This report explains what Quick Response Codes are, their history and how they work. It introduces and compares several alternative ways, in addition to QR codes, for consumers to initiate the mobile communication process. Actual use of QR codes in print advertising, outdoor advertising, product packaging and other mediums exemplify how advertisers can use QR codes to integrate traditional media with interactive media, how users respond and interact with QR codes, and how they can be used effectively and creatively in today’s emerging media landscape. / text

The remarkable increase in the use of sensors in our daily lives has provided an increasing number of opportunities for decision-making and automation of events. Opportunities for decision-making have further risen with the advent of smart technology and the omnipresence of sensors. Various methods have been devised to detect different events in a driving environment using smart-phones as they provide two main advantages: they remove the need to have dedicated hardware in vehicles and they are widely accessible. Rewarding safe driving has always been an important issue for insurance companies. With this intention, they are now moving toward implementing plans that consider current driving usage (Usage-based-drive plans) in contrast with traditional history-based-plans. The detection of driving events is important in insurance telematics for this purpose. Events such as acceleration and turning are good examples of important information. The sensors are capable of detecting whether a car is accelerating or braking, while through fusing services we can detect other events like speeding or the occurrence of a severe weather phenomenon that can affect driving. This thesis aims to look at the telematics from a new angle that employs smart-phones as the sensing platform. We proposed a new hybrid classification algorithm that detects acceleration-based events with an F1-score of 0.9304 and turn events with an F1-score of 0.9038. We further performed a case study on measuring the performance of driving utilizing various measures. This index can be used by a wide range of benefactors such as the insurance and transportation industries.

No / Digital content is increasingly pervasive. Communication technologies enable the creation and dissemination of content on a transnational basis. However, the relationship between communication technology and society is complex and is impacted both by the requirements of the communicator and also cultural and social norms associated with the context of the user. How does digital technology influence media communication? How far does media communication transcend technology? The boundaries between the various forms of formal communication and social communication are blurring and the user is no longer just a consumer or someone who interacts with information; they are also a creator of new information. Companies with commercial interests in these areas are seeking to exploit new forms of communication without alienating the user.

Mobile media are quickly becoming primary sources of communication in everyday life. With this progress, comes the ability to experience an array of different degrees and types of presence. Individuals can be both in the physical presence of others as well as present with others at a distance by experiencing telepresence. This study examined the role of mobile media in the context of romantic relationships. It looked at the relationship between the senses of intimacy and telepresence as they were experienced by individuals. The theories of apparatgeist and perpetual contact were employed to describe the relationship between the nature of the technology, the associated behavior of its use, and the experience of various forms of telepresence. Interviews with fourteen participants provided the data analyzed in this qualitative study. These interviews were transcribed and used for a thematic analysis of presence and intimacy experience. The results describe a wide variance and nuanced reality of how individuals sense the presence of each other through mobile technology. These results contribute to an understanding of how individuals understand and talk about their experience of telepresence and also what it means to them in their personal lives. / Mass Media and Communication

This study examines how smartphones, laptops and tablets are used to create a sense of security, place, and time in the everyday lives of their consumers. Mark Deuze (2012) and his take on the modern society as a zombie apocalypse has been an inspiration for my work, there of the title. ”We’re all fucking zombies” is a metaphor for how highly-connected people of today are by living in and through the media, instead of living with it. To implement this I’ve chosen a phenomenological perspective, as it is the media-users’ subjective experiences of their everyday lives that I’m mainly interested in studying. I decided to focus on the mobile use of media since most of the research in this area focus on domestic media use. The theoretical framework that has set the foundation for the study is a combination of the time- space-dimensions of mobility, media as practice, symbolic interactionism, relational artifacts and phenomenological sociology. The purpose of using these theories is to get insight on how the media creates new opportunities for our social life, and to get an overview of how the new technological media leads to entirely new types of practices. The empirical data has been collected through a qualitative focus group interview with four respondents. They were selected to participate as they perceive themselves to be above average in comparison with the statistics of Mediebarometern (2014). The results showed that being connected through mobile media is considered to be of high importance. Although the ”connectedness” is only vital when being present in the locations directly related to the everyday life. Based on Silverstones (1994) explanation of phenomenology, and his studies of how television contributes to the ontological security, I conclude that the personalized mobile media has the same effect on it’s users.

This thesis contributes with insights into how aspects of the surrounding physical and social context can be exploited in the design of mobile media applications for playful use. In this work, context refers to aspects of the immediate surroundings – outside of the device – that can be identified and measured by sensors; for instance environmental aspects like sound, and social aspects like co-located people. Two extensive case studies explore the interplay between users, mobile media, and aspects of context in different ways, and how it can invite playful use. The first case study, Context Photography, uses sensor-based information about the immediate physical surroundings to affect images in real time in a novel digital camera application for everyday creativity. The second, Push!Music, makes it possible to share music both manually and autonomously between co-located people, based on so-called media context, for spontaneous music sharing. The insights gained from the designs, prototypes, and user studies, point at the value of combining explicit and implicit interaction – essentially, the expected and unexpected – to open for playful use. The explicit interaction encouraged users to be active, exploratory, and creative. The implicit interaction let users embrace and exploit dynamic qualities of the surroundings, contributing to making the systems fun, exciting, magical, ‘live’, and real. This combination was facilitated through our approach to context, where sensor-based information was mostly open in use and interpretation, ambiguous, visible, and possible to override for users, and through giving the systems a degree of agency and autonomy. A key insight is that the combination of explicit and implicit interaction allowed both control and a sense of magic in the interaction with the mobile media applications, which together seems to encourage play and playfulness.

