This dissertation examines the use of argumentum ad baculum in preaching in general and the sermons of George Whitefield in particular. Argumentum ad baculum has traditionally been considered an informal fallacy of relevance. The fallacy can be defined as an appeal to force or an appeal to fear. Chapter 1 discusses the relationship of argumentum ad baculum with the empirical study of fear appeals and the rhetorical use of pathos. Attention is also given to the preaching of Whitefield and his place in the history of preaching as an innovator. Whitefield's role in the shift to a more passionate and emotional sermon style is noted. The chapter also addresses the challenges a study of Whitefield's sermons presents. Chapter 2 is devoted to defining argumentum ad baculum, examining the history of the phrase, the two ways it has been defined, the nature of it as a fallacy, and fear appeals as a part of the definition. The chapter includes a discussion of source credibility in relation to fear appeals. Chapter 3 analyses the sermons of Whitefield to identify his use of fear appeals. The types of fear appeals he used in his sermons are listed along with evidentiary sermon material. The types of material Whitefield used to formulate the appeals are also discussed. Chapter 4 gives attention to the effect of Whitefield's fear appeals on his auditors. In order for an appeal to be effective, it must first arouse fear in the recipients of the appeal. Historical narratives are examined from Whitefield himself, eyewitness accounts, and personal testimonies of those who were present at his meetings. The chapter provides evidence of the general and specific effect of Whitefield's fear appeals. Chapter 5 concerns the ethicality of Whitefield's appeals. The chapter surveys a number of standards for ethical judgment. The chapter argues that Whitefield's use of fear in his published sermons was ethical, primarily because of the intention with which he used them. Chapter 6 offers guidelines for the contemporary use of argumentum ad baculum in preaching. Modern audiences are unaccustomed to the use of fear for persuasive means. However, this type of argumentation can be used ethically and effectively.

The research undertakes a critical study of informal fallacies in some socio-political and religious discourses in Ghana. It clearly and aptly demonstrates that the aforementioned discourses are mostly, if not, always laced with fallacies which obscure and distort clear and critical thinking. The study shows that language, which is the fundamental means by which to engage in socio-political discourse, can be viewed as a complicated tool which is open to misuse and abuse. It shows that language used in socio-political discourses is more often than not utilized poorly, and as such assertions and appeals can be confused with factual/logical inaccuracies. Statements can be formulated in ways that make their content dangerously vague, ambiguous or generally misleading. The research shows that although fallacies can be committed intentionally or unintentionally, in discourses in general, they are mostly, if not always, committed intentionally in socio-political discourse so as to achieve political gains and agenda. Another area of discourse that is tackled in this work where fallacies frequently occur is the religious sector. The study notes that matters of religion are mostly matters that are delicate to handle as these matters are mostly, again if not always, based on faith. It is shown herein that many a time, religious personalities use fallacious as means to drive their religious agenda across. The research then looks at what these aforementioned fallacies imply in relation to socio-political and religious discourses. It proceeds to discuss the positive implications of fallacies before it progresses to the negative implications of same. It then asks how a fallacy will be beneficial to a person and or how it will disadvantage the same person. If fallacies often occur in socio-political and religious discourses, then one must have the ability to detect these fallacies and try to avoid them. The work discusses how to detect fallacies and how to avoid them. It makes bold claims that if one has knowledge about fallacies then one will be able to avoid them. / Philosophy, Practical and Systematic Theology / Ph. D. (Philosophy)