Food media such as cookbooks, magazines, and television programs have become enormously popular in the last 15 to 20 years, but they have remained relatively unexamined in empirical media research. The focus of this project is the audience's perception of visual food media, specifically the capacity for critical evaluation of such media by adult women. `Food-media literacy' is the term coined in this work to describe such critical competence. The first phase of this project began to conceptualize food-media literacy with a pair of focus groups in which participants examined a series of print food advertisements. Discussion in the groups was guided by several of the core questions of media literacy. In the second phase, an experiment was conducted to examine the influence of a slick, professionally styled photo on an adult woman's interpretation of the recipe it illustrated. The primary hypothesis was that such an image would make the subject less likely to respond with confidence that she could follow the recipe and produce a similar result - a self-efficacious response. Other data collected in the experiment were the subjects' food-media literacy, cooking experience, food media use, experience using digital imaging technology, and cognitive style. The primary statistical analysis did not detect a significant relationship between the quality of the photo illustration and the subjects' self-efficacious response. Secondary analysis revealed that cooking experience was the only factor that influenced self-efficacy. Additional analyses confirmed the validity of the food-media literacy scale, and revealed important insights regarding the role of experience with digital imaging technology, and subjects' perception of food media as a genre. / Mass Media and Communication

This dissertation contributes to the history of media literacy by tracing the emergence and development of media literacy concepts and practices in Media&Values magazine (1977-1993), which spoke across discourse communities of scholars, teachers, activists and media professionals to build a media literacy movement in the United States. Media literacy evolved in changing contexts of media studies and education discourses as well as changes in media technologies, industries, politics, and popular culture. Taking a genealogical approach to historical inquiry, this study uses discourse analysis to describe how Media&Values constructed media literacy as a means for reform, as a practice of understanding representation and reality, and as pedagogy of social analysis and inquiry. These constructions position media literacy as interventions in power, articulating agency through addressing institutions, demystifying ideology, and negotiating identities. This history provides perspective on debates across diverse strands of practice in the current field of media literacy education. / Media & Communication

We live in an increasingly globalized and digitized world where young people spend significant time on social media. This brings both opportunities and challenges. This paper explores, through a scoping review, how social media literacy can be used as a strategy to address these challenges. Research on social media literacy is synthesized and analyzed from a didactic perspective to better understand how social media literacy relates to various dimensions of social studies education. The result highlights several reasons why teachers should integrate social media literacy into their teaching and identifies specific skills that young people need to navigate and interact on social media platforms safely and responsibly. Additionally, the literature´s perspectives on methods for teaching social media literacy and evaluating learning and teaching are presented. Based on this, a number of practical suggestions are discussed for how social media literacy can be integrated into social studies education.

Critical media literacy (Kellner & Share, 2005) may better equip children to interpret videogame content and to create games that are nonviolent and socially just. Videogames are growing in popularity in classrooms. Yet educators and parents have concerns about the violent and stereotypical content they include. An earlier study based on the curriculum Beyond Blame: Challenging Violence in the Media (Webb, Martin, Afifi, & Kraus, 2009) examined the value of a media awareness curriculum. In this mixed-method study, I explored the effectiveness of a critical media literacy program that incorporated collaboratively creating nonviolent or sociallyjust games in teaching fourth-grade students the factors of awareness of violence, marketing, and critical media literacy. Qualitative data collected from teacher reflection notes, student journals, Scratch projects, and interviews revealed the positive effects of the program. Quantitative data supported these conclusions. This highlights the need for schools to engage students in computer programming as a means to learn academics, while educating students in critical media literacy to better enable them to navigate wisely the media saturated world in which they live. In learning programming, students engage in collaborative work, their interactions helping them to collectively create meaning for the symbols they create. Set in a framework of critical media literacy and symbolic interactionism (Blumer, 1969; Mead, 1934), this study provides an innovative model for teaching computer programming and critical media literacy skills to students.

