Umeå is a city that is known for its music scene. Credible bands and artists have consequently sprung out and put the city on the map for as long the authors of this paper can remember. The city has a specific image and this study seeks to shine a light on how this came to be. Has there been a conscious marketing strategy in order to gain the reputation that Umeå has, or is the city’s music scene so prominent that it speaks for itself? Data for the study were collected through conducting qualitative interviews with the producers of the two music festivals Umeå Open and Umeå International Jazz Festival. The results show that cultural visions and marketing are constantly interacting, but to the authors’ knowledge, no conscious decisions have previously been taken to market Umeå as a city of music. Still, with current acts like Deportees, David Sandström and Frida Hyvönen just to mention a few, the image of Umeå is more justified than ever.

Title: Festivalernas Intåg – Korröfestivalen- en bordunstämmas resa genom festivaliseringen The Korrö festival- The establishment of a Swedish Folk Music Festival. This thesis describes how folk music festivals have been escalating during the past few and how they have influenced Swedish folk music. To reach my results I have been studying one festival in particular which is the Korrö Folk Music Festival. This event started in the mid-eighties as a small happening that attracted almost exclusively musicians that were a part of the bordooon movement. The bordoon movement gathered a couple of days in the summer at what they called the “Korrö bordunstämma” to build instruments and play folk music. Later on the event started to attract other people through public live concerts. These concerts became more and more popular and they soon took over the original purpose of the event. This became a turning point for “Korrö bordunstämma” who now decided to change name to the Korrö Folk Music Festival. I have been studying the history of this event to see if I could find any particular circumstances that may have contributed to the popularity this event have reached over the years. I will illustrate how certain factors such as organisation, economy and alteration of visitors have affected the festival. This text will give the reader a presentation of a festival in constant change. I believe that The Korrö Folk Music Festival has been an important part of the development of modern Swedish folk music and still is.

<p>Title: Festivalernas Intåg – Korröfestivalen- en bordunstämmas resa genom festivaliseringen</p><p>The Korrö festival- The establishment of a Swedish Folk Music Festival.</p><p>This thesis describes how folk music festivals have been escalating during the past few and how they have influenced Swedish folk music. To reach my results I have been studying one festival in particular which is the Korrö Folk Music Festival. This event started in the mid-eighties as a small happening that attracted almost exclusively musicians that were a part of the bordooon movement. The bordoon movement gathered a couple of days in the summer at what they called the “Korrö bordunstämma” to build instruments and play folk music. Later on the event started to attract other people through public live concerts. These concerts became more and more popular and they soon took over the original purpose of the event. This became a turning point for “Korrö bordunstämma” who now decided to change name to the Korrö Folk Music Festival. I have been studying the history of this event to see if I could find any particular circumstances that may have contributed to the popularity this event have reached over the years. I will illustrate how certain factors such as organisation, economy and alteration of visitors have affected the festival. This text will give the reader a presentation of a festival in constant change. I believe that The Korrö Folk Music Festival has been an important part of the development of modern Swedish folk music and still is.</p>

Thesis (M.Tech: Tourism and Hospitality Management)--Tshwane University of Technology, 2012. / Looks at the nature of jazz festival tourists in South Africa, their motivations, behavioural intentions and how attendees can be effectively segmented in order to guarantee visitor satisfaction and loyalty.

Lately, more and more music festivals have emerged in Sweden. People’s desire and need to visit these events only seems to increase. Cultural tourism and music tourism has developed into a significant and important part of the experience industry and it employs more and more people within the tourism industry. The purpose of this paper is to investigate which effects this can have on the local community. Focus is held on the touristic and economic impact on the nearby municipality and region. The paper is based on a case study on Sweden Rock Festival, which is one of Swedens largest music festivals with a heavy-metal direction. Sweden Rock Festival is located in the south of Sweden in a small municipality called Sölvesborg. Sölvesborg has about 17 000 inhabitants and each year some 33 200 festival visitors decend on the area to attend the festival. To investigate the touristic and economic impact that Sweden Rock Festival has on Sölvesborg, interviews have been conducted. These interviews have been done by either telephone or by e-mail with people from the municipality, the Sweden Rock Festival organization and people with connections to the local business life. Also, two experienced festival attenders have been interviewed to investigate the visitors use of the area’s supply of tourism attractions besides Sweden Rock Festival. The study has shown that Sweden Rock Festival has contributed to putting Sölvesborg on the touristic map and increased the awareness and knowledge about the area. New camping sites and restaurants have opened and many companies benefits on the vistitors that Sweden Rock Festival attracts. The tourism- and travel industry on the destination has increased its sales and more job opportunities have been created. As a conclusion, the study shows that it can be viewed as a good idea to use music festivals as a means to increase a destinations touristic and economic value. / Det har på senare tid uppkommit fler och fler musikfestivaler i Sverige. Människors önskan och vilja att besöka dessa evenemang verkar bara tillta. Kultur och musikturismen har utvecklats till att bli en betydande del av upplevelseindustrin som sysselsätter allt fler människor inom turismbranschen. Denna uppsats syftar till att ta reda på vilka effekter detta kan få för lokalsamhället. Fokus ligger på den turistiska och ekonomiska påverkan för den närliggande kommunen och regionen.Uppsatsen baseras på en fallstudie av Sweden Rock Festival som är en av Sveriges största årligen återkommande musikevenemang och inriktar sig på musik av det alternativa slaget, främst hårdrock och metal. Anledningen till att valet av undersökningsobjekt föll på just Sweden Rock Festival är att det efter sökningar på Internet och i litteratur verkade finnas betydligt mindre forskning kring den i jämförelse med andra svenska musikfestivaler, exempelvis Hultsfredsfestivalen. Detta ansågs som något märkligt då Sweden Rock Festival drar mest besökare av alla de svenska festivalerna och har ökat i besökarantal under flera år i rad och fortsätter att växa i popularitet.Sweden Rock Festival är lokaliserad till Sölvesborgs kommun i de sydvästra delarna av Blekinge i södra Sverige. Festivalområdet ligger i en liten by med namnet Norje dit drygt 33 000 besökare reser varje år för att lyssna till musik och leva festivalliv under ett par dagar. Sölvesborgs kommun har knappt 17 000 invånare, så när invånarantalet under en vecka i juni varje år mer än fördubblas är det ingen långsökt tanke att detta medför en viss påverkan på samhället.För att ta reda på hur Sölvesborgs kommun har påverkats av Sweden Rock Festival vad gäller turism och ekonomisk utveckling har ett antal intervjuer genomförts dels via telefon, men också med hjälp av e-mail. Personerna som har intervjuats är verksamma inom Sölvesborgs kommun, inom Sweden Rock Festivals organisation eller har kopplingar till företagandet på orten. För att undersöka i vilken utsträckning som Sölvesborgs turismutbud utöver attraktionen Sweden Rock Festival utnyttjandes, har två rutinerade Sweden Rock-besökare intervjuats.Undersökningen har visat att Sölvesborg har satts på kartan på ett sätt som aldrig hade hänt om inte Sweden Rock Festival hade funnits. Festivalen har ökat medvetenheten och kunskapen om Sölvesborgs kommun bland människor runt om i landet. Till följd av Sweden Rock Festival har det öppnats campingar och restauranger och företag i många olika branscher som gynnas av de besökare som festivalen attraherar. Turism- och reseindustrin i Sölvesborgs kommun har ökat i omsättning och fler arbetstillfällen har skapats, vilket kan öka inflyttning till orten samt minska utflyttning. Sammanfattningsvis visar studien att det ses som en god idé att använda musikfestivaler för att öka en destinations turistiska och ekonomiska värde.

