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Thesis (MTech (Business Administration (Entrepreneurship)))--Cape Peninsula University of Technology, 2017. / Many people from African countries immigrate to South Africa because they perceive South Africa as a country which offers many opportunities and an advanced standard of living. Although immigrants often resort to entrepreneurial activities as a means of survival when few other options are available to them, increasing numbers of African immigrants are coming to South Africa with the express intention of starting businesses in the country. An unfortunate consequence of their entrepreneurial success in the SMME sector in South Africa has been manifested in outbreaks of xenophobic violence which have targeted entrepreneurs in the townships of South Africa. African immigrants are widely perceived to pose threats to the livelihoods of South Africans, either by invading local labour markets or putting South African entrepreneurs in the SMME sector out of business because of the competitive edge which their businesses often enjoy over those of their South African counterparts. Relatively little emphasis has been given to the socio-economic contribution which African immigrant entrepreneurs make, by providing employment to South Africans in the face of alarmingly high rates of unemployment in South Africa and by contributing directly to the South African economy through the payment of taxes. The researcher formulated this research study to determine how African immigrants identify and exploit business opportunities in South Africa by studying a group of African immigrant entrepreneurs in the township of Nomzamo in Strand, which lies some 50 kilometres to the southeast of Cape Town. The significance of this study lies in the fact that, to date, there has been relatively little research concerning this research topic and also in the contention that obtaining a comprehensive understanding of the successful business practices of African immigrant entrepreneurs could play a very meaningful role in improving the performance of South African entrepreneurs in the SMME sector and in normalising relationships between immigrant communities and South African population groups in the townships of South Africa.

Researchers have explored immigrant identity in various contexts, but few studies have examined identity in low-income immigrant women entrepreneurs. To address this research gap, I conducted in-depth interviews with eight low-income Latino immigrants who were starting their own businesses and receiving support through a local microenterprise development program (MDP). The study explored how participants' microenterprise efforts affected their identities and their investments in learning English. The research found that entrepreneurship promoted positive identity construction by providing opportunities for participants to develop personal and cultural pride, strengthened parental roles, and interdependence with the community. These benefits helped participants decrease family stress and increase optimism for the future, regardless of the microenterprises' financial success. Participants reported that their families were healthier and their children were doing better in school, suggesting a broad impact beyond the business owner. This finding indicates that MDPs and other social service programs should have explicit goals related to increasing participants' symbolic resources. In the language-learning realm, this study introduced the construct "relationship with English," extending Norton's (2000) notion of investment in language learning. The relationship construct encompasses the situated nature of immigrants' English use, investment in learning, and feelings about using English. The businesses helped most participants improve their relationship with English by providing motivation and informal learning opportunities. The non-English speaking participants improved their relationship with English by finding ways to use English even without working on their ability to speak. This finding suggests that social service agencies, ESL programs, and employers should broaden their view of immigrants' capabilities to use English and to invest creatively in their own learning. Another significant finding was that participants demonstrated signs of internalized racism, which can make it hard for immigrants to see their own strengths. New research could help MDPs and other social service providers address internalized racism and decrease its negative impact on identity construction. Looking ahead, long-term studies of MDP participants could help optimize program design, extend learnings to other types of programs, and help providers, policymakers, and funders allocate resources for maximum effect.

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