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我國教育部於2002年10月24日公佈了「媒體素養教育政策白皮書」，成為亞洲第一個由政府教育主管機關主導媒體素養教育推動的國家。然而時至白皮書頒布即將屆滿四年的今天，真正落實到學校教育的作為卻十分有限。除了相關的研習訓練不足、學校行政人員與家長的質疑之外，有心嘗試媒體素養教學的教師遭遇到的最大困難，在於苦無容易上手的教材可以依循。 研究者以三年來擔任媒體素養研習講師，與參加研習的教師和尋求輔導的教學團隊互動的經驗中發現，不易在教學現場實踐媒體素養教育的原因，在於教師個人對於媒體的知識基模不足，以致於無法自行設計教學活動，而坊間雖有極少數的出版品指導媒體素養教學，但教學活動中往往需要用到大量媒體範例，必須靠教師自行蒐集，而且這些課程多採獨立教學，並非配合現有學科進行融入教學，所以會有教學時間的困難。 因此，本研究在形式上以與現有學科融入教學的方式進行媒體素養教學，翦除教學時間的疑慮，並以降低門檻為原則，發展媒體素養教育融入健康與體育學習領域第二學習階段之教學設計。更進一步藉由實驗教學的過程，觀察並分析學生在媒體素養融入健體領域的學習表現，以評估此套課程的合宜性，以及探討在國小實施媒體素養教育融入健體領域可能遭遇的困難。 根據研究結果提出以下結論： 一、健體領域的七個主題軸中，除了第三主題軸「運動技能」之外，其餘六個主題軸皆有能力指標或課文內容，能直接或間接與媒體素養的五大核心概念進行連結，兩者十分適合進行融入教學。 二、從學生的學習表現可知：切合生活經驗較能引起學生興趣、媒體素養也需要精熟學習、廣告議題是學生的最愛、缺乏實用性的內容學生反應冷淡、新聞議題最不受歡迎、學生樂於接受媒體素養教學、學生只要上課不要作業、一般學科的表現不盡然複製到實驗教學。 三、媒體素養教育融入健體領域教學的難處在於：實際進行有教學時間不足之虞、上課的視聽輔助教材仍需教學者花費心思準備、教學活動需要視聽設備協助教學、學生對健體課旣有的認知難改變、教案中部分能力指標引用牽強。 根據研究結果提出下列建議： 一、對於教育行政機關，建議：建構媒體素養之分段能力指標、以近中遠程計畫落實媒體素養教育之推動。 二、對於未來相關研究，建議：跨領域統整與重大議題連結、發展媒體近用課程、進行質量並重的教學效果研究。 / Our Ministry of Education announced “The Government’s Media Literacy White Paper” on October 24, 2002.Taiwan become the first one country who impetus the media literacy education by the government in Asian. Today, the white paper promulgates soon expires for four years, truly carries out in the school education extremely to be limited. Besides the related study training insufficiency, the school administrative personnel and guardian's question, the most major difficulty to the teacher who attempt the media literacy teaching, there is no easy seat of teaching material to be allowed to rely on. Researcher who held the post of the media literacy lecture for the past three years, discover through the interaction with the teacher who join the seminar or the teaching team who need the counseling, it’s not easily to implement media literacy in the school, lay in the teacher to be insufficient regarding the media elementary knowledge, causes to be unable independently to design the teaching activity, however in the market although had few publications to be allowed to instruct the media literacy teaching, but in the teaching activity often needed to use the massive media model, those had to collect by the teacher voluntarily, moreover most of these curricula taken the independent teaching, didn’t intergrade and coordinated with the existing curriculum, therefore could have the problem in the teaching time. Therefore, this research take the way which the curriculum intergrades with the media literacy teaching, eliminates the anxiety of teaching time, and take reduces the threshold as the principle, the development media literacy education intergrades into the second study stage design of the health and physical education. Further the affiliation by the experimental teaching process, observes and analyzes the student intergraded into health and physical education performance in the media literacy, appraised this set of curricula inappropriateness, as well as the discussion intergrades into health and physical education curriculum possible bitter experience difficulty in the elementary school implementation media literacy education. Proposes the following conclusion according to the research: 1. In the seven major subjects of the health and physical education, besides the third major subject "the movement skill", other six major subjects all has the competency standards or the text content, can be direct or indirectly carry on with the media literacy five big cores concept links, two extremely suitably carries on intergrades the study. 2. Knew from student's study performance: The case which suits the experience of life comparatively to be able to arouse the student interest, the media literacy also needs unceasingly to study, the advertisement subject is the student most loves, the deficient usable content student responded desolate, the news subject is most not welcome, the student to be glad accepts the media literacy teaching, the student so long as attend class does not want the homework, the general discipline performance not to be able completely to duplicate the experimental teaching. 3. The difficulty of media literacy education intergrades into health and physical education: Actual carried on the teaching time insufficiency, the teacher still need to take a lot effort to prepare the media supplementary teaching materials, the teaching activity needs the equipment of media assistance, the student the cognition which had regarding health and physical education is very difficult to change, some parts of the competency standards quote inappropriate. Proposes the following suggestions according to the research: 1. The suggestion of the educational administration institution: Constructs impetus partition competency standards, by the near medium and long-range plan realization media literacy education. 2. The suggestion of the relate research in the future: The cross domain conformity and the significant subject link, the development media nearly with the curriculum, carries on quality and quantity both given due importance the teaching effect research.