This thesis explores the relationships and experiences that young adults have with and within complicated and always changing new media environments, such as those afforded by social media platforms and mobile media applications. By analyzing the ways in which digital realms are both open and interconnected and also marketized and restricted, this thesis explores how a contemplative approach to new media literacy pedagogy could help young adults to perceive new media from multiple, contradictory viewpoints at once, thereby supporting them in creating healthy, productive, creative, and imaginative relationships with the digital and public technologies mediating their lives, at the same time mitigating the challenges associated with commercialized, habituated new media experience. This thesis takes an auto-ethnographic approach, merging personal narratives with qualitative interpretations of where philosophies of technology, theories of media literacies, and the results of focus group studies intersect.

West Dallas AR is an interactive location-based app, using the power of multimedia and augmented reality to highlight the stories shared by West Dallas residents.

The American Academy of Pediatrics (1999, 2011) recommends no screen time for children under two years and limited screen time for three- and four-year-olds. Despite these recommendations, most young children have easy access to various types of screens. In particular, children*s use of mobile media, including tablets and other touch screen devices, is increasing (Common Sense Media, 2013). Even though scholars have highlighted positive uses for mobile media (Christakis, 2014; Radesky, Schumacher, & Zuckerman, 2015) and there are recommendations in place for using mobile media with young children in active, open-ended ways (NAEYC & Fred Rogers Center, 2012), there has been very limited research conducted on the impact of mobile media on young children*s development. What is more, as early childhood professionals are beginning to incorporate mobile media into their classrooms, they are struggling with the ability to use these devices in developmentally appropriate ways (Marklund, 2015; Nuttall, Edwards, Mantilla, Grieshaber, & Wood, 2015). The primary purpose of the present study was to examine the efficacy of using different types of mobile media apps to increase the receptive and expressive vocabulary development of preschool children living in economically disadvantaged communities. Children and teachers in four Head Start classrooms participated in the quasi-experimental study, which included an eight-week intervention in which the children interacted with one of two types of apps: one classroom used direct instruction vocabulary apps (n = 16) and one classroom used open-ended vocabulary apps (n = 15). Two classrooms served as control groups (n = 18; n = 14) which used apps that were chosen by the Head Start program with no specific instructional method. Children*s vocabulary was assessed pre- and post-intervention. To assess receptive vocabulary, the PPVT-4 (Dunn & Dunn, 2007) and an iPad Receptive Vocabulary Assessment (Vatalaro, 2015a) were used. To assess expressive vocabulary, the EVT-2 (Williams, 2007) and an iPad Expressive Vocabulary Assessment (Vatalaro, 2015b) were used. Using a repeated measures analysis of variance with split plot analysis, children who used direct instruction apps performed statistically significantly higher on the PPVT-4 than children who used open-ended apps. Children in the direct instruction app group also performed statistically significantly higher than both control groups on the iPad Receptive Vocabulary Assessment. There were no statistically significant differences between groups for receptive vocabulary as measured by the EVT-2. However, when children were credited for describing a function instead of the iPad vocabulary word, the analysis of the iPad Expressive Vocabulary Assessment revealed that the children using direct instruction apps performed statistically significantly higher than children using open-ended apps and the children in one of the control groups. A secondary purpose of the present study was to examine the use of apps in mobile media by Head Start teachers. The teachers in the two intervention classrooms participated in weekly meetings with the primary researcher for support in using mobile media in their classrooms in order to ensure that the child intervention was carried out with fidelity. After analyzing data from teachers* self-report daily logs across the eight-week intervention, it was determined that the children received instruction on the assigned apps in both intervention classrooms. Although caution is given to the findings due to some limitations such as the quasi-experimental choice of a research design and the number of participants, the present study contributed to the early childhood research literature with the findings that interactive, animated apps which provide the meanings of vocabulary words in a direct instruction manner may have the ability to increase a child*s receptive vocabulary, and to increase a child*s descriptive definitions of iPad functions. This information increases the chance that teachers in Head Start will begin using direct instruction apps, in the hope of increasing a child*s vocabulary knowledge.

In this contribution, we investigate the privacy implications of social robots as an emerging mobile technology. Drawing on a scoping literature review and expert interviews, we show how social robots come with privacy implications that go beyond those of established mobile technology. Social robots challenge not only users’ informational privacy but also affect their physical, psychological, and social privacy due to their autonomy and potential for social bonding. These distinctive privacy challenges require study from varied theoretical perspectives, with contextual privacy and human–machine communication emerging as particularly fruitful lenses. Findings also point to an increasing focus on technological privacy solutions, complementing an evolving legal landscape as well as a strengthening of user agency and literacy.