Journalism has “always been shaped by technology” (Pavlik, 2000, p.229). Social media could be seen as a technology of today, when news consumption is changing and 31% of the population worldwide are using Facebook and other social media platforms for news (Newman, 2020). Moreover, fewer pay for news (Medieakademin, 2021). Therefore, it is a challenge for news media outlets to adapt to the changing news consumption patterns, as well as they lose advertisers to Big Tech (Facht & Ohlsson, 2021). Furthermore, the credibility for Swedish news media brands is decreasing (Medieakademin, 2021). Here comes the question about the strategies that Swedish news media outlets should use in order to keep their brand credibility in times of social media. Sixteen scientists within media, communication, marketing and brand management were interviewed for this master thesis. Among the conclusions drawn are; the journalistic quality and principles such as objectivity and impartiality should go first; a new innovative business model should be found; social media has changed the landscape for traditional news media outlets; social media algorithms might have increased hostile media effects. / Journalistiken har alltid påverkats av teknologin (Pavlik, 2000, p.229). Det är sociala medier som kan ses som “dagens teknologi”. Samtidigt ändras mönster för hur man konsumerar nyheterna, och 31% av världens befolkning använder Facebook och andra sociala medier för nyhetsläsning (Newman, 2020). Dessutom är det färre som betalar för nyheterna år för år (Medieakademin, 2021). Därför blir det en utmaning för nyhetsmedier att anpassa sig till de nya mönster samtidigt som de tappar i reklamintäkter, och annonsörerna går över till de stora techbolagen (Facht & Ohlsson, 2021). Därtill har förtroende för medierna de senaste tio åren minskat (Medieakademin, 2021), och här kommer frågan om hur ska svenska nyhetsmedier bete sig i en tid av sociala medier. För den här studien har sexton forskare inom media, kommunikation, marknadsföring och varumärke intervjuats. Enligt de slutsatser som dras, ska nyhetsmedierna satsa på kvalitativt innehåll; följa de journalistiska principerna; försöka hitta en ny affärsmodell; sociala medier har förändrat medielandskapet; algoritmer på sociala medier kan ha förstärkt hostile media effect.

The Master's thesis Delegitimization of the west in Al Qaeda's Magazine Inspire focuses on the techniques of terrorist group's propaganda aimed at individuals of Arab descent and Islam faith residing in one of the western countries. Thesis analyses sixteen issues of digital magazine Inspire published since 2010 by Al Qaeda affiliate in Yemen called AQAP - Al Qaeda in Arabian Peninsula. Terrorist attacks by so called lone-wolfs on the territory of western states have had increasing tendency in the last decade. The phenomenon of online propaganda and radicalisation through social networks is progressively becoming one of the major challenges for western security services. Grasping the sociological and psychological aspects of lone wolfs' drivers for conducting terrorist attacks is thus crucial. The underpinning theory of the thesis is framing analysis together with the concept of delegitimization. Thesis traces the production and use of five framing tools - metaphor, catchphrases, depiction, exemplars and visual images (which are the combination of studies done by Fairhurst & Sarr and Gamson & Modigliani 1989). Second part of the thesis links the framing tools with three stages of the delegitimization of the west - a crisis of confidence, a conflict of legitimacy and a crisis of legitimacy. The...

In the coverage of the Mayan Train in the Southeast of Mexico, national newspapers have either ignored Indigenous peoples as the main stakeholders affected by this project or portrayed them as victims and enemies of modernization. The purpose of this study is to analyse how the Mexican newspapers, La Jornada & Reforma, have omitted or ‘othered’ Indigenous communities in their coverage of the Mayan Train between March and June 2022. Fifteen articles from each newspaper were chosen to be analysed to show how most of them collectivize Indigenous peoples into a minority that is represented as ignorant and in need. The language used to describe Mayan pueblos in these articles reduces Indigeneity to ideas related to the past, poverty and violence, among other concepts which evidence an ideological disconnection between environmental issues and Indigenous concerns. These media omissions and language choices do not only contribute to the othering of the Mayan identity and individuality which are already threatened by this project, but to a racist and discriminatory treat against them. This thesis aims to bring up questions about the representation of Indigenous peoples in national news media articles, as well as to think about how the rebuilding of these could help influence public mindset to incorporate Indigenous communities in environmental concerns in Mexico.