[pt] Este estudo propõe fazer uma análise sobre o impacto da experiência de Realidade Aumentada (RA) aplicada no varejo online utilizando dispositivo móvel. Após a revisão de literatura feita sobre este tema, foi elaborado um modelo e foram formuladas hipóteses que permitissem investigar a relação entre a Experiência de Realidade Aumentada e a Intenção de Compra, sendo esta relação mediada por avaliações do consumidor, tais como, Certeza na Escolha, Satisfação do Usuário e a Emoção Positiva. Para testar o modelo, foi feito uma pesquisa com 201 consumidores. Os dados coletados foram analisados pelo método de modelagem de equações estruturais (SEM) e confirmaram a maioria das hipóteses formuladas, apresentando relações significativas dos construtos mediadores que ficam entre a Experiência de Realidade Aumentada e a Intenção de Compra. Os resultados indicam a importância da avaliação feita pelo consumidor sobre a Certeza na Escolha ao utilizar uma Experiência de Realidade Aumentada antes da Intenção de Compra. É oportuno mencionar que o construto Emoção Positiva também é um mediador significativo entre a Experiência de Realidade Aumentada e a Intenção de Compra, porém menos forte que a Certeza na Escolha. Estes resultados sugerem que os consumidores, após uma Experiência de Realidade Aumentada, são levados a avaliar os aspectos cognitivos e afetivos antes da decisão pela compra. / [en] The purpose of this study is to analyze the impact of Augmented Reality (AR) experiences applied to online retails using a mobile device. After reviewing the literature on this topic, a model was elaborated, and hypotheses were formulated to investigate the relationship between the AR experience and the purchase intention. This relationship is mediated by consumer evaluations, such as certainty in the choice, user satisfaction, and positive emotions. To test the model, a survey was conducted with 201 consumers. The collected data were analyzed using the structural equation modeling method and confirmed most of the formulated hypotheses, presenting significant relationships between the mediating constructs with the AR experience and with the purchase intention. The results indicate the importance of the evaluation made by the consumer on the certainty of the choice when using an AR experience before the purchase intention. It is worth mentioning that the positive emotion construct is also a significant mediator between the AR experience and the purchase intention, but less strong than the certainty in the choice. These results suggest that consumers, after an AR Experience, are led to assess cognitive and affective aspects before purchase intention.

Atualmente, os usuários desejam obter, fornecer, compartilhar e interagir com informações e serviços com conteúdo multimídia em qualquer lugar, a qualquer momento e com qualquer dispositivo. Para que isso seja possível, um dos grandes desafios é assegurar a QoS (Quality of Service) fim a fim (entre o usuário final e a organização provedora de serviço) para a disponibilização de serviços móveis e interativos com conteúdo multimídia para os usuários finais. Em geral esse tipo de serviço têm maior exigência de QoS, pois além dos parâmetros de redes, possuem parâmetros específicos para áudio, imagem e vídeo, além de exigirem sincronização de áudio e vídeo, e a QoS fim a fim deve considerar parâmetros de QoS sob a percepção do usuário final. Com isso, o objetivo deste trabalho é propor um método para o levantamento de parâmetros de QoS para o estabelecimento de USLAs (User Service Level Agreements - Acordo do Nível de Serviço do Usuário) entre a organização provedora de serviço e o usuário final para serviços móveis e interativos com conteúdo multimídia em um ambiente de convergência tecnológica. O método consiste em quatro passos: 1. identificação do serviço a ser oferecido ao usuário final e elaboração de um grafo em árvore, que tem como objetivo identificar outros serviços que podem compor o serviço a ser oferecido ao usuário final; 2. mapeamento dos parâmetros de QoS em um metamodelo; 3. validação do metamodelo, para que se possa extrair do metamodelo os parâmetros de QoS; 4. elaboração do USLA. Este trabalho propõe um primeiro passo para solucionar a falta de métodos padronizados para o estabelecimento de USLA para serviços móveis e interativos com conteúdo multimídia sob a percepção do usuário final. Além de facilitar a identificação e composição de serviços e parâmetros, por meio de um metamodelo que proporciona a integração de classes de serviços que podem ser facilmente reutilizadas e customizadas, de acordo, com o tipo de serviço oferecido pela organização provedora de serviço e pela necessidade do usuário final. / In these days the final users wish to obtain, to furnish and to interact using interactive services with multimedia content anywhere, anytime and with any kind of user device. One of the biggest challenges is to assure the End-to End Quality of Service (E2E QoS) in the delivering of the interactive and multimedia services for moving users. In general, this kind of users have more strict requirements needs, because, besides of the computer network parameters, they need specify specific parameters like sound, image and video and their synchronization, on the users\' point of the view - perceived QoS. The main objective of this thesis is to present the application of a method for eliciting the E2E QoS parameters aiming the establishment of the User Service Level Agreement - USLA between the service provider and the final user applied to interactive and mobile services with multimedia content, inserted on a technological convergence environment. The method is a four steps method that consists of (1) an identification of the service to be offered to the final user and the elaboration of a tree graph aiming the identification of the composition of the service by other services (2) mapping the QoS parameters in a metamodel (3) validation of the metamodel, and extraction of the E2E QoS parameters (4) elaboration the USLA. This thesis proposes a first step to solve the lack of standardized methods for the establishment of the USLA for interactive and mobile services with multimedia content under the users\' perception. Besides of facilitating the identification and the composition of services and parameters, using a metamodel, that provides the integration of classes of services, that can be easily reused and customized, according, with the type of service offered for the service provider to the final user.

