The design and implementation of a synthesizable model of the Serial Communication Interface and Synchronous Serial Interface, which constitutes the Port C of Motorola DSP56002 is presented in this report. They serves as a full duplex serial interface to other DSPs, processors, codecs, digital-to-analog and analog-to-digital converters and other transducers. The SCI block is able to handle a data rate of 5Mbps in Synchronous mode and 625Kbps in asynchronous mode for a 40MHz clock. It supports five word formats including a multidrop mode for multiprocessor systems. SSI provides a data rate of 10Mbps for the same 40 MHz clock. The design includes a programmable on-chip or external baud rate generator/interrupt timer for the SCI and a clock generator and frame Sync generator for the SSI. The thesis focus on arriving at a full functional description of individual blocks included with Port C from the data sheets and product users manual. From this operational description a behavioural model was developed. The structure and implementation is based on the Motorola DSP56002 with additional support for a variable data-width. The model is written completely in behavioural VHDL with a top-down approach and the model was verified and validated.

Thesis (M.S.)--Oregon State University, 2004. / Printout. Includes bibliographical references (leaves 59-60). Also available on the World Wide Web.

Thesis (M.B.A.)--University of Hong Kong, 1998. / Includes bibliographical references (leaf 97-101).

by Poon Lai-king, Yip Wai-man Christina. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1994. / Includes bibliographical references (leaves 78-79). / PREFACE AND ACKNOWLEDGMENTS --- p.iii / ABSTRACT --- p.v / TABLE OF CONTENTS --- p.vi / Chapter / Chapter I. --- INTRODUCTION AND METHODOLOGY --- p.1 / Introduction --- p.1 / Organization of the Paper --- p.2 / The Approach --- p.3 / Chapter II. --- COMPANY PROFILE --- p.5 / Introduction --- p.5 / History --- p.5 / Operating and Financial Results --- p.6 / Organization and Management --- p.7 / Motorola Asia Pacific Semiconductor Group --- p.8 / Motorola Semiconductors Hong Kong Limited --- p.9 / Chapter III. --- EVOLUTION OF QUALITY MANAGEMENT IN MOTOROLA --- p.11 / Introduction --- p.11 / Motorola's Quality Improvement Stages --- p.11 / Motorola-HK --- p.17 / Chapter IV. --- QUALITY GOAL - THE SIX SIGMA --- p.20 / The Six Sigma Concept --- p.21 / Six Steps to Six Sigma --- p.22 / Six Sigma and Beyond --- p.23 / Chapter V. --- QUALITY CULTURE --- p.24 / The Notion of Quality Culture --- p.24 / Shared Values and Assumptions --- p.25 / Top Management's Commitment --- p.28 / Organization --- p.29 / Communication --- p.30 / Teamwork --- p.33 / Training and Education --- p.35 / Motivation --- p.37 / Chapter VI. --- IMPLEMENTATION OF THE QUALITY MANAGEMENT --- p.41 / "Quality, Speed and Teamwork Program" --- p.41 / Implementation through Various Programs --- p.46 / VII. SUCCESS STORIES SHARED --- p.52 / Manufacturing Examples --- p.5 3 / Non-manufacturing Examples --- p.61 / Chapter VIII --- . MOTOROLA CORPORATE QUALITY SYSTEM REVIEW --- p.65 / Introduction --- p.65 / The Quality System Review (QSR) --- p.67 / Some Thoughts on the QSR --- p.70 / Chapter IX. --- CONCLUSION --- p.76 / BIBLIOGRAPHY --- p.78 / APPENDICES

Typescript (photocopy). / Digitized by Kansas Correctional Industries

<p>This thesis was done at DaimlerChrysler AG in Stuttgart,Germany. The aim of the thesis is to develop an algorithm for controlling a motor used in a Shift-by-Wire System. The control algorithm is to be implemented in a prototype car for further testing. The Shift-by-Wire System can be described as follows: An electrical actuator is mounted in an automatic gearbox to select gears instead of the gear stick. The actuator is controlled by a microcontroller, which runs a control algorithm. The position of the actuator is measured with a linear position sensor and sent to the controller.</p>

