The thesis presents marketing of Bruntal. The main goal is to analyze the marketing mix of Bruntal and the secondary goal is to compile a recommendation that would support development of the city. At the beginning of the thesis there will be explained conception of municipality marketing and basic context concerning this topic. Afterwards the analysis of the most important city marketing elements (product, material surroundings, promotion and people) will be introduced. There will be conducted survey research focused on revealing inhabitant's satisfaction with life in Bruntal. At the end of the thesis recommendations and suggestions how to improve usage of the marketing mix will be given.

The main aim of this diploma thesis is to design the marketing mix of an alternative record label company that releases drum and bass music. In the theoretical part I try to describe the situation on the music market and outline how record labels work. I am specifying the tools of the marketing mix which are typical for a record label. In the practical part I'm pointing out the differences between the perception of mainstream and alternative music and I'm characterising the drum and bass scene. Based on this information I'm choosing the target audience and building the profile and the vision of my fictional

I concerned with concept of marketing communication strategy from the point of view of firm's participation in trade fair. Theoretic part includes introduction to opportunities of marketing and marketing communication and defines meaning of trade fair within communication mix. Practical part describes preparing and presentation of the firm ESAB in trade fair, further I evaluate efficiency and success of the participation in trade fair which is based on my own experience and available data and documents. Last but not least, I offer definite proposal that could contribute to increase in efficiency of presentation and advise of other opportunities that firma ESAB could use when creating communication strategy.

This diploma thesis deals with development of new international marketing strategy. The goal is to prepare specific company for entering new markets in Slovakia and Jordan. Content of the thesis includes analysis of macro and micro environment of mentioned markets followed by specific recommendations related to particular domains of international marketing mix. International expansion of the company will start from the Czech market and the firm's situation on this market is described in the beginning of the thesis.

The aim of bachelor work is to introduce the event marketing, defining its objectives and understanding of the substance. The first part deals with the theoretical perspectives on event marketing, its importance, role in the communications mix and its place among the four P. The second part looks at the experience of event marketing. As a case study presentation was chosen by INTERNET CZ, as, and its participation in the Forum Invex Forum in Brno. Part of this work are the results of a questionnaire survey.

Subject of this thesis is to implement the Partners, Inc. to financial market and to evaluate marketing strategy for Jindřichův Hradec area. In the theoretical part is described sphere of services, marketing process and its project parts. In the practical part is made situation analysis by using PEST and SWOT analysis and Porter's five forces analysis. Thesis is about segmentation of market and choosing one target segment. In conclusion is described marketing mix of the Partners company and there are proposed recommendations in promotion for Jindřichův Hradec area and solutions how to effectively reach and adress Jindřichův Hradec area.

This thesis deal with problems of marketing communication in pharmaceutical industry.The thesis is separated on theoretical and practical part. Theoretical part concern importance of marketing communication, describe and compare of particular tools of communication mix. Practical part is concentrated on doctor's marketing survey and the evaluation of actual marketing propagation tools. The final chapter analyzes the position of pharmaceutical companies, it reveals the main problems and gives possible suggestions for solutions.

[pt] Uma das dificuldades encontradas pelos professores de Marketing é demonstrar para os aluno as aplicações práticas de um certo número de princípios consagrados nos modelos teóricos, especialmente no que concerne às decisões do composto mercadológico, sua implementação e avaliação. A prática de Marketing se desenrola num cenário extremamente aberto e é difícil conseguir um mirante de onde se possa observar o campo de batalha, aonde se desenrolam estas ações competitivas. Uma vez que a natureza sistêmica do Marketing indica que os mercados estão fundamentados em uma lógica estrutural na qual cada fato, ação ou decisão, está relacionado a um modelo configurado e a um arcabouço de pilares que sustentam o mercado em si, a ação individual e seus efeitos sobre os demais participantes, este trabalho desenvolve um Simulador para Treinamento de Decisões de Marketing - STDM, objetivando cumprir um papel de ponte entre a teoria e a prática. No STDM podem ser observados alguns efeitos quantitativos, no mercado e nas organizações, das ações que forem tomadas, com a vantagem adicional de que, por se tratar de um modelo teórico, pode conter nos exemplos, informações detalhadas que seriam, quase sempre, inacessíveis no mundo real, tais como volumes precisos de vendas, custos internos e remunerações de todas as empresas concorrentes. / [en] One of the difficulties in teaching Marketing, is how to demonstrate the practical applications of a certain number of principles consecrated in the theoretical models, especially those related to the decisions on marketing mix as well as its implementation and evaluation. Marketing practices are developed in a scenario extremely open and it is difficult to obtain an observation deck from where one could see the battle field, where the competitive actions take place. The system dynamics of Marketing indicates that markets are supported by pillars, according to a structured logic in which each fact, action or decision are related to a configured model that encompasses the specific actions and its effects. This paper develops a Simulator for Training Marketing Decisions - STDM, functioning like a bridge between theory and practice. Thru the STDM some quantitative effects can be observed in the market and organizations like the actions to be taken, with the additional advantage that being an hypothetical situation, it can contain in the examples, detailed information that would be inaccessible in the real world, such as sales volume, the internal costs and the economical results of all the competing companies.

