Made available in DSpace on 2015-03-05T18:23:09Z (GMT). No. of bitstreams: 0 Previous issue date: 21 / Universidade do Vale do Rio dos Sinos / Pesquisamos as relações entre os campos da comunicação e da educação, na perspectiva dos processos midiáticos. Para isso, primeiramente, contextualizamos o tema, agrupando as contribuições que o campo acadêmico da comunicação desenvolveu em torno do mesmo. Em um segundo momento, buscamos formulações teóricas que dêem conta de nosso eixo de problematização, que pode ser resumido na seguinte questão: como o conhecimento é produzido pela mídia, considerando um lugar próprio que não o da instituição escolar, que é o espaço fundamental para o aprendizado em sociedade? Para operacionalizar as relações dos campos, mobilizamos o conceito de dispositivos, em perspectiva triádica – interação, linguagem e tecnologia. Essa angulação está articulada com outras contribuições teóricas tais como os conceitos de crença, habitus, reprodução, distinção, agenda e protagonismo. O constructo teórico produzido no processo dialético descendente e ascendente (ou, entre processos dedutivos e indutivos, com diversos níveis de reelabora / We search the relations between the fields of communication and education in a perspective of mediatic processes. For this, first, we contextualize the subject, grouping the contributions from the communication academic field developed about this interface. At a second moment, we search for theoretical formularization that give support to our axle of problem and that can be briefed in the following question: how the knowledge is produced by media, considering its own place and not in school institution, which is the basic space for learning in society? To operate the relations between these fields, we mobilize the concept of devices, on a triadic perspective - interaction, language and technology. This angle is articulated with other theoretical contributions such as the concepts of belief, habitus, reproduction, distinction, agenda setting and protagonism. The theoretical construct produced in a descending and ascending dialectic process (or, between deductive and inductive processes, with diverse levels of

Made available in DSpace on 2015-03-05T18:24:06Z (GMT). No. of bitstreams: 0 Previous issue date: 29 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / Este estudo cartografa uma qualidade de mistura composta por fissura-fusão entre imagens visuais e sonoras, entre modos de expressão, entre processos de produção audiovisual, entre corpos e acontecimentos, que marcam os parangolés eletrônicos com traços de uma ordem técnica e midiática de produção, os quais desembocam em sua diferença estética de composição. Os parangolés eletrônicos distinguem-se dos demais modos de expressão audiovisual (cinema, televisão e vídeo) pelo modo como articulam som, luz e movimento, marcados pela fissura-fusão, caracterizada no processo de mixagem e no modo de composição bricoleur, entre outros traços. Nesse percurso, os parangolés eletrônicos traçam algumas linhas das metamorfoses tecnológicas e midiáticas que os criam e os tornam midiática e expressivamente mutantes, passando de uma forma festival para um arquivo digital (vídeo Showskills) obtido pela Internet e ganham consistência nesta dissertação. Os parangolés eletrônicos visam apresentar um processo de criação de um concei / This study maps a quality of mixture composed by a fissure-fusion among visual and audio images, among ways of expression, among audiovisual production processes, among bodies and occurrences, that trace the electronic parangolés with lines of a technical and media production order, which merge in their aesthetic difference of composure. This electronic parangolés are distinguish from the other ways of audiovisual expression (like film, television and video) by the way they articulate sound, light and movement, qualified by the fissure-fusion, by the process of mixing and by the bricoleur type of production, among other traces. In this course, the electronic parangolés trace a few lines in the technological and media metamorphosis that create them and make them media and expressively mutants, coming from a festival form to another consistence in a digital file (Showskills video) acquired on the internet and in a dissertation. The electronic parangolés aim to show a creation process of a concept that goes thr

