Mobile payments is a topic that is gaining increased attention in both research and in the media. Trends have been identified that show an increase in the use of both smartphones and mobile applications. At the same time there has been a decrease in cash use, with a move towards alternative cashless means of payment in Sweden. Existing research has focused on this type of trend research and also looking at mobile payments in a general sense. There is a gap in the research where the acceptance of mobile payment applications are receiving very little to no attention. The purpose of this thesis is then to identify the determinants of the acceptance of mobile payment applications. Using existing Technology Acceptance Model research on mobile payments, 13 hypotheses were proposed that all related to various factors of acceptance of mobile payment applications. A questionnaire was constructed to test these hypotheses and distributed using convenience sampling. The hypotheses and questionnaire was used to construct a conceptual model in AMOS, where we subsequently used multiple regression analysis to analyze the gathered data. This resulted in 6 hypotheses being accepted and 7 hypotheses being rejected. The factors that was shown to have a significant effect on the acceptance of mobile payment applications, ranging from largest effect to the least are: attitude towards using mobile payment applications, perceived usefulness of mobile payment applications, the subjective norm of the individual, perceived ease of use of the mobile payment application, perceived credibility of the mobile payment application and perceived compatibility of the mobile payment application.

I studien undersöks vilka faktorer som påverkar företags anpassning till m-payment. Mobiltelefonen är tätt sammanlänkad med människan i dagens samhälle. I Sydostasien sker en stor del av betalningar redan med mobiltelefonen. Mobile payment (m-payment) förväntas kunna öka integreringen av fler fenomen än bara betalningstjänster – kundrabatter och kundlojalitet är exempel på det som har nämnts i tidigare forskning. Tidigare forskning är emellertid mestadels inriktad på konsumenter, och därför riktar denna studie in sig på företag. Med hjälp av en enkät med utgångspunkt i Technology Acceptance model samt Diffusion of Innovations model undersöks ett urval om 134 företag med 32 svarande. Svaren kodades sedan i en logistisk regressionsmodell samt en kompletterande faktoranalys. Ingen av variablerna i modellen uppvisar statistisk signifikans vilket gör att resultaten från studien inte förklarar vad som påverkar företagens anpassning till m-payment. Storleken på urvalet kan nämnas som en av huvudförklaringarna till avsaknaden av signifikans. En liknande studie med ett större urval föreslås därför i framtida forskning.

The financial services industry is one of the most rapidly growing industries worldwide. Although mobile payment (m-payment) systems have generated a lot of hype, not all supportive infrastructures are in place where one firm’s service can be applied globally. Technology has provoked major changes in this industry with how firms operate and innovate as well as how they adapt their business models. Additionally, how services expand and understanding the ways new services are developed in different countries are becoming increasingly relevant. This qualitative, multidisciplinary study compares the sectoral system of innovation (SSI) and service innovation of m-payment systems between a developed country, the United Kingdom (UK), and a developing country, India. The dissertation draws upon 27 original interviews in the UK and India in order to analyse and identify the drivers of innovation. The analytical framework is designed for a firm-level analysis where variables affecting the resources and capabilities act as a way of integrating knowledge and influencing the innovation process. The main research questions are: how does a diverse SSI shape business models within the m-payment systems; why and to what extent do the processes of service innovation differ between m-payment systems as explained in the UK and India? The SSI approach links innovation to the interactions of the different actors in the economy and the system. Innovation is either the process of creating or the recombining of knowledge for some new use to become an outcome of that process. Innovation does not sit within the boundaries of an organization nor does it sit neatly at one level, but instead it is a multifaceted construct. Thirteen case studies are employed with the main industries being banking, telecommunications and technology. A thematic analysis is applied in using an inductive, exploratory approach from an interpretive perspective. The outcomes of interpretism are helpful in presenting an understanding of the causal mechanisms of innovation through a theoretical framework of resource-based view (RBV) and knowledge-based view (KBV). Findings from the research will show a lack of an all-encompassing and exhaustive perspective of m-payment systems. A hindrance of innovation has caused a fundamental problem identified in the UK showcasing a lack of strong innovative, specific institutions; while in India, poorly managed implementation of institutions has led to strengthening of cognitive institutions amongst firms. In particular, innovation in emerging fields that have yet to reach their technological maturity is just as strong in developing countries as compared to developed countries. Furthermore, innovation happens in developing countries through processes that are more complex than originally conceptualized. The contribution to the theoretical understanding of innovation is two-fold. Firstly, in researching mobile financial systems in a developed and developing country, an m-financial SSI framework is constructed that is usable by policy-makers, analysts and firms exploring their value chain positioning. Secondly, the research emphasises the importance of integrating firms’ activity (including new product and service design) into integrated service systems since the particular nature of these systems for m-payments varies between contexts. Therefore, the research helps to show how m-payment systems vary and in particular what are the drivers of innovation between a developed and developing context. Thus, existing theory needs to take into consideration the possibility that emerging market firms are perhaps more innovative than developed countries, and as a consequence, future research should address this with caution. For management practice, the research has shown that there is still not a complete model in explaining the performance of firm level innovation. For practitioners, innovation and technological development needs to get better at interoperability with users and merchants. Furthermore, business models will need to evolve from limited proprietary solutions towards cooperation and standardised solutions if there are to be successful, global firms.

