This paper focuses on the much discussed topic of media literacy. Rather than focussing on the education of pupils, it turns to the possibilities of education primarily of high school teachers in the area of media education. It briefly presents the issue of media education and media literacy, and its historical tradition in the Czech lands. It focuses on the principles and rules of adult education from the point of view of andragogy. It analyses the offer of training programs, seminars, professional literature and specialized websites from non-profit organizations, private companies, the state and universities. A separate chapter provides an overview of the subjects taught with media themes at faculties of education. The research focuses on educational strategies and approaches to teaching media skills among several teachers from grammar schools in Plzen. It not only evaluates the amount and type of used forms of education, but takes a closer look at the motivation of teachers for further professional self-development, their relationship to the media and individual capabilities in the implementation of cross-cutting topics at individual schools. In the conclusion, the paper tries to show the positives and negatives of the current situation, to critically evaluate the situation in the area of...

Title: The Use of Media in the EFL Classrooms at Secondary Schools in the 21st Century Author: Bc. Lucie Slavíková Department: Department of English Language and Literature Supervisor: PhDr. Radek Vít, Ph.D. Abstract The aim of this diploma thesis is to explore and compare various types of the old and the new media, which are commonly used in the EFL classrooms at the Czech secondary schools in the 21st century. The key question is to what extent are the new media implemented into the English lessons at the Czech grammar and secondary technical and vocational schools. The findings of the online questionnaire survey, which was conducted on the random sample of the Czech secondary school teachers of English and on the sample of the 15 or 16 years old first grade secondary school students of English proved that both the old and the new media are commonly used in the English lessons. However, despite the fact that the lives of the 21st century students are largely influenced by the new media, the English teachers use the old media more often. It is recommended that more initiatives and programmes should be directed at the promotion of the implementation of the new media into the English lessons and also at the training of the teachers in using them effectively. Key words English language teaching, media...

This thesis aims to explore important research projects conducted in the field of media education and media literacy during approximately the first decade of 21st century in Europe. It deals with research studies covering three areas: research as a tool of consensus, research of media education at schools and research about children and young people and their access to new technologies. The thesis looks into initiatives and legislative measures by the European Union in the area of media literacy development, informs about progress in the field of research projects dealing with media education and presents also the EU Kids Online project. Further it compares 2 research studies conducted in Great Britain in 2010 and introduces the British regulator OFCOM and its research production on the subject of media literacy of children and adults. Based on the presented findings a research study for Czech Republic is proposed on the topic of parental mediation in the internet environment.

This thesis named Adolescents' Perception of Television Advertisement is an analysis of the relationship between the television advertisement and the chosen target audience - adolescents at the age of 17 - 20. The thesis examines to what extent the television advertising contributes to forming an image of the world in the members of the target audience and asks whether the advertising pressure focused on the target audience is effective or whether the adolescents are able to think critically and indipendently and to create their own opinion on the proposed and explored issue. The introduced thesis is devided in two parts - practical and analytical. The first one is primarily based on findings gained form relevant literature and the sedondone presents the process and results of the very quantitative research. The main aim of this thesis is to find out what is the overall attitude of adolescents at the age of 17 - 20 towards the television advertisement and to give evidence whether they believe the informatik presented in the TV advertising. In order to meet the given goal 105 students of two last years of Catholic Grammar School in Pilsen were put through the quantitative questionnaire research detected the trends in adolescents' attitudes and perception of TV advertising. The research included four...

Media literacy is a competency needed for success in the 21st century yet a clear purpose does not exist that is useful in curriculum design. The purpose of this study was to investigate a combined (eclectic) approach to media literacy education according to selected international media literacy organizations. Determining an eclectic approach from subject area experts will be useful in designing and integrating media literacy curriculum. Methodologically, this study was a qualitative content analysis and is thematic in nature using a constant comparative method of analysis. Supporting frameworks were established through standards based curriculum development and Schwab’s (1969, 1971, 1973, 1983) ideas of practical deliberation. Purposive heterogeneous sampling was utilized in identifying media literacy organizations from countries considered leaders in media education. This included organizations from Australia, Canada, and the United Kingdom. The primary approaches throughout all identified countries include an arts, critical, literacy, protectionist, and tool approach to media literacy. Through the process of curriculum deliberation, it is necessary to reconcile these approaches into one eclectic approach. Although individual subject areas may focus on one approach, it is important to consider all approaches equally during curriculum deliberation. In comparing an eclectic approach to Florida language arts standards (modeled after the Common Core State Standards), it was discovered that an eclectic approach to media literacy is not present. These standards focus almost exclusively on a literacy approach despite state statue requiring the full integration of media literacy. Language arts standards also remain focused on print media despite acknowledging that students should be prepared for success in the 21st century. This is a media saturated world and every subject should implement media literacy principles and approaches that prepare students to succeed in it. / Includes bibliography. / Dissertation (Ph.D.)--Florida Atlantic University, 2016. / FAU Electronic Theses and Dissertations Collection

