This thesis investigates the influence of attitude on the life of an individual and the role that it can play inside and outside today’s organizations. The purpose of the thesis is to gain insight on the subject of attitude and its significance both in the life of today’s employee and on the management and leadership of today’s organizations. I will endeavor to investigate the importance of cultivating a positive attitude and the consequences of yielding to a negative attitude. I will also discuss why attitude not only can influence the firm’s progress but also the external image and advancement of the organization as well.With the abduction and narrative approaches, I will endeavor to explain the importance of maintaining a positive attitude and ways of understanding individuals’ attitudes and their influence on their overall performance. I will also attempt to address how employees in a given organization can deal with a customer who has a sour attitude. Moreover, I’ll address some of the possible causes of negative attitudes. The theoretical research will help expound on the subject matter. Through empirical research, I’ll attempt to address the fact that despite an employee’s skills and competence, positive attitude can be an added advantage.With an understanding based of my personal life experience, I’ll explain how I struggled with negative attitudes especially during my early years in Sweden and how I eventually made an attitude adjustment. My personal experience at the Sheraton will be used as a case study on the subject of attitude. Furthermore, I’ll examine some other life experiences such as the lessons I learned from my father on the subject. Besides, I’ll discuss the challenge of attitude on leadership as well. Finally, I will conclude with a discussion on the fact that attitude needs to be addressed in a good-enough approach thereby circumventing the trap of making attitude appear to be the principle aspect as this may lead to absolutism. / Uppsatsnivå: D

Earlier studies have focused on the relationship between negative attitudes towards AI and collective culture of the country (country of origin). These differences may be because of sizeable differences in the power distance index (PDI) on the population level between different countries. We investigated the relationship between power distance index (PDI) of individuals; and their attitudes towards AI through a survey of participants from two countries, India and Sweden, where there are large differences in PDI on the population level. Results of the correlation test showed that power distance correlates positively with negative attitudes towards interactions with AI and the social influence of AI i.e. higher PDI means more of a negative attitude towards AI. However, power distance correlates positively to the acceptance of AI in a workplace environment, i.e. higher PDI means higher acceptance of AI in the workplace. The latter result was contradictory to our expectations and contradicted an earlier study [8], wherein high PDI showed hindrance in acceptance of the technology at workplace.

The overall purpose of this research was to understand how consumers perceive physical environments from multi-brand fashion retail stores. According to Solomon and Rabolt (2008), a well-design of store environment can fulfill consumer’s shopping process with a pleasant, efficient and enjoyable experience. Since many researchers have proved that the store environment directs consumer’s shopping experience, by investigating consumer’s behavior with psychological and physical perceptions in a store is the approach for retailers to create more business opportunities in a competitive fashion industry today.Through literature review we know, the development of retail stores from eighteenth century until today, it changes by social, culture, economic factors as well as consumer behavior. From the history, it also illustrates how a multi-brand fashion retail store grows in today’s Swedish market. Customers’ interview is the important approach to know how consumers experience shopping and perceive the environment in the multi-brand fashion retail stores. Because of consumers’ demographic differences, the perceptions from the same store environment lead to either positive or negative feelings. By interviewing the store staffs, the companies’ management and store display strategies are provided and it is helpful to analyze and compare in parallel. The retailer applies appropriately store designing strategy to focus on a certain group of consumers is useful to find its target consumers as well as appealing to target consumer’s satisfaction with shopping experience. Based on the interview result, the perceptions both from consumers and retailers are discussed. According to the analysis of the results, recommendations are given for tangible and intangible improvements. In terms of visible improvements, the retailers may improve visual communication and lighting design in the store environment which enhances consumer’s attitude toward positive perception and exceptions. Sending positive knowledge is an invisible channel to influence consumer behavior, and it is sure that consumers are willing to learn what they are interested. Furthermore, improving visual merchandise management is an approach to compete increasing number of outlets in the market which could be achieved by professional employees and training processes.To design or create a better physical environment of multi-brand fashion retail store, it not only follows the retailer’s marketing strategy and company orientation, but also concerns for consumers’ needs toward positive influences. A consumer’s perception from a store environment decides his or her attitude and behavior. If consumers are satisfied with the store, they will tell an average of 5 other people, whereas disappointed consumers may talk to more people and never return to the store. (Hines and Bruce 2008) To develop a better physical environment of a multi-brand fashion retail store, it relies on interacting of influences between consumers and retailers. / Program: Magisterutbildning i fashion management med inriktning modemarknadsföring