Made available in DSpace on 2016-04-25T16:45:29Z (GMT). No. of bitstreams: 1 Daniel Marim.pdf: 1750617 bytes, checksum: 62f97df523e5d7ab4d7568f2cb416e24 (MD5) Previous issue date: 2010-06-14 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / In recent years, Brazil's motorcycle industry has become highly competitive and has been prominent in the industrial economy of Brazil. With the economic and social transformations that have occurred since 1994, is possible to attend that the landscape of this sector has been transformed, making the environment more competitive industries and organizations requiring fast and effective. This research studied the evolution undergone by Brazil's motorcycle industry, from 1970 to 2008, using as a reference the first installation of the multinational motorcycles in Brazil. The research is an exploratory and descriptive and aim to examine the strategic point of view, according to the typology of Miles and Snow (1978), Porter (1980), Hamel and Prahalad (1990) and Kim and Mauborgne ( 1998), the strategies adopted by major companies operating in the Brazilian motorcycle market. The companies studied were: Honda, Yamaha, Suzuki, Kazinski, Sundown and Dafra, which together comprised 97% market share in 2008 (FENABRAVE, 2009). First, was developed a literature describing the strategic typologies. Then, through a literature review, we attempted to present a brief overview of the motorcycle industry on the world set. From this first analysis, the study describes and examines the evolution of the motorcycle industry in the Brazilian market and the major changes ocurred. After this description, the research made an analysis of development of each company studied and the strategies used by each. Concluded the research with an analysis of strategies of each company from the point of view of strategic typologies presented in the theoretical framework / Nos últimos anos a indústria brasileira de motocicletas tornou-se altamente competitiva e tem se destacado na economia brasileira. Com as transformações econômicas e sociais ocorridas a partir de 1994, é possível observar que o cenário do setor modificou-se, tornando o ambiente das indústrias mais competitivo e exigindo das organizações respostas rápidas e eficazes. Este trabalho buscou estudar a evolução pela qual passou a indústria brasileira de motocicletas, entre 1970 a 2008, usando como marco de referência a instalação da primeira indústria multinacional de motocicletas no Brasil. A pesquisa é um estudo exploratório e descritivo e tem o objetivo de analisar, do ponto de vista estratégico, de acordo com as tipologias de Miles e Snow (1978), Porter (1980), Hamel e Prahalad (1990) e Kim e Mauborgne (1998), as estratégias adotadas pelas principais empresas que atuam no mercado de motocicletas brasileiro. As empresas estudadas foram: Honda, Yamaha, Suzuki, Kazinski, Sundown e Dafra, que juntas somaram 97% de participação de mercado em 2008 (FENABRAVE, 2009). Inicialmente foi elaborada uma pesquisa bibliográfica descrevendo as tipologias estratégicas. Em seguida, através de pesquisa bibliográfica, buscou-se apresentar um breve panorama da indústria de motocicletas no cenário mundial. A partir dessa análise inicial, a pesquisa descreve e examina a evolução do setor de motocicletas no mercado brasileiro e as principais mudanças ocorridas. Após essa descrição, verifica-se o desenvolvimento de cada empresa estudada e as estratégias utilizadas por cada uma. Conclui-se o trabalho com uma análise das estratégias de cada empresa sob o ponto de vista das tipologias estratégicas apresentadas no referencial teórico

Plusieurs études ont montré que dans les accidents réels, la vitesse d’impact de la tête n’est que rarement normale à la surface et présente une composante tangentielle non négligeable. Aucune norme, à l’heure actuelle ne propose de choc oblique avec enregistrement de l’accélération en translation et en rotation de la fausse tête. Un aspect essentiel de cette recherche a été d’aborder les descriptions d’accidents réels impliquant un motocycliste et un véhicule afin d’évaluer les conditions aux limites de la tête juste avant impact, en termes de vecteur vitesse et de localisation d’impact. Cette étude a permis d’établir le vecteur vitesse possible et de l’angle d’impact de la tête du motocycliste en situation. Une méthode de test pour évaluer le casque a été proposée. Les tests d'impact obliques, sont effectués avec une vitesse d’impact de 8.5 m/s sur une enclume inclinée de 45° permettant la rotation autour de l’axe Y X et Z. Les accélérations 6-D sont implémentés dans le modèle SUFEHM afin d’extraire la déformation axonal maximale et le risque lésionnel. Cette fusion de la méthode expérimentale et numérique donne un avantage par rapport aux normes conventionnelles, tant en termes de conditions d’impact qu’en termes de critère de blessure de la tête. / It is well know that in case of accident the head does not only impact perpendicularly to the impacted structure but presents an oblique impact condition. However none of the today helmet standards do integrate oblique impacts with the recording of the dummy head rotational acceleration. An essential aspect of the present research is to simulate real world accident and to compute the victim’s kinematic in order to extract the head impact conditions. In collaboration with University Florence (Italy) 19 cases were considered and it was shown that the head impact velocity vector presents a significative angle. A novel helmet test method has been proposed. Helmeted headfoml is impacting a 45° inclined anvil at a speed of 8.5 m/s and the 6D acceleration versus time curves are introduced into an existing head FEM in order to compute the axon strains and to derive the brain injury risk.

