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Marknadsföring är ett viktigt verktyg att använda sig av för att locka konsumenter till att köpa hotellens produkter. Det finns ett antal olika sätt att åstadkomma detta. Syftet med uppsatsen var att undersöka olika marknadsföringssätt som kan vara gynnsamma inom dagens hotellverksamheter. Senare diskuterades det kring bakgrunden och resultatet. Här belystes det att segmentering av marknad är viktigt för att kunna möta olika kundgrupper på bästa sätt. Här framkom även att marknadsföringsmixens olika delar går att koppla till varandra. Ytterligare diskuterades det kring word-of-mouth och att det beror på flera faktorer om gästen ska bli nöjd med hotellet. Gynnsamma marknadsföringssätt som ett hotell kan nyttja är marknadssegmentering, marknadsföring baserad på den förlängda marknadsföringsmixen samt spridning av positiv word-of-mouth, där kundnöjdhet är ett centralt tema. / B-uppsatser

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William Blake's poetry in Cary's novel plays an integral role, and it is the purpose of this thesis to discuss the significance of Blake's poetry in The Horse's Mouth.

Introduction Previous studies on the glandular odontogenic cyst (GOC) have largely focused on the application of immunohistochemistry for determining how the GOC lining epithelium compares with that of other odontogenic cysts. Studies on the histochemical composition of the mucous cells in the GOC are, however, lacking. This study therefore aimed to determine the mucin phenotype of the mucous cells in the GOC and compared these findings with the mucous cells in the epithelial linings of other odontogenic cysts and with normal salivary gland mucous acinar cells. Materials and Methods Twenty-seven cases made up of 10 GOCs, 9 dentigerous cysts (DC) with mucous cells and 8 radicular/residual radicular cysts (RC) with mucous cells were stained using the combined alcian blue pH 2.5-PAS (AB-PAS) histochemical technique. AB-PAS allows for differentiation between acidic- (type I mucous cells), neutral- (type II mucous cells) and mixed mucin-containing cells (type III mucous cells). Submandibular, sublingual and palatal salivary gland tissue was also subjected to AB-PAS staining. The odontogenic cysts and salivary glands were evaluated for the frequency of type I, II and III mucous cells in these tissues. Results There were significant differences between the level of type I, type II and type III mucous cells within each of the three cyst types; GOC (p=0.006), DC (p=0.0004), RC (p=0.0017). There were no significant differences in the cell counts for each mucous cell type between the 3 cyst types;type I mucous cells (p=0.54); type II mucous cells (p=0.73) and type III mucous cells (p=0.97).All 3 odontogenic cysts showed a predominance of type III mucous cells and this mirrored the mucin phenotype of the submandibular and sublingual salivary glands. Conclusion The mucin phenotype of the GOC is shared by DC and RC with mucous metaplasia. The overlapping mucin phenotypes of the different odontogenic cysts unfortunately does not support the use of the AB-PAS stain as a potential histochemical marker to distinguish between the GOC and other odontogenic cysts with mucous metaplasia. Similarities in the mucin phenotype between odontogenic cysts, submandibular and sublingual salivary glands may suggest a common ectodermal histogenetic origin for the mucous cells in odontogenic cysts and major salivary glands.

Detta arbete inspirerades av att ha observerat reklamkampanjer som fått väldigt stor spridning till följd av att de uppmärksammats pga. att konsumenter har ogillat eller gillat budskapet i kampanjen vilket gett upphov till diskussioner muntligen eller online. Denna undersökning syftar till att undersöka hur faktorer som kön och ålder kan påverka konsumenters intryck av kontroversiell reklam och hur kontroversiell reklam kan påverka konsumenternas attityd till varumärken som använt sig av kontroversiell reklam. Studien undersöker även sannolikheten att konsumenter sprider positiv eller negativ word of mouth/elektronisk word of mouth om ett varumärke som använt sig av kontroversiell reklam.   Undersökningen genomfördes med en enkät med standardiserade svar där den insamlade datan sedan analyserades med Chi2 test, bivariat korrelationsanalys samt multipel regressionsanalys. I undersökningen kunde respondenterna ta ställning till fem positiva och fem negativa adjektiv, kopplade till en reklambild. Analysen indikerade att kvinnor var både mer negativa och mindre positiva till kontroversiell reklam, åtminstone för de utföranden som testades i studien, därtill visade studien att äldre var mindre positiva till kontroversiell reklam. Slutligen indikerade studien att konsumenters attityd till ett varumärke påverkas i enlighet med dess intryck av reklamen, dvs. att om dess intryck var negativt kommer de sprida ett negativt omdöme. Detta samband gällde även för word of mouth. / This study was inspired from observing ads that stirredup controversy and thereby got a lot of attention from consumers.The purpose of this study was to investigate how factors like gender and age may affectconsumers impression of controversial advertisements, but also to investigate how controversial advertisements may affect consumers attitudes towards brands that have used advertisements that were deemed as controversial. Lastly,the study investigates the probability that consumers will spread word of mouth/electronicword of mouth about the brands. The study was conducted through a survey with standardized answers and the data was analyzed with a Chi2 test, bivariate correlation analysis,and multiple regression analysis. The analysis indicated that women were more negative and less positive towards controversial advertisement than men were, atleastwithin the categories that were tested in the study. Furthermore, the study indicated that consumers attitudes towards a brand will be affected in the same way as the consumers impression of the controversial ad. Finally, results indicated that the probability for WOM is also affected in the same way as the consumers impression of the controversial advertisement.

A person's friends, neighbours and other social relationships can have a large impact on their economic outcomes. We examine three important ways that networks can affect people's lives: when networks describe who they communicate with, who they can trust, and who benefits from their public good provision. We analyse information transmission in networks in a new, intuitive way which removes the problematic redundancy of double counting the signals that travel through more than one walk between nodes. Two-connectedness and cycles of length four play an important role in whether players are `visible', which means that other players can communicate about them. Next, using this approach to network communication, we investigate cooperation and punishment in a society where information flows about cheating are determined by an arbitrary fixed network. We identify which players can trust and cooperate with each other in a repeated game where members of a community are randomly matched in pairs. Our model shows how two aspects of trust depend on players' network position: they are `trusting' if they are more likely to receive information about other players' types; and they are `trusted' if others can communicate about them, giving them strong incentives not to deviate. Lastly, in networks with private provision of public goods, we show that a `neutral' policy corresponds to a switch in the direction of the impact of income redistribution. Where redistribution is non- neutral, we can identify the welfare effects of transfers, including whether or not Pareto-improving transfers are possible. If not, we find the implicit welfare weights of the original equilibrium. In this setting, we also identify a transfer paradox, where, counter-intuitively, a transfer of wealth between economic agents can result in the giver being better off at the new Nash equilibrium, while the recipient is worse off.