The thesis focuses on brand image and its establishment on the Czech retail market. The aim of the thesis is to identify and propose ten opportunities for improvement of brand presentation to the brand's end users. The first part covers the empirical background and summarises issues of brand image creation in the context of brand building process in the retail environment. The practical part introduces the sports brand Under Armour and subsequently describes its position on the Czech sportswear market. Based on the questionnaire and observational research a draft of ten recommendations is compiled to help improve presentation of the Under Armour brand in the retail environment.

La nutrition est l’un des facteurs environnementaux modifiables pouvant avoir un rôle majeur dans la prévention des maladies cardiovasculaires (MCV). Dans ce cadre, un intérêt croissant a été porté ces dernières décennies aux polyphénols, des composés bioactifs potentiellement protecteurs. L’objectif général du travail de cette thèse était l’étude du lien entre la qualité de l’alimentation et les MCV, à partir des données issues des cohortes françaises SU.VI.MAX et NutriNet-Santé. Le premier objectif était d’étudier l’association prospective entre un score individuel mesurant la qualité globale de l’alimentation (score FSA-NPS DI) et le risque de MCV. Le second objectif était d’étudier les associations entre les apports alimentaires en polyphénols et le risque de MCV ainsi que la variation du statut pondéral, en utilisant la table de composition Phenol-Explorer®. Enfin, le troisième objectif était de comparer les consommations et les comportements alimentaires des participants de l’étude NutriNet-Santé présentant une MCV ou un trouble cardiométabolique à des témoins. Concernant le premier objectif, nos résultats indiquaient que des choix alimentaires de moindre qualité nutritionnelle, comme reflété par un score FSA-NPS DI plus élevé, étaient associés à une augmentation de risque de MCV, en particulier chez les individus en surpoids ou obèses dans la cohorte NutriNet-Santé et les fumeurs et ceux ayant un faible niveau d’activité physique dans la cohorte SU.VI.MAX. Concernant le deuxième objectif, nos résultats indiquaient que les anthocyanines, les catéchines, les flavonols, les dihydrochalcones, les dihydroflavonols, les acides hydroxybenzoiques et les stilbènes étaient associés à une moindre survenue des MCV. Nos résultats indiquaient également qu'un apport plus élevé en polyphénols totaux ainsi qu'un apport plus élevé en flavones, flavanones, proanthocyanidines, lignanes et acides hydroxycinnamiques étaient associés à une moindre augmentation de l’adiposité au cours du suivi. Concernant le troisième objectif, nous avons montré, que les adultes, présentant une maladie cardiovasculaire ou cardio-métabolique avaient des comportements moins favorables pour la santé que des témoins du même âge et sexe. Nous avons ainsi mis en évidence les aspects nutritionnels sur lesquels il serait stratégique d’axer en priorité les efforts de prévention et d’accompagnement des patients afin d’améliorer la prise en charge des maladies cardio-métaboliques et cardiovasculaires après leur diagnostic. En conclusion, les résultats de cette thèse ont contribué à une meilleure compréhension du rôle potentiel des facteurs nutritionnels dans l’étiologie des maladies cardiovasculaires via une approche holistique et plus spécifique pour les polyphénols. Cette thèse offre des pistes de réflexion pour les futures stratégies en prévention primaire, secondaire et tertiaire des maladies cardiovasculaires. / Nutrition is one of the modifiable environmental factors that may have a major role in the prevention of cardiovascular diseases (CVD). In this context, in etiological epidemiology, there has been a growing interest in polyphenols – bioactive components that are potentially protective. Hence, the general objective of the work presented in this thesis was to study the link between the quality of the diet and CVD, based on data from the French cohorts SU.VI.MAX and NutriNet-Santé.The first objective was to study the prospective association between an individual score measuring the overall quality of the diet (the FSA-NPS DI) and CVD risk, in the context of a French national primary prevention strategy aiming to apply a coloured front-of-package label (the 5C label). The second objective was to examine the association of dietary intakes of different polyphenols with CVD risk and with weight change, using the Phenol-Explorer® composition table. Finally, the third objective was to compare the food and nutrient consumptions and lifestyle behaviours of NutriNet-Santé participants presenting a CVD or a cardiometabolic disorder with those of ‘control’ participants. Concerning the first objective, our results indicated that the choice of foods of a lower nutritional quality, as reflected by a higher FSA-NPS DI score, was associated with an increase in CVD risk – in particular among overweight or obese