<p> </p><p><p><strong><p>Abstract</p><p>Date May 29th, 2009</p><p>Course Master Thesis EFO705, International Marketing</p><p>Tutor Daniel Tolstoy</p><p>Authors Thi Bich Ngoc Nguyen</p><p>Thi Xuan Thu Nguyen</p><p>Title</p><p><em>Brand Launching and Sustaining in a Developing Country</em><strong><p>Purpose</p>The project is to investigate the Brand Launching and Sustaining in a</strong></p><p>The Case Study of Honda on Vietnam Motorcycle Market</p></strong></p></p><p>developing country through the study on how Honda has successfully</p><p>launched and sustained its Brand on the Motorcycle Market of Vietnam.</p><p><p><strong><p>Problems</p>Honda's Brand Launching campaign and the company's strategies and</strong></p></p><p>initiatives to Sustain its Brand on the Motorcycle Market of Vietnam.</p><p><p><strong><p>Methodology</p>The realistic approach and case study method are to be applied. The</strong></p></p><p>information should be gathered through numerous sources: primary data</p><p>from the email qualitative interviews with the managers of Honda</p><p>Motorcycle Vietnam, and the email quantitative surveys among Vietnam's</p><p>Honda Motorcycle users; secondary data from the articles in a variety of</p><p>newspapers and magazines as well as websites.</p><p><p><strong><p>Conceptual Model</p>The contents covered in the project are Brand Launching and Sustaining.</strong></p></p><p>In particular, theories related to Brand Launching in terms of Brand</p><p>Identity and Brand Positioning, as well as Brand Sustaining with respects</p><p>to Brand Growth and Brand Maturity should be investigated and analysed.</p><p>In addition, what is of significance importance is the base of the</p><p>company's Branding Strategies -the business environment of the</p><p>destination country. Therefore, the disseration should thoroughly</p><p>investigate the Grasp of the Market including Market Assessment</p><p>(Government Policies, Demand Conditions and Market Opportunities) and</p><p>Communications (Marketing and PR Activities and Social Corporate</p><p>Responsibility) which serve as the foundation for the firm's market-based</p><p>or fully tailored Branding Strategies to the specific conditions or</p><p>characteristics of the destination nation.</p><p><p><strong><p>Findings</p>Honda has adopted appropriate Branding Strategies (Brand Identity,</strong></p></p><p>Positioning, Growing and Sustaining) on Vietnam Motorcycle Market.</p><p>The firm has identified its Brand as true Made-in-Japan products of high</p><p>quality and reasonable price. It serves as 'the power of dreams' created in</p><p>an ideal corporate culture and environment friendly working condition</p><p>which is committed to advanced technology and society orientation.</p><p>Honda Brand has been positioned to satisfy the needs for a transportation</p><p>means of reliability, long duration, safety, hi-tech, fuel saving and</p><p>environment protection of the middle and high class customer groups in</p><p>Vietnam. To compete with such rivals as Yamaha, Suzuki, SYM and</p><p>Piaggio, Honda has adopted proper Growing Strategies with Cub and</p><p>Scooter categories including a range of product lines. In addition, the</p><p>company has implemented appropriate Sustaining Strategies focusing on</p><p>Communication Efforts and Influencer Proximity with a variety of</p><p>Marketing and PR activities, Safety Driving Plan and Social Activities</p><p>ranging from Environmental Preservation, Educational Development,</p><p>Safety Driving Support Activities to Donation and Charity Activities.</p><p>Actually, Honda's Branding strategies have been fully tailored to the</p><p>specific market conditions of Vietnam.</p><p><p><strong><p>Conclusion</p>Honda has gained the leading position on Vietnam Motorcycle Market</strong></p></p><p>since 1996 when the company penetrated into the country. Honda Brand</p><p>has received great love from Vietnamese customers and become more than</p><p>a Brand, but a citizen of Vietnam who 'strives to become a company that</p><p>the society wants to exist'.