Submitted by Eliana Barboza (eliana.silva1@mackenzie.br) on 2018-03-07T15:32:08Z No. of bitstreams: 2 Helena Zanella Prates.pdf: 2488330 bytes, checksum: 2d701b19c4b1059b52cd743cb3504385 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) / Approved for entry into archive by Paola Damato (repositorio@mackenzie.br) on 2018-03-08T11:13:28Z (GMT) No. of bitstreams: 2 Helena Zanella Prates.pdf: 2488330 bytes, checksum: 2d701b19c4b1059b52cd743cb3504385 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) / Made available in DSpace on 2018-03-08T11:13:28Z (GMT). No. of bitstreams: 2 Helena Zanella Prates.pdf: 2488330 bytes, checksum: 2d701b19c4b1059b52cd743cb3504385 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Previous issue date: 2017-12-08 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / Universidade Presbiteriana Mackenzie / The convergence of the Internet with television brings about a “new media”, which has been called “Internet TV” (HUNT, URIBE, 2015) or “Connected TV” (BRENNAN, 2013), the present research intends to evaluate if such convergence would also occur in relation to the languages of these media. After a debate on the convergence of media, this dissertation reflects on the language of Databases from authors such as Lev Manovich, Victoria Vesna, Christiane Paul, Sharon Daniel, among others, to analyze the film production of the service streaming video Netflix, the main representative of this “new media”. From this content, the current research tries to observe the convergence of languages demonstrating the recent changes of the film and series provider in relation to the degree of convergence between the films and series and the technical and aesthetic possibilities coming from the format of databases. / A convergência da internet com a televisão faz surgir uma “nova mídia”, que tem sido chamada de “Internet TV” (HUNT, URIBE, 2015) ou “TV Conectada” (BRENNAN, 2013), a presente pesquisa pretende avaliar se tal convergência está também ocorrendo em relação às linguagens desses meios. Além de apresentar um debate sobre a convergência dos meios, também reflete sobre uma linguagem dos Bancos de Dados a partir de autores como Lev Manovich, Victoria Vesna, Christiane Paul, Sharon Daniel, entre outros, para analisar a produção de filmes e séries do serviço de streaming de vídeo Netflix, principal representante dessa “nova mídia”. A partir desse conteúdo, a presente dissertação procura observar a convergência de linguagens demonstrando as modificações recentes da plataforma de distribuição audiovisual em relação ao grau de convergência entre os filmes e séries e as possibilidades técnicas e estéticas provenientes do formato de bancos de dados, apresentando duas possíveis novas linguagens de produção audiovisual: linguagem interativa e linguagem algorítmica.

This project proposes a user-focused approach to study the algorithm logic of on-demand apps, using Netflix as a case study. The main research interest is the perception that the user has about the suggestion and recommendation logic of Netflix. In order to gather the information, a walkthrough method on Netflix was applied as well as personal, in-depth think aloud interviews were carried out. The sample consisted on a selection of heavy users, millennials ex-pats living in Singapore and working in the creative industry to get specific insights on their relationship with the algorithm.  To analyze the gathered material, qualitative content analysis was carried out. This kind of study is important within today’s contemporary media environment to have integral approach to users perceptions instead of just analytical figures and numbers. The theoretical context used to enlight some of the conclusions discussed on this research were based on the study of media in everyday life, global cultural industry studies, as well as algorithm culture and the science and technology studies. How algorithms are perceived have major repercussions not only on on-demand apps, technology business models or entertainment industry but also an intense influence on the way people consume content. Re-thinking the user as a co-producer of information and knowledge, considering some of the implications this phenomenon might have on the creative industry and how that affects on our daily life are some of the issues this research elaborated on. It can be said that the selected sample appreciates the suggestion logics and it has multiple functionalities: recommendation, curation, entertainment, companionship and leisure. Netflix Originals are very well validated; being one of the main attractions of the app. Interface, functionality and features are also items that the sample positively highlights. The accuracy perception of the algorithm is good, although low when compared to other countries where the sample used the app. The same applies to the amount of content and titles available, being these last two, issues that Netflix could improve.   This research was conducted for 8 months, from October 2016 to May 2017, for Sodertorn University – Stockholm, Sweden, with the guidance and support of Associate Professor Anne Kaun.