participants of the NutriNet-Santé cohort, and among participants of the SU.VI.MAX cohort that were smokers or had a low physical activity level. Concerning the second objective, our results indicated that anthocyanins, catechins, flavonols, dihydrochalcones, dihydroflavonols, hydroxybenzoic acids, other phenolic acids and stilbenes were associated with a lower CVD risk. Our results also indicated that a higher intake of total polyphenols as well as a higher intake of falvones, flavanones, proanthocyanins, lignans and hydroxycinnamic acids was associated with a less pronounced increase in body mass index and waist circumference over 6 years. Concerning the third objective, we have shown that adults presenting a CVD or a cardiometabolic disorder had less beneficial behaviours than control participants of the same age and sex, in terms of physical activity, smoking status, and the consumption of alcohol, fruits and vegetables, whole grain cereals, of meat and particularly of processed meat. In addition, we have observed a lower intake of most polyphenol categories among patients. Our results thus provide indications on the nutritional elements that should be at the centre of secondary and tertiary prevention strategies, so as to improve the treatment of CVD and cardiometabolic dysfunctions once that they are diagnosed.To conclude, this thesis contributes to a better understanding of the role of nutritional factors in the development of CVD, using both holistic and specific (through polyphenols) approaches. These results are of interest for future prevention strategies that aime at reducing the risks of CVD through nutrition.

Submitted by Nathanne_estagiaria Silva (nathanne.silva@fgv.br) on 2012-02-02T16:35:05Z No. of bitstreams: 1 000050567.pdf: 4489870 bytes, checksum: 14c5f92c999bb52a97e44580f8f51df8 (MD5) / Made available in DSpace on 2012-02-02T16:35:24Z (GMT). No. of bitstreams: 1 000050567.pdf: 4489870 bytes, checksum: 14c5f92c999bb52a97e44580f8f51df8 (MD5)

This thesis deals with using a computer game in ICT classes at high school. The created game is made like story split into six tasks. Each task is connected with different musts of daily computing. The player have to step by step deal with connecting up peripheral facilities to computer, loging into operating system, beeing familiar with operating system environment, program uninstallation and installation, finding out safe password and correcting mistakes in a job apllication. There are several alternative solutions in the each task.

Made available in DSpace on 2014-06-11T19:24:54Z (GMT). No. of bitstreams: 0 Previous issue date: 2002-11-07Bitstream added on 2014-06-13T19:52:45Z : No. of bitstreams: 1 maggi_l_me_rcla.pdf: 1201061 bytes, checksum: 738071b6b49434fdc6f704983e959db4 (MD5) / Esse trabalho trata do uso do computador e do programa LOGO como ferramentas de ensino de conceitos de Geometria Plana e de suas implicações no processo de ensino-aprendizagem. Na análise dessas implicações utiliza-se uma metodologia de pesquisa qualitativa e participante, que leva em consideração os diversos aspectos suscitados pelo uso dos computadores. Os principais, observados nesse trabalho de pesquisa, são aqueles relacionados com; as interações afetivas da relação da criança com o computador e o programa educacional utilizado; os aspectos sociais inerentes ao desenvolvimento de atividades em um ambiente colaborativo de aprendizagem; o estabelecimento de regras de trabalho em grupo e a autonomia moral, efetua-se a análise tendo como referencial a teoria psicogenética de PIAGET, onde dá-se destaque ao desenvolvimento da afetividade e o papel das interações sociais no processo de ensino-aprendizagem. Dentro desse quadro assume-se que o uso do computador promove uma melhora qualitativa no ambiente de aprendizagem, na forma de um enriquecimento desse ambiente, favorecendo o desenvolvimento cognitivo das crianças. / This study refers to the use of computers and the LOGO program as a tool of Plan Geometry teaching concepts and its implication in the learning process. In the analysis of these implications I use a qualitative and participative research methodology that takes into account the several arised aspects observed in the use of the computers. The mainly ones are those related to: the affective interactions of children relationship with the computer and the educational program used; the social aspects that are inherent to the development of activities in a collaborative learning environment; the development of work groups rules and the moral autonomy. My analysis has the Piaget's psychogenetic theory as reference, where I topicalize (give prominence to) the development of affective ness and the social interactions role along the teaching and learning process. Within this outline (profile) my assumptions are that the use of the computer promotes a real improvement in the learning environment as ways of enrichment of this environment favoring the outstanding cognitive development of children.

Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2018-03-13T13:58:54Z No. of bitstreams: 1 MariaSuerbenePaulinoPereira_DISSERT.pdf: 17360307 bytes, checksum: c6c4b86b42d455caf64863d2f08292fe (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2018-03-19T16:56:01Z (GMT) No. of bitstreams: 1 MariaSuerbenePaulinoPereira_DISSERT.pdf: 17360307 bytes, checksum: c6c4b86b42d455caf64863d2f08292fe (MD5) / Made available in DSpace on 2018-03-19T16:56:01Z (GMT). No. of bitstreams: 1 MariaSuerbenePaulinoPereira_DISSERT.pdf: 17360307 bytes, checksum: c6c4b86b42d455caf64863d2f08292fe (MD5) Previous issue date: 2017-07-18 / Trata este trabalho de uma interven??o pedag?gica para turmas de 9? ano do curso EJA, cuja pretens?o ? analisar, interpretar e investigar, na perspectiva da Literatura Comparada, procedimentos dial?gicos entre os contos Fita Verde no Cabelo, nova velha est?ria, e Herbarium, de Guimar?es Rosa e Lygia Fagundes Telles, respectivamente, dando-se ?nfase ? constru??o da imagem do sujeito-feminino nas obras em quest?o. Nesse estudo, busca-se, tamb?m, compreender a linguagem do conto, seus aspectos mais relevantes, configurados muitas vezes pela representa??o simb?lica, recurso recorrente nas hist?rias desses escritores. A escolha dessas duas obras e autores deu-se pela necessidade de se introduzir textos que tragam contribui??es significativas para a constru??o do ser humano como pessoa e cidad?o, levando o aluno a perceber que a literatura vai muito al?m de entretenimento. Seu conte?do expressa as nossas ang?stias, sentimentos e anseios, opini?es e contradi??es revelados atrav?s das muitas vozes presentes no texto. Em rela??o ao letramento liter?rio e ? proposta de aplica??o em sala de aula, bem como as reflex?es sobre o papel da literatura na forma??o leitora e cidad? do aluno e as rela??es dial?gicas presentes nos dois contos, toma-se como fundamenta??o te?rica o pensamento de Rildo Cosson, Candido, Cereja, Bakhtin, Coelho e outros. / This work is about a pedagogical intervention for 9th graders students of EJA (Young and adults course) whose intention is to analyze, ineterpret and investigate, from the perspective of Comparative Literature, dialogic procedures between the tales Fita Verde no Cabelo, nova velha est?ria, e Herbarium, from Guimar?es Rosa and Lygia Fagundes Telles, respectively, emphasizing the construction of the image of the female subject in the tales in question. In this study, we also try to understand the language of the stories, its most relevant aspects, often shaped by the symbolic representation, recurrent feature in the stories of these writers. The choice of these two works and authors was due to the need to introduce texts that bring significant contributions to the construction of the human being as a person and citizen, leading the student to realize that literature goes far beyond entertainment. Its content expresses our anxieties, feelings and longings, opinions and contradictions revealed through the many voices present in the text. In relation to literary literacy and the proposal of application in the classroom, as well as the reflections on the role of literature in the learner's and citizen's formation of the student and the dialogical relations present in the two stories, we take as theoretical foundation the thoughts of Rildo Cosson, Candido, Cereja, Bakhtin, Coelho and many others.