</p><p><p><strong><p>Recommendation</p>Honda Brand success should only be maintained when the firm is</strong></p></p><p>managed to constantly strengthen Honda Brand itself as well as identify</p><p>and fix the shortcomings: keep serving as a good Vietnamese citizen, be</p><p>consistent with the company's reasonable pricing strategy, improve the</p><p>firm's customer relationships and pay more attention to the counterfeit</p><p>brand defense.</p><p><p><strong><p>Lessons</p>Honda's great achievements in Vietnam offer valuable lessons for the</strong></p></p><p>firms who desire to successfully brand in Vietnam in particular and</p><p>developing countries in general: Concerning Brand Launching (Brand</p><p>Identity and Positioning), the company should invest in Marketing and PR</p><p>activities, adopt Reasonable Price and Localization strategies, pay</p><p>attention to Customer Relationship, Influencer Proximity and Corporate</p><p>Social Responsibility to become a good citizen of the market country.</p><p>Regarding Brand Sustaining (Brand Growth and Maturity), the firm</p><p>should take advantages of brand extension and line extension, maintain the</p><p>Launching Strategies and simultaneously Bring Added Values and</p><p>Recreate a Perceived Difference for its brands, Actively and dynamically</p><p>involving itself in the Competition and also adopting Dual Management.</p>

<p>In this thesis, Outlaw Motorcycle Gangs are used to measure the effects of organized crime on young men’s experience of narcotics. The study relies on panel data for Swedish counties stretching over the period 1995-2005, using results from conscript surveys to determine young men’s experience of narcotics. When applying a fixed effect model, the results show that Outlaw Motorcycle Gangs actually have a negative effect on the experience of narcotics among 18-year-old Swedish men. However, when lagging the time of establishment for the gangs one year, positive estimates are derived for individuals ever used, or been offered to use illicit narcotics. These findings are only significant on a ten percent level, but the results could implicate that it may take some time for the Outlaw Motorcycle Gangs to penetrate new markets; finding a profitable way of adapting to the new market conditions. Due to possible problems with endogeneity, it’s difficult to derive any definitive conclusions regarding the true effects of Outlaw Motorcycle Gangs. It’s possible that the location of a new OMG is partially determined by the use of narcotics, wherefore the results are to be taken with some caution.</p>

In this thesis, Outlaw Motorcycle Gangs are used to measure the effects of organized crime on young men’s experience of narcotics. The study relies on panel data for Swedish counties stretching over the period 1995-2005, using results from conscript surveys to determine young men’s experience of narcotics. When applying a fixed effect model, the results show that Outlaw Motorcycle Gangs actually have a negative effect on the experience of narcotics among 18-year-old Swedish men. However, when lagging the time of establishment for the gangs one year, positive estimates are derived for individuals ever used, or been offered to use illicit narcotics. These findings are only significant on a ten percent level, but the results could implicate that it may take some time for the Outlaw Motorcycle Gangs to penetrate new markets; finding a profitable way of adapting to the new market conditions. Due to possible problems with endogeneity, it’s difficult to derive any definitive conclusions regarding the true effects of Outlaw Motorcycle Gangs. It’s possible that the location of a new OMG is partially determined by the use of narcotics, wherefore the results are to be taken with some caution.

