The building sector accounts for 40 % of the energy usage, and to be able to reach the energy reduction goals set within the EU and Sweden, the building sector needs to change toward energy efficiency. The building sector has a lot of energy saving potential, and within the sector, the HVAC- and plumbing section has the greatest saving potential. Since building trade magazines are directed to practitioners within the building sector, and also their main channel for information regarding projects and developments, this study has used qualitative content analysis on articles, regarding energy efficiency, between the years of 2002-2014. Two building magazines and one HVAC- and plumbing magazine were used to cover the field of what issues regarding energy efficiency were mediated to the readers. The study found out that during the first years, the magazines mediated a positive image towards energy efficiency measures, but mentioned little concrete action plans. After the implementation of more stringent laws, the magazines mediated different issues in a more equal spreading, however two different issues battled to be heard. These were concerns regarding the risks of using new methods not tried before, the lack of clear definitions from the authorities and a focus on a holistic perspective that included environmental thinking. The most recent years focused on practical solutions, adopting a holistic perspective that included both buildings and individual behaviors. During the years, the magazines in general framed energy efficiency measures as something positive and mediated the image of that energy efficiency measures would be taken in the future.

This study does research on the Swedish media's portraying of an extraordinary crime event in Sweden - the grenades in Malmö 2015. The study focuses on how the media portrays three major participants in the media image: the public, the politicians and the police. The question examined was: How does the media portray the public and the authorities during the grenades in Malmö 2015? I made a framing analysis of 30 news articles from the summer of 2015. The result showed that the public received the role as the victim, where the media image emphasizes on fear from the public. The police received two different images - the safe image where the media emphasizes on the work the police does on preventing crime. The other image was the critical image, where the media emphasized on how the public criticized the police success rate during these incidents. The politicians received a neutral image, where a small amount of critic was portrayed. The results of the analysis diverged from previous studies and theories in the field when it came to the police and the politicians.

The diploma thesis deals with the image and reflection of the war in Afghanistan and Iraq in the American television series. It looks at how and if the American television series reflect the wars, in which the United States of America participate. It analyzes the role of television series in the life of the individual and examines their potential impact on society. It pays attention to the TV series as a means of propaganda and summarizes the development of war entertainment production. The diploma thesis documents various genres of television series, in which the war in Afghanistan or in Iraq is reflected. Master thesis on the basis of observations of different genres evaluates how the war is seen. Among the genres include war series or crime and medical drama. It notes which war is devoted more attention or which war is seen more critical. Diploma thesis watch in episodes the presentation of the war, the location of the storyline and the main protagonist, it is also interested in military terminology and displaying military equipment. It also compares fictional stories or motives to the events that really happened in these wars. The conclusion summarizes the most common themes and elements of war, puts them in context and compares with reality.

. Jitka Rabitsch Aamčíková The aim of this thesis is the critical analysis of political influence of Andrej Babis through his ownership of the Czech daily Mlada Fronta DNES. The purpose of the work is the display of political content in the Czech media, especially in relation to elections. This reflection is viewed through the lens of political parallelism complemented by an introduction to political communication. The methodological outline is followed by the analytical part using a quantitative content analysis which focuses on the presentation of four political parties in the Czech daily Mlada Fronta. This thesis tests the hypothesis whether the media picture of competing political parties during the Czech local elections 2014 was influenced by the fact that the entrepreneur and politician Andrej Babis is the owner of the Mlada Fronta.

This work is based on the analysis of media image of the occupation of Czechoslovakia by troops of the Warsaw Pact in contemporary Polish press with focus on the role of the Polish army. The purpose of this work is to assess used media discourse of Polish communist newspapers which were informing about these events with focus on elements of propaganda, which were typical for the 60's in the Eastern Bloc countries. At the same time there is a comparison to media discourse of Polish emigration press in the United States. In the beginning, I will describe basic sources and literature and present results of research on topics such as the Prague Spring, Operation Danube and elements of newspeak. The theoretical part of this thesis begins with the context of historical progress which leads to the Prague Spring and Warsaw Pact invasion of Czechoslovakia afterwards. The subsequent chapters are dedicated to a brief history of Polish press after World War Two and also the theories of propaganda and newspeak. The practical part of this thesis is dedicated to the analysis of selected articles from newspapers such as Życie Warszawy, Żołnierz Wolności and Słowo Polskie. These articles are confronted with texts from Chicago's Dziennik Związkowy. I will summarize these findings in the final chapter. Key words...