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The theoretical part of this MA thesis outlines the history of the Prague Philharmonic Children's Choir, its cooperation with Prague's leading stages, with outstanding Czech and international musical ensembles and conductors, as well as important concerts and appearances at prestigious festivals. It introduces the personalities who have held the position of choirmaster, and it surveys the choir's repertoire and discography. A short chapter is dedicated to the present situation of the choir and its present artistic guidance. The practical part comprises interviews with personalities who are, in various ways, linked with the Prague Philharmonic Children's Choir. A separate chapter is dedicated to a questionnaire which was given to members of the concert section of the choir and which covers the reasons and motivation for entering the choir and remaining there, the musical background in families etc.

The purpose of this study was to explore emerging issues surrounding gendered fear, threat, and violence perpetration at music festivals – particularly events that feature a synthesis of jam band and electronic dance music acts – a genre termed jamtronica by its fans. Though gendered violence perpetration and prevention have been widely studied within other party-oriented settings (i.e., sexual violence perpetration on college campuses), very little research exists to address how wider disparities of gender and sexuality permeate a community whose members frequently claim the scene’s immunity from external inequalities. In this three-year multi-sited ethnography, I incorporate participant observations, group and individual interviews, and textual analyses to progressively layer investigations into: 1) festival-goers’ gender-bifurcated perceptions of the problems they face within the event arena; 2) how institutional and interactional inequalities fuel gender-sexual expectations that exacerbate the risks with which festival-going women’s contend; and, 3) how jamtronica’s “libertarian and libertine” codes complicate women’s negotiations of (sub)cultural agency, expression, and safety. Findings derived across fourteen sites, interviews with 179 festival participants, and countless material texts suggest that men and women do perceive festival “problems” in very different ways – subsequently leading women to calculatedly navigate festival terrains, interactions, and self-presentations in ways that festival-going men seldom must. Protected by scene norms that paradoxically elevate personal autonomy and group integration, festival-going men’s homosocial displays of masculinity (through pranks, drinking and drug use, and even sexual predation) often goes unchallenged – or, is seemingly even encouraged. In an environment that both scholars and study participants claim to eclipse mainstream inequalities of gender and sexuality, a closer look reveals the multiplex ways that festival-going women risk their physical, social, and sexual well-beings in order to pursue the emancipatory promises that jamtronica music festival community discourses purport. For this understudied, yet rapidly growing, subcultural scene, this study offers conceptual and analytical foundations to event-specific violence prevention programming, as well as gender and sexuality-centric initiatives paramount to ever-diversifying jamtronica music festival communities.

The master thesis analyzes the structure of multi-genre music festivals´ visitors and on the base of this analysis, a part of marketing mix of concrete festival is proposed to be modified. This modification is primarily focused on communication mix. Music festivals are the product of tourism. This is one of the essential ideas of this master thesis. Festival is a service - nonmaterial product, so there must be reached the maximal efectivaty of the communication with the music festival customer - visitor. The secondary goal of the master thesis is proposal of the realizatoion of multi-genre music festival in České Budějovice. This goal is almost achieved, when local authority has expressed the agreement with this project.

<p>A literature review covering both the social construct model and medical model of disability followed by an argument of the importance of leisure and social activities, especially the arts, for people with disabilities. Concluding quantitative and qualitative research through focus groups and surveys, the project ends with a guide to implementing accessibility and inclusion efforts when planning online arts events.</p>