Abstract Date May 29th, 2009 Course Master Thesis EFO705, International Marketing Tutor Daniel Tolstoy Authors Thi Bich Ngoc Nguyen Thi Xuan Thu Nguyen Title Brand Launching and Sustaining in a Developing CountryPurpose The project is to investigate the Brand Launching and Sustaining in a The Case Study of Honda on Vietnam Motorcycle Market developing country through the study on how Honda has successfully launched and sustained its Brand on the Motorcycle Market of Vietnam. Problems Honda's Brand Launching campaign and the company's strategies and initiatives to Sustain its Brand on the Motorcycle Market of Vietnam. Methodology The realistic approach and case study method are to be applied. The information should be gathered through numerous sources: primary data from the email qualitative interviews with the managers of Honda Motorcycle Vietnam, and the email quantitative surveys among Vietnam's Honda Motorcycle users; secondary data from the articles in a variety of newspapers and magazines as well as websites. Conceptual Model The contents covered in the project are Brand Launching and Sustaining. In particular, theories related to Brand Launching in terms of Brand Identity and Brand Positioning, as well as Brand Sustaining with respects to Brand Growth and Brand Maturity should be investigated and analysed. In addition, what is of significance importance is the base of the company's Branding Strategies -the business environment of the destination country. Therefore, the disseration should thoroughly investigate the Grasp of the Market including Market Assessment (Government Policies, Demand Conditions and Market Opportunities) and Communications (Marketing and PR Activities and Social Corporate Responsibility) which serve as the foundation for the firm's market-based or fully tailored Branding Strategies to the specific conditions or characteristics of the destination nation. Findings Honda has adopted appropriate Branding Strategies (Brand Identity, Positioning, Growing and Sustaining) on Vietnam Motorcycle Market. The firm has identified its Brand as true Made-in-Japan products of high quality and reasonable price. It serves as 'the power of dreams' created in an ideal corporate culture and environment friendly working condition which is committed to advanced technology and society orientation. Honda Brand has been positioned to satisfy the needs for a transportation means of reliability, long duration, safety, hi-tech, fuel saving and environment protection of the middle and high class customer groups in Vietnam. To compete with such rivals as Yamaha, Suzuki, SYM and Piaggio, Honda has adopted proper Growing Strategies with Cub and Scooter categories including a range of product lines. In addition, the company has implemented appropriate Sustaining Strategies focusing on Communication Efforts and Influencer Proximity with a variety of Marketing and PR activities, Safety Driving Plan and Social Activities ranging from Environmental Preservation, Educational Development, Safety Driving Support Activities to Donation and Charity Activities. Actually, Honda's Branding strategies have been fully tailored to the specific market conditions of Vietnam. Conclusion Honda has gained the leading position on Vietnam Motorcycle Market since 1996 when the company penetrated into the country. Honda Brand has received great love from Vietnamese customers and become more than a Brand, but a citizen of Vietnam who 'strives to become a company that the society wants to exist'. Recommendation Honda Brand success should only be maintained when the firm is managed to constantly strengthen Honda Brand itself as well as identify and fix the shortcomings: keep serving as a good Vietnamese citizen, be consistent with the company's reasonable pricing strategy, improve the firm's customer relationships and pay more attention to the counterfeit brand defense. Lessons Honda's great achievements in Vietnam offer valuable lessons for the firms who desire to successfully brand in Vietnam in particular and developing countries in general: Concerning Brand Launching (Brand Identity and Positioning), the company should invest in Marketing and PR activities, adopt Reasonable Price and Localization strategies, pay attention to Customer Relationship, Influencer Proximity and Corporate Social Responsibility to become a good citizen of the market country. Regarding Brand Sustaining (Brand Growth and Maturity), the firm should take advantages of brand extension and line extension, maintain the Launching Strategies and simultaneously Bring Added Values and Recreate a Perceived Difference for its brands, Actively and dynamically involving itself in the Competition and also adopting Dual Management.