Atualmente, os usuários desejam obter, fornecer, compartilhar e interagir com informações e serviços com conteúdo multimídia em qualquer lugar, a qualquer momento e com qualquer dispositivo. Para que isso seja possível, um dos grandes desafios é assegurar a QoS (Quality of Service) fim a fim (entre o usuário final e a organização provedora de serviço) para a disponibilização de serviços móveis e interativos com conteúdo multimídia para os usuários finais. Em geral esse tipo de serviço têm maior exigência de QoS, pois além dos parâmetros de redes, possuem parâmetros específicos para áudio, imagem e vídeo, além de exigirem sincronização de áudio e vídeo, e a QoS fim a fim deve considerar parâmetros de QoS sob a percepção do usuário final. Com isso, o objetivo deste trabalho é propor um método para o levantamento de parâmetros de QoS para o estabelecimento de USLAs (User Service Level Agreements - Acordo do Nível de Serviço do Usuário) entre a organização provedora de serviço e o usuário final para serviços móveis e interativos com conteúdo multimídia em um ambiente de convergência tecnológica. O método consiste em quatro passos: 1. identificação do serviço a ser oferecido ao usuário final e elaboração de um grafo em árvore, que tem como objetivo identificar outros serviços que podem compor o serviço a ser oferecido ao usuário final; 2. mapeamento dos parâmetros de QoS em um metamodelo; 3. validação do metamodelo, para que se possa extrair do metamodelo os parâmetros de QoS; 4. elaboração do USLA. Este trabalho propõe um primeiro passo para solucionar a falta de métodos padronizados para o estabelecimento de USLA para serviços móveis e interativos com conteúdo multimídia sob a percepção do usuário final. Além de facilitar a identificação e composição de serviços e parâmetros, por meio de um metamodelo que proporciona a integração de classes de serviços que podem ser facilmente reutilizadas e customizadas, de acordo, com o tipo de serviço oferecido pela organização provedora de serviço e pela necessidade do usuário final. / In these days the final users wish to obtain, to furnish and to interact using interactive services with multimedia content anywhere, anytime and with any kind of user device. One of the biggest challenges is to assure the End-to End Quality of Service (E2E QoS) in the delivering of the interactive and multimedia services for moving users. In general, this kind of users have more strict requirements needs, because, besides of the computer network parameters, they need specify specific parameters like sound, image and video and their synchronization, on the users\' point of the view - perceived QoS. The main objective of this thesis is to present the application of a method for eliciting the E2E QoS parameters aiming the establishment of the User Service Level Agreement - USLA between the service provider and the final user applied to interactive and mobile services with multimedia content, inserted on a technological convergence environment. The method is a four steps method that consists of (1) an identification of the service to be offered to the final user and the elaboration of a tree graph aiming the identification of the composition of the service by other services (2) mapping the QoS parameters in a metamodel (3) validation of the metamodel, and extraction of the E2E QoS parameters (4) elaboration the USLA. This thesis proposes a first step to solve the lack of standardized methods for the establishment of the USLA for interactive and mobile services with multimedia content under the users\' perception. Besides of facilitating the identification and the composition of services and parameters, using a metamodel, that provides the integration of classes of services, that can be easily reused and customized, according, with the type of service offered for the service provider to the final user.