<p>This thesis is a part of an effort to make a scalable behavioral model of the Central Processing Unit and instruction set compatible with the DSP56000 Processor. The goal of this design is to reduce the critical path, silicon area, as well as power consumption of the instruction decoder.</p><p>The instruction decoder consists of three different types of operations instruction fetching, decoding and execution. By using these three steps an efficient model has to be designed to get the shortest critical path, less silicon area, and low power consumption.</p>

This thesis was done at DaimlerChrysler AG in Stuttgart,Germany. The aim of the thesis is to develop an algorithm for controlling a motor used in a Shift-by-Wire System. The control algorithm is to be implemented in a prototype car for further testing. The Shift-by-Wire System can be described as follows: An electrical actuator is mounted in an automatic gearbox to select gears instead of the gear stick. The actuator is controlled by a microcontroller, which runs a control algorithm. The position of the actuator is measured with a linear position sensor and sent to the controller.

This thesis is a part of an effort to make a scalable behavioral model of the Central Processing Unit and instruction set compatible with the DSP56000 Processor. The goal of this design is to reduce the critical path, silicon area, as well as power consumption of the instruction decoder. The instruction decoder consists of three different types of operations instruction fetching, decoding and execution. By using these three steps an efficient model has to be designed to get the shortest critical path, less silicon area, and low power consumption.

Aim: This study is part of a digital activation plan that was done for Sony Ericsson’s GreenHeart™ team in the fall of 2009. The investigation presents and discusses what Sony Ericsson and its 4 main competitors (Nokia, LG, Samsung and Motorola) have done within green digital marketing and how the subject was communicated on their webpages. The aim of this study is to: • To present and analyze consumer insights on ecologically-driven technology • To present and analyze the eco-marketing digital practices and strategies used by 4 competitive mobile phone brands • To propose a digital green marketing strategy for GreenHeart™ Method: This study consists of interviews with Sony Ericsson personnel, literature and web analysis that focus on the green initiatives of mobile phone manufacturers in the digital channel. Result &amp; Conclusions: A main issue with green products is that consumers tend to find them not as good as non-green products. Consumer insight studies suggest that that the best way to communicate and promote green products is to focus on their direct benefits to consumers in comparison to non-green products, and communicate the green benefits only as a secondary message. This was also supported by theories such as Levit’s concept of “marketing myopia”, which describes a marketer’s tendency to focus on product features rather than consumer benefits. When analyzing the webpages of Sony Ericsson’s top 4 competitors, it was 3 evident that all 4 mobile phone manufacturers employed green digital marketing in quite a homogenous way. One striking similarity was that all brands have separated their green initiatives from the core of the website. It is a possibility that marketers have done this intentionally since consumers tend to associate green with lesser quality. In order for Sony Ericsson GreenHeart™ to stand out from the competitors, it was therefore suggested that green information should be integrated into the website and to communicate GreenHeart™ as a value-added product feature rather than a product in itself. Suggestions for future research: It is recommended to continue this research and to compare the findings from the mobile phone industry with other industries, such as the Fast Moving Consumer Goods (FMCG), where Green and Organic branding at a glance seem to have been developed strongly. It would be interesting to gain a perspective on the similarities and differences in the green marketing practices of different industries, but also to gain knowledge and inspiration on how green consumer electronics could be marketed in a more effective and integrated fashion. In this perspective, analyzing any variations between on- and off-line marketing initiatives would be interesting to see if the green message changes in a typical marketing mix. Moreover, it would be good to counter analyze the psychological mechanisms why, for certain industries such as food, green products are regarded as high quality whilst in another industry like electronics, green products are regarded as having lesser quality and business value. Contribution of the thesis: The most important finding of this study is that all the analyzed mobile phone manufacturers have many green initiatives. However, they are communicated separately from all other marketing and communication initiatives in the main digital channel. They tend to be set aside that consumers need to search for them, thus the messages are not delivered seamlessly. This makes it appear that green initiatives are being regarded as something obligatory rather than something that has true business value. Using Theoretical arguments on communication strategy from Levit and ClearWorks show how this, in reality, can be changed and be integrated with product marketing where it can generate a more significant business value