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This paper explores how the formal aspects of streaming platforms create a female inheritance that helps foster multiple representations of femininity and womanhood which empowers women. Building off of Sandra Gilbert and Susan Gubar's Madwoman in the Attic, the paper argues that because streaming platforms produce original content, are a space for multiplicity and interconnection, and act as a type of archive, they can build a female inheritance. The combination of these attributes offer a widespread emergence of multiple stories that valorize women and what is socially coded as feminine, creating a creative network that improves the representation of women as well as their opportunity to work in the visual media industry. Three case studies are explored in connection to these ideas including Amazon Prime's The Marvelous Mrs. Maisel, and the Netflix original series, Followers, and The OA.

This essay is focused on gender issues in the film The Kissing Booth directed by Vince Marcello and how it can be used in a Swedish EFL classroom to problematize the stereotypical portrayals of the main characters. Since film is readily available for people in the Western world, including young students, it is important to teach them to be mindful of how media content can influence people in different ways. Even though the movie challenges some gender norms at first glance, an application of the Bechdel test shows that The Kissing Booth actually strengthens the Western world's traditional representation of gender. Because gender was mostly viewed as a binary correlated to sex before, it is easy to stay within those restrictive ways when creating and depicting characters in film. However, theorists have found that gender is not innate but performative and if it is not depicted as such in mainstream media, it may uphold outdated notions of gender and prevent changes in attitudes needed for a more inclusive society. Modern events, such as the Me Too movement, also indicate that there is a need for more conversations about these issues.

Continuous improvements to the state of the art have made it easier to create, send and receive vast quantities of video over the Internet. Catalysed by these developments, video is now the largest, and fastest growing type of traffic on modern IP networks. In 2015, video was responsible for 70% of all traffic on the Internet, with an compound annual growth rate of 27%. On the other hand, concerns about the growing energy consumption of ICT in general, continue to rise. It is not surprising that there is a significant energy cost associated with these extensive video usage patterns. In this thesis, I examine the energy consumption of typical video configurations during decoding (playback) and encoding through empirical measurements on an experimental test-bed. I then make extrapolations to a global scale to show the opportunity for significant energy savings, achievable by simple modifications to these video configurations. Based on insights gained from these measurements, I propose a novel, energy-aware Quality of Experience (QoE) metric for digital video - the Energy - Video Quality Index (EnVI). Then, I present and evaluate vEQ-benchmark, a benchmarking and measurement tool for the purpose of generating EnVI scores. The tool enables fine-grained resource-usage analyses on video playback systems, and facilitates the creation of statistical models of power usage for these systems. I propose GreenDASH, an energy-aware extension of the existing Dynamic Adaptive Streaming over HTTP standard (DASH). GreenDASH incorporates relevant energy-usage and video quality information into the existing standard. It could enable dynamic, energy-aware adaptation for video in response to energy-usage and user ‘green' preferences. I also evaluate the subjective perception of such energy-aware, adaptive video streaming by means of a user study featuring 36 participants. I examine how video may be adapted to save energy without a significant impact on the Quality of Experience of these users. In summary, this thesis highlights the significant opportunities for energy savings if Internet users gain an awareness about their energy usage, and presents a technical discussion how this can be achieved by straightforward extensions to the current state of the art.