L'Alsace a été profondément marquée par l'industrie textile. Depuis près de deux siècles, cet héritage se compose, se transmet puis se démantèle avec les taux de croissance structurels et conjoncturels de l'économie et les crises industrielles. Puis, il se recompose de manières arbitraire, hasardeuse, voire opportune (au-delà de la rationalité plus ou moins assurée de stratégie(s) à court terme), pour former de ce fait un paysage culturel, scientifique, technique et industriel unique à chaque instant. Il est alors tout à fait légitime de se demander comment mettre en mémoire l'évolution de ce tissu industriel ans toute sa complexité ? Trois modes de conservation sont potentiellement exploitables : matérielle (concept de la rétro-présence à la néo-présence), immatérielle (concept de mémo-rétroconstruction) et virtuelle (concept d'aréel, favorisant clairement la prise de position sur des contenus matériels e immatériels à sauvegarder). Même si toutes ces possibilités coexistent, un problème reste entier : quelle trajectoire se dessine pour la conservation du patrimoine de l'industrie textile en Alsace ? La littérature sur la conservation du patrimoine industriel existante depuis les années 1970 tend à délaisser les relations d'interdépendances existantes entre ces trois modes de conservation. Le peu de résultats disponibles ne permet pas d'apprécier ce que pourrait nous apporter une bonne gestion de ces trois modes de conservation combinés. Ce travail de recherche s'est donné comme objectif de proposer des schémas possibles pour définir un nouveau modèle de conservation, basé sur l'exemple du patrimoine industriel textile en Alsace. La première partie de cette étude explique les processus qui ont permis le passage de l'industrie textile en Alsace au statut de patrimoine. Des choix guidés par des pouvoirs discrétionnaires, des logiques de conservation opposables, une discontinuité de ligne de conduite sur des courtes et longues périodes, de réoccupations parfois plus électoralistes que scientifiques, des désengagements d'hommes de responsabilités ou encore le manque de cohérence entre les acteurs ou les institutions... ont orienté la stratégie de la politique de conservation d'une région. Quel état des lieux peut-on dresser aujourd'hui grâce aux sources historiques ? Quels enjeux se profilent à court, moyen et long terme ? La seconde partie pose les mêmes questions, mais cette fois-ci en recherchant les réponses par l'exploitation exclusive de sources médiatiques. Elle interroge la pertinence des processus actuels de conservation du patrimoine de l'industrie textile, qu'ils soient matériel, immatériel ou virtuel avec un regard complémentaire à la première partie de cette étude, celui des journalistes, de la représentation publique et politique. Les sciences de l'information et de la communication apportent-elles de nouveaux horizons à la conservation de patrimoine ? Oui, mais pas seulement. Elles ne se limitent pas au rôle d'outils, mais nous verrons comment elles ont un rôle déterminant dans la reconstruction un patrimoine : elles se mettent collectivement en mouvement avec la société pour la définir, en exploitant tous les sens accumulés dans les sèmes liés au patrimoine industriel textile. Elles reconstituent ainsi une référence collective et formulent des hypothèses de transformation, d'adaptation et de projections futures. Nous verrons alors s'il est envisageable de leur réserver un rôle dans la conservation du patrimoine.La troisième partie met en évidence des convergences et les divergences des trois modes de conservation. Elle propose des solutions concrètes pour l'Alsace, puis des concepts transposables pour ouvrir ce nouveaux processus de conservation vers d'autres régions françaises ou pourquoi pas vers d'autre thématiques. / Alsace has been profoundly marked by the textile industry. For two centuries, its textile heritage has experienced numerous fluctuations, rising and falling according to the structural and cyclical growth rate of the economy and to industrial crises. Fluctuations that, though completely random and uncontrollable (strategies, even short-term, cannot be implemented), have occurred in a timely manner, thus giving rise to constantly changing unique cultural, scientific, technical and industrial landscape.It is thus only right to wonder how the memory of the development of this industrial fabric can be preserved in all its complexity? There are three possible means of preservation: material (retro-presence to neo presence concept), immaterial (concept of memo-retroconstruction) and virtual (concept of what is "areal", clearly promoting position take-up on material and immaterial concepts to be protected). Even if all these possibilities exist side by side, one problem remains unanswered, namely what is the outlook for the preservation of the textile heritage in Alsace? The literature on preservation of industrial heritage available since the 1970s tends to overlook the existing relationships of interdependence between these three modes of preservation. The shortage of results does not allow us to appraise the potential offered by proper management of a combination of these three modes of preservation. This research work thus aims to propose some possible schemes to define a new preservation model, based on the example of the textile industrial heritage in Alsace. The first part of this study explains the processes that have allowed the textile industry in Alsace to accede to heritage status some 200 years ago. Choices guided by discretionary powers, opposable preservation logics, discontinuity in course of action over short and long periods alike, reclaiming more often oriented by lections rather than of a scientific nature, opting-out of those with responsibilities, not to mention the lack of coherence between players and institutions: these are all factors that will guide a Region's preservation policy strategy. What state of affairs can be drawn up today by historical sources? What is the outlook for the future? The second part asks the same questions, but this time seeks for the answers based only on media sources. It questions the pertinence of the current textile heritage preservation processes, material, immaterial and virtual alike, but from a viewpoint different from and complementary to the first part, namely the viewpoint of journalists and public and political contributors. Do communication sciences offer heritage reservation new horizons? Yes they do, but that is not all they offer. We shall see that, far from being mere tool, they play a decisive role in the reconstruction of a heritage, grouping themselves to move with society in order to define it by using all the meanings accumulated in the semes relating to the textile industrial heritage. Through this they form a collective reference, formulating hypotheses for future transformation, adaptation and projections. We shall then see whether it is possible for them to play a role in heritage preservation.The third part highlights the convergences and divergences of the three preservation modes. lt suggest concrete solutions for Alsace, followed by transposable concepts to extend these new preservation processes to other regions in France and, why not, to other areas.

Hoher Wettbewerbsdruck wird für Unternehmen auf allen Ebenen immer stärker spürbar. Noch vor einigen Jahren gab es ganze Bereiche in Wirtschaft, Handel und öffentlicher Verwaltung, die bestenfalls auf eine technisch-inhaltliche Optimierung der jeweiligen Produkte und Leistungen orientiert waren. Dies hat weitgehend einer markt- und wettbewerbsorientierten Ausrichtung Platz gemacht, Innensicht wird durch verstärkte Außensicht ergänzt.