This research investigates the impact of the interaction between the consumer and mobile service provider on the adoption of advanced mobile commerce services by existing consumers of mobile technology. These factors include: 1) Perceived Relationship Quality (PRQ), which is the consumer’s evaluation of the quality of his/her relationship with the mobile service provider, and 2) Perceived Value of the Adoption Incentive (PVI), which is the consumer’s evaluation of the value of incentives that are offered by the service provider to entice him/her to adopt the mobile service. The influence of these factors on consumer attitudes and intentions towards adopting mobile commerce services is studied and compared with three other well-known adoption factors including perceived usefulness, ease of use and the subjective norm. / This study was undertaken in three parts. Firstly, a conceptual study was conducted to investigate and analyse the existing literature on consumer adoption of mobile commerce services. This phase started with a general review of the existing studies using a novel model: the Entities-Interactions Framework, EIF. The EIF explains adoption behaviour in terms of interactions between the consumer and the other entities including the mobile service, the service provider and the social system. This framework was used to analyse the extent to which important adoption factors have been covered by past research and therefore identify the research questions. The conceptual study resulted in the development of a research model and relevant hypotheses. / Secondly, a large-scale questionnaire survey was conducted to test the research model and the proposed hypotheses. This part of the research helped give a broad picture of the influence of consumer-service provider factors on consumer adoption of mobile commerce services. Thirdly, face-to-face interviews with mobile phones users were conducted in order to validate the survey results and provide an understanding of the mechanisms that control the impact of the investigated factors. The research found that PRQ and PVI have an important influence on the attitude and intention of existing mobile phone users towards accepting and using advanced mobile commerce services. Furthermore, the research found that these newly introduced factors are more influential on consumer adoption perceptions than other well-established factors. / The study enriches our understanding of technology adoption by individuals because it explains why an existing user of a technology, such as mobile technology, will or will not adopt advanced versions of that technology. The findings affirm that in the context of communication technologies, which are interactive by nature, understanding the interaction between consumers and service providers is a key to understanding the progressive adoption by consumers of advanced forms of these technologies. The thesis provides practitioners (particularly mobile service providers) with a better understanding of the impact and implication of their interaction with consumers on consumers’ acceptance and use of mobile services. The study emphasises the importance of incorporating this understanding throughout the mobile service provision process, starting from the conceptualisation of the service to the actual provision of the service to the market. The study also offers a novel comprehension of how to view each mobile service offer as a consequence of the previous offer and a precedent of the next in order to enhance consumer adoption of mobile service in the short and long runs.

Avec l'émergence de nouvelles technologies telles que le NFC (Communication à champ proche) et l'accroissement du nombre de plates-formes mobiles, les téléphones mobiles vont devenir de plus en plus indispensables dans notre vie quotidienne. Ce contexte introduit de nouveaux défis en termes de sécurité et de respect de la vie privée. Dans cette thèse, nous nous focalisons sur les problématiques liées au respect de la vie privée dans les services NFC ainsi qu’à la protection des données privées et secrets des applications mobiles dans les environnements d'exécution de confiance (TEE). Nous fournissons deux solutions pour le transport public: une solution utilisant des cartes d'abonnement (m-pass) et une autre à base de tickets électroniques (m-ticketing). Nos solutions préservent la vie privée des utilisateurs tout en respectant les exigences fonctionnelles établies par les opérateurs de transport. À cette fin, nous proposons de nouvelles variantes de signatures de groupe ainsi que la première preuve pratique d’appartenance à un ensemble, à apport nul de connaissance, et qui ne nécessite pas de calculs de couplages du côté du prouveur. Ces améliorations permettent de réduire considérablement le temps d'exécution de ces schémas lorsqu’ils sont implémentés dans des environnements contraints par exemple sur carte à puce. Nous avons développé les protocoles de m-passe et de m-ticketing dans une carte SIM standard : la validation d'un ticket ou d'un m-pass s'effectue en moins de 300ms et ce tout en utilisant des tailles de clés adéquates. Nos solutions fonctionnent également lorsque le mobile est éteint ou lorsque sa batterie est déchargée. Si les applications s'exécutent dans un TEE, nous introduisons un nouveau protocole de migration de données privées, d'un TEE à un autre, qui assure la confidentialité et l'intégrité de ces données. Notre protocole est fondé sur l’utilisation d’un schéma de proxy de rechiffrement ainsi que sur un nouveau modèle d’architecture du TEE. Enfin, nous prouvons formellement la sécurité de nos protocoles soit dans le modèle calculatoire pour les protocoles de m-pass et de ticketing soit dans le modèle symbolique pour le protocole de migration de données entre TEE. / The increasing number of worldwide mobile platforms and the emergence of new technologies such as the NFC (Near Field Communication) lead to a growing tendency to build a user's life depending on mobile phones. This context brings also new security and privacy challenges. In this thesis, we pay further attention to privacy issues in NFC services as well as the security of the mobile applications private data and credentials namely in