This paper explores how the formal aspects of streaming platforms create a female inheritance that helps foster multiple representations of femininity and womanhood which empowers women. Building off of Sandra Gilbert and Susan Gubar's Madwoman in the Attic, the paper argues that because streaming platforms produce original content, are a space for multiplicity and interconnection, and act as a type of archive, they can build a female inheritance. The combination of these attributes offer a widespread emergence of multiple stories that valorize women and what is socially coded as feminine, creating a creative network that improves the representation of women as well as their opportunity to work in the visual media industry. Three case studies are explored in connection to these ideas including Amazon Prime's The Marvelous Mrs. Maisel, and the Netflix original series, Followers, and The OA.

This essay is focused on gender issues in the film The Kissing Booth directed by Vince Marcello and how it can be used in a Swedish EFL classroom to problematize the stereotypical portrayals of the main characters. Since film is readily available for people in the Western world, including young students, it is important to teach them to be mindful of how media content can influence people in different ways. Even though the movie challenges some gender norms at first glance, an application of the Bechdel test shows that The Kissing Booth actually strengthens the Western world's traditional representation of gender. Because gender was mostly viewed as a binary correlated to sex before, it is easy to stay within those restrictive ways when creating and depicting characters in film. However, theorists have found that gender is not innate but performative and if it is not depicted as such in mainstream media, it may uphold outdated notions of gender and prevent changes in attitudes needed for a more inclusive society. Modern events, such as the Me Too movement, also indicate that there is a need for more conversations about these issues.

Continuous improvements to the state of the art have made it easier to create, send and receive vast quantities of video over the Internet. Catalysed by these developments, video is now the largest, and fastest growing type of traffic on modern IP networks. In 2015, video was responsible for 70% of all traffic on the Internet, with an compound annual growth rate of 27%. On the other hand, concerns about the growing energy consumption of ICT in general, continue to rise. It is not surprising that there is a significant energy cost associated with these extensive video usage patterns. In this thesis, I examine the energy consumption of typical video configurations during decoding (playback) and encoding through empirical measurements on an experimental test-bed. I then make extrapolations to a global scale to show the opportunity for significant energy savings, achievable by simple modifications to these video configurations. Based on insights gained from these measurements, I propose a novel, energy-aware Quality of Experience (QoE) metric for digital video - the Energy - Video Quality Index (EnVI). Then, I present and evaluate vEQ-benchmark, a benchmarking and measurement tool for the purpose of generating EnVI scores. The tool enables fine-grained resource-usage analyses on video playback systems, and facilitates the creation of statistical models of power usage for these systems. I propose GreenDASH, an energy-aware extension of the existing Dynamic Adaptive Streaming over HTTP standard (DASH). GreenDASH incorporates relevant energy-usage and video quality information into the existing standard. It could enable dynamic, energy-aware adaptation for video in response to energy-usage and user ‘green' preferences. I also evaluate the subjective perception of such energy-aware, adaptive video streaming by means of a user study featuring 36 participants. I examine how video may be adapted to save energy without a significant impact on the Quality of Experience of these users. In summary, this thesis highlights the significant opportunities for energy savings if Internet users gain an awareness about their energy usage, and presents a technical discussion how this can be achieved by straightforward extensions to the current state of the art.

Está investigación busca identificar y analizar el proceso de venta de una idea o historia latinoamericana de género drama para la plataforma streaming Netflix, el cual es un tema que genera interés entre los creadores de contenido latinoamericanos. Además se contextualiza cómo surge Netflix y cómo se posiciona en el mercado actual. Asimismo, la investigación también aborda el origen de la creación de contenido original por parte de esta plataforma y su impacto en el mercado hispanohablante y latinoamericano. Por último, se complementará la propuesta, analizando cómo la venta del proyecto o idea lleva a este a formar parte del catálogo de Netflix y/o ser producida como contenido original. / This investigation analyzes the process of selling an idea or a Latin American story in the drama genre for the Netflix streaming platform, which is a topic that generates interest among Latin American content creators, but at the same time raises doubts about the process to be carried out. First of all, we contextualize how Netflix arises and how it is positioned in the current market. Also, the origin of the creation of original content by the platform and the impact of this decision on the Spanish and Latin American markets. Finally, it analyzes the sales process through which a project or idea must pass in order to become part of the Netflix catalog and/or be produced as original content. / Trabajo de investigación