Traditional grocery shopping has been the only option for Swedish consumers to purchase groceries for a long time. However, the relatively new format, online grocery shopping is rapidly growing in popularity. Hence, consumers are presented with a completely new grocery shopping experience which has different advantages and disadvantages. The purpose of this thesis is to explore which advantages and disadvantages consumers experience with offline, and online grocery shopping to answer the question why consumers chose to buy groceries online. A conceptual model has been developed based on earlier research on grocery shopping, consumer experience and the four dimensions of the marketing mix; product, place, price and promotion. Qualitative data has been collected from two focus groups and five semi-structured interviews to explore what advantages and disadvantages consumers experience connected to offline and online grocery shopping and to understand why consumers chose to buy groceries online. All respondents shared most of the experienced advantages of online grocery shopping. The main reasons why consumers chose to purchase groceries online was to save both time and effort. Moreover, consumers experienced that they saved money due to less spontaneous purchases and fewer shopping trips per week. Online grocery shopping is growing in popularity. Hence, this thesis gives insights relevant to practitioners and academics on why consumers experience a desire to purchase groceries online. The findings of this thesis could help online grocery retailers to respond more efficiently to consumers’ needs and preferences.

Aim: The aim of the study is to determine if the traditional services marketing mix influence the students, when selecting a university. Methodology: The work adopts a case study approach using qualitative method in the collection of data via the use of structural interviews. The sampled populations were the university’s administrations and the students. An inductive approach is applied in the data analysis. Result &amp; Conclusion: Findings from the study show that, the HE uses different marketing mix strategies in the recruitment of students. The study also found out that the marketing mix elements have a positive impact in the student’s choice of a university. The programme, Promotional mix, place, price, people and Physical Evidence are directly related to the student’s choice of the HE. Implication of the studies There are two implication of the studies, one for the university and the other for the students. It is essential for the universities to understand the needs, motive of the students, the current and future job market demands. Also, the students need to be informed about the different universities offerings coupling with the current and future job demands.   Limitations of the study: Time factor, the non-probability sampling method are some of the limitation of this study. Suggestion for future Research: The effects of University choice to the student’s satisfactions. Contribution of the Research: The research provides know-how on the HE marketing in Sweden and the student’s choice of the University. / <p>                            <strong>ACKNOWLEDGMENT</strong></p><p>The success of this research could not be accomplished without the collective effort of the department of Business and Economics studies at the University of Gavle in Sweden. Throughout my study programme, they have influenced my study life with knowledge and wisdom in the strategic business world and thus building analytic mindset with positive and critical thinking.</p><p> </p><p>Also, I extend my special thanks to <strong>Sarah Philipson</strong>, supervisor and <strong>Maria Fregidou-Malama,</strong> my examiner for their tireless efforts in guiding me to write this paper. I say thank you to my fellow students who criticized my work constructively. My special thank goes to the students and school administrators who participated in the interviews their contribution has been a great asset to this work.</p><p> </p><p>I also thank the Swedish government for providing me with a “First class” quality MBA education for tuition free.</p><p> </p><p>I will personally thank my family, both at home and abroad for their financial contribution which has permitted me to complete my studies. I also extend gratitude to my very good friend <strong>Samuel Doh Njinowoh</strong> who encouraged me to come and study at Gavle University.</p><p>Finally, I thank God the Almighty for giving me the strength so that I’m able to complete my MBA study safely.</p><p> </p> / Master Thesis