Summary It is inspiring to see museum visitors evolve and develop through art exhibitions. Great potential lay in facilitating the learning experience by art exhibitions, and the possibility of designing exhibitions that make visitors attracted to learn. The purpose of the present work is to study the means of creating favorable conditions for lifelong and enjoyable learning in art exhibitions.   The concept of learning has multiple definitions, and several have been used effectively in various ways in preceding works. The underlying principle of this work is that visitors learn by actively processing information in their own minds and through experiences. The term lifelong learning is often associated with employability and adaptability. In this work, the view of lifelong learning is from a museum perspective, and that it is a form of learning that involves enjoying learning and actively seeking opportunities to learn, irrespective of the level of education and employment status. We define enjoyable learning at art exhibitions as a state of mind when visitors enjoy themselves because they are learning.   Art education has, since the first museums were founded, strived for becoming more available on many levels. Art educators have pursued and attempted to construct more pleasant forms of learning involving more dialogue and participation of visitors. Given that the field of art education is constantly evolving, critical examination of current practices remain useful tools.   A series of questionnaires were handed out to museum visitors during four exhibitions. The visitors were asked to define the reason for coming to the art exhibition in question and to formulate their perceptions of their learning experience. A total of 200 questionnaire replies were collected, examined and analyzed. The primary attraction to the art exhibitions was to have an art experience. 72 of 200 people came just to see and experience art, and 124 people responded that they came to see and experience art along with any of the other options. There were only 6 people who came just to learn, and just as many said they do not like to learn and discover new things in art exhibitions. Based on these results, we find that providing motivation for learning appears important and an underexplored area. To create favorable conditions for lifelong learning in art education is to get a clearer link to personal development and employability. One can facilitate, and attract, visitors to enjoyable learning in exhibitions by letting them know more about the museum, the staff and the thoughts that are behind the exhibits. Partnerships can attract more and new visitors. It is important that the exhibition has an art education that is well established which can enhance the experience of art. The pedagogy should not interfere with the experience of art, considering that some visitors were disinterested or even negative towards learning. Many of the respondents were satisfied but wanted more information through interaction with staff and/or artist. The greatest art educational challenge appears to be providing the visitors motivation for learning by giving them what they did not know they wanted.     Key words: Art education, Museum, Exhibition, Lifelong learning, Enjoyable learning. Sökord: Konstpedagogik, Museum, Utställning, Livslångt lärande, Lustfyllt lärande.

Internship experiences in art museums can help students to compare the theories they have learned in school and the tasks in the real working place. Since the researcher is the supervisor of the interns in Museum of Contemporary Art, Taipei (MOCA), an appropriate internship program should be developed. Therefore, the purposes of this these are to discuss the art museums, interns and school¡¦s attitude toward internship program; to examine the internship program in MOCA; and to provide suggestions to improve internship programs. To achieve these goals, the research conducts a thorough literature review, case interviews and participant observation. MOCA and the other three public art museums are taken as examples to analyze and compare their internship programs. The opinions of MOCA¡¦s interns and the schools¡¦ teachers which cooperated with MOCA are collected. The results show that an internship program has several functions such as education, professional training, museum promotion, and interns can be part of the human resources in art museums. Though art museums provide internship programs to students and schools, they should also plan the programs according to their own characteristics and make the programs flexible to accommodate different situations. As for MOCA, it should strengthen the management of internship, let interns know their assignments and tasks precisely, and keep well communication with students. The thesis raises the following suggestions on internship: 1. Art museums should prepare internship programs to benefit both interns and museums, such as increase intern¡¦s training courses and find out specialties of interns. Furthermore, an internship database should be established in each museum as reference. 2. Interns should learn more about the museums in advance. They should have a positive attitude to learn, and evaluate their tasks and goals frequently during the internship. 3. School and museum should consider themselves as partners to arrange the internship placement properly.

The purpose of this study is to review the use of educational resources at National Science and Technology Museum (NSTM) by Kaohsiung junior high school science & technology teachers. Using judgemental sampling, 260 questionnaires were sent out to science & technology teachers who taught at junior high schools in Kaohsiung. A total of 172 completed questionnaires were returned. Results were analyzed using descriptive statistics, independent sample t-test, one-way ANOVA and Pearson¡¦s correlation. Six insights were gained from this study. First, results show that in reality, the usage rates of the resources available at the NSTM among teachers are quite low. Second, The teachers possess a low level of knowledge and understanding with regard to the resources available at the NSTM. Third, The teachers have a very favorable view of the usage of the resources offered by the NSTM. Fourth, the use of the educational resources at NSTM, the knowledge associated and the attitude towards it vary depending on the teachers' gender, educational background and teaching experience. Fifth, the frequency of usage of the resources, the knowledge and attitude are all positively correlated. Sixth, NSTM¡¦s active involvement in providing more services, expanding its facilities and supporting the logistics of the field trip may increase the teachers¡¦ willingness to use its resources.