Trusted Execution Environments (TEE). We first provide two solutions for public transport use case: an m-pass (transport subscription card) and a m-ticketing validation protocols. Our solutions ensure users' privacy while respecting functional requirements of transport operators. To this end, we propose new variants of group signatures and the first practical set-membership proof that do not require pairing computations at the prover's side. These novelties significantly reduce the execution time of such schemes when implemented in resource constrained environments. We implemented the m-pass and m-ticketing protocols in a standard SIM card: the validation phase occurs in less than 300ms whilst using strong security parameters. Our solutions also work even when the mobile is switched off or the battery is flat. When these applications are implemented in TEE, we introduce a new TEE migration protocol that ensures the privacy and integrity of the TEE credentials and user's private data. We construct our protocol based on a proxy re-encryption scheme and a new TEE model. Finally, we formally prove the security of our protocols using either game-based experiments in the random oracle model or automated model checker of security protocols.

We report on our experiences from two user studies (lab experiments) with nearly 300 participants for QoE evaluation using real mobile services and devices in our WiFi network emulation testbed. We briefly introduce our principles for integrating real services in these studies: how we selected relevant services, how we investigated their testability and how we tested them with high efficiency.

We report on our experiences from two user studies (lab experiments) with nearly 300 participants for QoE evaluation using real mobile services and devices in our WiFi network emulation testbed. We briefly introduce our principles for integrating real services in these studies: how we selected relevant services, how we investigated their testability and how we tested them with high efficiency.

A crescente mobilidade de pessoas e recursos materiais exige um esforço constante na exploração das capacidades oferecidas pelas diferentes tecnologias disponíveis, que convergem para o fornecimento de informações e serviços em qualquer lugar com movimento, a qualquer tempo, e por meio de qualquer dispositivo, objetivos da rede mundial de cooperação e comunicação, conhecida como Internet. Em resposta a essa crescente demanda, a atual Internet está evoluindo do modelo de compartilhamento de informações para o modelo de contribuição e em um futuro próximo, para o modelo de colaboração entre provedores e consumidores, denominada de Internet do Futuro. Embora a atual Internet seja extraordinariamente bem sucedida, como um meio ubíquo de comunicação, sua atual arquitetura impõe limites para o provisionamento de serviços em ambientes heterogêneos e convergentes, demandando novas soluções que superem os desafios tecnológicos necessários ao estabelecimento da Internet do Futuro. Estas novas soluções basear-se-ão nos princípios da computação orientada a serviços, formando os componentes de um novo arcabouço de serviços para a Internet do Futuro, denominada de Internet de Serviços. Na Internet de Serviços, redes de comunicação móveis, convergentes e heterogêneas serão criadas sob demanda, disponibilizando um elevado número de serviços, funcionalmente similares, porém distintos sob o ponto de vista não funcional, dificultando a seleção dos serviços que melhor atendem o nível qualidade de serviço acordado entre provedores e consumidores. Este trabalho propõe uma nova solução para o problema de seleção de serviços, combinando algoritmos, usualmente empregados para prospecção de dados, para selecionar serviços de forma dinâmica e interativa, com base em atributos não funcionais, visando suprir as necessidades de mobilidade e colaboração em ambientes convergentes e heterogêneos, como a Internet de Serviços. Desta forma, este trabalho contribui para o projeto de pesquisa da Internet de Serviços, um dos pilares fundamentais para a elaboração da nova arquitetura orientada a serviços, que servirá de arcabouço à construção da Internet do Futuro, possibilitando inúmeras aplicações como Serviços Baseados em Localização e Computação em Nuvem. / The increasing mobility of people and resources demands additional efforts in exploring new capacities, offered by different technologies, which allows the supply of information and services in any place, any time and through any device, objective of the worldwide collaboration and communication web, known as Internet. Face to this increasing demand, current Internet is evolving from sharing to contribution model and in the near future, to collaboration model between providers and consumers. Although the current Internet has been extraordinarily successful, as a ubiquitous and universal means for communication, its architecture imposes limits for services deployment in heterogeneous and convergent environments, demanding new solutions to overcome the technological issues for Internet of Future achievement. These new solutions will be based on service oriented computing principles, providing the components of the new service framework for Internet of Future, called Internet of Services. In Internet of Services, convergent and heterogeneous mobile communication networks will be created on demand, providing a huge numbers of services, similar from functional point of view, but very different from the nonfunctional point of view, creating challenges for service selection which fits the service level agreement between providers and consumers. This work proposes a new solution for service selection process, combining algorithms commonly used for data mining, to perform dynamic and interactive service selection, fulfilling the mobility and collaborative requirements in a convergent and heterogeneous environment, such as Internet of Services. Therefore, this work contributes to Internet of Services research project, one of fundamental pillars to build the service oriented architecture, which will be used as framework for Internet of Future building, allowing many applications such as Location Based Services and Cloud Computing.