Submitted by André Luis Milagres Fernandes (andreluis.fernandes@gmail.com) on 2018-07-26T17:21:45Z No. of bitstreams: 2 TESE_FGV_ANDRE FERNANDES_VF.docx: 3451877 bytes, checksum: 5b4fa9b63d61baf05037f3324339f8b0 (MD5) TESE_FGV_ANDRE FERNANDES_VF.docx: 3451877 bytes, checksum: 5b4fa9b63d61baf05037f3324339f8b0 (MD5) / Approved for entry into archive by ÁUREA CORRÊA DA FONSECA CORRÊA DA FONSECA (aurea.fonseca@fgv.br) on 2018-08-01T14:14:55Z (GMT) No. of bitstreams: 2 TESE_FGV_ANDRE FERNANDES_VF.docx: 3451877 bytes, checksum: 5b4fa9b63d61baf05037f3324339f8b0 (MD5) TESE_FGV_ANDRE FERNANDES_VF.docx: 3451877 bytes, checksum: 5b4fa9b63d61baf05037f3324339f8b0 (MD5) / Made available in DSpace on 2018-08-06T18:29:30Z (GMT). No. of bitstreams: 2 TESE_FGV_ANDRE FERNANDES_VF.docx: 3451877 bytes, checksum: 5b4fa9b63d61baf05037f3324339f8b0 (MD5) TESE_FGV_ANDRE FERNANDES_VF.docx: 3451877 bytes, checksum: 5b4fa9b63d61baf05037f3324339f8b0 (MD5) Previous issue date: 2018-07-10 / O objetivo desta pesquisa é compreender fatores que influenciam a intenção de uso da moeda social digital, especificamente a influência da Percepção de Confiança Inicial, Percepção de Facilidade de Uso, Percepção de Risco e da Oportunidade de Experimentar o aplicativo da moeda social. O referencial teórico fundamenta-se nas teorias que buscam compreender a intenção de uso dos serviços de pagamentos móveis (M-payment). Os dados foram coletados a partir de um questionário em um levantamento amostral aliado a um experimento de campo aplicado a 256 usuários da moeda social em cédula de três bancos comunitários. A Oportunidade de Experimentar foi uma condição experimental aleatorizada para permitir uma inferência causal mais consistente. Para o teste das hipóteses de pesquisa empregamos o método de PLS-SEM (partial least squares - structural equation modeling). Os resultados indicam que a Oportunidade de Experimentar o aplicativo afeta positivamente a intenção de uso da moeda social digital por meio de seu efeito na percepção de facilidade de uso e percepção de risco sobre o aplicativo. A percepção de confiança também se mostrou como um fator que aumenta a intenção de uso da moeda social digital. / This study aims to understand factors that affect the intention to use a digital social currency, namely the influence of the Initial perception of trust, Perception of ease of use, perception of risk and opportunity to try the app of the digital social currency. The theoretical framework is based on theories that try to explain the intention to use mobile payment services (M-payment). The empirical data was collected by means of a questionnaire in a survey experiment applied to 256 users of the paper social currency of three different community banks. The opportunity to try the app was an experimental condition randomly assigned in order to allow for robust causal inference of its effects. Hypotheses were tested using Partial Least Squares structural equation models (PLS-SEM). Results indicate that the opportunity to try the app positively affects the intent to use the digital social currency by means of its effect on the perception of ease of use and the perception of risk about the app. Trust also showed a positive effect on the intention to use the digital social currency.

The research outlined in this thesis focuses on the effects of implementation and use of mobile payments as experienced by older adults aged 55-75, as qualitatively examined through research interviewees (hereafter participants of this study) made up of individuals with varying cultural and technological backgrounds, who are acclimated to Greece’s culture and have lived within the country for at least a decade. Their own perception and reception of the practice allows for a more comprehensive look into the practical application of the technology within the country. No empirical studies are available on the aforementioned topic, despite the high importance and need for such study. Therefore, this research is carried out through a literature review. It then analyzes two models namely technology acceptance model (TAM) and unified theory of acceptance and use of technology (UTAUT) model. It applies a phenomenological research method and provides us with a more concise, contextualized background into the widespread application of m-payment and m-commerce within the country. This research contributes new knowledge to m-payment and m-commerce through theoretical and empirical research and benefits the interpretation of a recently emerging phenomenon. The research results are useful to various groups associated with mpayments and m-commerce. Future research directions concerning this phenomenon involve the reception and enhancement of m-payment methods by older adults.