In the diploma thesis, I will compound an advertising portfolio for a medium-sized company. This set of materials will be made in a practical implementation and published in supplements of my thesis. All creative and professional work will considerably be liable to requirements of a customer and partly to his taste as well. In acomplishing of the work I will take account of the functional, rather than the artistic aspect of the work, because all the advertising materials are strictly functional. My thesis, especilly the theoretical part, concerns the functional and artistic analysis of methods of work. I will also try to see the issue from the view of the advertising marketing and to weigh up the financial demands of the individual projects. I will also describe (rather than the theoretical principals of the work) my authentic ways of work and reflections in relation to inviolability of my own {\clqq}know-how`` and {\clqq}know-how`` of the particular company. I would also like to mention complications and problems which appeared during the practical aplicaton of the work.

Orientador: Jose Armando Valente / Dissertação (mestrado) - Universidade Estadual de Campinas, Faculdade de Ciências Médicas / Made available in DSpace on 2018-07-23T02:39:07Z (GMT). No. of bitstreams: 1 Gasparetto_MariaElisabeteRodriguesFreire_M.pdf: 7029208 bytes, checksum: 9d70d4f2ee57364db47c269234e5d53c (MD5) Previous issue date: 1997 / Resumo: Foram investigados cinco sujeitos na faixa etária de seis anos e seis meses a sete anos e seis meses, com baixa visão por toxoplasmose. Todos matriculados na primeira série do primeiro grau na escola regular e tendo sido anteriormente expostos à escolarização. O objetivo deste estudo foi avaliar a capacidade de utilização do resíduo visual das crianças com baixa visão no desempenho das tarefas escolares através de uma avaliação mais abrangente, englobando o funcionamento visual e a área psicopedagógica. A avaliação do funcionamento visual cobriu acuidade visual para longe e perto, sensibilidade aos contrastes, visão de cores e um teste qualitativo para verificar a utilização do resíduo visual pelo trabalho em computador com a linguagem Logo. A avaliação psicopedagógica foi conduzida através do Diagnóstico do Comportamento Operatório (conforme Piaget), determinando que o estágio do deseJ;lvolvimento cognitivo estava entre o período pré-operatório e a transição para o período operatório. Questionários respondidos pelos familiares e professores informaram o grau de dificuldades apresentadas pelos sujeitos na realização das tarefas escolares. Os sujeitos apresentaram acuidade visual para longe, no melhor olho com a melhor correção, na faixa de 20/80 a 20/160, estando todos dentro do Grupo lU da Classificação da OMS, correspondendo à "Visão Subnormal Moderada". A sensibilidade aos contrastes, para perto, e a visão de cores não apresentaram diferenças em relação ao esperado em crianças com visão normal. O trabalho com o Logo mostrou excelente capacidade de utilização do resíduo visual quando as condições de trabalho são favoráveis. Os resultados mostraram que as dificuldades apresentadas pelos sujeitos em sala de aula são menores que aquelas relatadas pelos professores. Isso leva à conclusão de que os problemas no desempenho das tarefas escolares não se devem ao "não enxergar bem" mas sim ao rítmo de trabalho dos sujeitos em sala de aula. Os professores que receberam orientações para trabalharem com as crianças de baixa visão reconheceram que tais orientações foram insuficientes, o que demonstra e emerge a necessidade da capacitação desses profissionais para que possam exercer as suas funções de uma forma mais efetiva / Abstract: An investigation was carried out with five individuaIs at ages ranging from six years and six months to seven years and six months, having subnormal vision due to toxoplasmosis. All enrolled in first grade regular school and having experienced previous scholarization. The objective of this study was to investigate the utilization of visual residue in school work through an evaluation abridging visual functioning and psychopedagogical status. Visual functioning covered far and near acuity, contrast sensivity, vision of colours and a qualitative test to check residual vision utilization in a computer work using the Logo language. The psychopedagogical evaluation was conducted as a Diagnosis of Operative Behaviour ( from Piaget) which determined that the