Thesis (M.A.)--York University, 2008. Graduate Programme in Interdisciplinary Studies. / Typescript. Includes bibliographical references (leaves 261-273). Also available on the Internet. MODE OF ACCESS via web browser by entering the following URL: http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&res_dat=xri:pqdiss&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&rft_dat=xri:pqdiss:MR38750

Project Report (M.Pub.) - Simon Fraser University, 2007. / Theses (Master of Publishing Program) / Simon Fraser University. Senior supervisor: Dr. John Maxwell -- Master of Publishing Program. Also issued in digital format and available on the World Wide Web.

Graphic design faces the contradictions of commercial intent and social relevance. This study explores the contribution of criticism, in two independent, seminal graphic design magazines, towards shifting the dominant preferences of graphic design from a purely commercial pursuit to a human-centred practice. Emigre magazine (c.1984 - 2005) and Dot Dot Dot magazine (c.2000 - 2010) are recognised for their critical intent and within them are emerging critical issues that suggest a potential niche for graphic design beyond consumerism and commerce. In the discipline of graphic design, designers define what it is to be human (and thus equally the realities of dehumanisation) in very particular ways (Rose, 2001:135; Freire, 1993:43). Graphic design has a history of commercial practice. This commercial history continues to define its identity and reinforce a particular body of knowledge. Graphic design criticism, however, is an inventive voice that has the potential to contribute to change. Both Emigre and Dot Dot Dot were representative of a “constructive marginality” (Bennett, 1993:64), drawing from their own set of references and awareness of graphic design’s potential to inform their identities, instead of looking to established definitions of practice to do so. This analysis explores how they anticipated a modern conception of graphic design that has become part of a recently adopted (2015) and more widely embedded discourse. This discourse involves critical design that interrogates multiculturalism, interdisciplinarity, environmental sustainability, social and political agency, and speculative futures. Graphic design engages social institutions and practices that denote social constructions of difference and inequality, and is never neutral. Any work, any representation of ideology, is at once individual and discursive at the level of social, cultural and political formations. The critical issues evident in Emigre and Dot Dot Dot, with the exception of an absence of speculative futures, anticipate a more humanising perspective in graphic design. They invite critique and the potential for change that is relevant to the surrounding world, as a counter to commercial self-interest.

Project Report (M.Pub.) - Simon Fraser University, 2005. / Project Report (Master of Publishing Program) / Simon Fraser University. Also issued in digital format and available on the World Wide Web.

Thesis (M.F.A.)--Rochester Institute of Technology, 1992. / Includes bibliographical references (leaf 51).

Thesis (M.A.)--Emerson College, 2000. / See Website for latest information. Disc is shelved in ARCHIVES; production book in REFERENCE.

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / A revista Senhor foi publicada de 1959 a 1964, e até hoje é lembrada por seu layout e conteúdo, então inovadores no país. Nesta dissertação analisamos o uso de cores nos dezesseis primeiros números desta revista. Iniciamos como uma breve contextualização político-históricosocial, seguida de um panorama das revistas no Brasil na época em que Senhor era publicada. Seguimos com a história da revista Senhor, uma análise do perfil do seu consumidor e uma descrição das ferramentas utilizadas na análise de cor e da metodologia desenvolvida para esta análise. Por fim, apresentamos a análise de cor e outras estratégias gráficas, que colaboram na coesão e ritmo visual da Revista. / The magazine Senhor was published in Brazil, between 1959 and 1964. It has become a sign of that age and that country due to its innovative layout and content. This work analyses the color usage in the first sixteen numbers of Senhor. It begins explaining the socio-political and historic context in which the magazine was published. An overview of the magazine market in Brazil on the first half of the 20th century follows a brief history of the magazine Senhor and an analysis of its consumer profile. We describe the tools we used to analyze the magazine and the methodology we developed for the color analysis. Finally, we present how the color usage, as well as other graphic strategies, gives the magazine graphic cohesion and visual rhythm.

