Mobile phones have become a necessity that is used by people everyday. Enterprise wants to take advantage of this new channel to deliver their advertising messages to the consumer, while the consumers are interested in obtaining new product information. A mobile advertisement platform can bring the enterprise advertiser and the consumer needs together. The main purpose of this research is to explore the current status of mobile advertisement platform and how this kind of platform can be designed. The study includes several major parts: (1) review of literature related to mobile advertising platforms, (2) adopt design science method to analyze system requirements and design a prototype system, (3) use experts to review the system and provide suggestions for improvement. The course of planning and prototype development in a case company are described and evaluated by a group of experts. The contributions of this research are as follows: 1. Understand the current status of mobile advertising to help managers and system developers if they are interested in building such a system. 2. Explore feasible platform implementation through a real prototype development in our case company to show the value and potential of such a platform.

yes / This article reports the use of a mobile cancer care unit (Cancer Van) to provide continuity of care to patients with cancer who utilise the services of Airedale NHS Foundation Trust. The article contains data that shows the resilience of this service during the Covid19 pandemic and provides evidence that this type of service is beneficial for patient care. / Hope for Tomorrow

The advancement of Information Technology (IT) has changed the business landscape in many industries and especially the airline sector. Modern Information Communication Technologies (ICT) provide powerful tools for organizations and can significantly influence their operation, structure, and strategy. The emergence of mobile technologies has created a new innovation for airline companies by increasing the availability, frequency, and speed of communication between the company and their customers. This research aims to investigate the factors influencing the customers behavioural intention to adopt and utilize mobile services during their travel process. Technology Acceptance Model (TAM) and Innovation Diffusion Theory (IDT) provide the theoretical basis for explaining how consumers perceive mobile services which they access and operate by their mobile handset. To achieve that, this research employed a mixed method of quantitative and qualitative approaches with a dominant quantitative method. A consumer web-based survey was conducted in the Saudi Arabia travel sector with respect to mobile services usage in airline sector , 307 valid questionnaires were received and analyzed by using SPSS (V.18), correlation, regression and factor analysis tests were conducted . The findings of this research revealed that, perceived usefulness, mobility and compatibility are loaded to be one predictor of behavioural intention to use mobile services in Saudi Arabia. The reason behind it may be interpreted as customers nowadays have seen mobility and compatibility as attributes of perceived usefulness. Further, social influence, perceived ease of use and personal innovativeness were found to significantly influence the behavioural intention .whereas, perceived risk was found not to be a predictor to the behavioural intention to use mobile services in Saudi Arabia. Finally, the model analysis and survey evaluation enable airline companies to make mobile commerce service provision decision, these findings contribute to a road map for airline companies to encourage their customers to adopt mobile services and keep them engaged during the overall travel life cycle.

This thesis deals with public procurement of mobile network operators services and analysis of institutional and procedural characteristics under which public authorities are able to reach lower prices than regular retail customers. The applied model attempts to explain a variation in final price of high consumption mobile services consumer basket. The variation is explained as a function of estimated price of consumer basket, year of tender, length of contract, supplier, governance structure of public authority, number of bidders and use of electronic auction. The results indicate that usage of electronic auction brings lower final price of mobile services by 8.6 %, T-Mobile is more expensive than O2 and Vodafone on average by 8 % and each additional bidder decreases the final price on average by 6.1 %. We found that there exists statistically significant difference in the final price with respect to type of public authority. The final price of mobile services is decreasing in time, on average by 9 % per year. Together with insignificance of the variable measuring length of contract, it follows that long term contracts are not cost-efficient.