Syftet med denna studie är att utifrån ett bildningsideal liksom didaktiska och ämnesdidaktiska perspektiv utveckla förståelse för medielärares förhållningssätt till utmaningar som uppstår i undervisningen utifrån mediaämnenas sammansatta karaktär. Detta besvarades utifrån tre frågeställningar. 1. Hur beskriver medielärare sin undervisning och didaktik? 2. Hur beskriver medielärare sin undervisning relaterat till medieämnenas sammansättning av olika perspektiv? 3. Hur kan medielärares beskrivningar förstås utifrån ett bildningsideal?Studien har en teoretisk ansats utifrån begreppen didaktik och bildning. Lärarnas beskrivningar utgår från semistrukturerade intervjuer som har analyserats tematiskt. Det som framkommer i studien är att medielärare har en tydlig praktisk didaktik och att ämnesinnehållet ofta kretsar kring kommunikation på olika sätt. De olika perspektiven som ingår i medieämnena, samhälleliga, estetiska, språkliga, etiska och tekniska, har lite olika tyngd och det framgår särskilt om lärarna återfinns på det estetiska- eller på det samhällsvetenskapliga programmet. Medielärarna skulle kunna utveckla sin undervisning och bli mer medvetna på olika sätt utifrån dessa perspektiv. Framför allt skulle en större medvetenhet kring de etiska och språkliga perspektiven vara önskvärt. Studien kommer fram till att det är förtjänstfullt att förstå medielärare utifrån ett bildningsideal. Bildningsbegreppet skulle kunna bidra till att ge medielärare ett holistiskt perspektiv i sin analys av den didaktiska praktiken och ge en bra balans i medielärares undervisning utifrån medieämnenas mångfald av aspekter. Att analysera medieämnena utifrån bildningsbegreppet skulle även kunna bidra till att förtydliga och konkretisera de aspekter som förespråkare för Critical Media Literacy anser vara viktiga för mediedidaktik. / The purpose of this study is, based on an educational, bildung, ideal as well as didactic and subject-didactic perspectives, to develop an understanding of media teachers' approaches to challenges that arise in teaching based on the composite nature of media subjects. This was addressed through three research questions: 1. How do media teachers describe their teaching and didactics? 2. How do media teachers describe their teaching in relation to the nature of media subjects’ different perspectives? 3. How can media teachers' descriptions be understood from an educational, bildung ideal perspective? The study has a theoretical approach based on the concepts of didactics and education. The teachers' descriptions are based on semi-structured interviews that have been thematically analysed. The findings of the study indicate that media teachers have a clear practical understanding of their didactics, and the subject matter often revolves around communication in various ways. The different perspectives included in media subjects, societal, aesthetic, linguistic, ethical, and technical, have varying degrees of importance, particularly depending on whether the teachers are found in the aesthetic or social science program. Media teachers could enhance their teaching and become more aware in various ways based on these perspectives. Specifically, a greater awareness of ethical and linguistic perspectives would be desirable. The study concludes that it is rewarding to understand media teachers from an educational, bildung ideal perspective. The concept of education, bildung could help provide media teachers with a holistic perspective in their analysis of didactic practice and achieve a good balance in media teachers' teaching based on the diversity of aspects within media subjects. Analysing media subjects from an educational, bildung perspective could also help to clarify and concretize the aspects that proponents of Critical Media Literacy consider important for media didactics.