Solicitud de embargo por publicación en revista indexada. / Esta investigación analiza el consumo de series por binge-watching en plataformas de streaming a través de la Teoría de Usos y Gratificaciones para explorar las diferentes motivaciones que influyen en los adultos jóvenes peruanos para emplear su tiempo en sesiones de visionados prolongadas en tiempo y las gratificaciones que obtienen de esta forma de consumo. Las diferentes plataformas de streaming han modificado los hábitos de visualización de los consumidores, ya que estas cuentan con un proceso cognitivo activo sobre la decisión de qué contenido ver, en qué momento y en qué circunstancias. Así, los espectadores observan múltiples episodios de manera seguida del programa elegido, debido a las distintas características que ofrecen dichas plataformas. Analizar las gratificaciones buscadas, sensaciones y comportamientos del uso de las plataformas streaming ayudará a entender el comportamiento de la observación compulsiva de los adultos jóvenes y el consumo de estos medios. Para realizar un estudio con un enfoque cualitativo y un diseño fenomenológico, la técnica de recolección de datos fue la de grupos focales online síncronos, dado que por la pandemia del SARS-CoV-2 las reuniones presenciales supondrían un peligro a la salud de los involucrados. Los resultados revelan que las gratificaciones obtenidas y la necesidad de cognición aumentan los efectos de ciertas motivaciones en los comportamientos de consumo por atracones. / This research analyzes the consumption of series by binge-watching on streaming platforms through the theory of Uses and Rewards to explore the different motivations that influence young Peruvian adults to spend their time in long-time viewing sessions and rewards that they obtain from this form of consumption. The different streaming platforms have modified the viewing habits of consumers, since they have an active cognitive process on deciding what content to watch, at what time and under what circumstances. Thus, viewers watch multiple episodes in a row of the chosen program, due to the different characteristics offered by these platforms. Analyzing the desired gratifications, sensations and behaviors of the use of streaming platforms will help to understand the behavior of compulsive observation of young adults and the consumption of these media. To carry out a study with a qualitative approach and a phenomenological design, the data collection technique was that of synchronous online focus groups, given that due to the SARS-CoV-2 pandemic, face-to-face meetings would pose a danger to the health of those involved . The results reveal that the gratifications obtained and the need for cognition increase the effects of certain motivations on binge-drinking behaviors. / Tesis

The aim of the study was to replicate and validate the UEQ KPI introduced by Hinderks et al. (2019) in a context-only extension study by applying it to a product with high hedonic qualities, namely Netflix. The secondary research aim was to identify areas of improvement for Netflix’ user experience. An online survey was conducted with a positivist research philosophy and a deductive research approach in order to achieve the research aims. The chosen methodology proved to be appropriate and effective. The UEQ KPI was confirmed to be a valid methodology to evaluate products with high hedonic qualities. This study hence contributed to the validity of the UEQ KPI and to its generalisability. Certain areas of improvement and their perceived importance for Netflix’ UX were identified, listed from most to least promising: Efficiency, Stimulation and the Novelty. However, as the UEQ KPI is fairly new, more research on this topic is necessary to further validate it. Certainly, this topical development in UX research was proven to be a promising approach to assess the UX of products with different characteristics in a cheap, fast and accurate way.

This diploma thesis deals with the current phenomenon of video on-demand and the strategy of the streaming company Netflix when entering the European market. In the opening chapters it is necessary to explain the boom of the video on-demand services (VoD) in the context of television history and its position in relation to traditional linear broadcasting. Subsequently, the dramaturgical line and the programming offer of the company are presented , which is undoubtedly a competitive advantage of Netflix. In this context, Netflix's biggest competitors and their approach to production of original content are mentioned. The challenges Netflix is facing in its international expansion are also mentioned, including the need to tailor its offer and produce local content when entering new markets. Afterwards the European market as a whole is analyzed with regard to the specificities of the region and the key steps that were necessary to successfully start doing business on the continent. Last but not least, the thesis examines the position and development tendencies of Netflix in the field of original production in selected three European markets - Norway, France and the Czech Republic. In this part, Netflix is compared to other VoD competitors in these markets as well as by established players such as...