[pt] Desde 1999, com a entrada de novas operadoras de telefonia móvel no mercado brasileiro, trazendo consigo a telefonia celular digital, o número de usuários vem crescendo exponencialmente. Com a entrada em operação da tecnologia GSM, padrão usado na Europa, uma nova gama de serviços se abriu aos usuários, intensificando ainda mais o crescimento do número de aparelhos celulares habilitados, que hoje chega à casa dos 75 milhões. A quantidade de serviços móveis, muito além do serviço básico de voz - isto é, o serviço de conversação - vem crescendo a cada ano, o que levanta a questão: quais serviços móveis terão sucesso junto ao público? Este trabalho estuda, dentre os serviços móveis já disponíveis e outros em fase de desenvolvimento, quais deles têm o interesse do público brasileiro. Através de uma pesquisa de campo busca descobrir as atitudes dos consumidores frente a diversos tipos de serviços móveis. Os resultados revelam as preferências sobre os serviços móveis, que, se analisadas de acordo com o sexo e a idade dos respondentes, mostram diferenças de atitude. Entre elas, mostram que os consumidores aprovam os serviços de mensagem de texto, o uso do aparelho celular como controle remoto e para pagamento de ingressos de cinema, mas não se interessam por TV ou jogos no aparelho celular. / [en] Since 1999 with the arrival of new mobile operators in Brazilian market place, bringing the digital telephony, the number of mobile phone users has been growing steadily. With the beginning of operation of GSM - the european mobile technology pattern - this growth had increased dramatically, boosted by a new mobile service portfolio offer. Nowadays the number of mobile lines in service reaches the amount of 75 million. The variety of mobile services, each of them far beyond the basic voice service, has been also growing year by year, a fact that raises a question: which mobile services will succeed? This work studies, among mobile services already available and those still being developed, witch of them would interest Brazilian users. By using a survey, it intends to find consumer attitudes face several kinds of mobile services. The results show preferences about mobile services that may change depending on gender or age of respondents. The survey indicates the approval of text messaging service, remote control service and theater ticket´s payment, but also reveals a lack of interest in watching TV or playing games in mobile phones.

Nas ciências de computação, o estudo de emoções tem sido impulsionado pela construção de ambientes interativos, especialmente no contexto dos dispositivos móveis. Pesquisas envolvendo interação humano-robô têm explorado emoções para propiciar experiências naturais de interação com robôs sociais. Um dos aspectos a serem investigados é o das abordagens práticas que exploram mudanças na personalidade de um sistema artificial propiciadas por alterações em um estado emocional inferido do usuário. Neste trabalho, é proposto um ambiente para interação humano-robô baseado em emoções, reconhecidas por meio de análise de expressões faciais, para plataforma Android. Esse sistema consistiu em um agente virtual agregado a um aplicativo, o qual usou informação proveniente de um reconhecedor de emoções para adaptar sua estratégia de interação, alternando entre dois paradigmas discretos pré-definidos. Nos experimentos realizados, verificou-se que a abordagem proposta tende a produzir mais empatia do que uma condição controle, entretanto esse resultado foi observado somente em interações suficientemente longas. / In computer sciences, the development of interactive environments have motivated the study of emotions, especially on the context of mobile devices. Research in human-robot interaction have explored emotions to create natural experiences on interaction with social robots. A fertile aspect consist on practical approaches concerning changes on the personality of an artificial system caused by modifications on the users inferred emotional state. The present project proposes to develop, for Android platform, an environment for human-robot interaction based on emotions. A dedicated module will be responsible for recognizing emotions by analyzing facial expressions. This system consisted of a virtual agent aggregated to an application, which used information of the emotion recognizer to adapt its interaction strategy, alternating between two pre-defined discrete paradigms. In the experiments performed, it was found that the proposed approach tends to produce more empathy than a control condition, however this result was observed only in sufficiently long interactions.