As possibilidades e os limites da formação continuada de docentes para a incorporação crítica e dialógica dos meios de comunicação e suas linguagens, em sala de aula, são investigados a partir do estudo de caso do curso Pedagogia da Imagem, promovido pelo Museu da Imagem e do Som de Campinas, nos anos de 2006 e 2007. Observando a situação de formação como um fenômeno comunicativo, foi desenvolvido um estudo de recepção, com foco nas mediações culturais que nele atuam, no contexto em que ele se dá e nos sentidos construídos e legitimados pelas suas participantes. Situada no campo que atravessa as áreas da Comunicação e da Educação, denominado Educomunicação, a pesquisa assume o compromisso ético e político com a construção da autonomia dos sujeitos do processo educativo e se apóia nos conceitos de reflexividade e profissionalização e na abordagem social da formação de professoras. O edifício metódico foi construído a partir da Teoria da Estruturação de A. Giddens, gerando categorias de análise que articulam as dimensões subjetivas (significação da/na prática pedagógica), estruturais (contexto escolar e suas determinações sociopolíticas e econômicas) e coletivas (identidade e consciência profissional). A coleta de dados associou procedimentos quantitativos (aplicados ao universo das participantes do grupo) e qualitativos (estudos em profundidade realizados junto a uma amostra de quatro escolas municipais). Os resultados apontam para a complexidade dos fatores envolvidos na construção e avaliação de programas bem-sucedidos de formação docente, bem como para a relevância do desenvolvimento de propostas educomunicativas no ambiente escolar. / The possibilities and the limits of teachers formation, for a critical and dialogic assimilation of media and its languages, in classrooms, are investigated through the case study of Pedagogia da Imagem course, offered by Museu da Imagem e do Som de Campinas, during 2006-2007. Watching the formation situation as a communicational phenomenon, a reception study was developed, with focus on the cultural mediations that act on it, the context in which it happens and the meanings produced and legitimated by its participants. Settled on the field that goes through the areas of Communication and Education, named Educommunication, the research has an ethical and political commitment to build the autonomy of the individuals of the educational process, and it is supported by the concepts of reflexivity and professionalization, and the social approach to teachers formation as well. The methodic building was raised from the Structuration Theory, of A. Giddens, originating analysis categories that articulate three dimensions: subjective ones (meanings of/on pedagogical practice), structural ones (school context and its sociopolitical and economic determinations) and collective ones (professional identities and consciousness). The data collection associated quantitative procedures (applied to the whole group of participants) and qualitative ones (in-depth studies developed with four public schools). The results point to the complexity of the aspects involved on creation and evaluation of successful programs for teachers formation, and to the importance of developing educommunicational projects on school environment.

This thesis deals with problems of media literacy of older people. Its main goal is to capture the way seniors can reflect and evaluate new media. It does not attempt to provide specific and universally valid reply to observed problems, but the intention of the work is rather to understand phenomena and conditions of the problems. The text is therefore divided into three main sections: theoretical, practical and analytical. In the theoretical part key information and concepts associated with communication, media literacy, and age and growing old are introduced. Special attention is paid to the description of relationship between seniors and new media. The practical part is devoted to qualitative research. Information about the way older respondents use and evaluate new media is acquired through semi-standardized depth interviews. The analytical part results from the findings presented in the previous two sections. It serves not only as major conclusions of the work but also as notes and recommendation for further studies or researches. All relevant and essential facts are summarized in the conclusion of the paper.

The prevalence of eating disorders (ED) in the United States has increased while the media consistently presents thinner representations of the body. Scholars have found media to negatively influence factors associated with the development of EDs. The purpose of this quantitative nonexperimental cross-sectional survey design study was to explore relationships between exposure levels to MLE and self-esteem, body esteem, and the internalization societal appearance ideals. Participants included undergraduate students or recent graduates majoring in either communications or an alternative major with comparatively less MLE curriculum. The Body Esteem Scale, Sociocultural Attitudes towards Appearance Questionnaire-3, and Rosenberg Self-Esteem Scale Surveys were administered online to examine the variance of 3 dependent variables (self-esteem, body esteem, internalization of societal appearance norms) with 2 independent variables (exposure levels to media literacy curriculum and gender), and a multivariate analysis of variance was used to analyze the data. Results displayed statistically significant differences between all 3 dependent variables with MLE levels. Research in MLE benefits both adults and children by way of providing the necessary tools, knowledge, and skills to be able to fully benefit from various media sources. MLE provides an opportunity to better understand media messages, as well as its influences therein, this way rather than being vulnerable and easily manipulated, one becomes a more knowledgeable and aware media consumer. The results to this study can promote, advocate, and bring awareness to media consumers and today's educators of the importance and need of MLE curriculum beginning at a young age.

<p>Purpose/Aim: The aim of the paper is to find out if there is a correlation between playing MMORPGs and having better skills in using multi-channel communication.</p><p>Material/Method: A media-skill test was conducted in the internet testing the participants’ ability to respond to targets in three different channels and media at the same time. The results of the study where used for statistical comparisons of the different groups of participants sorted according to their media use.</p><p>Main results: People who use the internet more and who play computer games, especially MMORPGs, have a better Multi-Media Multi-Channel Communication Literacy. There is fast learning visible for people with a use of the respective medium of up to five hours a week. Playing makes you better, not playing a lot.</p>

Purpose/Aim: The aim of the paper is to find out if there is a correlation between playing MMORPGs and having better skills in using multi-channel communication. Material/Method: A media-skill test was conducted in the internet testing the participants’ ability to respond to targets in three different channels and media at the same time. The results of the study where used for statistical comparisons of the different groups of participants sorted according to their media use. Main results: People who use the internet more and who play computer games, especially MMORPGs, have a better Multi-Media Multi-Channel Communication Literacy. There is fast learning visible for people with a use of the respective medium of up to five hours a week. Playing makes you better, not playing a lot.