This diploma thesis deals with the topic of video on demand platforms and is more closely focused on one of the main worldwide available platform managed by Netflix. The thesis describes the history of the service and the basic principles and theories on the basis of which this service works. Attention is devoted to the functioning of this platform in the Czech Republic and the development of the user interface and expansion of the catalogue in order to gain more attention from the Czech audience. The research part of the thesis provides insights into the way how the platform is used by Czech users, specifically among 20-27 years old students. The qualitative survey examined the period and ways of how Netflix became known among the users, how users gained access to video content before subscribing Netflix and how the platform influenced their series and movie consumption habits. The research also focused on the perception of the offered content, on the form and price of the subscription and on the user-friendliness and functionality of the platform. The other aim of the research was to find out how much time users spend watching movies and series and in which situations they are looking for this activity. Part of the research also looked at changes in the use of the streaming service during the...

El presente trabajo de investigación tiene como finalidad analizar el incremento de suscriptores de Netflix con respecto a la competencia desde el 2010 hasta lo que va del año 2020. Hemos determinado que el enfoque será predictivo para que la organización a cargo pueda hacer uso del modelo supervisado de la manera que más le favorezca y estos puedan tomar las mejores decisiones estratégicas. Para ello, se ha generado una base de datos recopilada de diversas fuentes públicas confiables para obtener las variables: “cantidad de suscriptores”, “costo de contenido original”, “covid-19” … y posterior a ello, con toda la data adquirida se procederá a realizar cada etapa de la metodología de la ciencia de datos descrita en el curso durante el programa de ciencia de datos. Para aclarar el panorama hemos optado por el uso de la técnica de correlación de Pearson, lo cual nos permitió determinar las variables que tenían mejor correlación entre ellas, esto advierte que la variable más adecuada para determinar futuros pronósticos y analizar el incremento de suscriptores es la del costo de contenido original. Finalmente, para mostrar los resultados de la investigación se ha decidido utilizar como herramienta de visualización Power BI para exponer el presente estudio y responder a los objetivos planteados. / The purpose of this research work is to analyze the increase in Netflix subscribers with respect to the competition from 2010 to so far in 2020. We have determined that the approach will be predictive so that the organization in charge can make use of the supervised model in the way that best suits them and they can make the best strategic decisions. For this, a database compiled from various reliable public sources has been generated to obtain the variables: "number of subscribers", "cost of original content", "covid-19" ... and after that, with all the data acquired Each stage of the data science methodology described in the course will be carried out during the data science program. To clarify the panorama we have opted for the use of the Pearson correlation technique, which allowed us to determine the variables that had the best correlation between them, this warns that the most appropriate variable to determine future forecasts and analyze the increase in subscribers is the of the cost of original content. Finally, to show the results of the research, it has been decided to use Power BI as a visualization tool to present the present study and respond to the objectives set. / Trabajo de investigación

Las marcas han identificado una oportunidad de desarrollar Social Media Engagement Behaviour (SMEB) en sus usuarios mediante herramientas de Social Media Content (SMC) dentro de las redes sociales, como Facebook. Sin embargo, no logran comprender si los usuarios se encuentran realmente comprometidos con ellas o con sus productos, más aún si ambos escenarios cuentan con una identidad propia en redes sociales y con distintos seguidores. La presente investigación compara el SMEB generado en ambos escenarios, contrastando a los seguidores de Netflix en Facebook y a las páginas oficiales de sus series. Los datos se recolectaron mediante la aplicación de dos encuestas online a 284 usuarios. Posteriormente, fueron analizados a través del método de análisis multivariante PLS-SEM basado en un constructo de second-order. El estudio concluye que el SMEB encontrado en los usuarios seguidores de la fanpage de Netflix como marca es superior al de sus series en Facebook, revelando así una predominancia de la preferencia, en términos de contenido en redes sociales, por la marca sobre el producto. / Brands have identified an opportunity to develop Social Media Engagement Behaviour (SMEB) in their users through Social Media Content (SMC) tools within social networks, such as Facebook. However, they fail to understand whether users are really engaged with them or with their products, especially if both scenarios have their own identity in social networks and different followers. The present research compares the SMEB generated in both scenarios, contrasting the followers of Netflix on Facebook and the official pages of its series. Data were collected by applying two online surveys to 284 users. Subsequently, they were analysed through the PLS-SEM multivariate analysis method based on a second-order construct. The study concludes that the SMEB found in users who follow Netflix's fan-page as a brand is higher than that of its series on Facebook, thus revealing a predominance of preference, in terms of content on social networks, for the brand over the product. / Tesis / PE