El proyecto que se presenta a continuación trata acerca de la venta de muebles multifuncionales a través de una plataforma web, el cual evidencia la sostenibilidad y escalabilidad del modelo de negocio. La investigación se realiza en Lima Metropolitana y está dirigida a familias del NSE B y C, que viven en departamentos de hasta 80 m2 y se encuentran en una constante búsqueda de maximizar sus espacios. Debido a la creciente demanda de departamentos cada vez más pequeños, el mercado mobiliario acepta la existencia de una tendencia de muebles pequeños, pero con múltiples funciones, ofreciendo adaptabilidad y variedad de acuerdo con los gustos y preferencias de los consumidores. Por ello, se identifican los stakeholders de Dream Home, los cuales son tercerizados durante todo el proceso para satisfacer la demanda del mercado y, por supuesto, lograr superar las expectativas con un valor agregado, el cual se basa en la personalización. La validación de todos los cuadrantes de Business Model Canvas se desarrolla a través de varios experimentos que reconocen y confirman los conceptos descritos en la herramienta. Asimismo, se elabora el desarrollo del plan de negocio, el cual consiste en la elaboración del plan estratégico, el plan de operaciones, el plan de marketing, el plan de responsabilidad social empresarial, el plan de recursos humanos y el plan financiero. Finalmente, se puede asegurar la viabilidad del negocio y presentar el proyecto a los respectivos inversores dispuestos a considerar a Dream Home como una empresa rentable. / The project presented below deals with the sale of multifunctional furniture through a web platform, which shows the sustainability and scalability of the business model. The research is carried out in Metropolitan Lima and is aimed at families from NSE B and C, who live in apartments of up to 80 m2 and are in a constant search to maximize their spaces. Due to the growing demand for smaller and smaller apartments, the furniture market accepts the existence of a trend for small furniture, but with multiple functions, offering adaptability and variety according to the tastes and preferences of consumers. For this reason, Dream Home stakeholders are identified, which are outsourced throughout the process to meet market demand and, of course, exceed expectations with added value, which is based on personalization. The validation of all the Business Model Canvas quadrants is developed through several experiments that recognize and confirm the concepts described in the tool. Likewise, the development of the business plan is prepared, which consists of the preparation of the strategic plan, the operations plan, the marketing plan, the corporate social responsibility plan, the human resources plan and the financial plan. Finally, the viability of the business can be ensured and the project presented to the respective investors willing to consider Dream Home as a profitable company. / Trabajo de investigación

In Sweden, there are students who live in small student apartments. These apartments can be called compact living as a student apartment can be as small as 16 square meters. To take advantage of the place that is in small homes, it would be good if larger furniture could be combined into a piece of furniture. On behalf of Husmuttern AB, this work has been aimed at exploring furniture concepts with sleeping and their functions in a compact living environment for students. The issues being examined are: -          What functions are desirable in a multifunctional seating and sleeping furniture for students and people living in compact living environments? -          How can a multifunctional seating and sleeping furniture be designed, that is applied to students living in a compact-living environment? Human Centered Design was used as a method and thus a qualitative data collection was carried out in the form of observations. The respondents were in the primary target group and were observed in their everyday lives in their homes. A focus group was involved in generating ideas and concepts. Functional prototypes were built, and 3D models were created in SolidWorks. Digital testing of the concepts was carried out and the development of the Generation Sofa Bed was realized. There is a discussion about how reliable this study is, when the results became situational. However, the respondents were from a limited audience and had different views on what they wanted from a sofa bed, which provided rewarding information for the development of the furniture. The conclusion is that while the Generation Sofa Bed needs to be further developed through testing and evaluation of storage facilities, it has great potential to become a finished product. / I Sverige bor det studenter i små studentlägenheter. De lägenheterna kan kallas för compact living då en studentlägenhet kan vara så liten som 16 kvadratmeter. För att ta vara på den plats som finns i små hem vore det bra om större möbler kunde kombineras till en möbel. På uppdrag av Husmuttern AB har detta arbete haft som syfte att utforska möbelkoncept med sov- och sittfunktioner i en compact living miljö för studenter. De frågor som undersöks är: 1.      Vilka funktioner är önskvärda i en multifunktionell sitt- och sovmöbel för studenter och personer som bor i compact living miljö? 2.      Hur kan en multifunktionell sitt- och sovmöbel konstrueras, som är tillämpad för studenter som bor i compact-living miljö?  Human Centered Design användes som metod och därmed genomfördes en kvalitativ datainsamling i form av observationer. Respondenterna var med i den primära målgruppen och observerades i sin vardag i sina hem. En fokusgrupp var med och genererade idéer och koncept. Funktionsprototyper byggdes och 3D modeller skapades i SolidWorks. Digital testning av koncepten genomfördes och utvecklingen av Bäddsoffan Generations blev förverkligad. Det finns en diskussion om hur pålitlig denna studie är, då resultaten blev situationsbaserade. Dock var respondenterna från en begränsad målgrupp och hade olika syn på vad de ville ha av en bäddsoffa, vilket gav givande information till utvecklingen av möbeln. Slutsatsen är att medan Bäddsoffan Generations behöver vidareutvecklas genom testning och utvärdering om förvaringsmöjligheter, så har den stor potential att bli en färdig produkt.