Está investigación busca identificar y analizar el proceso de venta de una idea o historia latinoamericana de género drama para la plataforma streaming Netflix, el cual es un tema que genera interés entre los creadores de contenido latinoamericanos. Además se contextualiza cómo surge Netflix y cómo se posiciona en el mercado actual. Asimismo, la investigación también aborda el origen de la creación de contenido original por parte de esta plataforma y su impacto en el mercado hispanohablante y latinoamericano. Por último, se complementará la propuesta, analizando cómo la venta del proyecto o idea lleva a este a formar parte del catálogo de Netflix y/o ser producida como contenido original. / This investigation analyzes the process of selling an idea or a Latin American story in the drama genre for the Netflix streaming platform, which is a topic that generates interest among Latin American content creators, but at the same time raises doubts about the process to be carried out. First of all, we contextualize how Netflix arises and how it is positioned in the current market. Also, the origin of the creation of original content by the platform and the impact of this decision on the Spanish and Latin American markets. Finally, it analyzes the sales process through which a project or idea must pass in order to become part of the Netflix catalog and/or be produced as original content. / Trabajo de investigación

Solicitud de embargo por publicación en revista indexada. / Esta investigación analiza el consumo de series por binge-watching en plataformas de streaming a través de la Teoría de Usos y Gratificaciones para explorar las diferentes motivaciones que influyen en los adultos jóvenes peruanos para emplear su tiempo en sesiones de visionados prolongadas en tiempo y las gratificaciones que obtienen de esta forma de consumo. Las diferentes plataformas de streaming han modificado los hábitos de visualización de los consumidores, ya que estas cuentan con un proceso cognitivo activo sobre la decisión de qué contenido ver, en qué momento y en qué circunstancias. Así, los espectadores observan múltiples episodios de manera seguida del programa elegido, debido a las distintas características que ofrecen dichas plataformas. Analizar las gratificaciones buscadas, sensaciones y comportamientos del uso de las plataformas streaming ayudará a entender el comportamiento de la observación compulsiva de los adultos jóvenes y el consumo de estos medios. Para realizar un estudio con un enfoque cualitativo y un diseño fenomenológico, la técnica de recolección de datos fue la de grupos focales online síncronos, dado que por la pandemia del SARS-CoV-2 las reuniones presenciales supondrían un peligro a la salud de los involucrados. Los resultados revelan que las gratificaciones obtenidas y la necesidad de cognición aumentan los efectos de ciertas motivaciones en los comportamientos de consumo por atracones. / This research analyzes the consumption of series by binge-watching on streaming platforms through the theory of Uses and Rewards to explore the different motivations that influence young Peruvian adults to spend their time in long-time viewing sessions and rewards that they obtain from this form of consumption. The different streaming platforms have modified the viewing habits of consumers, since they have an active cognitive process on deciding what content to watch, at what time and under what circumstances. Thus, viewers watch multiple episodes in a row of the chosen program, due to the different characteristics offered by these platforms. Analyzing the desired gratifications, sensations and behaviors of the use of streaming platforms will help to understand the behavior of compulsive observation of young adults and the consumption of these media. To carry out a study with a qualitative approach and a phenomenological design, the data collection technique was that of synchronous online focus groups, given that due to the SARS-CoV-2 pandemic, face-to-face meetings would pose a danger to the health of those involved . The results reveal that the gratifications obtained and the need for cognition increase the effects of certain motivations on binge-drinking behaviors. / Tesis

The aim of the study was to replicate and validate the UEQ KPI introduced by Hinderks et al. (2019) in a context-only extension study by applying it to a product with high hedonic qualities, namely Netflix. The secondary research aim was to identify areas of improvement for Netflix’ user experience. An online survey was conducted with a positivist research philosophy and a deductive research approach in order to achieve the research aims. The chosen methodology proved to be appropriate and effective. The UEQ KPI was confirmed to be a valid methodology to evaluate products with high hedonic qualities. This study hence contributed to the validity of the UEQ KPI and to its generalisability. Certain areas of improvement and their perceived importance for Netflix’ UX were identified, listed from most to least promising: Efficiency, Stimulation and the Novelty. However, as the UEQ KPI is fairly new, more research on this topic is necessary to further validate it. Certainly, this topical development in UX research was proven to be a promising approach to assess the UX of products with different characteristics in a cheap, fast and accurate way.