Thesis (MPhil)--Stellenbosch University, 2012. / ENGLISH ABSTRACT: According to the results of the Annual National Assessment, ANA, the reading skills (reading ability, reading comprehension and fluency in reading) of children in South African schools are not up to standard (Department of Basic Education, 2011:20). Only 28% of Grade 6 learners and 35% of Grade 3 learners achieved the standardized levels for literacy and language in their respective grades. Further research (De Witt, 2009:619) also proved that only 35% of Grade R learners reached the minimum requirements for the development of literacy according to their age (5-6 years). The focus of this research is the advancement of Emergent Literacy through multimedia as preparation for elementary reading to ensure reading ability, comprehension and fluency. To promote Emergent Literacy the researcher should: - determine through research at what stage the natural developmental pattern of the learn to read process starts with toddlers - determine the process to follow for the development of literacy - determine the necessary skills required for reading fluently and with comprehension up to an age related standard - develop a multimedia program based on and guided by the process of literacy development - observe, record and analyze the effect of such a multimedia program for toddlers/learners. The research approach adopted in this thesis includes a case study with pre-school children between the ages of 2 and 5 years old. A learner aged 13, who had not yet achieved the required literacy levels for her age, was also included in the study. Data collection was done through interviews with and observations of toddlers/learners using a multimedia program that consisted of Foundation Skills for Emergent Literacy and General Reading Standards for Early Literacy. The multimedia program was designed based on an in-depth literature review of existing research. This research was focused on determining at which stage natural literacy development begins and what process should be followed to facilitate such development. The multimedia program covers the aspects of Phonological Processing, Print Awareness, Oral Language Skills, Emergent Reading, Print Knowledge and Early Word Recognition, Language Development and Listening and Reading Comprehension. The findings from this research provide evidence that highlights the value of reading, singing and repeating rhymes, songs and stories to children. The different methods of reading to children, the print–reference style to teach letters and sounds as well as inferencing that leads to comprehension, are proven by this research to be very important. / AFRIKAANSE OPSOMMING: Die standaard van leesvaardigheid (leesvermoë, -begrip en –vlotheid) in Suid-Afrikaanse skole is ondergemiddeld volgens die uitslag van die verslag oor die Jaarlikse Nasionale Assessering (in Engels: Annual National Assessment of afgekort ANA), wat aandui dat net 28% van alle Gr. 6-leerders en net 35% van alle Gr. 3-leerders die standaardvlakke vir geletterdheid en taal vir die betrokke grade behaal het (Departement van Basiese Onderwys, 2011:20). Verdere navorsing het egter ook bewys dat slegs 35% van Gr. R-leerders die minimum vereistes van geletterdheidsontwikkeling vir hulle ouderdom (5-6 jaar) bereik. Dit impliseer dat die meerderheid leerders Gr. 1 begin sonder die nodige vooraf vaardighede om te kan leer lees (De Witt, 2009:619). Die fokus van hierdie studie is om Vroegtydige Geletterdheid te bevorder deur middel van multimedia as voorbereiding vir aanvangslees om leesvermoë, -begrip en -vlotheid te verseker. Om Vroegtydige Geletterdheid te kan bevorder, moet vasgestel word volgens navorsing: - op watter stadium die natuurlike ontwikkelingspatroon van leer-lees by die kleuter begin - die proses om te volg vir geletterdheidsontwikkeling - watter vaardighede aangeleer behoort te word om op standaard, vlot en met begrip te kan lees volgens ouderdom - om ‘n multimediaprogram volgens die geletterdheidsontwikkelingsproses op te stel - wat die uitwerking van ’n multimediaprogram op kleuters/leerders is. In hierdie navorsing word ‘n gevallestudie as die navorsingsstrategie gebruik met kleuters/leerders vanaf 2 jaar tot 5 jaar oud en een 13-jarige leerder wat ingesluit word omdat sy nog nie die ontwikkelingsvlak