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / A revista Senhor foi publicada de 1959 a 1964, e até hoje é lembrada por seu layout e conteúdo, então inovadores no país. Nesta dissertação analisamos o uso de cores nos dezesseis primeiros números desta revista. Iniciamos como uma breve contextualização político-históricosocial, seguida de um panorama das revistas no Brasil na época em que Senhor era publicada. Seguimos com a história da revista Senhor, uma análise do perfil do seu consumidor e uma descrição das ferramentas utilizadas na análise de cor e da metodologia desenvolvida para esta análise. Por fim, apresentamos a análise de cor e outras estratégias gráficas, que colaboram na coesão e ritmo visual da Revista. / The magazine Senhor was published in Brazil, between 1959 and 1964. It has become a sign of that age and that country due to its innovative layout and content. This work analyses the color usage in the first sixteen numbers of Senhor. It begins explaining the socio-political and historic context in which the magazine was published. An overview of the magazine market in Brazil on the first half of the 20th century follows a brief history of the magazine Senhor and an analysis of its consumer profile. We describe the tools we used to analyze the magazine and the methodology we developed for the color analysis. Finally, we present how the color usage, as well as other graphic strategies, gives the magazine graphic cohesion and visual rhythm.

The purpose of this essay is to examine the relationship between visual communication and female homosexuality within the field of magazine design. As the creative part of the project I have chosen to make a redesign of Lotus magazine, the very first Swedish magazine with lesbian and bisexual girls as the target audience. The questions of which the project is based on are: Which stereotypes, differences and similarities can be found in visual communication addressed to a heterosexual versus a homosexual target audience? What kind of design attracts non-heterosexual girls and how can I create a design for Lotus magazine that is appealing to lesbian and bisexual girls and yet still makes it possible to compete with traditional girls’ magazines?In order to examine my research questions I have done literature studies within the field of gender and sexual identity in relation to visual communication. Additionally, I have analysed the design of competing magazines on the market and conducted a survey among representatives of the target audience of Lotus magazine.

[pt] O objetivo desta dissertação é compreender a imagem pública do Instituto Moreira Salles (IMS) a partir da análise dos projetos editoriais das revistas Serrote e ZUM. Percebendo a organização social como um espaço de luta por capitais distintos, esta dissertação se utiliza dos conceitos de Bourdieu para explicar as estratégias de reconversão de capital operadas pela família Moreira Salles. A articulação de métodos de reconversão de capital econômico em capital simbólico funciona como forma de angariar prestígio e distinção em diversos campos socialmente valorizados. Dessa forma, este trabalho propõe um mergulho na história da família para que seja entendida a realização de investimentos em patrimônios culturais que culminam, entre tantos empreendimentos, no projeto do instituto cultural. O IMS consiste na organização de acervos históricos, na constituição de projetos editorias e de outras atividades ligadas à preservação da memória brasileira. É possível perceber que os projetos editoriais das revistas contam com processos que perpassam não somente o tratamento dado ao texto a ser publicado, mas também as atividades envolvidas na relação entre editores e designers, o formato em que são constituídos, a escolha do papel, em suma, aspectos que juntos auxiliam no entendimento das dinâmicas de como as revistas são configuradas e postas em circulação. Os resultados demonstram que a Serrote e a ZUM podem ser compreendidas como uma estratégia do IMS para alcançar uma imagem pública mais acessível, diferente daquela que estabeleceu ao focar na preservação de acervos. Ao fomentar debates contemporâneos, desvencilhando-se dos assuntos históricos que normalmente costumam permear os setores institucionais estabelecidos em seus espaços físicos, as revistas auxiliam o IMS a deslocar-se na estrutura social e configurar uma nova reputação no campo da cultura e do debate público nacional. / [en] The aim propouse of this work is to understand the public image of Instituto Moreira Salles (IMS) based on the analysis of the editorial projects of the magazines Serrote and ZUM. Realizing the social organization as a space of struggle for distinct capitals, this work uses the concepts of Bourdieu to explain the strategies of reconversion of capital operated by the Moreira Salles´s family. The articulation of methods of reconversion of economic capital into symbolic capital functions as a way of gaining prestige and distinction in several socially valued fields. Thus, this work proposes a dive in the history of the family so that it is understood the realization of investments in cultural patrimonies that culminate, among many projects, in the project of the cultural institute. The IMS consists of the organization of historical collections, the constitution of editorial projects and other activities linked to the preservation of the Brazilian memory. It is possible to notice that the editorial projects of the magazines count on processes that go beyond the treatment given to the text to be published, conceiving also in activities involved in the relationship between editors and designers, the format in which they are constituted, the choice of paper, in sum, aspects that together help in understanding the dynamics of how magazines are configured and put into circulation. The results demonstrate that Serrote and ZUM can be understood as an IMS strategy to achieve a more accessible public image, different from the one it established when focusing on the preservation of collections. By fostering contemporary debates, moving away from the historical issues that usually permeate the institutional sectors established in their physical spaces, the magazines help IMS to move within the social structure and set up a new reputation in the field of culture and national public debate.