxidation in fatty foods. Using both experimental data and computer modelling, this thesis explains some aspects of how the structure of barrier coatings influences the mass transport of oxygen with the aim of obtaining essential knowledge that can be used to optimize the performance of barriers. Barrier coatings are produced from polyvinyl alcohol and kaolin blends that are coated onto a polymeric support. The chemical and physical structures of these barriers were characterized according to their influence on permeability in various climates. At a low concentration of kaolin, the crystallinity of polyvinyl alcohol decreased; in the thinner films, the kaolin particles were orientated in the basal plane of the barrier coating. The experimental results indicated a complex interplay between the polymer and the filler with respect to permeability. A computer model for permeability incorporating theories for the filled polymeric layer to include the polymer crystallinity, addition of filler, filler aspect ratio and surrounding moisture was developed. The model shows that mass transport was affected by the aspect ratio of the clay in combination with the clay concentration, as well as the polymer crystallinity. The combined model agreed with the experiments, showing that it is possible to combine different theories into one model that can be used to predict the mass transport. Four barrier coatings: polyethylene, ethylene vinyl alcohol + kaolin, latex + kaolin and starch were evaluated using the parameters of greenhouse gas emissions and product costs. After the production of the barrier material, the coating process and the end-of-life handling scenarios were analysed, it emerged that starch had the lowest environmental impact and latex + kaolin had the highest. / Food packaging is required to secure the safety and quality of food, as well as minimize spoilage and simplify handling. Barrier coatings are generally used to meet the demands placed on fibre-based food packages, as these have the ability to regulate the amount of gases that can enter them. Some gases are detrimental to food quality: oxygen, for example, initiates lipid oxidation in fatty foods. This thesis focuses on the mass transport of oxygen in order to gain deeper knowledge of, and thereby optimise, the performance of barrier coatings. This experimental study, together with computer modelling, characterized the structure of barrier materials with respect to the mass transport process. The performance of the barriers was evaluated based on the parameters of environmental impact and product costs. As the long-term aim is to use non-petroleum-based barrier coatings for packaging, these should be evaluated by assessing the properties of the material in question, its functionality and its environmental impact to provide more insight into which materials are desirable as well as to develop technology. The results from this study indicate that several parameters (the orientation, concentration and aspect ratio of the clay and the polymer crystallinity) influence the properties of a barrier. Using this knowledge, researchers and food packaging engineers can work toward improving and customising renewable barriers. / VIPP