vir lees volgens haar ouderdom bereik het nie. Die data vir die Grondslagvaardighede vir Vroegtydige Geletterdheid en Algemene Leesstandaarde vir Geletterdheid word ingesamel deur onderhoudvoering en waarneming. ‘n Multimediaprogram is saamgestel na aanleiding van 'n in-diepte literatuuroorsig van bestaande navorsing spesifiek gerig op watter stadium geletterdheidsontwikkeling begin en die bepaling van die proses om te volg vir geletterdheidsontwikkeling. Deur hierdie multimediaprogram word Fonologiese Prosessering, Skrifbewustheid, Mondelinge Taalvaardighede, Vroegtydige Leesgedrag, Letterkennis en Vroeë Woordherkenning, Taalontwikkeling, Luister- en Leesbegrip bevorder. Die gevolgtrekking van die navorsing dui daarop dat daar baie waarde opgesluit is in die voorlees en herhaling van rympies, liedjies en stories. Die voorleesmetode van stories deur middel van die skrifverwysingsstyl-leesmetode wat verwys na die uitwysing van letters tydens die voorlees van ‘n storie, bevorder die aanleer van letters en klanke. Deur die kleuter of leerder te lei om afleidings te maak, word begrip gevorm.

Problem statement and purpose of the study Journalism is having economic issues, and the journalists knowledge of this together with tools for web analysis has increased the influence of the audience. The development of internet and the new media landscape has made several scholars call for changes in media ethics, but still not much has happend. The larger influence of the audience makes it interesting to examine how it views media ethics. Recently there has also been signs of an age segregation in media consumption where younger people are using new technology and platforms, which do not have an adjusted ethic system, and the older people are using the more traditional technology, which the media ethics originally was made for. Therefore this study also examines how the view differs in a younger and an older part of the audience. Method and material This study relies on three focus groups with participants from the swedish news audience. To be able to examine a possible age segregation in the view on media ethics, two of the groups consisted of younger participants and the third group consisted of older participants. Results The results of this study can be viewed as a sign of that the younger part of the audience is prepared to take a more individual responsibility for media ethics than the older part. This could for example be done by practicing source criticism. The results also indicates that the existing ethics system in Sweden is still supported by the audience

The prevalence of eating disorders (ED) in the United States has increased while the media consistently presents thinner representations of the body. Scholars have found media to negatively influence factors associated with the development of EDs. The purpose of this quantitative nonexperimental cross-sectional survey design study was to explore relationships between exposure levels to MLE and self-esteem, body esteem, and the internalization societal appearance ideals. Participants included undergraduate students or recent graduates majoring in either communications or an alternative major with comparatively less MLE curriculum. The Body Esteem Scale, Sociocultural Attitudes towards Appearance Questionnaire-3, and Rosenberg Self-Esteem Scale Surveys were administered online to examine the variance of 3 dependent variables (self-esteem, body esteem, internalization of societal appearance norms) with 2 independent variables (exposure levels to media literacy curriculum and gender), and a multivariate analysis of variance was used to analyze the data. Results displayed statistically significant differences between all 3 dependent variables with MLE levels. Research in MLE benefits both adults and children by way of providing the necessary tools, knowledge, and skills to be able to fully benefit from various media sources. MLE provides an opportunity to better understand media messages, as well as its influences therein, this way rather than being vulnerable and easily manipulated, one becomes a more knowledgeable and aware media consumer. The results to this study can promote, advocate, and bring awareness to media consumers and today's educators of the importance and need of MLE curriculum beginning at a young age.