Parlare dell'influenza dei mezzi di trasporto moderni, e in particolare della motocicletta, nella letteratura italiana permette di aprire nuove prospettive di studio, perché oggi ci si confronta giornalmente con veicoli potenti e tecnologicamente sempre più avanzati. In ambito culturale gli intellettuali riconoscono al veicolo a due ruote un ruolo importante per descrivere la società. Attraverso la motocicletta l'individuo avverte in sé una nuova forza che lo porta a sperimentare l'ansia d'infinito. Egli si sente un nuovo centauro che ha assunto in sé le medesime caratteristiche di forza e velocità del suo mezzo meccanico. Nei secoli passati il veicolo più usato era il cavallo, nell'era di navi, treni e aerei il mezzo che più gli si avvicina è la moto, non solo per la postura del cavaliere, ma perché essa lascia il pilota a contatto con il paesaggio esterno, con i vari fenomeni atmosferici (pioggia, sole e vento) e con i profumi della natura. Se in passato il moto del cavallo poteva diventare il pretesto per esprimere determinati processi narrativi, nel Novecento tale compito è affidato alla motocicletta che cha finito per condizionare il modo di vivere e di pensare degli uomini del XX secolo. / Speaking about the influence of modern means of transport (in particular about the motorcycle) in literature, fixes a new way of studying culture, because today we have to cope with more and more powerful and technologically advanced vehicles. Intellectuals acknowledge motorcycles an important role to describing society. Thanks to the motorcycle man exploits a new strength that enables him to overcome his limits. He feels a sort of divinity embodying the same peculiarities as his vehicle. In the past the horse was the most widespread means of transport while today, in an age of airplanes, ships and trains, it has been replaced by the motorcycle, both for the rider's posture and for his contact with the environment and its expressions: rain, sun and wind as well as the perfumes of the Earth. Just like the horse's motion was in the past a way to express narrative processes, the motorcycle has inherited this task today, therefore conditioning the contemporary way of living and thinking.

O presente tema apresenta o desenvolvimento do projeto e fabricação de um veículo de baixo custo de aquisição, de manutenção e facilidade de utilização. O projeto foi desenvolvido a partir da transformação de motocicletas do tipo comerciais para a faixa de cilindrada entre 100 e 150cc, disponíveis no mercado. Após transformá-las em um veículo triciclo, agrega-se um incremento na sua capacidade de carga, e com a devida adequação para o transporte nas modalidades de cargas e passageiros com a segurança devida. O projeto é constituído de uma estrutura metálica que tem a função de chassi de sustentação para a montagem da carroceria escolhida; de carga ou passageiro. E, esta estrutura tem uma configuração de planta do tipo triangular, onde o vértice frontal permite o encaixe e fixação na parte traseira da motocicleta. Também, neste chassi está montada a suspensão traseira composta dos respectivos pares de molas e amortecedores. A transmissão do eixo traseiro é realizada por um conjunto de pinhão, coroa e corrente para adequar a relação de transmissão ajustada para a nova dinâmica veicular, que considerou as capacidades de carga e velocidade final. Esta configuração conta com o mecanismo de um diferencial, proporcionando maior conforto na condução do triciclo, bem como assegurando ao usuário os itens necessários de estabilidade e segurança veicular. A fabricação foi desdobrada em duas fases, sendo a primeira de um protótipo para a homologação do conceito junto ao DENATRAN. Na segunda fase fabricou-se de um lote piloto dentro dos preceitos da engenharia da mobilidade, e para assim executar os testes em condições reais de uso para verificação do desempenho veicular propriamente dito. Cinco protótipos fabricados e submetidos a testes de rodagem em campo foram planejados e realizados em ambiente industrial para transporte de carga numa rotina sistemática. Assim, a configuração final resultou num veículo triciclo formado por vários conjuntos, que foram devidamente montados para atender aos requisitos da demanda do cliente, das questões legais e das exigências da engenharia automotiva. Finalmente, obteve-se um desempenho geral que foi qualificado como "muito satisfatório", e que foram monitorados através dos seguintes itens como: operacionalidade, consumo e manutenção. / This work presents the design and fabrication of a low cost, easy to use vehicle. The development project was to transform currently available commercial motorcycles with engines from 100-150cc. These motorcycles are transformed into three-wheeled motorcycles, increasing their load carrying capacity and adapted to transport loads and passengers with the addition of necessary safety features. The core of the development is a metallic structure that functions as a frame to assemble the desired three-wheeled motorcycle configuration, load or passenger. The structure has a triangular shape and a front point that fixes to the original frame structure at the back of the motorcycle. A suspension system securing the axle with shocks and springs is fixed to this frame. Power transmission to this rear axle passes through a series of chains and sprockets to adjust the ratio to the new load conditions, considering the load capacity and new maximum speed. The axle itself uses a differential to assure safe, comfortable and predictable handling of the three-wheeled motorcycle. The fabrication process evolved in two phases, the first being a prototype for concept homologation with the Brazilian transportation authority - DENATRAN. The second phase involved pilot production of machines according to the necessary motor vehicle standards with an objective to realize tests in real working conditions. Five prototypes were constructed and subjected to such testing, systematically transporting material in an industrial environment. The resulting final configuration is a three-wheeled motorcycle formed of several principal assemblies, each assembled according to the needs of the client and the consequent legal requirements for automotive engineering. The final product achieved "very satisfactory" performance according to users when evaluated in the areas of ease of operation, fuel consumption, and maintenance cost.