A crescente mobilidade de pessoas e recursos materiais exige um esforço constante na exploração das capacidades oferecidas pelas diferentes tecnologias disponíveis, que convergem para o fornecimento de informações e serviços em qualquer lugar com movimento, a qualquer tempo, e por meio de qualquer dispositivo, objetivos da rede mundial de cooperação e comunicação, conhecida como Internet. Em resposta a essa crescente demanda, a atual Internet está evoluindo do modelo de compartilhamento de informações para o modelo de contribuição e em um futuro próximo, para o modelo de colaboração entre provedores e consumidores, denominada de Internet do Futuro. Embora a atual Internet seja extraordinariamente bem sucedida, como um meio ubíquo de comunicação, sua atual arquitetura impõe limites para o provisionamento de serviços em ambientes heterogêneos e convergentes, demandando novas soluções que superem os desafios tecnológicos necessários ao estabelecimento da Internet do Futuro. Estas novas soluções basear-se-ão nos princípios da computação orientada a serviços, formando os componentes de um novo arcabouço de serviços para a Internet do Futuro, denominada de Internet de Serviços. Na Internet de Serviços, redes de comunicação móveis, convergentes e heterogêneas serão criadas sob demanda, disponibilizando um elevado número de serviços, funcionalmente similares, porém distintos sob o ponto de vista não funcional, dificultando a seleção dos serviços que melhor atendem o nível qualidade de serviço acordado entre provedores e consumidores. Este trabalho propõe uma nova solução para o problema de seleção de serviços, combinando algoritmos, usualmente empregados para prospecção de dados, para selecionar serviços de forma dinâmica e interativa, com base em atributos não funcionais, visando suprir as necessidades de mobilidade e colaboração em ambientes convergentes e heterogêneos, como a Internet de Serviços. Desta forma, este trabalho contribui para o projeto de pesquisa da Internet de Serviços, um dos pilares fundamentais para a elaboração da nova arquitetura orientada a serviços, que servirá de arcabouço à construção da Internet do Futuro, possibilitando inúmeras aplicações como Serviços Baseados em Localização e Computação em Nuvem. / The increasing mobility of people and resources demands additional efforts in exploring new capacities, offered by different technologies, which allows the supply of information and services in any place, any time and through any device, objective of the worldwide collaboration and communication web, known as Internet. Face to this increasing demand, current Internet is evolving from sharing to contribution model and in the near future, to collaboration model between providers and consumers. Although the current Internet has been extraordinarily successful, as a ubiquitous and universal means for communication, its architecture imposes limits for services deployment in heterogeneous and convergent environments, demanding new solutions to overcome the technological issues for Internet of Future achievement. These new solutions will be based on service oriented computing principles, providing the components of the new service framework for Internet of Future, called Internet of Services. In Internet of Services, convergent and heterogeneous mobile communication networks will be created on demand, providing a huge numbers of services, similar from functional point of view, but very different from the nonfunctional point of view, creating challenges for service selection which fits the service level agreement between providers and consumers. This work proposes a new solution for service selection process, combining algorithms commonly used for data mining, to perform dynamic and interactive service selection, fulfilling the mobility and collaborative requirements in a convergent and heterogeneous environment, such as Internet of Services. Therefore, this work contributes to Internet of Services research project, one of fundamental pillars to build the service oriented architecture, which will be used as framework for Internet of Future building, allowing many applications such as Location Based Services and Cloud Computing.