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The aim of this study was to outline how the media image of the Václav Klaus' amnesty, brought by four Czech dailies in the first half of 2013, looked like and what editorial procedures were used by these media. The research focused on Mladá fronta Dnes, Hospodářské noviny, Právo and Haló noviny. From the methodological point of view it was a long-term research during the first six months of 2013. Articles that contained the keyword amnesty, belonged to the period under review, published in the selected newspapers and for which Anopress database assessed score of at least 90 % were included as a part of the final data collection. After eliminating duplicated and irrelevant articles, 448 units remained and these were subsequently analyzed by the quantitative content analysis. The work itself was divided into several parts, which gave to the analysis a final "form". In the first, theoretical part, were briefly mentioned basic theoretical approaches related to the research. The second part presented a practical section that put the event in the sufficient context. The methodological part outlined steps of the content analysis and also defined the main and subsidiary research questions and relevant hypotheses. Finally, in the last, fourth - analytical, part were answered partial research questions and answers...

This thesis titled Analysis of Media Image of Milos Zeman as Portrayed by CTK during the First Year of Presidency focuses on news releases made by Czech News Agency CTK that within the time frame of 8. 3. 2013 - 8. 3. 2014 inform about the President of the Czech Republic Milos Zeman. The goal of this thesis was to aquire a complex media impression of President as presented by CTK's news production. Primarily this thesis inquires into the total number of news releases within particular time periods, their topics and tonality. Secondarily this thesis observes the trends of these phenomenons within a one-year time horizon and the connection and coherence among the aforementioned phenomenons. The basis of this thesis is theoretical context that deals with news releases and pursues media construction of reality in the news. For this research there was used quantitative content analysis with qualitative overlap in form of emotional impression of news releases. As a data resource there was used an aggregate of texts from CTK's infobank. Research proved certain hypothesis, as e.g. a long-term dropping tendency of media interest in President Zeman or a higher number of negatively rather than positively tinted news. The results of this analysis can serve as resources to employees of the press division of the...

The aim of this thesis is to find out and describe, how was Chile depictured in Czechoslovakian and Czech daily newspaper during Augusto Pinochet's reign and then since the end of his presidency until his death. Augusto Pinochet got to power in 1973 as one of four members of the military junta that had overthrown socialist president Salvador Allende and his government of the Popular Front. Pinochet had soon become the most influential person in Chile and he had reigned since 1974 as president. Most of the Chileans voted against continuation of his presidency in 1988, and therefore he ended in 1989 as president. He remained an important person that divided Chileans into two groups until the end of his life in 2006. The theoretical part describes mainly the historical and economic development of Chile in the chosen time period. Furthermore it briefly explores Czechoslovakian and Czech history, mainly in order to describe the development of the printed media. The thesis analyses articles in Czechoslovakian daily newspaper Rudé právo, Lidová demokracie and Mladá fronta and then in Czech daily newspaper Právo, Mladá fronta and Hospodářské noviny. Texts from several time periods within years 1973 - 2006 were included into the research sample. These time periods were chosen based on important historical events of...

This diploma thesis deals with media image of Apple Inc. in selected Czech internet media. It presents Apple Inc., its evolution and Steve Jobs's personality. The theoretic framework is semiotics and main method is semiotic analysis. There is also an introduction to the selected Czech internet media - iDnes.cz and jablickar cz. These are the sources of articles that have undergone semiotic analysis and are followed by comparation. The results of analysis is a phenomenon showing that the level of positivity of Apple products presentation in selected articles is lower after Jobs's death compared to the level of positivity of Apple products presentation during Jobs's life. Powered by TCPDF (www.tcpdf.org)