The purpose of this dissertation was doing a survey of perceptions of the professional motorcycle users about the quality of the product helmet as work equipment required. The study area was the city of Santa Maria RS, whose scenario mapped the profile and professional activity of the mototaxi e motofrete. The methodology applied in this thesis is exploratory purpose and quantitative nature, with a delineation of the survey used method, and is based on technical research in the analysis of statistical yearbooks on the evolution of the fleet of motorcycles, occurred between 2001 and 2010. The research was held in two steps. The first step deals with the theoretical, using the techniques of documentary and bibliographic study on standards and legislation of motorcycle helmets, and mapping the study area. The second step of the research refers to survey studies using 291 questionnaires of the representative sample of 1200 professionals, to understand the perception of satisfaction and importance on the uses and qualities of helmets. The result of this study showed that exist standards and Brazilian legislation that are in line with that recommend by the World Health Organization (WHO) and are aligned with international standards, as instruments those help to reduce the risks in traffic accidents. Identify that the professional activity with motorcycles and scooters is regulated by the federal law (Lei 12.009/2009), although it is not legal in the investigated area; show significant raise of the fleet of motorcycles in the last decade, contributing factor to modify the urban setting of Santa Maria RS, leading to a new profession known as motoboy ; reveal that this activity is structured in a informal relation, without employment, based on the flexibility and the inherent risk in the occupation; identified the drivers of other cars are the main cause of accidents involving motorcycles and, as a result of these accidents were the legs the most affected part, by the non-use of the protect equipment; in the other side, the head was the less affected, what was assigned to the use of the helmet; the visor was appointed as the helmet item that had the higher degree of insatisfaction, although was assigned as important. The research was guided by the focus on the user, appropriateness to the use , and showed the dimensions of quality in the order of satisfaction and importance attached to the helmet as: performance, comfort, durability, technical assistance and design, classifying them into equality of satisfaction and importance , except the items closures, accessories, ventilation, neck guard and visor. / O objetivo desta dissertação de mestrado é fazer um levantamento das percepções dos usuários profissionais de motocicletas sobre as qualidades do produto capacete como equipamento de trabalho obrigatório. A área de estudo é a cidade de Santa Maria RS, cujo cenário mapeou o perfil e atividade profissional do motofrete e mototáxi. A metodologia aplicada nessa dissertação é de finalidade exploratória de natureza quantitativa com delineamento do emprego do método de levantamento e está baseada na técnica de investigação na análise dos anuários estatísticos sobre a evolução da frota de motocicletas, ocorridos entre os anos de 2001 e 2010. A pesquisa foi realizada em duas etapas. A primeira etapa trata da fundamentação teórica, com emprego das técnicas de estudos bibliográfico e documental sobre normas e legislação dos capacetes motociclisticos, e do mapeamento da área de estudo. A segunda fase da pesquisa refere-se a estudos de levantamento com emprego de 291 questionários da amostra representativa de 1200 profissionais motoboys, para levantar as percepções de satisfação e importância quanto aos usos e qualidades dos capacetes. O resultado desse estudo mostrou existir normas e legislação brasileira que vem ao encontro com o preconizado pela Organização Mundial da Saúde (OMS) e estarem alinhadas com as normas internacionais, como instrumentos que ajudam em diminuir os riscos de acidentes no trânsito. Identifica que atividade profissional com motocicletas e motonetas encontra-se regulamentada pela lei federal (Lei 12.009/2009), embora não esteja legalizada na área investiga; aponta aumento significativo da frota de motocicletas na última década, fator contribuinte para modificar o cenário urbano de Santa Maria - RS, originando uma nova profissão, conhecida popularmente como motoboy ; mostra que essa atividade encontra-se estruturada numa relação de informalidade, sem vínculo empregatício, alicerçado pela flexibilidade e pelo risco inerente a profissão; identificou os motoristas de outros automóveis os principais causadores de acidentes com motocicletas e, decorrente destes acidentes as pernas foram a parte do corpo humano mais afetadas pelo não uso de equipamento de proteção, ao contrário da cabeça a menos impactada atribuída ao uso do capacete; a viseira foi apontada como o item dos capacetes como gerador de insatisfação embora atribuída como sendo importante. A pesquisa norteou-se pelo enfoque no usuário, adequação ao uso , e apresentou as dimensões da qualidade na ordem de satisfação e importância atribuída aos capacetes como sendo: Desempenho, Conforto, Durabilidade, Assistência Técnica e Estética, classificando-as em igualdades de satisfação e importância , exceto os itens fecho, acessórios, ventilação, protetor de nuca e viseira.