individuaIs were between pré-operative and transition to operative of the cognitive devefopment state. Both family and teachers answered questionaires pointing degrees of difficulties present during classwork. Par visual acuity of the individuaIs for the best eye with best correction, was in yhe range 20/80 to 20/160, therefore situating them into Group III-Moderate Subnormal Vision of WHO's classification. Near contrast sensitivity and vision of colours didn't show differences as compared to I,what is expected from children with normal vision. The work with Logo showed an excellent response for the utilization of visual residue when conditions are favourable. Results demonstrated that difficulties with c1ass work were lesser than those reported by teachers, thus leading to the conclusion that individual' s performance is dictated by their rhythm rather than seeing difficulties. Teachers who received informations to operate with low vision children declared thát they were not properly oriented which demonstrates the need for proper instrumentalization / Mestrado / Farmacologia / Mestre em Neurociencias

Orientador: Jose Armando Valente / Dissertação (mestrado) - Universidade Estadual de Campinas, Faculdade de Ciencias Medicas / Made available in DSpace on 2018-07-23T12:44:18Z (GMT). No. of bitstreams: 1 Ferraz_GloriaMariaBueno_M.pdf: 4893591 bytes, checksum: f2a8922d507696069b10372b971471b6 (MD5) Previous issue date: 1998 / Resumo: A proposta deste trabalho foi criar, em uma escola de educação especial em uma Instituição, um ambiente baseado na metodologia Logo, para alunos com deficiência mental, semelhante ao ambiente já utilizado com crianças com paralisia cerebral. o grupo de cinco alunos já freqüentava a escola da Sociedade Pestalozzi de Campinas, que selecionou uma classe para que o projeto fosse desenvolvido. Esse grupo possuía duas alunas com lesão cerebral e outros quatro eram caracterizados como deficientes mentais. Havia um sentimento sobre a potencialidade desse grupo, por parte da diretora da escola, que havia designado uma professora para desenvolver um trabalho de alfabetização, dentro de uma linha que era compatível com o uso do computador. Outro aspecto relevante neste estudo diz respeito às avaliações empregadas para tentar caracterizar a população e os entraves encontrados na codificação desses dados. A leitura e interpretação dessas informações serviam mais para reafirmar a deficiência do que para estabelecer o grau de conhecimento dos alunos. A metodologia Logo foi implantada e todo o grupo atingiu graus de desenvolvimento de acordo com sua capaciaade individual. Houve também um crescimento no conjunto da classe, proporcionando uma integração entre os alunos e a professora, que demonstravam um amadurecimento diferente do comumente encontrado em classes de Instituições. O uso do Logo tornou visíveis as dificuldades dos alunos em usar o próprio corpo como referência espacial. Foi feito um trabalho de conscientização corporal para que pudessem utilizar os conceitos espaciais e interagir com o computador. Os resultados do trabalho foram positivos e, ao final de dois anos, além do benefício a esse grupo de alunos, pôde-se levantar várias hipóteses sobre o tratamento e educação dos alunos deficientes mentais. As conclusões do estudo permitem que se entreveja a possibilidade de uma modificação radical em grupos semelhantes nas Instituições, como também autorizam proposta de novas condutas para classes em que os alunos estejam em idades inferiores às do grupo estudado. Portanto, a linha metodológica que contava com um computador como elemento catalisador dentro da sala de aula, provou ser profícua, trazendo dados ricos para a cáracterização e desenvolvimento dos alunos / Abstract: The basic idea of this research was to create a Logo environment similar to the one already in use by children with cerebral palsy, now with children with mental retardation from a private Institution. A group of six students was selected for the project. This group had two cerebral palsy children and other four were characterized as mental retarded ones. The principal of this Institution had a feeling about the potential of such a group and assigned a teacher to develop reading and writing skills to these students using the computer. The Logo methodology approach was used, and the group achieved different goals according to each individual capacity. There were also a significant growth as a team leading