Abstract in English, Afrikaans and Zulu / The aim of this study was to determine the key factors which explain the adoption of mobile data services in South Africa and incorporate them into an explanatory framework that can be used to indicate whether a new mobile data service that is introduced into the South African Mobile Market will be successful. Additionally, it shows that the current usage of mobile data services in South Africa supports the framework. The research used a design based on a mixed methods methodology. The research was conducted using a literature survey and two research phases. The literature survey was an extensive review of communication technology adoption frameworks and all the possible factors of adoption. This literature survey was also used to develop the discussion document which was used as the guidelines for the Phase 1 interviews. The interviews were with experts in the telecommunications market in South Africa and were used to determine the key drivers of adoption and possible moderating factors of mobile data services. From those interviews a preliminary model was proposed. Phase 2 was a market survey which tested the framework and moderating factors in different metropolitan areas as well as examined the current usage of mobile data services. The statistical analysis used in determining the framework incorporated Descriptive Statistics, Factor Analysis, using Principal Axis Factoring, and Structural Equation Modelling. The framework, which was based on the Technology Acceptance Model, introduced two new constructs. The first new construct was the Mobile Service Providers Marketing Tactics and the second was Social Pressure and Aspirational Value. The two constructs combined can be used to explain why mobile service providers with low cost strategies are not successful. Demographic factors such as Age were found to influence the adoption as well as Socio-economic factors such as Income. Personal factors such as Technical Knowledge, Ability and Skills and Attitude towards Technology were also found to influence adoption. Geographical location was found to be the most important moderating factor. The current mobile data usage supported the framework. The results of data usage highlighted the fact that nearly 50% of the study’s participants spent over 4 hours per day interacting with their mobile devices and that the participants from Gauteng spent more than 2½ times on mobile services than those in the other metropolitan municipalities of Cape Town and eThekwini / Die doel van hierdie studie was om die sleutelfaktore te bepaal wat die aanneming van selfoondatadienste in Suid-Afrika verklaar, en hulle te verenig in ʼn raamwerk waarmee aangetoon kan word of ʼn nuwe selfoondatadiens die Suid-Afrikaanse selfoondatamark suksesvol sal betree. Afgesien hiervan dui hierdie studie aan dat die huidige gebruik van selfoondatadienste in Suid-Afrika die geldigheid van die voorgestelde raamwerk bevestig. ʼn Mengsel van metodes is in die navorsing toegepas. Die navorsing het uit ʼn literatuuroorsig en twee navorsingsfases bestaan. Die literatuuroorsig het ʼn deurtastende oorsig van die raamwerke vir die aanneming van kommunikasietegnologie en alle moontlike faktore daarvoor behels. Uit die literatuuroorsig is die besprekingsdokument saamgestel wat as riglyn gedien het vir die onderhoude in fase 1 van die navorsing. Onderhoude is met kundiges uit die Suid-Afrikaanse telekommunikasiebedryf gevoer om die belangrikste dryfvere vir aanneming en moontlike remfaktore ten opsigte van selfoondatadienste te bepaal. ʼn Voorlopige model is op grond van die onderhoude aangebied. Fase 2 het ʼn markopname behels waarin die raamwerk en remfaktore in verskeie metropolitaanse gebiede getoets en die huidige gebruik van selfoondatadienste ondersoek is. Die statistiese analise waarop die raamwerk berus, het bestaan uit beskrywende