This thesis analyzes the educational function of art museums, how education in art museums evolved and how an art museum can conduct an educational mission. The concept of the material collections as the educative origin of art museums will be discussed alongside the history of collections in Europe. In addition to the concept of collection, the importance of educational programmes of art museums will be highlighted. Having derived a general notion of the educational function of art museums, the thesis will seek to answer questions such as how museology evolved in Turkey and whether the turkish museology has an educational concern. In accordance with these questions two turkish contemporary art museums will be investigated as case studies.

Abstract The research is mainly to study the marketing strategy of the experience museum activity of which as the subject is the National Museum of Marine Biology and Aquarium overnight tour. The main purpose is to research the Museum customer satisfaction reports during 2003-2007 summer periods, analyze its relevance with the turnover and explore the relationship between the marketing factors combination of ¡§products, prices, channels, promotion¡¨, and the achievements of the museum overnight tour. This research organizes the annual summertime questionnaire statistics from year 2003 to 2007, and meantime interviews with the 6 managers in charge of the activity planning, decision-making, and implementation respectively. The study is summarized as follows: 1.The questionnaire statistics indicate that the overall customer satisfaction goes in sequence "personnel services" > "activity-related process" > " hardware facility." 2. "The difference of the experience activities", "needs for the spirit satisfaction", "high customer satisfaction" and " the collaboration within the organization" are viewed as growth factors. "The effect by integrated economic environment", "old product" "the increase of the external competitors" are as recession factors. 3. From the aspect of the product, the software services (personnel services) have high satisfaction far greater than the hardware services. Even though the lack of decent hardware, the high satisfaction with the software services relatively provides the participants the profound experience, 4. In terms of the ¡§price¡¨, the museum overnight tour package can be categorized as ¡§on the basis of patronization and users relationship oriented." High price rationality is in accordance with the continuous increasing number of participants. 5. Marketing ¡§channels¡¨: High satisfaction with the application process, and personnel services can illustrate the key successful factor that the Museum itself plays in. It also goes with the increasing number of participants. 6. In view of "promotion", the results of the questionnaire and interviews both specify that "people (friends and relatives introduction)" is the most powerful experience media followed by the Internet, the electronic media, newspapers and magazines, and broadcasting.

Collection, research, exhibition and education are traditional functions of a museum. With the taking off of the economy and change of social pattern, people have more time to do leisure activities which brings about the focus on museum as a potential destination. The museum opening hours, as a result, has to adjust accordingly, and late opening becomes a worldwide trend. The goal of the present study is to find out the conditions and essential factors regarding late opening of museums, and to assess the possibility of a late opening for Kaohsiung Museum of Fine Arts, and the related industries. The research has adopted different approaches including literature review, case study and in-depth interview in the project. Four categories were included in the research: 1. The original policy and reasons of museum late opening; 2. The implement of late opening; 3. Cooperation in hardware facilities, public transportation, restaurants and museum stores; 4. Assessment of the outcomes. We found that: 1. Late opening is usually a policy from higher authority; 2. A clear and definite objective and targeted visitors is the key to a successful late opening; 3.Choose a better time for the highest cost benefit; 4. Using various activities to attract visitors during late opening; 5. Wisely make use of available budget and active fund-raising; 6. Utilizing special events to strengthen the marketing forces; 7. Well established public transportation, lightning, and catering facilities. According to the results of the study, some suggestions are provided for the Kaohsiung Museum of Fine Arts: 1. Staff of Kaohsiung Museum of Fine Arts should be leisure-oriented in managing the museum. 2. Strengthen the symbolization of the museum as the art exhibition center in Kaohsiung. 3. Co-Marketing with other municipal activities and establishing an effective marketing strategy for the residents. 5. Seeking corporate sponsorship for late opening and recruiting volunteers to support the late opening 6. Making circumspect assessments regarding the late opening.

Texte remanié de: Proefschrift--Amsterdam, 1999. / Bibliogr. p. 229-243.

Dissertation--Düsseldorf--Heinrich-Heine-Universität, 2005. / Bibliogr. p. [331]-368.

Univ., Magisterarb.--Düsseldorf, 2006.

Thesis (M. Arch.)--University of Hong Kong, 2002. / Includes bibliographical references.