to a greater integration among the students and teacher, showing a much more mature relationship than any other class in the Institution. Another relevant aspect of this rese~rch is the different evaluation used to characterize the group and the barriers found in codifying these data. The reading and interpretation of these data was much more to reconfirm the deficiency rather than establish the amount of knowledge of the students. It showed how hard it was for the students to use their body as spatial reference. A parallel body-consciousness work was done with the students in order to help them internalize the spatial concepts and achieve results on the computer screen. Therefore, the methodological approach had the computer as a key catalyzer element in the classroom and it proved to be profitable and the remaining information about the students seem unnecessary. The results were positive at the end of two years, not only for the group, but also to raise various thesis about the evaluation of mental retarded children. The conclusions of this research leád not only to a radical different approach in groups with same characteristics, but also the ability to develop new ways to conduct classes with smaller children / Mestrado / Mestre em Neurociencias

Orientador: Heloisa Vieira da Rocha / Dissertação (mestrado) - Universidade Estadual de Campinas, Instituto de Computação / Made available in DSpace on 2018-07-23T16:54:07Z (GMT). No. of bitstreams: 1 Cerceau_AlessandradeDutrae_M.pdf: 4475788 bytes, checksum: 1a094b9f149d32c3dff0b89752ed9558 (MD5) Previous issue date: 1998 / Resumo: A sociedade passa por um processo de transformação que se reflete no sistema educacional.Atualmente, o aluno deve sair da escola não apenas com um volume de informações acumuladas, mas com habilidade para buscar novas informações, analisá-Ias, trabalhar em grupo, ser criativo. Então, a escola está procurando se modificar, e uma maneira encontrada é a inclusão de novas tecnologias, principalmente o computador, como ferramenta pedagógica. O objetivo do uso de novas tecnologias é provocar mudanças no sistema educacional e não apenas modernizar o sistema antigo. Mas este não é um processo direto, dependendo de uma mudança da postura pedagógica da escola e principalmente dos professores. A formação de professores para trabalhar com novas tecnologias vem ocorrendo normalmente através de cursos presenciais realizadas fora da escola do professor. Assim, estes cursos não são contextualizados com a realidade de cada escola dificultando o processo de mudança no sistema educacional. Neste contexto, o nosso trabalho modelou e implementou um ambiente na Internet com o objetivo de fornecer cursos de formação à distância na área de Informática na Educação.Através da Internet é possível atender melhor a demanda para estes cursos e realizar uma formação de forma contextualizada com cada realidade, além de um suporte constante ao processo de implantação da Informática no currículo escolar / Abstract: The society is going through a changing process which reflects on the educational system. In the present times, the student must leave school, not only with an amount of accumulated information, but also with the ability to search for new knowledge, to work in a group and to be creative. For that, the school is looking for changes, and one of the options is the inc1usion of new technologies, mainly the computer, as pedagogical tool. The goal for the use of new technologies is to make changes in the educational system, an not only modernize it. But this is not a direct process: it depends also on a change of the school's, as well as the teachers' , pedagogic attitudes. The training of teachers to work with new technologies has been going normally through classroom courses performed out of their schooI. This way, these courses are not situated within the reality of each school, making the changing process of the educational system more difficult. On this aspect, this work describes the process of design, implant and evaluation an environment on the Internet with the goal to provide distance courses to training teachers about the use of computers in education. Through the Internet, it is possible to best respond to the search for these course, and perform a training in a way situated within each reality, as well as constant support to the process of using computers in the school' s curriculum / Mestrado / Mestre em Ciência da Computação