statistiek, faktorontleding met behulp van hoofasfaktorering, en struktuurvergelykingsmodellering. Twee nuwe konstrukte het uit die raamwerk wat op die tegnologieaanvaardingsmodel gegrond was, gespruit. Die eerste was selfoondiensverskaffers se bemarkingstrategieë en die tweede sosiale druk en aspirerende waarde. Saam verklaar die twee konstrukte waarom selfoondiensverskaffers wat laekostestrategieë volg, misluk. Daar is bevind dat demografiese faktore soos ouderdom, en sosiaal-ekonomiese faktore soos inkomste, aanneming beïnvloed. Volgens die bevindings word aanneming eweneens bepaal deur persoonlike faktore soos tegniese kennis, vermoë en vaardighede asook houding jeens tegnologie. Daar is bevind dat geografiese ligging die belangrikste remfaktor is. Die huidige selfoondatagebruik bevestig die geldigheid van die raamwerk. Die uitslag van datagebruik benadruk die feit dat byna 50% van die deelnemers aan die studie langer as vier uur per dag met hulle selfone doenig is, en dat deelnemers in Gauteng twee en half keer meer as deelnemers in die metropolitaanse munisipaliteite van Kaapstad en eThekwini aan selfoondienste bestee. / Inhloso yalolu cwaningo bekuwukuthola izinto ezibalulekile ezichaza ukwamukelwa kwezinsiza zamadatha amaselula eNingizimu Afrika nokuzifaka ohlakeni oluchazayo olungasetshenziswa ukukhombisa ukuthi ngabe insiza entsha yedatha ethulwe emakethe yamaselula eNingizimu Afrika izophumelela. Ngaphezu kwalokho, kukhombisa ukuthi ukusetshenziswa kwamanje kwezinsiza zedatha yamaselula eNingizimu Afrika kuyalusekela uhlaka. Ucwaningo lusebenzise umklamu osuselwe ezindleleni zokwenza ezixubile. Ucwaningo lwenziwe kusetshenziswa ucwaningo lwezincwadi kanye nezigaba ezimbili zocwaningo. Ucwaningo lwezincwadi belungukubuyekezwa okubanzi kokwamukela kwenzinhlaka zobuchwepheshe kwezokuxhumana kanye nazo zonke izici ezingenzeka ukuthi zamukelwe. Lolu cwaningo lwezincwadi lusetshenzisiwe futhi ukuthuthukisa umqulu wezingxoxo osetshenziswe njengezinkombandlela zokuxoxisana nabantu besigaba 1. Izingxoxo ebezinazo bezingochwepheshe emakethe yezokuxhumana eNingizimu Afrika futhi zasetshenziselwa ukuthola izidingongqangi zokwamukelwa kanye nezici zokulingisanisa kwezinsiza zamadatha amaselula. Kulezo zingxoxo, kuphakanyiswe isifaniselo sokuqala. Isigaba 2 bekungukucwaningo lwezimakethe oluhlola uhlaka kanye nezici zokulinganisa ezindaweni ezahlukahlukene zedolobha kanye nokuhlola ukusetshenziswa kwamanje kwezinsiza zedatha yamaselula. Ukuhlaziywa kwezibalo okusetshenzisiwe ekunqumeni uhlaka lufake izibalo ezichazayo, ukuhlaziya izakhi, kusetshenziswa izisekelo eziyinhloko zokuphamba, kanye nesifaniselo sokulinganisa esihlelekile. Uhlaka, olwalususelwa kusifaniselo sokwamukela ubuchwepheshe, lwethule izakhiwo ezimbili ezintsha. Isakhiwo esisha sokuqala kwakungamacebo wokukhangisa wabahlinzeki bezinsiza zamaselula futhi owesibili kwakuyingcindezi yomphakathi nenani lesifiso. Lezi zakhiwo zombili ezihlanganisiwe zingasetshenziswa ukuchaza ukuthi kungani abahlinzeki bezinsizakalo zamaselula abanamasu ezindleko eziphansi bengaphumeleli. Izici ezithinta abantu ezinjengobudala zitholakele ukuthonya ukwamukelwa kanye nezici zezomnotho nezenhlalo ezifana nomholo. Izici ezithinta umuntu ngqo ezifana nolwazi lwezobuchwepheshe, ukwazi ukwenza kanye namakhono, nesimo sengqondo maqondana nezobuchwepheshe zatholakala zithonya ukwamukelwa. Indawo yendawo yatholakala njengesici sokulinganisa esibaluleke kakhulu. Ukusetshenziswa kwedatha yeselula yamanje kusekele uhlaka. Imiphumela yokusetshenziswa kwedatha igcizelele iqiniso lokuthi bacishe babe ngama-50% ababambe iqhaza kulolu cwaningo bachithe isikhathi esingaphezu kwamahora amane ngosuku bexhumana nemishini yabo yamaselula nokuthi ababambiqhaza abavela eGauteng bachithe izikhathi ezingaphezu kwezingu-2½ kuzinsiza zamaselula kunalabo bakwamanye amadolobha amakhulu aseKapa naseThekwini. / Business Management / D.B.L.