The evolution of mobile-phone technologies such as Smartphones Applications and Services enabled the emergence of digital and smart economies, governments and nations. Many developed and developing countries, like Oman, have considerably invested in the area of Smart Technologies, and initiated countless number of projects such as Smart Governments, also known as Mobile or M-Government, to provide timely, secure, satisfactory and high quality of services for the citizens, businesses and other governmental agencies. Although many scholars have investigated this area of interest with huge amount of efforts, the adoption and actual use of M-Government applications and services, remain problematic and face many challenges. In this area of interest, two major themes of research were reported in the literature: User-centred (i.e., Human-Computer Interaction perspective) and System-centred (i.e., Software Engineering perspective). The first theme remains a hot area of interest mainly due to the importance of the role of end-users in the adoption and success of the new technologies like M-Government. Therefore, this study attempted to develop and empirically validate a novel Mobile Government Adoption Model (titled: MGAM) within the culture of Oman. The MGAM model integrates a well-known theory in this domain, the Technology Acceptance Model (TAM), with other theories including Psychometric Paradigm Theory (PPT), Customer Culture Theory (CCT) and Personality Trait Theory (PTT) to identify key factors related to the end-users or citizens; those included their Perception of Risk, Culture and Personality Trait. The study adopted quantitative research with Survey method as a research strategy for data collection and quantitative methodology for data analysis. A new data collection instrument was developed for the purpose of this study and distributed through online facilities to collect data about the variables of the MGAM Model from Users in Oman using the M-Government applications and services. Around 450 samples (302 males and 148 females) were collected and considered for the purpose of data analysis in this study. Several statistical tools and means have been used to analyse the data and valuate the MGAM model including Descriptive and Inferential Statistic, Structural Equation Modelling (SEM), Comparative Fit Index Analysis, Exploratory Factor Analysis (EFA) with Statistical Software Applications, SPSS and AMOS Applications. The study revealed that most of the users in Oman using M-Government applications and services were very positive about the Perceived Ease of Use and the Perceived Usefulness of the technology with very positive Attitude and Behavioural Intention towards this technology. The findings also showed that the research participants have a slightly negative Perception of Risk when using the M-Government applications and services in Oman, and positive perception of Culture in this domain. With reference to the MGAM Model, the model was tested and validated, and the findings indicated that the Personality Trait moderator can strengthen the link between Behavioural Intention and Actual Use of the technology. Based on the findings, the study provided key recommendations for the governmental personnel dealing with the development of M-Government applications and services in Oman, and for public users in Oman. Among those, the study recommends for considering this initiative in Oman as a real and strategic shift in public administration, and to make easy, flexible and dynamic M-Government applications and services through taking into account cultural issues and user-related preferences. The study also recommended offering more than a service in one visit by the users, providing information prior to services and training governmental employees on this technology. The main contribution of this work is the development and validation of a new adoption model in the area of M-Government, the MGAM model. Theoretically, the MGAM Model extends the TAM Model through the integration process with with other theories including PPT, CCT and PTT to identify new key factors with impact on the adoption of M-Government infrastructure. This work also makes a novel contribution in terms of research methodology by developing and applying a new data collection tool, i.e., Mobile Government Adoption Questionnaire. This tool can be used by other researchers to collect data on the same research problem from contexts similar to the Omani one. Practically, this work attempted to identify the key prerequisites for the adoption and actual use of technology in the area of public services administration, and then making contribution towards the success of M-Government initiatives. The use of different tests and methods to statistically understand how the Omani end-users make decisions on the use of M-Government is also a novel practical contribution of this work.

<p>The growing market of mobile services through SMS, MMS, WAP and soon also for 3G protocols, requires efficient test methods to ensure that the customers get what they are paying for and in a reasonable time. Preferably, these tests should be done automatically and come as close to real conditions as possible. It would be valuable to be able to make tests from end to end, i.e. requesting and receiving the mobile services on a real mobile phone and combine that with a system that controls and evaluates the tests. </p><p>This thesis presents a solution to how the part of an end-to-end monitoring system for mobile services that runs on a mobile phone can be designed and implemented. The phone is made to interpret commands from a control process on a remote server and turn them into mobile service requests in a proper format (e.g. SMS or MMS). When it receives the reply from a mobile service provider, it forwards the relevant result information to the control process. </p><p>The monitoring system is based on Symbian OS, an operating system developed to suit handheld devices like mobile phones. The current implementation supports tests for SMS and MMS services. </p><p>The system is to be used by mobile operators or other providers of mobile services, which want to test and monitor their services.</p>

<p>With the advent of powerful multimedia capable mobile phones, the market for mobile services is flourishing. Zenterio AB's Halfpipe Active Desktop is a complete distributed mobile service platform a with a powerful server and platform-independent client. The communication between the client and server takes place over a GPRS-capable mobile network. </p><p>The purpose of this thesis is to develop a secure communications protocol for use between the Halfpipe Active Desktop client and server. This is done by determining requirements, analyzing candidate protocols and then by designing the final protocol. The result, the Halfpipe Active Channel protocol, is an authorized, encrypted, session oriented, message based and light weight protocol designed to minimize computational as well as network overhead.</p><p>This master's thesis project was defined by and performed at Zenterio AB during the second half of 2004.</p>

The growing market of mobile services through SMS, MMS, WAP and soon also for 3G protocols, requires efficient test methods to ensure that the customers get what they are paying for and in a reasonable time. Preferably, these tests should be done automatically and come as close to real conditions as possible. It would be valuable to be able to make tests from end to end, i.e. requesting and receiving the mobile services on a real mobile phone and combine that with a system that controls and evaluates the tests. This thesis presents a solution to how the part of an end-to-end monitoring system for mobile services that runs on a mobile phone can be designed and implemented. The phone is made to interpret commands from a control process on a remote server and turn them into mobile service requests in a proper format (e.g. SMS or MMS). When it receives the reply from a mobile service provider, it forwards the relevant result information to the control process. The monitoring system is based on Symbian OS, an operating system developed to suit handheld devices like mobile phones. The current implementation supports tests for SMS and MMS services. The system is to be used by mobile operators or other providers of mobile services, which want to test and monitor their services.