O presente tema apresenta o desenvolvimento do projeto e fabricação de um veículo de baixo custo de aquisição, de manutenção e facilidade de utilização. O projeto foi desenvolvido a partir da transformação de motocicletas do tipo comerciais para a faixa de cilindrada entre 100 e 150cc, disponíveis no mercado. Após transformá-las em um veículo triciclo, agrega-se um incremento na sua capacidade de carga, e com a devida adequação para o transporte nas modalidades de cargas e passageiros com a segurança devida. O projeto é constituído de uma estrutura metálica que tem a função de chassi de sustentação para a montagem da carroceria escolhida; de carga ou passageiro. E, esta estrutura tem uma configuração de planta do tipo triangular, onde o vértice frontal permite o encaixe e fixação na parte traseira da motocicleta. Também, neste chassi está montada a suspensão traseira composta dos respectivos pares de molas e amortecedores. A transmissão do eixo traseiro é realizada por um conjunto de pinhão, coroa e corrente para adequar a relação de transmissão ajustada para a nova dinâmica veicular, que considerou as capacidades de carga e velocidade final. Esta configuração conta com o mecanismo de um diferencial, proporcionando maior conforto na condução do triciclo, bem como assegurando ao usuário os itens necessários de estabilidade e segurança veicular. A fabricação foi desdobrada em duas fases, sendo a primeira de um protótipo para a homologação do conceito junto ao DENATRAN. Na segunda fase fabricou-se de um lote piloto dentro dos preceitos da engenharia da mobilidade, e para assim executar os testes em condições reais de uso para verificação do desempenho veicular propriamente dito. Cinco protótipos fabricados e submetidos a testes de rodagem em campo foram planejados e realizados em ambiente industrial para transporte de carga numa rotina sistemática. Assim, a configuração final resultou num veículo triciclo formado por vários conjuntos, que foram devidamente montados para atender aos requisitos da demanda do cliente, das questões legais e das exigências da engenharia automotiva. Finalmente, obteve-se um desempenho geral que foi qualificado como "muito satisfatório", e que foram monitorados através dos seguintes itens como: operacionalidade, consumo e manutenção. / This work presents the design and fabrication of a low cost, easy to use vehicle. The development project was to transform currently available commercial motorcycles with engines from 100-150cc. These motorcycles are transformed into three-wheeled motorcycles, increasing their load carrying capacity and adapted to transport loads and passengers with the addition of necessary safety features. The core of the development is a metallic structure that functions as a frame to assemble the desired three-wheeled motorcycle configuration, load or passenger. The structure has a triangular shape and a front point that fixes to the original frame structure at the back of the motorcycle. A suspension system securing the axle with shocks and springs is fixed to this frame. Power transmission to this rear axle passes through a series of chains and sprockets to adjust the ratio to the new load conditions, considering the load capacity and new maximum speed. The axle itself uses a differential to assure safe, comfortable and predictable handling of the three-wheeled motorcycle. The fabrication process evolved in two phases, the first being a prototype for concept homologation with the Brazilian transportation authority - DENATRAN. The second phase involved pilot production of machines according to the necessary motor vehicle standards with an objective to realize tests in real working conditions. Five prototypes were constructed and subjected to such testing, systematically transporting material in an industrial environment. The resulting final configuration is a three-wheeled motorcycle formed of several principal assemblies, each assembled according to the needs of the client and the consequent legal requirements for automotive engineering. The final product achieved "very satisfactory" performance according to users when evaluated in the areas of ease of operation, fuel consumption, and maintenance cost.